Whether for a RevOps team or for running Ops for a single department, Operations Hub provides a a unified toolset that connects apps, cleans and curates customer data, and automates business processes under one central CRM platform. This is to drive an efficient, aligned, and adaptable business that delivers a friction-free customer experience.
HubSpot Operations Hub, an evolution of the former PieSync acquired by HubSpot in November 2019, works in the background and syncs a company's contacts two-way and in real time between cloud apps, so that each app has access to the most up to date customer information.
The vendor promises:
1. 3 Minute Setup: Users can take a free trial (no credit card required) by selecting the apps they want to connect, setting up the connection, then hitting “Start syncing”.
2. Ability to customize: Users can change the sync direction, create filters to manage subsets of contacts, sync deletions or unsubscribes, and select one of the apps to be the central database. Syncs can also be paused at any time.
3. Reporting: This is a "Set it and forget it" tool. The tool offers a dashboard to show how many contacts HubSpot Operations Hub has added or updated.