TrustRadius
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.https://media.trustradius.com/product-logos/Cq/Wb/7U4V62SK5Z3I.PNGGreat platform, if you can afford to access all the featuresHubspot's marketing platform is used by some organizations I work with as the center of their online marketing efforts, including housing the website, landing pages, email, social, blog, content offers, measurement, etc. Others use it in various configurations; for example some may have a blog hosted elsewhere and/or a website hosted elsewhere but with email, landing pages, social, and analytics done via Hubspot. It is used most successfully when there is adequate allocation of resources for content production. It can address business issues such as SEO, biz dev/leads, sales, and marketing.,Hubspot makes learning about online marketing accessible. Hubspot is constantly updating its solutions to incorporate more features and the latest technology.,It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.,10,We have realized measurable ROI on marketing objectives through Hubspot which have indirectly, and to a lesser extent, directly impacted overall business objectives. However, I don't know that Hubspot specifically leads to a greater ROI for business objectives vs. other platforms because it's a vehicle for all of the work we put into the site and our online content assets. Making the investment into a platform like Hubspot forces a certain amount of time spent on marketing in order to justify the expense. If we put that same amount of work into another platform, I would expect the ROI to be comparable. And if that work was not done, then the investment would have a negative return.,B2B,Mailchimp, Hootsuite, WordPress, SharpSpring, Marketo, FreeAgent, LeadSquared,2,1,Follow-on sales, cross sales to existing clients Boosting online presence for better SERP rankings and more organic traffic/leads Better understanding of how people are finding us, using our site, what formats and topics of information they are engaging with Opportunity to soft-nurture potential leads with workflow campaigns to encourage more ongoing relationships with new visitors,7,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,As crazy as it sounds now, when I was first introduced to Hubspot in 2010, we weren't looking for a full marketing platform. We were just looking for a great website platform and got jazzed by the other possibilities.,No,6,Yes,Hubspot has provided exceptional support many, many times. Their 2011-2015-era customer service was really something special. And for some businesses, it's probably worth paying extra for. But that service used to be included. Since then, Hubspot's prices have gone up and up and up and instead of including more, they seem to include less. At Hubspot's price point, I feel strongly that great customer service shouldn't be an add-on cost. To be clear, they still offer customer support, and it is not bad, it's just not stellar. It's now impersonal and not very timely.,blogs website page content calls-to-action emails reporting workflows,Yes, but I don't use it,10HubSpot Took Us to the Next LevelHubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path. The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot! HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!,We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.,9,HubSpot has allowed our company to perform better with Organic Search, which has generated almost 90% more organic search visits and 50% more organic search leads over the past 2 years! Using customized HubSpot landing pages has given us the ability to reduce our bounce rate on many of our advertising campaigns resulting in more leads through paid search and display ads. The social media automation tools has given us the ability to track what the world is saying about our products and gives us the ability to reach them at the click of a button. We no longer need to monitor what is trending. We can set up what we want to see, see who is talking about it, and gives us the ability to interact within seconds!,10,9,No,We changed the header on our website and needed to contact support to change the header on our HubSpot hosted blog. I contacted a support member and they completely walked me through the process. I was not very HTML savy, so they took the time to help me edit the HTML and make our blog header the exact same as our website. They understood I needed my hand held, and they did so in a very nice, and simplistic way.,Sources tab is easy to see what traffic sources are coming to your site, generating leads, and generating customers. Keyword tool lets you know what keywords are generating traffic, how you rank for those keywords, and what keywords you might want to target. The Blog integration is fantastic and very easy to use.,The custom COS takes a little time to get to comfortable with. Page grader can get confusing without prior knowledge.,Yes, but I don't use it,9There is no going back, once you HubSpotWe are currently using HubSpot for landing page/site creation, lead capture, and blogging.,HubSpot is a great tool that the average person can jump right into by clicking around. The UI is overall intuitive and easy to follow. Support - I've had to call HubSpot support a few times when I began using it. Every single tech support rep I spoke with was great. Whether it was by email or phone, all reps were helpful and clear with instructions on how to fix my problem or simply answer my question clearly. Marketing Library - HubSpot offers so many valuable tools to customers to help them improve marketing efforts and gain more customers. Academy - All of the training sessions are useful if you'd like to work with the system on your own. Of course, if you can find the time. :) With the combination of the academy, marketing library, support, and the app itself, any business owner can effortlessly improve their marketing plan, business, sales, and more.,Training and Consulting (one time fee) - I went through this and felt like it was not necessary for us. Most of the consultations seemed to revolve around how to generate keywords to get organic traffic. Our specific business isn't driven by organic leads/traffic so the rep/consultants seemed a bit confused and weren't very sure of what to do or say.. I think this should be optional for new HubSpotters. Maybe it is now? I am not sure. Auto-Responders - Yeah, auto-responders are great.. however not when you are on the other end sometimes. I had to contact sales over something and was put into an auto-responder loop that went on for a bit without a real response given to me. After I expressed my frustration, my initial questions were addressed properly.,8,Our sales team is finding all the lists and data options to be super useful. This helps our team pick more responsive leads, which then leads to faster conversions. Our content team enjoys the ease of content/page creation. We can schedule content quickly, and keep getting leads for sales.,,10,6,1,Blogging Landing Pages Forms Campaigns,We've used it to set up a "learning center" and capture the people that watch our videos We use the pages for demos,Hopefully Hubspot will keep adding more useful tools and integrations that we can try.,No,10,Yes,Every interaction I've had with HubSpot support has been great. I was having an issue with design and one of the reps helped me out quickly so I could get my newsletter sent out, but also sent me details on how to do it myself for the future.,Setting up domains and the blog Creating emails and blog posts Landing page creations Creating forms and workflows,File management can be a pain, for me at least (this is simply the files/pics I upload) Editing - HubSpot tends to slow down every now and then and it makes editing content a headache when this happens. The product is still amazing though and worth the small headache every now and then.,Yes, but I don't use it,9So far, so great! Give HubSpot a try!We're using HubSpot to streamline our inbound marketing efforts - social media, website, email campaigns, etc. The company's digital marketing department primarily uses the software with input from the entire company. We're addressing problems like a clunky web management system, an even clunkier email campaign management system, website responsiveness, and lack of overall contact management/lead scoring. As an update - the entire company is using the HubSpot CRM to track deals, sales activity and more.,HubSpot support is great. They're always available (till 8pm EST) and ready to answer the simplest to the most detailed questions. The ability to craft and edit web pages using COS is time-saving. If you want to add a social following section to your site, for example, you simply click ADD MODULE and select SOCIAL FOLLOWING. Pretty cool! HubSpot Academy is a great way to learn anything relevant to HubSpot and/or inbound marketing. They start with the basics and move on up! The INBOUND events in Boston are amazing. Too much to learn in such a short time but love every second of it! Responds to ideas and requests from us - the users. Over the years, hundreds of product enhancements have made HubSpot even better!,The "dashboard" is pretty busy, to say the least. Lots of menus and submenus. As a new user, I sometimes feel lost. Making changes to a web page can sometimes be tricky. For example, you might think changing the wording of a menu item would be simple. However you find the wording of the menu item isn't tied to a particular page at all, but a template. You then have to search for the correct template to make edits. For some reason, a lot of the emails HubSpot generates (our leads, the HubSpot blog, etc.) are marked as spam. We had to whitelist all HubSpot IP addresses within our email servers. Update - this is still a huge issue with HubSpot. Sometimes HubSpot thinks bigger than they can swiftly deliver. They're giving all COS clients HTTPS capabilities but it's taking forever to roll out. But still, kudos for engineering and onboarding this! Reports adds on should really be free. Our client wants these basic reports that are supposed to be free but aren't.,10,We're still new at this, but so far I've seen increased employee efficiency, particularly when using HubSpot COS as opposed to a clunky web content management system. HubSpot Academy courses have given employees a greater inbound marketing knowledge base. Because we're now offering HubSpot as a service (we're a partner), we've seen our sales revenue grow with new retainers.,Less than 10,000,B2B,HubSpot CRM, Adobe Photoshop, Basecamp, Canva,Email marketing Lead nurturing Lead scoring and grading Landing pages List segmentation Sales intelligence Sales campaigns Revenue cycle modeling Integration with CRM system Integration with webinar system Social marketing SEO Blogging Surveys,10,9,7,10,10,2,Optimizing our inbound marketing to be found more and get more business. Managing other companies' inbound marketing through HubSpot. Managing our deals and sales pipeline using HubSpot CRM.,We've been able to do some pretty complex data migrations for our clients who are moving from an old CRM to HubSpot. We've done more field manipulations, data uploads, merges, etc. than most agencies. The integration with Survey Monkey has allowed us to program workflows that nurture contacts based on their survey responses. We've also rewarded contacts based on survey responses using the Survey Monkey integration. For example - if someone completes a survey after an event, they're invited to download the event's presentation as a PDF.,Lead scoring. We've started with this but we really need to get serious about rating prospects, segmenting them and handling them accordingly. We need to use smart content more - that is - if someone comes to our website a 2nd time, we want to show them a different CTA.,10,Yes,Price Product Features Product Usability Product Reputation,I would have done it sooner! We're happy with HubSpot so we don't have much to change here.,Implemented in-house,Yes,Change management was a small part of the implementation and was well-handled,Cut off dates - be sure to stop using one system and switch over before the cut off date.,9,Online training In-person training Self-taught,9,10,HubSpot's pretty intuitive and there is some degree of self training that is acceptable. However if you try to self learn all of it, you'll end up wasting time by fiddling around in the system. Use the Academy!,No,9,Yes,Yes - I wanted to create a very specific list of contacts and market to them. I was new and there was a lot of segmentation involved. I needed to create new fields and populate them as well. The support person walked me through every step. Not only did I get what I needed done, but I learned how to do it next time.,Social media publishing Email campaign design and send Contact management,Contact view in the crm Some reporting,Yes,9,8,10Give it a go - you won't regret it!!We use HubSpot for all of our CRM needs, website development, content marketing, e-mail marketing, analytics, and lead generation. HubSpot is quite quickly becoming a bit part of our day to day activities. Our sales team is using the CRM more consistently and constantly and relying on the information within it more and our marketing team is starting to create more marketing campaigns through the marketing side to help assist the sales team and also boost brand awareness and measure different campaign outputs.,CRM - the capabilities within the CRM, (which is free) are amazing, especially considering that it is free. We were paying for a different CRM software, and it didn't have half the capabilities that HubSpot's CRM has. Clean looking, and easy to use, the uptake from the sales team to use it was super quick and there haven't been any complaints about it. Reporting - essential to our board members and upper management, the reporting add on is great and gives you a great overview of the business. Marketing - integration with the CRM means there is no loss of information between the two products. Creating campaigns is easy and can give you some great results and insight into what works and what doesn't work.,CRM & Reporting - there is no multi-currency currently which makes it hard as we operate over several countries. CRM - currently no parent-child accounts which makes it hard to manage partner channel sales.,10,Positive impact - reporting outputs. Because all of our social media/websites is tied into HubSpot, we are able to get useful reports from it and make marketing decisions and build strategies from the data.,Less than 10,000,B2B,Trello, Proposify, Zendesk,25,3,We are now able to measure our marketing which we weren't doing previously. It's easy to see what works and what doesn't and then plan more effective marketing campaigns moving forwards. It has lead to an alignment of our different teams in the business. There is clear visibility of what sales/marketing is doing, who we are talking to, how deals are going, etc.,9,No,Price Product Features Product Usability Product Reputation Vendor Reputation Positive Sales Experience with the Vendor Analyst Reports Third-party Reviews,Vendor implemented,No,10,10,No,Yes, but I don't use it,9Awesome software – all-in-one marketing platform – credit where it's due!We use HubSpot for ourselves and our clients. The marketing platform, along with the CRM and analytics package enable us to take a deeper look at our contacts (all lifecycle stages) and make more intelligent, insightful decisions about our marketing activity. The all-in-one system offered us the best package for our strategic company goals. We had none of this in place prior to HubSpot and certainly not the level of analytics available now. We use all the functionality available to us and HubSpot does everything we need. The certifications have been extremely welcomed by the team and have become almost an internal competition to grow internal knowledge and skill sets. Majority of the team are Inbound certified (even the receptionist!) and now over half the team have 3-6 certifications in total. The agency itself own all 10 certifications at present. HubSpot also ensures all our departments are aligned, especially marketing and sales and all the new product developments are set to take this to a whole new, exciting level.,User experience, step-by-step instructions (video, guides, help desk, AMs, relationship managers) which make it an easy transition and easy-to-use software HubSpot culture is awesome! The team are passionate, part of your business and love the brand. This makes the partnership 110% The culture and community draw you in and make you feel part of something bigger. Blogging platform is important for us and our clients. HubSpot makes it easy to draft, edit, publish and measure blogs. It is also simple to create and both CTAs and SEO are a built-in functionality. The workflow functionality is simple and effective. The new developments fro 2017 will make usability even easier Seamless integration between the CRM, HubSpot Marketing and HubSpot Sales,The reporting has room for improvement but currently delivers what we need.,10,Month-on-month increase in traffic and sales-ready leads Marketing campaign conversions (and the analytics behind these to show where it performed well and also come be improved) Reduced time on manual research and measurement Overall client success on the marketing, CRM and sales platform Lead generation has just improved dramatically, year-on-year. Quality leads!,Marketo,Less than 10,000,Both,Google Analytics, Followerwonk, Hotjar, SEMRush,Online training In-person training Self-taught,10,10,HubSpot offers masses of guides, how-tos, certifications and step-by-step set-up and learning collateral. Would definitely recommend starting here.,Workflows Blogs Lists,Integrations/APIs Custom modules,Yes,10Not just for MarketingProbably too many to mention here, however, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.It has also helped the sales team by automating key tasks and also allocating leads more effectively than Salesforce could on its own. This has brought the marketing and sales teams closer together and improved both collaboration and alignment across the two teams.We have also extended its use to help our customer service teams with the distribution of key customer emails such as welcome packs. And our IT team is now looking into how it can be extended to help other departments and increase automation across the business.,The breadth of functionality and how this functionality can be applied to departments outside marketing to help streamline processes and increase automation of time-consuming, yet mundane tasks. Being able to have our team all working within the same piece of software, improves collaboration and increases efficiencies. The level and flexibility of support is also outstanding with a number of huge knowledge bases and online technical support who can answer your questions first time almost all the time. Innovation - the amount and frequency of new functionality that is added and that is useful and easy to use.,The workflows have been much improved, but there are still some limitations to their size, which can lead to linking workflows to other workflows and not being able to loop in order to end a workflow. The reporting add-on is not intuitive and takes a long time to get to grips with. 99% of time Hubspot's functionality meets our business needs. Which, in a way, makes the 1% when it doesn't even more frustrating!,9,Increased efficiency across the marketing team Improved reporting on marketing activities Improved automation across different departments,Pardot,25,000 to 100,000,B2B,SurveyMonkey, Adobe Photoshop, Trello,21,2,Website Marketing Automation Blogging Social,Using Hubspot workflows to send terms of business to our customers and gain their acceptance, which feeds back into our CRM, with the entire process being automated.,Closer Salesforce integration,10,No,Product Features Product Usability Product Reputation,We were happy with the way we conducted our evaluation process. We also got to speak to reference clients which helped confirm our choice.,8,Yes,Webpage creation Email creation Blogging,Reporting is not intuitive Workflows could be improved to enable more complex flows,Yes,9Great marketing toolIt is mainly used by marketing department - emails, forms, workflows and other function to execute marketing strategy and collect data to plan marketing strategies. It also serves as a basic CRM database to track customer activities.,Form is a great tool to generate leads and collect information. Workflow works well with form and emails to automate lead generation process. Email works with customer segmentation of any kind to create meaningful and highly targeted campaigns.,The only thing I can think of (for our use case) is that HubSpot doesn't yet support native integration with some of our Saas platform like BigCommerce, Olark...,9,The HubSpot helps generate sales and revenues for our business through the tools we use and the ROI has been positive.,25,000 to 100,000,Both,HubSpot CRM, HubSpot Sales, MailChimp,10,1,Email campaigns. Form for lead generation and collecting information. Workflow to automate customer communication and lead nutring.,Use to form and workflow to generate B2B leads as well as serve as customer service tool,Customized form and process to collect payment,9,No,9,No,Can't remember the exact issue, but the support person went extra miles to solve my issue by taking the time to ask product and engineer team for help.,Search Segmentation Contact management,Email is not the easiest thing to use in HubSpot,Yes,9HubSpot ConvertHubSpot is used across our organization. The main departments that use it frequently are marketing, sales & design. The main business problems HubSpot addresses for us are: - Ease & flexibility of content creation (email/landing page/blog) - Marketing/sales monitoring & reporting - Overall optimization (search, conversion etc.),The sources tracking in HubSpot is excellent. We had tried other marketing automation platforms and had to use a variety of tools to try to track where exactly each lead came from. This was way easier with HubSpot and all of the data flows into the sources report. Building landing pages is a definite strong point for HubSpot. The COS is really easy to use and having the ability to build customizable modules is really helpful as it allows less tech-savvy employees to quickly build out landing pages. Reporting is strong with the new reporting add on. The ability to build out a dashboard with templated or custom reports and email that dashboard to a group of people each reporting period saves a lot of time.,I would like to see ROI calculations based on revenue amounts pulled from opportunities within the CRM. There is no built-in search for the blog, but there is a Google search module available.,10,Increased employee efficiency due to automating lead source tracking. Improved conversion rate due to the ability to churn out very specific landing pages.,Marketo,10,000 to 25,000,B2B,Salesforce.com,6,2,Quickly creating landing pages Automating re-engagement campaigns Tracking our ROI with our AdWords spend,We created a bunch of custom modules that allow us to mix and match to quickly create landing pages.,Their sales tools are quite good as well. We are trying out Sales Pro now.,10,Yes,Product Features Product Usability,Implemented in-house,Yes,Change management was minimal,10,10,Yes,The workflows are very visual now and very easy to use.,Yes,10Definitely worth the investment!We use Hubspot to manage every aspect of our inbound marketing (from blogging and site creation/maintenance to tracking conversions and buy personas, sources, landing pages, CTAs, forms, etc.). It's managed by our marketing team (of 1 person), and a few others from other departments weigh in occasionally. The biggest business problems it helps us address are: 1. Scaleability: We run our marketing like a much bigger company with pretty impressive results with a single person. We couldn't do any of that before Hubspot, and now it's manageable and sustainable. 2. Site Management: I'm able to create and maintain a great site all by myself, with very little technical knowledge.,Training new customers. I'm not particularly tech-savvy, and I'm no marketing expert, but Hubspot makes it easy to learn about using the product AND about marketing strategies. Making the interface intuitive. If I can't automatically figure out how to do something, it's pretty easy to figure out how to learn how. Customer support when reaching out with questions. The team does a great job of following up in a positive and encouraging way, offering to help at every turn, and supporting us in anything we need. It gives us awesome metrics that are really helpful in figuring out how our efforts are going, and what we should focus our next efforts on.,It's difficult to search for materials in the Hubspot Academy and make sure you're turning up all relevant materials. SOMETHING always comes up, but since I find other materials elsewhere, I don't think I actually get everything. The webinars provide good information, but it takes them way too long to get to the point - I could cut out two thirds of what's said in the webinar and still get all of the relevant information that I need. It would be nice if the information covered in the webinars were provided succinctly somewhere else, so I could just read the info. without listening to the chatting. I have a hard time figuring out the new interface when they make a big change - it would help if they put out short product videos showing what the differences are, and convincing me that they're better than the old way (maybe they already do this and I miss it?),10,We used to have to reach out to new leads 7 or 8 times manually - now Hubspot does that lead nurturing for us. I can't tell you what a difference that makes in the amount of time it frees up for sales team. We used to shoot blind, hoping that what we're doing will have a positive impact. Now we have the information at our fingertips to know exactly how we're doing and what we should do to improve. A typical sales cycle used to be about 18 months for us. Now we're down to about 4 months - and we attribute that largely to improved communication and tracking through Hubspot.,eloqua, Pardot and Marketo,Less than 10,000,B2B,HubSpot CRM, Asana, Zendesk,5,1,Creating and maintaining the website Blogging SEO Social Media Tracking progress over time,Keeping track of the impact of our outbound marketing efforts, too. We didn't expect to have our CRM in Hubspot too - was a pleasant surprise when they released that.,I'm dreaming of getting approval to move up to an Enterprise license so that I can have A/B testing Adding on the new Ads package - fingers crossed that I get approval next year!,10,Yes,Price Product Features Product Usability Vendor Reputation Positive Sales Experience with the Vendor Analyst Reports,I'd skip to the end and just sign up with Hubspot ;-) Hubspot has all of the functionality that the other platforms to, with the added benefit of simple content optimization and ease-of-use. Our small marketing team can function as a much larger one using Hubspot, so we get a lot more bang for the buck.,Implemented in-house Professional services company,No,Change management was minimal,We were starting from scratch, so at the same time we were learning how to use Hubspot, we were learning about inbound marketing from the beginning, too. We built a very simple website that was hard to make look good. Though, two years later we built an awesome one with the help of some custom coders (which is also an add-on offered by Hubspot, but we knew these guys personally), and now our website looks so much cooler. We tried using the webinar series to train initially, but they drag on so slowly, we ultimately decided that was a waste of time and moved over to eBook and support documentation instead, with excellent results.,10,Self-taught,Very easy to learn without training. There is SO MUCH online documentation not just about the technical how-to of Hubspot (Though there is plenty of that), but also about the theory of inbound marketing, best practices, examples, etc. You can use Hubspot's online documentation to teach yourself marketing, inbound marketing, and Hubspot all at once.,10,Yes,Just one time? But there are so many! I think what's most amazing about their support is that they don't just answer technical "how to" questions; they understand and are happy to go into details of inbound marketing principles. I've called before asking them to look over a landing page that isn't converting well and they've helped to improve it - I've also called for ideas on how to make CTAs better, and they had great advice and directed me to the right eBook with a ton of examples. They really go above and beyond.,Very well organized - easy to find what you need. You can drill down into every level of your reports to find exactly what you need, easily. Template building is a breeze - I've never seen another platform as simple to do this with.,Sizing images is a little cumbersome, though not difficult. Just seems like the process could go more smoothly. See above, with videos - kind of guess and check to get them the right size. When building a new page and a new template, you have to go back and forth between the two modules, refreshing often as you go. Would be nice to be able to edit the template from the page you're working on.,Yes,10,Wistia Zendesk GoTo GoToWebinar,File import/export,10If you want to generate leads, this is your toolAll FTEs at our agency use Hubspot in some way shape or form (depending on their role) both for our internal marketing processes, as well as for our clients. We are a small business and we work with startups, so our number one challenge is generating enough leads. Hubspot helps us automate that process and makes lead generation simple. We've met or exceeded our client's lead generation goals ever since implementing Hubspot.,Hubspot is easier to use than most of the other marketing tools I've used. My training was quick and I was up and running with the tool (with a few questions, but still) in a month or less. Hubspot does exactly what we need it to—help us DRIVE LEADS. If you are looking to boost inbound efforts, this is the tool to use. The tool is organized in a way that makes lead gen marketing very simple. As a company, I think Hubspot does an awesome job providing resources to the people that use the tool. Whether it's their blog, offers, trainings and more, they really care about developing their customers.,Hubspot definitely has its glitches and can be a little buggy at times. Hubspot's reports leave something to be desired. I especially think the keywords report could be a bit more flexible in terms of giving data history. The Hubspot and SFDC integration is rough because Hubspot operates on the contact level and SFDC operates on the account level. Many of our clients use Salesforce, so this is a bit of a headache for us.,9,Hubspot helps us grow rapidly. This year we've doubled the amount of retainer clients we have with Hubspot. Hubspot has helped us boost customer revenue. One of our clients reported that they tripled their win rate using Accelity marketing qualified leads through Hubspot versus leads that come from more traditional methods. One of our customers has seen a 372% ROI from our Hubspot marketing efforts.,Trello, Google Analytics, Harvest,7,1,Posting blogs. Adding and reviewing keywords. Adding files. Lead scoring. Email Workflows & Emails,Some integrations (SFDC). Getting access to certain reports. Some workflows, when complex.,Yes, but I don't use it,9Marketing Automation Platform for GrowthWe are currently using HubSpot for marketing automation, lead scoring, and nurture campaigns. We will soon migrate our blog content into HubSpot blogging system as well. The entire company uses HubSpot. Our sales teams look to HubSpot for insight on the leads coming into the database, our support team leverages HubSpot's custom event tracking (Enterprise edition) for insights, and our Marketing team certainly uses HubSpot for analytics, email, and insights. For the most part, HubSpot helps solve a few problems for us. One particular pain point is iterating and adjusting on-boarding campaigns to improve new user acquisition. We also use HubSpot's technology to present new information to our customers and website visitors based on their pervious interactions or lifecycle stages. This type of interaction helps create a more meaningful experience.,Email automation: HubSpot excels at email automation, nurturing, personalization, and deployment. Although a few improvements can be made for Salesforce email automation, there are plenty of powerful workarounds & workflows to help you accomplish your goals. A/B Testing: HubSpot is a great tool for A/B testing content & subject lines in emails. They are also great for Landing Pages. Workflows: HubSpot's workflows tools is amazing. It's easy to use and highly customizable. New Feature Releases & Improvements: HubSpot is amazing about listening to customer feedback and implementing their new features FAST.,HubSpot could use some help with their "SMarketing" or Smart Marketing Analytics. Their tools are great, but a little cumbersome to work with for analytics reporting. HubSpot could improve their dashboards, but to my knowledge they are working on this and it should be available soon.. so i'll be looking forward to that. HubSpot should improve some more customization around email automation. In particular, I'm referring to the ability to insert tokens based on the Sales Person who owns the record. Right now it's a bit difficult to insert custom tokens without some pretty heavy work arounds.,10,We have improved employee efficiency (on the sales side) greatly. Our marketing analytics have really improved (dual lead attribution),Marketo, Pardot, Act-On, MailChimp and Emma,Slack, Skype, Google Hangouts, Adobe Photoshop, Mavenlink,3,1,Email marketing Blog posting Internal notifications for our sales reps (via Salesforce integration) Social Media Posts,Page visit alerts have been really cool! When a contact we already know visits a series of pages that we know lead to higher conversion, we alert our team to follow up. The Salesforce integration has been so helpful. We've been able to build out marketing engagement campaigns and assign tasks to our reps who use Salesforce for follow up.,We may build out some more website functionality. We're considering leveraging more of their COS platform for a unique marketing opportunity. We might be able to use HubSpot's CRM components for certain teams if we wish... but that may not be necessary.,9,No,Price Product Features Existing Relationship with the Vendor Positive Sales Experience with the Vendor Third-party Reviews,I don't think I would change any of my evaluation techniques. I have a full spreadsheet and feature break down that I do from scratch every time. It's not easy but it's definitely worth it.,Implemented in-house,No,Change management was a minor issue with the implementation,Data mapping was the most significant issue. We integrated HubSpot's enterprise plan with our Software so we can have a better understanding of our customer journey, this made the implementation more challenging but far more useful.,9,No,10,Yes,I can describe about thirty different times.. but here is one: I reported an issue with HubSpots blog template builder. It was essentially tacking my code and doing what it was supposed to do, but at the same time it was causing all of my content to suddenly mis align to the left of the page (it was previously a two column page 80% / 20% split). So this was a big issue. I wanted it to truncate the text appropriately but I also wanted it to not screw up the entire page... duh. So I reached out to their support team and put in a ticket on the developer forums. Initially it was a bit difficult to get the exact problem figured out, but once someone from development got a hold of the issue it was resolved within about a week. Kudos to Emily Morgan for supporting my request and keeping me abreast of all the updates as new developments came about. Thanks!,Building an email (once the template is available) is a very easy process. Building a landing page (once the template is available) is also a very nice and elegant process. Comparing data side by side for A/B tests is very easy to do. (Email / Landing Page),Building out templates in landing pages can be difficult. Building out templates for email is a bit cumbersome.,Yes, but I don't use it,10Best Marketing Automation Software on the Market.We use HubSpot for all of our inbound/digital marketing needs. It encompasses a huge amount of tools that are vital to the overall success of taking on an inbound marketing strategy. HubSpot puts your lead tracking, emails, social media, analytics, automation, and CRM system all in one package and it makes sure that everything works very well together. The integration they offer as well, such as Salesforce.com just make the product better and gives you a more powerful marketing platform. Everyone on our marketing and sales team uses HubSpot daily and it is an integral part of doing our jobs effectively and efficiently. A few others within our organization use it from time to time to see how certain campaigns are performing. HubSpot's software really just makes you better at your job if you do anything related to sales and marketing and it continues to improve each and every month. If you are thinking about getting into inbound/content marketing, choosing HubSpot will be the best decision you have ever made. Their staff also is a huge help in on-boarding you and ensuring your success with their product.,Educating their users and setting them up for success Their software is always being updated and improved Their support is second to none Very simple to use,Typical email design issues. It looks one way on the screen but different in a test. In app customization/layouts are limited.,10,More Visits = More Leads = More Customers = More Revenue,Marketo Marketing Automation, Pardot Marketing Automation and Eloqua,25,000 to 100,000,B2B,Salesforce.com,8,1,Lead Generation/ Nurturing Email Campaigns Landing Pages,Inbound Marketing in general. We never thought we would be able to convert to an inbound method but Hubspot made it easy. Being able to see our prospects and leads activity has been a great feature. Adding a free CRM and Sidekick is a great value add on.,Get deeper into lead scoring to help our sales team Potentially use the COS system to host a website redesign,10,Yes,Price Product Features Product Usability Positive Sales Experience with the Vendor,Knowing what we know now about Hubspot there would be a much shorter evaluation process and we would likely buy the product with a much shorter sales time frame. I don't think any other marketing software compares to Hubspot in terms of the value that it can deliver to your organization.,Implemented in-house,No,Change management was minimal,We didn't run into any issues. I had just started my current job and was able to devote 100% of my time implementing Hubspot,10,10,No,While we were on-boarding, our Inbound Marketing Consultant would call us on a bi-weekly basis to help us figure out how to use the software in the best possible way as well as make sure we are doing all that we can to bring in and convert the leads that we were getting through Hubspot.,All the WYSIWYG editing features are very simple to use Everything you need is all in one place,I never have a hard time with anything within Hubspot,Yes,10The only Inbound Marketing software you need for SMBWe use HubSpot for Lead Generation and Lead Nurturing for our agency. We are specialized in Interior Design and Non-Profit organizations. We wanted to use the whole specifications of inbound marketing as this our main business.,Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Personas and Campaigns paired with website native responsive CMS (including website personalization) and integrated reporting / analytics. Continuously improved and updated SaaS platform Easy to use and time saving Competitors monitoring SEO optimized CRM included, satisfactory for most SMBs,The only thing we miss is not being able to swap content pieces within an existing workflow. You have to create a new one. It's important to setup a folder structure for images and content in front to find the requested assets easily.,10,HubSpot allows you to build an extensive history of the leads which eases lead conversion and sales. It helps you align marketing and sales, making the process of implementing a service level agreement easier and more effective. It supports you improving customer service. It lets you turn existing customers into brand advocates.,Hootsuite Pro, GoToMeeting, GoToWebinar,2,2,Lead Generation Lead Nurturing Contact / History based Social MEdia Monitoring Comprehensive reports Social Media Management focused on leads activities,Building a Lead Gen Platform for several companies working in the same industry,Advocate Marketing,10,No,Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,Implemented in-house,Yes,Change management was a major issue with the implementation,Developing new content for each stage of the funnel Learning to use new technics (Webinars etc.) Being patient!,10,Online training,9,8,There is a guide which pop-up for any new configuration of HubSpot. It's important to complete all the steps.,No - we have not done any customization to the interface,No - we have not done any custom code,No,9,No,We had an issue with a form script on a customized landing page and weren't able to align all the form inout fields. HubSpot support answered our email within 4 hours, not only telling us how to fix the problem, but did it for us. Our client was incredibly happy to see the problem solved in such a short time.,Creating Landing Pages, Workflows and Lead Scoring Email Marketing Reports and Analytics Blog Website CMS (COS),Social Media Management. Has great functions but is quite different from other known platforms,Yes, but I don't use it,10,8,10,10,GoToWebinar Eventbrite Wistia,File import/export API (e.g. SOAP or REST) Javascript widgets,9,No,No,YesNon-profit marketing needs met.We use HubSpot to direct people through the entire marketing funnel, but we specifically replaced other platforms that performed these functions for us:Email MarketingEmail AutomationContact FormsSimple SurveysLanding PagesHubSpot is also integrated with Salesforce through the API connector.,Equips you to walk a customer through the buyer's journey. One stop shop for all your marketing needs. Integrates well with other products.,Reporting tools need to be more useful. The COS is not as user-friendly as at is trying to be.,10,Faster lead conversion. Quick setup of an integrated landing page. Less time managing lists.,,5,Email Marketing Lead Generation Online interaction analytics and segmentation Social media monitoring and publishing,Along with a Wistia integration, we are to make data driven decisions about video development. Before we were just guessing how it impacted our bottom line.,We are considering building our website in Hubspot's COS.,10,Yes,Product Features Product Reputation Vendor Reputation Positive Sales Experience with the Vendor Analyst Reports Third-party Reviews,Yes,10Better Together. The Tale of HubSpot and Me.We're using Hubspot across the entire organisation, from sales to marketing and IT.,Creating and editing emails and landing pages content. Their new editor is a lot easier to use and simpler than a lot of other editors I've used. Managing contacts and smart lists. We're able to quickly find and segment contacts as well as change the info. HubSpot integrates with Salesforce really well. There's little to no lag time. Onboarding is a breeze. They take you through every step in the process and give hold your hand during the entire process.,HubSpot has a sales CRM that has business calling. However, it's not as tightly integrated with contacts and workflows as it could be. For example, you can't add that you called a contact or need to in a workflow. Also you can't use the smart lists on the marketing side to create call lists automatically. There's no way for account admins to make changes to the individual settings of an account holder. Sometimes a member of our sales team will need to change their settings, and it would be easier if I could go in directly and do so. Rather, I have to walk them through how to do it or go over to them and have them login to get access. There are some restrictions on design elements that make it harder to keep a consistent look with our overall brand image. For example, while there are social sharing options, there's no way to change out the style and icons used for social sharing elements in emails and landing pages.,9,We now have increased employee efficiency with being able to look up contact info and send out emails. We also now have more insight into what a prospect or client is doing such as looking at on our site or if they've checked an email. It's helped us increase our blog subscriber list.,,Less than 10,000,Both,Salesforce.com, Crazy Egg, Google Analytics, Asana, Buffer,20,Yes,Price Product Features Product Usability Product Reputation Prior Experience with the Product Positive Sales Experience with the Vendor,We would negotiate a longer contract. Right now we did a one year contract, but we should have gone for a longer one as it would have impacted the price.,Vendor implemented Implemented in-house,No,Change management was minimal,Figuring out where very specific errors were occurring. We were able to resolve them by calling into HubSpot's support engineers.,10,Online training Self-taught,9,No,10,Yes,Once I was looking into the capabilities of the Hubspot Salesforce integration, while it's really powerful, there are still some features it doesn't have. The support engineer took the time to understand what it was I wanted to do. She tried to find the answer but couldn't. She followed up with the tech team later that day and got back to me with a detailed description of how much I could do of what I needed to do with the integration. She was nice, understanding, followed up and reliable.,The WYSIWYG editor. Workflows Sales CRM,Design Manager,Yes, but I don't use it,9HubSpot for me - all day every day.Update 8/29/16: I have a new job and am no longer with an agency. I'm still using HubSpot and loving it! I chose this job *because* they wanted to leverage HubSpot as much as possible. Before 6/27/16: We use HubSpot for inbound marketing, for marketing with clients, and we build full websites in the HubSpot Websites platform. HubSpot helps track marketing activities to see what's working and what isn't. It also lets us personalize content and deliver it to the right visitor at the right time and place with smart content. Finally, it helps generate leads with top of the funnel tools for content distribution and lead nurturing. I love using HubSpot because it's easy to use, I feel like I'm lightning fast at accomplishing tasks like creating an entire marketing campaign including landing pages, thank you pages, CTAs and emails. Plus, the campaigns tool lets me track all that in one place which is extra awesome. (note: the tool to share campaigns with team members is SO fantastic!) Plus, the HubSpot academy and community together have SO many helpful tools for learning and constantly improving. I love participating in the community - it's by far the best one I've ever been a part of! There are podcasts, certifications, meet ups, and more. It's truly, to use an inbound-y term: remarkable!,The email tool is really fantastic and their recently updated email performance and reporting pages blow everything else out of the water. Training to use the software is really top notch. There are interactive videos, certifications, and even live events for users. The campaigns tool allows me to track all elements of my campaign in one easy place - plus - the sharing tool allows you to email a campaign to a team member where they can view and link to all the components of the campaign right from the email they get! Lead generation and nurturing: tools like email workflows with branching logic and smart lists make this easy. Support! HubSpot support is hands down the best I've ever worked with. The reports add on! I've only just lately started using this but it's really really great. HubSpot has seriously stepped up their reporting functionality.,The smart content, while amazing, still gets tricky sometimes and can be weird. Update 2/10/16: this has gotten much better! The options have expanded and the color picker works with favorites now! Update: 8/29/16: I've found completely new ways to use Smart Content to personalize the experience! The attribution reporting feature is awesome but can be confusing. Update 2/10/16: they've added more training and "projects" to help you get better at reporting! The new WYSIWYG editor is a bit weird. Update 8/29/16: this has definitely improved and gotten less buggy but can still be tricky. I sometimes revert back to the sidebar editor. Folders are great but are different in each tool for no real reason. Update 8/29/16: more tools have folders now but they still function differently. Update 2/10/16: for some reason they seem to have removed the overall blog views from the blogging tool. it's only in page performance now...not sure why! Update 8/29/16: this has been fixed - there's a fairly easy way to get to the overall blog views! I still would love the "views" sort back in the main blog area though.,10,We've definitely increased the number of leads coming into our site. We're able to capture leads much earlier in the buying process and nurture them until they're ready for us. It builds trust along the way so we have to do less selling at the end. Our leads are better qualified! After moving our entire WEBSITE into HubSpot (not just marketing landing pages and the blog but now the whole site) we've seen an almost immediate increase in conversions. Plus, we've ramped up our blogging and there's a distinct increase in the number of views we're getting as well. As a marketer I'm more efficient in doing my job since I can make changes to our site myself without needing a developer! We're able to track our leads through to SFDC campaigns and integrate seamlessly with Salesforce.,Pardot Marketing Automation,10,000 to 25,000,B2B,Trello, BetterWorks Enterprise Goals Platform, Box,5,5,We used smart content to display different information to different visitors to eliminate the client's 3 different sites and create one cohesive site that presented appropriate content, imagery, language and tone to each visitor type. We use calls-to-action at the end of every blog post that are related to the topic to pull people through the site down a defined path to conversion.,I love finding new ways to use HubSpot. We've used it to track direct mail campaigns by sending people to landing pages that were tracked in the campaigns tool in HubSpot. We've used smart content to display a different map and address on the contact page to different people based on their location. We decided to only show the app download options to mobile viewers while providing desktop viewers with more information about the app.,We're hoping to design a site for a new client that uses smart content on almost every page because the language for different target markets is drastically different. I want to use HubSpot to expand our email campaigns by using smart headers to make the emails feel more personal.,10,No,Product Features Product Usability Product Reputation Vendor Reputation Positive Sales Experience with the Vendor Third-party Reviews,I wouldn't change a thing :),Vendor implemented Implemented in-house,Change management was a small part of the implementation and was well-handled,Blog redirects (though we have everything working now and understand how to do it perfectly!) Image imports with the blogs There weren't folders in a lot of the tools at the time, though there are now.,9,No,10,Yes,Yes, every time I've used support it's been exceptional. I had an issue with our CNAME and they helped me figure out we had mistakenly included the "http://." They also helped me fix my Zpaier integration with Eventbrite before we sent our event invitations. They helped me fix an issue when my blogs weren't populating a preview on Facebook and they helped me when I was stuck trying to link images in a smart content area on a website I was building. I've also worked with HubSpot support at the previous two places I worked and was impressed every time.,Posting blogs! HubSpot wins this for sure. Email analytics and A/B testing Awesome CTAs,Attribution reporting Linking smart images can be tricky Occasionally, the emails can be a bit wonky on mobile even if the preview looks okay. Some custom HTML can fix this easily.,Yes, but I don't use it,10HubSpot: The do everything marketing tool!The Marketing and Sales department use HubSpot on a daily basis for social media, email communications to prospects and clients, reporting on the success of initiatives, and organization of all contacts: leads, customers, evangelists, and employees.,CUSTOMER SERVICE! They reply almost instantaneously and help with every problem you can imagine. They will dig into your platform and see how to directly help you. Scheduling social media and emails. I can schedule in advance and not worry about being out of the office or handling an immediate need. Emails and social posts will still go out on time. Forms! I can collect information from leads, help requests, demo requests, and content downloads. All of this information is stored in HubSpot and synced with salesforce for reporting and communication purposes. list! I can create lists of contacts based on extremely specific requirements.,I am still struggling with workflows for lead nurturing. There is a lot of manual work to get this started and constant review is needed. I would love more automation or at least direction in setting this up and optimizing the process.,9,Increased efficiency Easy communication with customers and prospects Increased organization of ALL contacts,,10,000 to 25,000,B2B,Salesforce.com,5,5,List creation email automation social listening,reporting internal email automation social scheduling,more robust reporting,10,No,Product Features Product Usability Third-party Reviews,I would pay attention to scalability. Hubspot is and has always been the perfect fit for our size (1 person team to a now 10 person team). From reviews, I believe it will continue to be the best for us as we grow.,No,9,Yes,I needed a custom workflow, and someone from support went into my platform and built it. Amazing!,workflows lists forms,social listening reports,Yes,9HubSpot State of the Art Marketing Automation - Contextual Marketing that delivers resultsWe use the HubSpot platform for implementing inbound marketing programs for companies worldwide. The contextual marketing capabilities of HubSpot allow our clients to communicate a unique message to each buyer persona at each stage of the buyer's journey. This capability allows their websites to speak directly to the pain points and concerns of their prospective customers.,HubSpot provides state of the art contextual marketing capabilities. HubSpot is the only fully integrated Marketing Automation Platform. HubSpot allows us to attract and nurture clients from being website visitors to clients of our customers. The new add-on reporting of analytics is a phenomenal feature,HubSpot CRM is still in its infancy, but its support staff is responsive and new features added daily.,10,We present each client a monthly scorecard showing the effectiveness of our campaigns and efforts. We believe in complete transparency. The HubSpot platform allows us to bring success to our clients.,,25,000 to 100,000,Both,Salesforce.com, Zoho CRM,25,28,Design & Development Inbound marketing that incorporates content creation and management, lead nurturing and reporting Demand Generation Contextualized Story Telling,We are on of the few Agencies that use HubSpot for ecommerce and B2C clients. Of course we have outstanding results for those and when using HubSpot for B2B engagements as well.,10,10HubSpot is the bees knees! I swear by this software.HubSpot is at the center of our marketing department. We love inbound marketing and learned how to implement inbound marketing from HubSpot. We use all of HubSpot's tools for content creation, organizing campaigns, and measuring efforts. We send email campaigns, keep track of client activity and interest level, publish and track social messages, and keep up with blog publishing. We house all our downloadable content on landing pages and use forms to gate those downloads. Just about anything we need for marketing can be done within HubSpot. It easily integrates with our CRM tool, and that's a bonus! I would love to have our sales team on the HubSpot CRM tool, but that's not my call. All in all, my team lives in HubSpot on a daily basis. Update: Our Sales Development team now lives in the CRM tool! We are so excited to have added Sidekick for Business, which allows our Sales team to utilize sequences for client nurturing. We also added a Netsuite integration. While HubSpot is the center of our marketing world, we are now able to sync it with our data center. On top of all of that, we just added the Website Add-on, and our new website is AWESOME. I am more than thrilled with HubSpot. It is here to stay.,HubSpot is constantly updating their capabilities. They listen to their users. The other day, I mentioned it would be nice to have a dependent form feature. The update that came out just a few days earlier was that exact feature!! I love the constant improvements. Along with a great set of tools is a great team of support. The HubSpot support team is highly educated and excels at problem solving. Plus, they're really nice! If that particular person doesn't know the answer, believe me when I say they'll find the answer or point you to someone who knows next steps. I've harped enough on the tools, so it really comes down to the interaction with HubSpot's people. Along with the Engineering team making constant updates and the support team supplying problem solving skills, I can honestly say I have the BEST account manager that works at HubSpot. He is helpful with all my questions, no matter how trivial they are. With each person I'm put in contact with, I have a great experience. They really care about me as an individual and our company as a whole. My account manager gives me great references to relevant topics and solutions specific to my company's needs. ALL THE THINGS.,You get the occasional lag. I blame part of this problem on our internet here at the office. Spotify bogs it down, sometimes making it difficult to proceed to the next screen. I found a workaround. If you hit "Save and Publish," and the sprocket hangs out on your screen for a while, just hit the save button again. It should fix it. I submitted a request for this one. The tracking url area is a little lacking. I'd like to be able to edit the description of the urls and even change the Campaign if there was a mistake. You're unable to do that now, but I have a feeling they will release something that improves this particular area soon.,10,We get crazy amounts of leads. Offering downloadable content allows us to capture names and emails as prospective clients are interacting with what we produce. My team never had that capability before HubSpot. We are able to nurture our leads easily. Sure, it takes a little while to set it up, but once the email followups are put in place, we are able to sit back and focus on other priorities while workflows nurture our leads. It's really exciting to see the interaction with those emails and change them as needed. We launched our website Monday - today is Friday. Since then, we have already seen triple the leads come in (and good quality ones!!) from the restructure. The website add-on was one of the best decisions in my career to date.,MailChimp, Constant Contact and Unbounce,10,000 to 25,000,B2B,Yes,10HubSpot is ahead of the game.HubSpot is a very integral part of our business. We use HubSpot for numerous clients; from IT businesses, to construction companies, to senior living communities. We are the main users for the software, and the client is usually only involved in proofing the content before we put it up. We use it for blogs, emails, workflows, social media monitoring, and CRM. All of the employees at my company are Inbound Certified, therefore when any of our clients have questions, we are all able to help provide them with answers. We specialize in Inbound Marketing, and HubSpot is a great tool for us.,Makes developing content very easy - when creating a landing page, you can create a follow-up email to that landing page with one click of the button. You do not need to go in at a different time to create the email and then link it to the landing page. It is very easy to link content to pages that we create. Instead of having to put in the web address of each page we want to link, all you have to do is highlight the certain words you want linked and type in the name of the page and it pops up. It is great for workflows. You can create either simple or very complex workflows that can include whatever offers and content you desire.,My main problem with HubSpot is their social media feature. Being that I focus on social media, it becomes a problem for me often. You cannot post to Google+ communities, or LinkedIn communities from the platform. In order to interact with them you need to go directly to those pages off of HubSpot.,10,We get many of our clients because we describe to them what HubSpot is, and all the success we've had with it. HubSpot is great for customer service- they get the personal feeling without us having to do much work on our end. HubSpot is great for lead conversion. As long as you have top, mid, and bottom funnel offers, HubSpot will work your leads though that process.,,Less than 10,000,Both,Hootsuite Free, LinkedIn Marketing Solutions,7,10,10,No,I don't have a specific time, but they always do everything they can to help.,The new blog feature is very easy and nice to use. You are now able to directly type into the template so you are able to see exactly what your blog will look like when posted. The social monitoring tool is very slick. You can have them send you daily emails related to specific keywords or you can go in yourself.,Being that I don't have much experience with code, creating a custom template is a bit difficult, which is likely due to lack of my experience.,9I love HubSpotOur company uses HubSpot to manage ALL of our digital marketing efforts. While the day-to-day tasks fall under the Marketing department, our Sales team also uses the platform to gather lead intelligence and track activity (with the SalesForce integration). Since implementing HubSpot, our digital efforts are much more cohesive... and our team is a lot more knowledgeable and confident in social media, blogging, email campaigns, etc. The Marketing department has also generated more and higher quality leads than we were in the past.,Bringing all Marketing efforts together. The platform integrates blogging, email, social media, landing pages, etc. into one place that is easy to use and built for success. Educating customers. The Customer Success and Support teams are always available to help with any campaign. In addition, there is a plethora of resources available in the Marketing library to learn about any topic. Continuous improvement. HubSpot always has their ear to the ground regarding possible upgrades and updates to the system. What's more, when they make a change to the software, they interview several customers prior to implementation to ensure it will be a real enhancement to their system.,Customized social media auto-publishing. We love the ability to auto-publish out blog posts to social media, but we have several blogs, and one of them we prefer not to post to our Facebook. I'd love to be able to designate which profiles post which blogs. With all the updates to the software it can get a tad slow sometimes.,10,Employee education Higher lead generation Increased employee productivity Better customer service,Marketo Marketing Automation,Less than 10,000,B2B,Redbooth, Trello, WordPress, Yoast Wordpress SEO Plugins,5,1,Blogging to generate leads Content promotion via social media Lead nurturing via automation/workflows,We use the Premier Services to help with content creation Lead scoring,Reporting add-on to create dashboards Sites add-on to host website Ads add-on to manage AdWords and LinkedIn Advertising,10,No,Price Product Features Product Usability Vendor Reputation Positive Sales Experience with the Vendor Third-party Reviews,At the time I didn't know as much as I thought I did about Inbound Marketing, or about the amazing tools that HubSpot offers outside of the software. Things like: Inbound.orgINBOUND ConferenceHubSpot User GroupsMarketing libraryHubSpot AcademyHubSpot Customer WebinarsAnd so much more!If I knew then what I know now I honestly would've skipped the demos and rigamarole and gone straight to HubSpot.,Implemented in-house Professional services company,No,Change management was minimal,Migration theme - we weren't happy with the blog theme that was set up (the team did it to match our website). We ended up having a custom blog built and purchasing a template for landing pages.,10,Online training In-person training,9,10,Some members of my team decided to just dive in and learn on their own. This was easy to do because the system is organized very well. Some people had to watch training videos or ask questions about different aspects of the platform, but overall they were able to teach themselves the basics without trouble.,No,10,Yes,We had a problem with lead intelligence showing up in Salesforce. We tried creating HubSpot users for each Sales team member and having them sign into the HubSpot section of Salesforce but they were getting frustrated with constantly having to sign in. So I reached out to HubSpot support to try and fix the problem. Within 5 minutes I heard from someone who informed me that it was a Salesforce issue not a HubSpot issue, but they still gave me a list of steps to fix the problem!,Yes,9,8,10,9,SalesForce GoToWebinar,File import/export API (e.g. SOAP or REST),9,10,10,We did not negotiate pricing during set-up. HubSpot''s standard pricing is pretty fair and straightforward. In fact, they have so many free tools we didn't feel the need. We recently dropped the Content Advantage program and replaced it with the Sites, Ads, and Reporting add-ons, and our Account Manager was able to get us a small discount for the first few months.,HubSpot is very easy to interact with. If I had one tip it would be to not be afraid to reach out to your Account Management and Support teams... They are awesome and always willing to help!,NoHubSpot: An awesome tool you need to try today!Our company has been using HubSpot for a few years now. This is the perfect marketing software and it has all the tools that you need to be successful online : blog, e-mail, social media, SEO, reports, landing pages, forms, call-to-action, lead generation. For as low as $200 a month, you can get all those tools, integrated with the same platform, and get started with Inbound Marketing, which is the key to getting results online. It is a very easy to use and they have the best customer service I've seen so far. Plus, they keep making it even better, every week, pushing new updates, new integrations and new ways of making sure their software is still excellent. I recommend HubSpot to any marketing professional doing business online: you can even start with a free 30-day trial!,HubSpot helps our company to get a better web marketing strategy. We can attract new visitors on our website, using the blog, SEO and social media features. HubSpot helps convert those visitors to leads, using forms, CTA (Call-to-action) and landing pages HubSpot helps closing those leads into customers, using email and lead generation features.,HubSpot reports could be improved. You will still need to use other analytics tool, such as Google Analytics. HubSpot is only available in English. If you are a multilingual user, you might find it hard to use.,10,Increase website traffic Increase leads Increased employee efficiency,Insightly,LeadPages,Less than 10,000,10,10,8Makes Marketing East, Even If You've Never MarketedWe use HubSpot for our entire marketing development. The biggest thing we use HubSpot for is our blogs. We host two blogs on HubSpot and both perform very well. Hubspot allows us to manage and analyze everything all in one place: our web traffic, our contacts, our keywords, our social media posts, and our emails.,Hubspot makes it incredibly easy to market. From social media marketing, to email marketing, to blogging, to everything in between, Hubspot's interface is easy to use and consistent. Even if you don't know anything about marketing, you can learn through the Hubspot Academy. That brings me to my second point, the Hubspot Academy. The Academy hosts a plethora of information, from tips and tricks, to tutorials, to projects you can use to improve and strengthen your business. It has been an invaluable tool for our business and we use it on a daily basis. The Customer Support. Hands down, amazing. I have never felt bad when I called, the customer support always helps me beyond what I was hoping for. They are easy to reach, fast, and always friendly. They take time with you too, instead of trying to get you off the phone.,Social media can sometimes be hard to use, simply because there are things that the platform can't do yet. But I have hope for the future! Update May 2017: Hubspot has been adding newer developments and integrations consistently. This is making Hubspot even more powerful. Every so often, HubSpot analytics will be down. This is hard to deal with, but they always get it fixed fast.,8,We have grown our blog views from 1,000 views a month to over 21,000 views a month just by using Hubspot. This has helped us reach more people more efficiently. ...Update May 2016: We are now hitting over 55,000 views a month.,Less than 10,000,Both,Email marketing. With the click of a button you can add/remove contacts, send test emails, and then view awesome analytics after your email has sent. Blogging. Simply the easiest blog I have used ever. Makes it easy to publish, edit, and view your blog post in every form of media (cell phone, desktop, tablet, etc). Plus it gives you pointers for what you could add to improve your post.,Yes,9Excellent marketing automation and website creationWe use HubSpot for all of our marketing automation (emails, workflows, lead nurturing, and website creation). It is used by our sales and marketing department primarily. HubSpot has simplified our marketing and sales process while also providing much better visibility of content campaigns and improving efficiency in lead nurturing.,Ease of Use - HS was extremely easy to set up and get started with right from day 1. I didn't take any training and was able to get my workflows set up easily. That said, I highly recommend training because when I did it later I learned a lot and realized I hadn't set things up as efficiently as possible, HS was great to help me identify and improve on the workflows I'd created. Support - the entire team at HS is incredible, everyone I've spoken to (and I've spoken to a lot) from the onboarding team to the support team are very friendly, understanding, and knowledgeable. You can tell they really care about their customers and helping them succeed with the product. Lead Nurturing - HS makes it easy to set up nurturing campaigns and automation through simple workflows. It's so much easier to keep an eye on what we're doing, who is getting what, and what campaigns are getting the best responses COS - the HS website pages are super easy to create and manage, SEO is built in and they have a ton of templates to use. Makes creating a website as easy as possible,Reporting is extremely limited - I expected a lot more since this is a marketing automation software and metrics are key. You can really only choose from preset fields and situations, you can't mix and match any fields you want The integration between their marketing and CRM modules is very limited - again, I would expect more but I know the CRM is new and they're working on it Strange set up between Customers and Contacts - not a lot of correlation which means extra manual work to get it right. I know that marketing/CRM is often contact-based, but when you win an account it's a customer win and all contacts should be updated automatically. They're not - there are actually still 2 different fields on the contact for "company", very frustrating.,8,Better visibility into lead conversions and content marketing efforts (ie white paper sign ups) Easier and faster lead nurturing,Marketo,Pardot,Eloqua,10,000 to 25,000,B2B,4,1,6,No,10,Yes,Almost every time I contact them - today I called with a strange request, I wanted to use the system for a purpose it's not really designed for and I'd given up trying to find a way. The support rep (as always) was extremely open minded, and spent a lot of time with me working through different options until we found one that would work for my needs - I'd honestly given up long before he did and sure enough, he found a great solution!,Creating Emails Setting up nurturing campaigns (workflows) Building landing pages and site pages,Creating reports Aligning customer and contact info,9
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HubSpot
1442 Ratings
Score 8.3 out of 101
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HubSpot
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Kirsten Meyer profile photo
Score 10 out of 10
Vetted Review
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Usability

10
Anyone can use it. How well you use it depends on what you are doing and how well you know what you are doing. I'll compare it's usability to Word (rather than, for example, Adobe's software, which I also use but find much less intuitive). Anyone can use Word, but not everyone has good grammar/spelling and spell-check doesn't catch everything. You can learn all kinds of things to better take advantage of the software, but at the same time, anyone can open it and start typing and do basic functions. It supports everything from the most basic lists to awesome and compelling displays of graphic/text marketing. It's intuitive, and you can grow with it and bend it to your will.
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Score 9 out of 10
Vetted Review
Verified User
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Usability

9
HubSpot is very easy to use once you get the hang of everything and know where everything is. To master the tools, HubSpot offers "HubSpot Academy," which teaches users all of the functionality of the software through classes and webinars. Going through the academy is very important and will make you a HubSpot master in a week or so!
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Ian Cushion profile photo
October 04, 2017

Not just for Marketing

Score 9 out of 10
Vetted Review
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Usability

9
Most is intuitive and requires very little in the way of staff training. Most interfaces have a WSIWYG style, which makes it incredibly easy to use.
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Maggie Millard profile photo
Score 10 out of 10
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Usability

10
I have 0 technical skills and I can use HubSpot very proficiently. It's easy to figure out the basics without any training, and to figure out the more complicated stuff too when learning from HubSpot's online information. They do a great job of teaching both theory and functionality in order to get the most out of their software.
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Jenny Weeden profile photo
Score 9 out of 10
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Usability

9
I think there are definitely still some kinks that need to be worked out, but the system is so easy to use—I caught on quickly, and anyone I train catches on within a month or less. They also have a very responsive support team, so when you do have harder questions, support is easy to connect with.
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Mike Rizzo profile photo
Score 10 out of 10
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Usability

10
HubSpot's platform is very usable. They have built a lot of easy-to-adopt functions into their product that make it possible for novice marketing automation teams to get started. They also have lots of complex functionality that can be adapted to fit your companies needs, which makes HubSpot's platform a great option for scaling your marketing team / efforts.
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Karen Rust profile photo
Score 9 out of 10
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Usability

9
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
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Candice Rhode profile photo
Score 10 out of 10
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Usability

9
HubSpot is very simple to use, and if you stumble across a feature that you're not sure how to use they have plenty of help buttons to guide you. All of the features are integrated with each other, which makes it very easy to tie all of your inbound efforts together.
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Carah Counts profile photo
February 03, 2016

I love HubSpot

Score 10 out of 10
Vetted Review
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Usability

9
HubSpot is very easy to use now, and is also constantly improving. Where I may have had qualms in the past, the new website, blog, email and editors have removed those. In addition, there are tons of resources in the HubSpot library for how to do anything on the system, as well as having super account managers that are always willing to help!
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Laura Ballam profile photo
Score 8 out of 10
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Usability

9
I jumped in with no training and found it incredibly intuitive and user-friendly. They have built-in tips, and tons of resources on the support site. When I have really weird or complex questions, their support staff is super friendly and always helpful.
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Feature Scorecard Summary

WYSIWYG email editor (294)
8.3
Dynamic content (295)
8.2
Ability to test dynamic content (273)
8.1
Landing pages (324)
8.8
A/B testing (251)
8.5
Mobile optimization (316)
8.7
Email deliverability (325)
9.0
List management (325)
8.6
Triggered drip sequences (242)
9.1
Lead nurturing (317)
8.9
Lead scoring and grading (290)
8.7
Data quality management (294)
7.7
Automated sales alerts and tasks (263)
8.7
Calendaring (274)
8.2
Event/webinar marketing (225)
8.2
Social sharing and campaigns (306)
8.3
Social profile integration (296)
8.5
Dashboards (326)
8.3
Standard reports (324)
8.4
Custom reports (287)
8.5
API (226)
8.2
Role-based workflow & approvals (247)
8.7
Customizability (269)
8.5
Integration with Salesforce.com (202)
8.2
Integration with Microsoft Dynamics CRM (80)
7.6
Integration with SugarCRM (76)
7.5

About HubSpot

HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more. The vendor says over 18,000 customers in more than 90 countries use HubSpot’s all-in-one marketing & sales software platform to transform the way they connect with new customers.

HubSpot's all-in-one marketing automation suite broadly includes:

  • A Content Management System to create and manage forms, landing pages, templates and blogs
  • Online Marketing capabilities to ensure that content can be found through search engines, social networks, email, blogs, etc.
  • Lead Management for generating, nurturing, scoring, segmenting and tracking leads
  • Reporting & Analysis to track and optimize all marketing data including contacts, content and website

HubSpot's marketing platform integrates with popular CRM systems like Salesforce, or can be used with the free HubSpot CRM for a true all-in-one experience. The vendor says this results in less hassle, more control, and an inbound strategy that actually works.

HubSpot aims to help businesses leave behind dated approaches to driving business growth in favor of an inbound approach - attracting new visitors, converting them as leads, closing them as customers, and delighting them over the long term.

HubSpot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Screenshots

HubSpot Integrations

NetSuite, Pipeliner CRM, Salesforce.com, Unbounce, Survicate, GaggleAMP Amplify, SnapEngage, Boingnet, Evergage, Wrike, Wistia, Pipemonk, Zendesk, FreshBooks, PandaDoc, Perfect Audience, UberConference, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, SugarCRM, Zerys, Infer, GlobalMeet Webinar, Membrain, SalesforceIQ, App Data Room, inboundli, Zapier, Appcues, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Magento Commerce Cloud (formerly Magento), Zendesk Sell (formerly Base), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Basic$200per month (up to 100 contacts)
Pro$800per month (up to 1,000 contacts)
Enterprise$2,400per month (up to 10,000 contacts)

HubSpot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

HubSpot Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish