Hypefactors

Hypefactors is a software platform designed for earned media professionals. According to the vendor, it provides a range of tools and features to automate and streamline PR and communications work, as well as data and analytics to measure and document the results. The product is suitable for companies of all sizes, from small and medium-sized businesses to large international enterprises. It caters to the needs of PR and communications professionals, marketing professionals, media relations specialists, public relations agencies, and marketing agencies.

Media Monitoring: According to the vendor, Hypefactors offers global media monitoring across various channels, powered by advanced artificial intelligence (AI). Users can set up monitoring streams for different brands, markets, and media types to stay updated on relevant coverage and conversations.

Measure: The vendor claims that Hypefactors provides intelligent insights and monetary valuations for earned media. Users can set targets for key performance indicators (KPIs) and track their progress in real-time. The platform offers analytics and benchmarking tools to compare PR performance across markets, brands, and time periods.

Report: According to the vendor, Hypefactors automates the creation of customizable coverage reports. Reports can be generated in seconds and exported in PDF format for easy sharing with stakeholders.

Connect: Hypefactors aims to help users discover and connect with relevant media influencers across different channels and markets. Users can search, browse, and add media influencers to their personal media relations database. The platform tracks the performance of media contacts, such as the frequency of mentions and the sentiment towards the brand.

Create: According to the vendor, Hypefactors offers tools for creating press releases, brand stories, product news, and other media content. Users can collaborate with colleagues, add images, and customize their stories before sharing them. The platform enables easy distribution of content through email pitches, social media posts, and online newsrooms.

Dashboard: Hypefactors provides a personalized dashboard where users can access relevant facts and analytics for their PR and communications work. The dashboard can be customized to display individual preferences and allows users to filter and sort data to find insights that can improve their PR performance.