Name: Hypefactors
Author: Hypefactors

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Hypefactors is a software platform designed for earned media professionals. According to the vendor, it provides a range of tools and features to automate and streamline PR and communications work, as well as data and analytics to measure and document the results. The product is suitable for companies of all sizes, from small and medium-sized businesses to large international enterprises. It caters to the needs of PR and communications professionals, marketing professionals, media relations specialists, public relations agencies, and marketing agencies.

**Media Monitoring**: According to the vendor, Hypefactors offers global media monitoring across various channels, powered by advanced artificial intelligence (AI). Users can set up monitoring streams for different brands, markets, and media types to stay updated on relevant coverage and conversations.

**Measure**: The vendor claims that Hypefactors provides intelligent insights and monetary valuations for earned media. Users can set targets for key performance indicators (KPIs) and track their progress in real-time. The platform offers analytics and benchmarking tools to compare PR performance across markets, brands, and time periods.

**Report**: According to the vendor, Hypefactors automates the creation of customizable coverage reports. Reports can be generated in seconds and exported in PDF format for easy sharing with stakeholders.

**Connect**: Hypefactors aims to help users discover and connect with relevant media influencers across different channels and markets. Users can search, browse, and add media influencers to their personal media relations database. The platform tracks the performance of media contacts, such as the frequency of mentions and the sentiment towards the brand.

**Create**: According to the vendor, Hypefactors offers tools for creating press releases, brand stories, product news, and other media content. Users can collaborate with colleagues, add images, and customize their stories before sharing them. The platform enables easy distribution of content through email pitches, social media posts, and online newsrooms.

**Dashboard**: Hypefactors provides a personalized dashboard where users can access relevant facts and analytics for their PR and communications work. The dashboard can be customized to display individual preferences and allows users to filter and sort data to find insights that can improve their PR performance.

User-Friendly Interface: Several users have found Hypefactors to be very user-friendly, with an intuitive interface that makes it easy to navigate and perform tasks quickly. They appreciate the simplicity of the platform, which allows them to easily create press releases without any complicated processes or the need for training. The interface and configuration of Hypefactors are described as really easy to use, making it simple for users to set up their newsroom and publish press releases.

Effective Distribution Features: Users highly value the distribution features of Hypefactors, as they enable them to reach a wider audience with their press releases. They appreciate being able to easily submit their press releases to leading publications, increasing their chances of getting their story picked up and published. This feature saves users time and effort by streamlining the process of distributing their content effectively.

Comprehensive Reporting and Analytics: The reporting and metrics provided by Hypefactors are well-regarded by users for being easy to understand and effective in tracking the performance and impact of their press releases. Users find value in having a clear overview of key metrics through the KPI dashboard, enabling them to analyze coverage and make data-driven decisions. Additionally, users appreciate being able to tag different media sources and generate useful reports, helping them gain insights into their own presence in the media landscape as well as that of their competitors.

Difficulties with Image Placement and Resizing: Some users have mentioned that they found it challenging to place the right size images and resize them appropriately in Hypefactors. They reported having to save and place the image multiple times to get it right, which can be time-consuming and frustrating.

Inaccurate Valuation of Facebook Posts: Several users have expressed dissatisfaction with the way Hypefactors calculates the valuation of a Facebook post. They feel that the system uses the number of followers instead of the actual number of people who have seen the post, leading to unrealistic valuations.

Confusing Search Set-Up: A few users have found the search set-up in Hypefactors to be confusing. They mentioned that it takes some time and training to fully understand how to use this feature effectively, which can hinder their ability to find relevant media content efficiently.

Users of Hypefactors have found it to be an invaluable tool for spreading awareness about their companies and increasing their global presence. By connecting with influencers and media contacts, they have been able to effectively reach their target audience and generate significant exposure. The platform's ease of use and efficiency have made it an ideal choice for users who need to quickly and effectively get their messages out.

One of the standout features of Hypefactors is its ability to help users publish their content to leading publishers with a good chance of getting their stories picked up. This has proven to be highly valuable for users looking to promote their latest books or gain media coverage for their brand. Moreover, small agencies have found the platform incredibly useful for gaining insight into their earned media impacts and presenting results professionally to clients.

The media monitoring feature of Hypefactors has been well-received by users across different markets and countries. Although there may be some uncertainty about its ability to pick up every single piece of coverage, it has generally delivered satisfactory results. Users have also appreciated the total overview provided by Hypefactors, allowing them to assess their brand's presence in the media market compared to competitors. Overall, Hypefactors has proven itself as a reliable tool for evaluating media distribution and tracking brand visibility.

Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.

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Hypefactors

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What is Hypefactors?