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I have been working with multiple clients that have Cognos Analytics in-house to deliver reports to multiple departments within the organization. Some clients have standardized on Cognos across the entire organization. Every use case is unique, but the main strengths of Cognos are its enterprise reporting capabilities. Professional report authors typically develop sophisticated reports that are automated and delivered across large groups of consumers. The goal is to encourage a self-service model, and Cognos also supports that, but adoption of self-service is not consistent across different companies.
- Standardized reporting.
- Enterprise data governance.
- AI-infused data discovery.
- OLAP data exploration.
- Dashboarding.
- Visualization.
- Data cleansing.
- Data preparation.
The AI Assistant does enable these automated tasks, but most developers will build models and dashboards manually. The opportunity to leverage these features to achieve broader self-service is there, but it requires a culture shift more than anything. Mostly, the AI features are valuable because they eliminate certain steps, such as recognizing data types, inferring usage, and matching columns when joining data sources. It is also very useful in suggesting visualizations and other ways of looking at data when using the Explore feature.
November 05, 2020
We use IBM Cognos Analytics across many departments. We use the product because it offers robustness and enterprise-level security to the data we present. No more working in silos as the datamarts we report off of are used widely. Single source of truth.
Adhoc module is separate from the advanced report studio so it becomes easier to start using the tool.
Ease of use and integration with excel and data modules are a winner as we can merge data from packages with external data without having to include it in the datamart.
Adhoc module is separate from the advanced report studio so it becomes easier to start using the tool.
Ease of use and integration with excel and data modules are a winner as we can merge data from packages with external data without having to include it in the datamart.
- Integration with Excel
- Enterprise level security
- Ease of use for Adhoc reporting needs
- Rendering speed of reports - sometimes the cognos server doesnt respond in time
- Graphical user interface not as user friendly as other BI tools in the market
- Commentary and Annotations on data points lagging behind in Cognos Analytics
IBM Cognos Analytics has made it easier to integrate data from packages (which have been developed using framework manager) with external sources of data without having to go back and re-design in the package. So it offers on-the-fly modeling which is essential. Data modules introduced recently is a cool feature. Dashboarding is completely new with Cognos Analytics and integration with AI Assistant has helped build dashboards within seconds. Natural Language processing has made it easier to build dashboards for business users. It has made the overall end user experience much better.
November 02, 2020
IBM Cognos Analytics is being used across our whole organization, from the stores that access links to previously executed reports that are saved as outputs to our headquarters and field users who connect to IBM Cognos Analytics to execute, on demand, any canned report. Users have the ability to self service by creating their own ad-hoc reports. We have a group of IT employees that creates all model/packages needed for this to be possible. We also run batch process every morning and schedule a set of reports that are used by executives and different users across multiple departments like finance, supply chain, store operations.
- Schedules and delivery of reports
- Visualizations in the latest version 11.1.7
- Ease of use for end users
- Ability to allow users ad-hoc reporting
- Active reports (disconnected/portable reports)
- More up-to-date functions available with recent RDBS technologies like Snowflake
- Better handling of in memory capabilities (cache, datasets)
The main reporting tools (reports and dashboard) are intuitive and allow users with minimal experience to create their own ad-hoc reports, slice and dice the company's data, and find answers to questions they have. The ability to then share those same reports with colleagues (so they can do their own customizations) very quickly has helped a lot in the decision making about specific business needs.
Used across the whole organization.
Addresses practically all our important, and most of our less important business questions.
Addresses practically all our important, and most of our less important business questions.
- Ad hoc combination of attributes to select data (in order to analyze data).
- Range of front-ends (cubes, standard reports, query- and report-studio for power-users).
- Integration of diagram-functionality in cubes.
- Downloading in different formats (csv, xls, pdf,...).
- OLAP-cubes MUST IMMEDIATELY be upgraded to 64-bit-technology (if not, we are lost as Cognos/IBM-customer).
- Easier integration of complex authorisation systems (concepts) into cubes (vertical as well as horizontal authorisation).
- Much more statistics-functionality in cubes! (IBM bought SPSS 10 years ago!! where is the benefit of Cognos-users!!)!!!
Not really. Because our users stick to Cognos OLAP-Cubes. No interest in using fancy dashboards. Management not interested in dashboards (just in numbers). The real enablement was, many many years ago, cubes over standard-reports.
October 20, 2020

Our company provides banking solutions to many financial institutes in Europe. IBM Cognos Analytics is the primary platform we provide to this institutes for analyzing their business and clients. With a large number of standard Reports many areas are addressed. Additionally we provide packages for building individual Reports. We also use IBM Cognos Analytics for internal Reporting solutions.
- Powerful Report Authoring solution.
- Debugging is not easy or at least cumbersome.
Self-service BI is an integral part of the overall Analytics solution we provide to our customers. Providing access to all relevant data through packages allows building individual reports for a wide range of business issues.
April 22, 2020
We use Cognos Analytics across our Sales and Finance to provide reporting across the company and solve all our analytics needs.
- Self-service report authoring
- Great visualization for dashboard
- Data security
- Enterprise portal
- Dynamic default prompts
- Excel + and - options when exporting report for summary view
- Better data-driven subscription
February 04, 2020

We use Cognos to send PDF, Excel, HTML reports to individuals emails or have users run their reports manually that they would like to have exported as a PDF, Excel, or HTML format. We also utilize Cognos bursting to send individuals their appropriate reports without having to make several reports based on a burst key. We use Cognos to help provide insight into historical data for uses throughout business areas of the company.
- List/Table Reporting. It is awesome at providing detailed table lists of rows and provides it in multiple pages of a PDF based on the size of the table being exported.
- Bursting to the appropriate individuals what they want to see/ have privileges to see.
- Being able to email reports, whether that is HTML, PDF, or Excel formats.
- With the upgrade from Cognos 10 to Cognos 11, there were a lot of features, like run schedule once, weren't brought over to the newest version of Report Studio.
- I felt like they were trying to chase Tableau and Qlik with dashboarding rather than focusing on their bread and butter of Report Studio or which other Business Intelligence tools don't do very well.
February 14, 2020

We are a software reseller and consulting company. A few of our clients use IBM Cognos Analytics as their platform of choice for Enterprise reporting and business intelligence. A few of them are cloud users.
- Single source of truth enterprise-wide
- Most secure BI platforms available for reporting, dashboards, and analytical analysis
- Software POD availability across Asia Pacific
- Seamless integration with other IBM Business Analytics software suite
January 21, 2020
- Cognos is used company wide to analyze sales. The convenience it provides for drilling down into different metrics is terrific. It can be used to send out last year sales by department and sub class so the management team can have the ability to plan for future business based off of last year’s numbers.
- Amount of historical data.
- Ease of navigation.
- Ability to run multiple window within a subset.
- When backtracking data can remain filled from last interaction.
September 06, 2019
IBM Cognos Analytics was used to make an Interactive dashboard. Wanted to show sales for ATG travel expenses.
- It is extremely quick!
- Really accurate!
- It can be shared with anyone that has access.
- Visually can be improved.
- Although easy to use, it does feel slow sometimes when there is a lag.
Our entire organization uses IBM Cognos and we love it. It does have a large learning curve, but it is such a powerful analytics and reporting tool. This tool allows you to manipulate and report off of large amounts of data. Personally, I like being able to extract it to Excel so that you can manipulate the data via pivot tables.
- Handles big data well.
- Provides the end-user with the data.
- Allows for management to get the data they need.
- Large learning curve.
- Requires a lot of IT support.
We were looking for a product to give us some great BI information and analytics. We did a POC of several different companies and chose to go with IBM. Their product is streamlined, easy to use and very modular. Several key departments first championed the product and once the reporting architecture was deployed, many other adopters started to use this product.
- Reporting Analytics - Able to customize our reports depending on the reader and audience.
- Business Key Intelligence with API - Able to interconnect it with multiple data sources.
- Structural and maneuverable - The GUI is easy to transition from one screen to another and readable data keys
- Pricing - You get what you pay for? We wanted to best and therefor you have to pay a little more. But we love it.
- Structured Support - Tier pricing on support, domestic vs. international.
November 16, 2019

We use Cognos throughout our university. It houses shared frequently used reports for areas such as student records, financial aid, and human resources. Cognos serves as our data warehouse. We have connected it to Tableau Server in order to regularly refresh our Tableau visualizations.
- The prompts in Report Studio are easy for users to figure out.
- Cognos allows us to publish reports with a live data connection side-by-side with reports that use day-old data.
- The layout on the screen for changing the properties of a report is overwhelming. It's hard to remember where certain properties live.
- It's time-consuming to construct a prompt page and to match the formatting/branding of our previous reports. These types of things should be faster and easier.
The whole organization utilizes Cognos software in one way or another. I find Cognos software to be a trusted and reliable source of acquiring data. I pretty much use the system each day to gather information which is helpful to myself to perform my job on a day to day basis.
- Easy to use.
- Reliable gathering of information.
- Historic value.
- Must know what you're doing when inputting the data. It can be tricky at times but usually, it's easy to use.
- I only use the software for pulling data so my knowledge may not be as vast as others.
It is being used as a report engine for an HR and fiance data warehouse. It is also being used for planning and budgeting for all of Hennepin county. It addresses our ability to report on our financial data as well as working to bring our HR data into the warehouse as well. The planning and budgeting has been an efficiency boom for our budgeting.
- Reporting
- Drill throughs
- Planning and budgeting
- Forecasting
- CAFR book reporting
- License costs
- License monitoring
February 25, 2019

IBM Cognos is being used by our organization across multiple applications and teams. It is used by the whole organization. We use it to capture customer information, our team performance in handling customers' belongings and performance as a whole across different departments.
- IBM cognos is great as an enterprise tool.
- Being able to create cubes and packages that can be used to pull exactly what you want to see specific to your group.
- IBM Cognos allows multiple users to go in and change the report in a way that they want to see without changing the data that is provided to everyone as a whole.
- IBM Cognos has room for improvement in its charts and graphs. They are awesome on their own but compared to Tableau fall a little short.
- The speed of IBM Cognos could run faster, however considering the amount of data it is able to pull without slowing down makes up for the overall slower processing.
- The ease of setup and usage has a bigger learning curve compared to similar reporting products but once again the return on effort makes it worth that steep curve.
January 17, 2019
IBM Cognos is being utilized in our organization to conduct back end corporate reporting tied to our accounting software. It is being used in a wide variety of departments including HR, Finance, IT and many others. By using IBM Cognos, our organization is attempting to achieve work efficiency by getting tailored reports and better organization of our data.
- What IBM Cognos does really well is provide precise data that may otherwise be hard to retrieve from your primary accounting software. While doing so, it organizes this data such that it becomes much more meaningful to analyze.
- IBM Cognos also does a fantastic job through the Query Studio module to give certain users the ability to create simple reports and modify existing reports, this allows the flexibility a user needs in getting the intended data.
- IBM Cognos also provides the ability to utilize a BI tool for complicated reporting requirements or in cases when there are many data dependencies that exist. This BI tool enables Cognos to tackle many organizational and data challenges that companies face in the industry.
- IBM Cognos can improve on the way certain modules like Query Studio work where pulling various data feilds and merging them together is not as simple as it seems. In order to effectively use Query Studio, a user needs to be well trained and it's not a module that simply anyone can pick up.
- IBM Cognos can also improve on the way it interfaces with other non-IBM software. It struggles to offer the same level of efficiency that it offers when interfacing with CostPoint, Deltek T&E when compared to non-IBM software like Unanet.
- IBM Cognos needs to develop other modules further and need to offer greater applicability to these modules for those to be as widely used as the popularly used modules.
April 06, 2018
We provide BI modules for our clients. Sometimes we create the module (if the requirement is not very demanding). Sometimes we leave the work to the experts in the field. And the pioneer and high visionary in the field is without a doubt IBM with IBM Cognos. IBM Cognos provide an immersion to BI for technical users (query studio, report studio) and managers (analysis studio, event studio).
- All in one Platform, with IBM integration capacities
- Easy to use for directors and managers
- Large user base
- Relativity lower prices than the competition
- The limited complexity of data analysis
- Lower customer experience
- Slow upgrades compared to competitors
April 02, 2018
We use Cognos to meet all reporting and analysis needs of our customers. It's normally used across the entire organization, though with some customers, it is used in a particular department. Cognos allows users to create and distribute reports as well as analyze information to find insights and make better decisions.
- No coding skills to build reports
- Easily integrates multiple data sources
- Powerful report capabilities
- Analysis, reporting, dashboarding and score carding support
- Self-service capabilities are behind the competition
- Too many interfaces to build models and reports which are not integrated
- Visualization capabilities
February 28, 2018
We use Cognos Report Studio to meet all of our reporting needs- create and distribute automated reports to internal data users across the entire organization, data integration files sent to other systems and external vendors as well as generate reports with data visualization such as charts and graphs that can also be exported in Excel. We also use event studio to push out a great deal of time sensitive information in a very user-friendly format such as reminder emails and data audit alerts to key stakeholders.
- The best part about Cognos Report Studio is that you do not need to have access or know how to use the tool in order to be the recipient of the information. Cognos allows you to schedule automated reports that can be sent to any internal or external email address you type in the recipient line. You can use Cognos Report Studio to create customized and automated reports by applying data filters, conditional formatting, formulas, and calculations in a way very similar to Excel. Anything that you could do in Excel you can pretty much build into the parameters of your report in Cognos and manipulate the data before it comes out in the report. This becomes very handy, especially when automating reports that are sent to users who may not be very Excel savvy or when you just want to pass nuggets of information.
- Cognos Event Studio is definitely my favorite. Amongst many things, I have found it to be a powerful data auditing tool. I use it to set up search engines that check our database for the incorrect combination of values across a set of data fields and thus minimize data entry errors in a time sensitive manner. For example, I can create a search engine that checks for any employees in "Part Time" status who have been assigned a schedule of 40hrs or more. The search engine would send an email to the HRIS team within an hour from the time the incorrect combination of values was entered into the system.
- Another way to use Cognos Event Studio in a way that your entire organization can benefit from and appreciate is by sending managers email reminders days in advance of their direct reports' birthdays or work anniversaries. In a similar fashion, I am also able to send email alerts to our IT department's ticketing system immediately following an employee termination, which automatically creates a ticket for them to shut off access to email and other systems.
- There is definitely a lot of room for improvement when it comes to Cognos. Sometimes it can take you a while to find a particular data field that you may want to pull into your report. Unfortunately, there is no option where you can search all tables in order to figure out where a particular data field is located or how pulling the same data field from one table vs another may impact your report results. This makes it a lot harder for new users to adopt the tool and quickly gain proficiency. Eventually, things starts make sense but it just takes a lot of practice.
- One major challenge for me is the inability to be able to run a report on all the scheduled reports set up in Cognos. If you want to clean up or streamline any of your report schedules or distribution lists, there is no good way to do so except for going into each individual report and checking/modifying the schedule and the recipient list. Granted that Cognos is such a great tool for automating data output, I wish there was a better way to manage all your report schedules and recipient lists.
December 07, 2017
IBM Cognos is widely used here as a BI tool to deliver the values to service provider customers with one of our biggest product lines. My company has developed the packages which are more tied to the target market - telecom customers, so they have the visibility to access the data with multiple dimensions. It's powerful and insightful. The Active Reports can offer customers a more interactive way to access the network KPIs. The report studio helps customers to get access to all purpose-built reports so they will have a better understanding towards the network performance.
- It's powerful. As long as you have all the components setup, you will have the query studio to access more granular data, while using the report studio to set up something for good and deliver them via email or whatsoever fits your environment.
- We have implemented Cognos for a lot of telco customers and they have attained much insight into network performance by creating the reports based on all different dimensions.
- The functions are very rich and filters are very powerful and helpful to define all sorts of conditions up to your expectation.
- It's a little bit cumbersome. Not very friendly to the new users. In particular here in Telco market, the users are not used to the heavy tool. Learning curve takes a little bit more time compared to other tools. However, once you set your foot in and get used to it, it's not difficult to set up the reports or do whatever.
- The presentation (charts or tables) can be more modernized if possible to make the reports more presentable.
February 01, 2017
It used across the university and provides easy access to prospective and current student data.
- Intuitive interface
- Dashboards
- Reporting, analysis and scorecarding
- Cognos Data Manager
- Visualizations
- Performance
April 12, 2016
We use Cognos across the university for reporting and some dashboards. This includes student data, financial data, and human resources data. It allows us to create robust reports from a variety of data fields from multiple data packages and provides the reporting we need for both day to day operations as well as for yearly requirements, such as audited financial statements.
- Very robust functionality that allows for a variety of report types as well as reporting structures.
- Report prompts make reports easy to run for end users even when reports are very complex.
- Ability to set up security classes that restrict access to end users based on their need to know and use the data.
- The learning curve for Cognos is fairly high due to the high level of functionality available. It would be helpful to have some less expensive training options available.
- Instructions for using Cognos could be more robust, but I realize that's partially dependent on how it's used and documentation writers would not necessarily be able to anticipate all uses.
- Instructions for creating a cross tab report with formatting and subtotals could be better.
February 23, 2016
My organization, QueBIT, is an IBM Premier Partner and has conducted hundreds of successful implementations of IBM® Cognos® TM1®, IBM Cognos BI and IBM SPSS. We help organizations improve their agility to make intelligent decisions that create value. I also provide internal and external training on IBM Cognos TM1, BI, & SPSS. We provide the critical knowledge transfer to maximize the ROI for each client.
- Business Intelligence tools provide sophisticated reporting, dashboards and analytical tools for businesses to explore and interact with information from IBM Cognos TM1, corporate ERPs and data warehouses, IBM SPSS, and even third party solutions like QueBIT's FrameWORQ products.
- The dashboards and visualizations can range from simple to intricate drill-down/up and drill-through reporting, allowing users to interact with the tool with various methodologies such as prompts and filters to assist them in analyzing the data with fast response times.
- If you integrate the IBM solutions, such as IBM Cognos BI, TM1, and IBM SPSS, you get models to align historical data and examine reasons behind past successes or failures in order to gain insight. Finance, sales, marketing and operations typically rely on this type of analysis for management reporting. You can also add another degree of sophistication by integrating IBM SPSS for statistical and artificial-intelligence rules and mathematical optimization techniques that synthesize the factors identified by predictive analysis to suggest prescriptive decision options and actions.
- Improving performance on Active Reports. This being said, I am excited to see what will happen with the newest version.
May 02, 2016
STEF group has been using IBM Cognos since 1999. We are now using version 10.2.1 to address business intelligence of every business need in the group, from Human Resources, Purchase, Controlling to Transportation and Logistics operations and Sales and Marketing.
Our BI information system collects information on every transactional system used in the group: SAP for Back-Office, Salesforce for Sales, Transportation Management System and Warehouse Management System.
Our BI information system collects information on every transactional system used in the group: SAP for Back-Office, Salesforce for Sales, Transportation Management System and Warehouse Management System.
- With Report Studio, you are able to address every business need in terms of rendering complexity.
- IBM Cognos is a real integrated platform. You develop ONE business model (framework) and it is useable with every tool of the platform.
- IBM Cognos is easy to install and maintain. We performed an upgrade from version 8 to version 10 internally without the help of IBM or any consulting company.
- From my point of view, the user interface is a real area for improvement.
IBM Cognos Analytics Scorecard Summary
Feature Scorecard Summary
What is IBM Cognos Analytics?
Cognos Analytics is an AI-fueled business intelligence platform that supports the entire analytics cycle, from discovery to operationalization. Cognos Analytics gives every user — whether data scientist, business analyst or non-specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about data with anyone in the organization.
IBM Cognos Analytics Integrations
IBM Cognos Analytics Competitors
IBM Cognos Analytics Pricing
- Has featureFree Trial Available?Yes
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
On-premise Edition | Pricing Details | Terms |
---|---|---|
On Demand Standard | $15 | per authorized user/per month |
On Demand Plus | $35 | per authorized user/per month |
On Demand Premium | $70 | per authorized user/per month |
SaaS Edition | Pricing Details | Terms |
---|---|---|
On Cloud Hosted | Contact for quote |
IBM Cognos Analytics Support Options
Free Version | Paid Version | |
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Live Chat | ||
Forum/Community | ||
FAQ/Knowledgebase | ||
Video Tutorials / Webinar | ||
Phone | ||
IBM Cognos Analytics Technical Details
Deployment Types: | On-premise, SaaS |
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Operating Systems: | Windows, Linux |
Mobile Application: | Apple iOS, Android |
Supported Countries: | Global |
Supported Languages: | English, French, German, Japanese, Brazilian Portuguese, Dutch, Finnish, Italian, Simplified Chinese, Russian, Spanish, Swedish, Hebrew, Urdu, Farsi |