IBM Cognos Analytics with Watson

IBM Cognos Analytics with Watson

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Score 8.4 out of 100
Top Rated
IBM Cognos Analytics with Watson


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Popular Features

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  • Report Delivery Scheduling (66)
  • Drill-down analysis (66)
  • Formatting capabilities (67)
  • Mobile Application (76)

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On Demand - Standard


per month per user

On Demand - Premium


On Premise
per month per user

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $10 per month per user

Features Scorecard

BI Standard Reporting


Ad-hoc Reporting


Report Output and Scheduling


Data Discovery and Visualization


Access Control and Security


Mobile Capabilities


Application Program Interfaces (APIs) / Embedding


Product Details

What is IBM Cognos Analytics with Watson?

Cognos Analytics is an AI-fueled business intelligence platform that supports the entire analytics cycle, from discovery to operationalization. Cognos Analytics gives every user — whether data scientist, business analyst or non-specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about data with anyone in the organization.

IBM Cognos Analytics with Watson Features

BI Platform Features

  • Supported: Administration via Web Interface
  • Supported: Live Connection to External Data
  • Supported: Snapshot of External Data
  • Supported: In-memory data model
  • Supported: OLAP (Pre-processed cube representation)
  • Supported: Multi-Data Source Reporting (Blending)
  • Supported: ETL Capability
  • Supported: ETL Scheduler

Supported Data Sources Features

  • Supported: MS Excel Workbooks
  • Supported: Text Files (CSV, etc)
  • Supported: Oracle
  • Supported: MS SQL Server
  • Supported: IBM DB2
  • Supported: MySQL
  • Supported: ODBC
  • Supported: Cloudera Hadoop
  • Supported: IBM Netezza
  • Supported: SAP Hana
  • Supported: Salesforce
  • Supported: SAP

BI Standard Reporting Features

  • Supported: Pixel Perfect reports
  • Supported: Customizable dashboards
  • Supported: Report Formatting Templates

Ad-hoc Reporting Features

  • Supported: Drill-down analysis
  • Supported: Formatting capabilities
  • Supported: Predictive modeling
  • Supported: Integration with R or other statistical packages
  • Supported: Report sharing and collaboration

Report Output and Scheduling Features

  • Supported: Publish to PDF
  • Supported: Output Raw Supporting Data
  • Supported: Report Delivery Scheduling

Data Discovery and Visualization Features

  • Supported: Pre-built visualization formats (heatmaps, scatter plots etc.)
  • Supported: Location Analytics / Geographic Visualization
  • Supported: Predictive Analytics
  • Supported: Support for Machine Learning models
  • Supported: Pattern Recognition and Data Mining
  • Supported: Integration with R or other statistical packages

Access Control and Security Features

  • Supported: Multi-User Support (named login)
  • Supported: Role-Based Security Model
  • Supported: Multiple Access Permission Levels (Create, Read, Delete)
  • Supported: Report-Level Access Control
  • Supported: Table-Level Access Control (BI-layer)
  • Supported: Field-Level Access Control (BI-layer)
  • Supported: Single Sign-On (SSO)

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile

Application Program Interfaces (APIs) / Embedding Features

  • Supported: REST API
  • Supported: Javascript API

Additional Features

  • Supported: AI Forecasting

IBM Cognos Analytics with Watson Integrations

IBM Cognos Analytics with Watson Competitors

IBM Cognos Analytics with Watson Technical Details

Deployment TypesOn-premise, SaaS
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, French, German, Japanese, Brazilian Portuguese, Dutch, Finnish, Italian, Simplified Chinese, Russian, Spanish, Swedish, Hebrew, Urdu, Farsi

Frequently Asked Questions

IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.

IBM Cognos Analytics with Watson starts at $10.

SAS Cost and Profitability Management, Tableau Public, and Tableau Server are common alternatives for IBM Cognos Analytics with Watson.

Reviewers rate Publish to PDF and Report Delivery Scheduling highest, with a score of 9.2.

The most common users of IBM Cognos Analytics with Watson are from Enterprises (1,001+ employees) and the Information Technology & Services industry.


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(1-25 of 90)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Extracting huge amount of data in a precise manner.
  • The time taken to get a report is pretty less compares to other
  • And the automation and the AI is really advanced the system knows what I really want
  • If a report got malfunctioned it need so much time to resolve that issue.
  • Server Log out issue if using two study at a time
  • Sometimes the data analytics part stuck in between
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • IBM explainable AI makes it easy to to comprehend the AI models.
  • Optimization dashboards allow sharing of the models' results with the team to enhance collaboration.
  • Search engine displaying data elements is still not available on version 11.1.7.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Self Services Reporting.
  • Scheduling and automations.
  • Reporting and Data Visuals.
  • Better compatibility with available browsers.
  • Companion applications are restricted to use with Firefox only.
Michael O'Riley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Reporting
  • Schedule report delivery
  • Many different ways and formats for reports.
  • Users are able to schedule there own reports.
  • Dashboard for users.
  • Administration interface needs improvement.
  • It would be nice f reports had more of a drag and drop for users to create reports.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Dashboard
  • Multi-page reporting
  • Report distributing
  • Data connectivity options
  • AI assistant
  • Easier ways to manage very complex reports
  • Prompts should be more dynamic and way to make dynamic pre-select for example based on the current calendar year.
  • Dimensional reporting
Damith Low | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It is a reliable and scalable platform.
  • It offers data connectors including SQL Server, CSV, Excel, and more.
  • Multiple integrations.
  • Flexible deployment options.
  • Does not provide a free trial.
  • It is difficult to learn.
  • It is not easy to use and implement for non-technical users.
Paul Mendelson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Review Source
  • Pixel perfect reports. If a client can provide a pixel-perfect mockup, I can make the report indistinguishable from the mockup.
  • Data security. It doesn't matter who the user is; when they log in and run a report, they will only see the data they are permitted to see.
  • Performant reports on large data. Many tools have issues running on tables containing only a few million rows. Cognos can consistently run reports on multi-billion row tables without issue.
  • Embedding reports in third-party tools. With Cognos Mashup Services, it is possible to build a report in IBM Cognos Analytics with Watson and call it programmatically. Need straight HTML? No problem. JSON? Atom? All good.
  • Data modules still can't match the flexibility of the framework manager. When dealing with large data models, or multi-grain, FM still wins.
  • The new native graphs, while pretty, still can't match the version 10 graphs in terms of flexibility or options. It is possible to import third-party graphs, but it's a pain.
  • Some functionality, like version control, is only available through third parties. Motio or BSP.
Nicholas Maeda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Integrated ETL tools.
  • Data export in multiple formats (PDF, Excel and CSV)
  • Fast and accurate data recovery.
  • Less expensive.
  • Scalability and flexibility to work.
  • Does not support multidimensional analysis.
Mohammed Younus Siddiqui | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Importing and modifying metadata
  • Create queries for use in GUI
  • Print Friendly Report
  • The new UI requires more clicks compared to previous version
  • Dashboards require more color options
  • Learning curve to use is still high compared to other products
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Visual data analysis for easy problem solving.
  • Accurate reports.
  • easily analyze, visualize and share data.
  • Support multiple data sources like MS Excel, MS SQL, CSV and more...
  • Retrieve information, you can join data, include calculated fields, create tables, etc.
  • Share information via Slack or email.
  • You cannot generate multiple reports simultaneously.
  • If you are not an SQL expert you will have a hard time setting it up.
David Shadbolt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Advanced reporting
  • Scheduling and burst report distribution
  • Simplified development for end users with its drag and drop functionality
  • Delivery in multiple formats
  • Works across multiple databases and flexibility to join data
  • License costs. Far too expensive for the small to medium size businesses.
  • Visualizations. Lacking when compared to Power BI.
  • Stability and bugs. Whilst it's inventible there will be bugs, the fix lists for v11 series contain far too many issues that should really have been detected during their QA testing. This becomes a major issue for clients that have thousands of users and cannot constantly be applying fix pack after fix pack.
  • No completely free version for developers. IBM should follow Microsoft's approach with Power BI
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Advanced graphical representations of your data.
  • Supports multiple raw data formats such as CSV files and spreadsheets, SQL databases, Google BigQuery and AWS related data formats.
  • Able to create interactive dashboards with Drag and drop facility to create auto generated graphical representations.
  • Android, iOS Support and proper cross browsing performances
  • Would be great to see auto modeling support for data filtering, data discovering, and workflow collaboration.
  • Custom Reporting, support for better forecasting.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Automates reporting
  • Enables precise reporting from database
  • Enables users to share reports easily
  • The user interface is slow to move from screen to screen.
  • I wish there was a search function to find our data elements in the data warehouse.
  • It would be helpful to have more clear error messages that you could better use to determine what needs to be changed.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It is really fast, execution is smooth.
  • User friendly, easy to navigate and encourages 'do it yourself'.
  • Improves decision making by providing useful insights into data in a never visualized before way.
  • Sorting results are not accurate sometimes.
  • Multiple data points are mapped to a single location on a map.
  • The forecasting functions could be improved.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Great customization capacity
  • Fits the needs of all departments
  • Easy-to-use end-user tools
  • Visualizations--more personalization capabilities (like graphs)
  • In the latest version (11.1.5), the colors of the data source model are the same for all the elements (hierarchies, dimensions, etc.)
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Creating Reports
  • Creating Dashboards
  • Drill throught from one report or dashboard to a detailed report
  • Add extension to add new reporting possibilities to the product
  • Some earlier versions comes with bugs more than before with Cognos 10
  • Advanced reporting need experienced user
  • Dashboards are difficult to be correctly sized into a page