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IBM Marketing Operations is a marketing resource management (MRM) from IBM acquired with Unica in 2010. Integrated with IBM Campaign it presents a total enterprise marketing management (EMM) solution.Old School Technology tool that needs an update quicklyIn our organization, IBM Marketing Operations is used by a marketing group. They use this for marketing planning and execution of their projects. The creative team uses the tool to track the progress of tactic creation in the tool. The Project Manager and task owners all login into the tool to complete their individual tasks - approval, rejection, editing etc.,The tactic creation workflow inside Marketing Operations is really strong and flexible Integration of Marketing Operations with IBM Campaign is one good area Integration with IBM Interact is strong area,The User Interface is one of the areas where a lot of work is required Debugging Marketing Operations is very tough, the logs don't provide enough information. Basic features like who updated the record and at what time is lacking The tool should open up more configuration changes in hands of users. You can't even put custom system validations if you want,5,The business wants to go less to IT, however, the tool doesn't allow much in hands of end user so it's has a negative impact in terms of flexibility In terms of integration with various tools like Campaign and Interact, the tool has a positive impact,Workfront,Workfront, IBM Campaign, IBM Interact
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IBM Marketing Operations
4 Ratings
Score 5.0 out of 101
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IBM Marketing Operations Reviews

IBM Marketing Operations
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 5.0 out of 101
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January 18, 2018

IBM Marketing Operations Review: "Old School Technology tool that needs an update quickly"

Score 5 out of 10
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In our organization, IBM Marketing Operations is used by a marketing group. They use this for marketing planning and execution of their projects. The creative team uses the tool to track the progress of tactic creation in the tool. The Project Manager and task owners all login into the tool to complete their individual tasks - approval, rejection, editing etc.
  • The tactic creation workflow inside Marketing Operations is really strong and flexible
  • Integration of Marketing Operations with IBM Campaign is one good area
  • Integration with IBM Interact is strong area
  • The User Interface is one of the areas where a lot of work is required
  • Debugging Marketing Operations is very tough, the logs don't provide enough information. Basic features like who updated the record and at what time is lacking
  • The tool should open up more configuration changes in hands of users. You can't even put custom system validations if you want
It's not a modern tool, however, the engine is strong and has all features of a project management. But today's tools are very flexible and their UI is very modern and allows end users to create fields/forms and various validations. In terms of API as well, new modern tools are very advanced.
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IBM Marketing Operations Scorecard Summary

About IBM Marketing Operations

IBM Marketing Operations is a marketing resource management (MRM) from IBM acquired with Unica in 2010. Integrated with IBM Campaign it presents a total enterprise marketing management (EMM) solution.

IBM Marketing Operations Technical Details

Operating Systems: Unspecified
Mobile Application:No