IBM Video Streaming

Tools such as contact forms and embedded calls to action, for converting viewers into leads.

Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.

The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.

Supports video advertising by integrating with ad servers or networks and allowing users to request ads and manage ad settings on their videos/players.

Includes features to optimize video content so that it is discoverable by search engines.

Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.

The video platform integrates to the user's Salesforce CRM system.

The video platform integrates with the user's learning management system.

Admins can set permissions and restrictions to control who has access to video content, from where videos can be accessed, etc.

Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.

Allows users to generate hyperlinks for sharing individual videos or players.

Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.

Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.

The video player can be customized according to the organization's desired look & feel.

Video players can be embedded into HTML pages using embed codes.

Streaming is high quality, and users can set default bandwidth for optimal viewing.

The video player allows viewers to watch videos from mobile devices.

Includes tools for A/B testing different video content, player setups, personalization, lead forms, etc.

Quality control reports are available to monitor fluctuations in video streaming quality.

Tracks behavior of individual viewers as they engage with videos.

Tracks engagement trends across all viewers of a particular video.

Includes a dashboard view of video performance metrics.

The platform allows users to store and play pre-recorded videos on demand.

The platform allows users to broadcast/stream live video feeds.

Video streaming does not overly impact the organization's network performance (for internal use cases).

The platform allows users to upload video files and supports a range of video formats.

Videos can be organized in a searchable repository with a sensical file structure.

Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.

Users can poll viewers during live video events, and display the results.

Allows for two-way communication between individual viewers and video event hosts.

Viewers can comment publicly on videos.