Iconosquare

As previously mentioned, Iconosquare is great for creating reports for less-savvy clients, as they are extremely comprehensive and visually appealing/stimulating. The reports compile all the important metrics in an easy-to-understand format and allow for easy tracking of growth, etc. That's what we've used the platform for most, and haven't had any issues with.

CONVENIENCE: Create custom reports quickly. Generate comparative dashboards with various Instagram and Facebook users. Know classic KIPs such as % of engagement, relevant data such as publication hours and reproduction completion rate.APPROPRIATE MINOR: It does not allow to know extensive follower history. It does not include other more relevant indicators such as sentiment, topics or publication topics.

Brands that are looking for in-depth Instagram analytics would benefits from Iconosquare. The platform monitors and tracks a multitude of metrics that can help inform marketing and social strategies. Iconosquare is also a great platform for those looking to better manage their Instagram—features such as scheduling posts, getting a preview of feeds, importing pictures in bulk, and so on, can all help visually inform your brand's account.

Iconosquare not only gives me the information I need and desire about our online reach, but it gives me additional information about topics I may not have considered without the push.

I'd say if you're looking for a high-level view of what's happening on your brand's Instagram, this is a great tool to you. I certainly wouldn't look for any deep analytics here though.

Iconosquare is excellent for social media (specifically Instagram and Facebook) analytics. The competitor analysis and engagement metrics really give you an all in one dashboard for those accounts. The one thing it will not do well is handle publishing of posts, but this is largely because Instagram has shut down their API to allow less and less access. You used to be able to follow accounts, find influencers, and comment through Iconosquare, but it has lost that ability due to the Instagram API changes. That being said, for Instagram, even Hootsuite struggles with publishing, and that does not have near the amount of analytics that Iconosquare does.

This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF.

Iconosquare is great for looking at your analytics and what you're doing well with your Instagram marketing. It will not tell you what you need to do to get 10,000 followers like some of those other shams out there, so you do need to know what you're doing on Instagram and how to use the data it provides to grow your presence.