TrustRadius Insights
Iconosquare has proven to be an invaluable tool for users seeking to improve their social media presence and increase engagement. By …
Starting at $29 per month
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What is Iconosquare?
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok."Iconosquare's social media analytics aim to enable users to:Make strategic decisions for Instagram, Facebook and Twitter…
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Pricing
Single
$29
Cloud
per month per user
Team
$49
Cloud
per month
Custom
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Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.iconosquare.com/plans-and…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $29 per month
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Iconosquare?
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok."
- Make strategic decisions for Instagram, Facebook and Twitter based on concrete data;
- Build a brand using statistics;
- Save time with content scheduling, in-depth reporting and analysis;
- Monitor several profiles from the same dashboard;
- Compare results with competitors;
- Manage conversations around a brand;
- Engage with a community;
- Collaborate with a team.
Iconosquare boasts 10,000 agencies and companies as users.
Iconosquare Features
- Supported: Analytics
- Supported: Scheduling
- Supported: Monitoring
- Supported: Reporting
Iconosquare Screenshots
Iconosquare Videos
How to monitor Instagram performance using Iconosquare
Scheduling posts on Iconosquare
How to compare social media performance using industry benchmarks
How to manage comments using conversations on Iconosquare
Iconosquare Competitors
Iconosquare Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | Global |
| Supported Languages | French, English |
Frequently Asked Questions
Iconosquare starts at $29.
Reviewers rate Support Rating highest, with a score of 9.4.
The most common users of Iconosquare are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Iconosquare has proven to be an invaluable tool for users seeking to improve their social media presence and increase engagement. By providing comprehensive analytics and data across platforms like Facebook, Instagram, and TikTok, the software helps users track their posts and profiles, ultimately addressing the common challenge of low reach and impressions. Users have praised Iconosquare for its ability to identify what content performs well, allowing them to make informed decisions on their channel growth strategies.
One of the key use cases of Iconosquare is its ability to analyze engagement patterns and determine optimal posting times. Users rely on the platform to track net growth and engagement more comprehensively than native apps, which allows them to compare posts on different days and hours. Additionally, Iconosquare provides visually appealing reports on metrics that are essential for Instagram marketing. This allows users to highlight important KPIs for clients as well as conduct comparative analysis of client competition.
Furthermore, Iconosquare serves as a primary source of truth for Instagram and Facebook analytics, providing users with follower metrics, engagement trends, and competitor account tracking. Unlike standard analytics provided by native platforms, Iconosquare offers more in-depth information and data that contributes to larger social media reports. Users in the marketing department particularly appreciate how Iconosquare captures Instagram analytics, enabling them to better understand effective strategies for growing followers and increasing engagement. Overall, Iconosquare addresses the problem of not having specific engagement and like numbers by providing high-level information about Instagram reach.
Easy-to-use Interface: Users have praised Iconosquare for its simple and easy-to-navigate interface, with several reviewers mentioning this as a positive aspect. The intuitive design allows users to quickly access analytics and cross-platform analysis, making it effortless to track engagement rates and metrics.
Comprehensive Analytics: Several reviewers have found Iconosquare's in-depth analytics on engagement to be particularly useful. These comprehensive insights into the follower base enable users to refine their content and grow their followership effectively, contributing to the platform's positive reputation among users.
Visually Appealing Reports: Users appreciate the visually appealing reports provided by Iconosquare, as mentioned by multiple reviewers. These reports are comprehensive and contain all the important metrics, making it easier for users to understand their performance even if they may not be social media-savvy. This feature is especially beneficial for clients who rely on these reports for business purposes.
Limited Value for Price: Some users have expressed disappointment with the value they receive from Iconosquare given its price. They feel that there are many features that require additional payment, leading to a perception of not getting enough value for the cost.
Lack of Deeper Analytics: Users have voiced their desire for more advanced analytics capabilities in Iconosquare. Specifically, they would like the ability to tag content and analyze trends based on those tags. This feature is currently lacking, leaving some users feeling limited in their ability to dive deeper into their data.
Expensive for Organizations with Limited Budgets: Several reviewers have mentioned that Iconosquare's pricing makes it inaccessible for organizations with limited budgets. The cost is seen as too high, preventing smaller businesses or individuals from being able to afford the software and its features.
Users commonly recommend the following when using Iconosquare:
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Use the free version for testing purposes: Users recommend utilizing the free version of Iconosquare to explore its capabilities and determine its suitability for their needs.
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Consider the self-hosted version over the cloud version: Some users suggest opting for the self-hosted version of Iconosquare instead of the cloud version, although they don't provide specific reasons for this preference.
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Purchase Iconosquare: Many users believe that Iconosquare is worth the premium price and recommend purchasing it for enhanced social media management and marketing strategies. They find value in its features and benefits for tracking performance, optimizing Instagram feeds, and monitoring growth.
It's worth noting that while these recommendations are common among users, individual experiences and needs may vary.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
September 13, 2022
We like data yes we do, we like data how about YOU.
We use Iconosquare for analytics purposes. We are working to increase impressions and reach across all social channels, and Iconosquare helps us to analyze content and numbers. We use it weekly to track posts and profiles across Facebook, Instagram, and TikTok. The problem it is helping us solve is low reach and impressions. Iconosquare allows us to see what content is performing well and how that content is helping our channels to grow.
July 01, 2022
User-Friendly Social Media Analytics
One of our biggest services is Instagram marketing, and we needed a good way to report on improvements and growth. We make use of Iconsquare, originally because it was the best platform that we have found for reporting on Instagram metrics for clients in a visually appealing way. It allows us to highlight all of the most important metrics in an easy-to-understand way, even for clients who aren't particularly savvy.
June 28, 2022
Essential tool for consulting on Instagram
Support in the comparative analysis of client competition in the agency. Create dashboards with the main KPIs on Instagram and Facebook. Important tool for benchmarking improvements in hours to post, post density, tag density, and average engagement rate per post. Know quickly in a single dashboard a comparison of performance with that of the industry.
January 18, 2020
Need to build up your Instagram? Iconosquare is for you!
Iconosquare is used in our marketing department for social media purposes. Iconosquare is used to track and capture Instagram analytics that contribute to larger social media reports as they relate to followers, engagement rates, reach, impressions, likes, and so on. The platform also has Facebook capabilities, but we strictly use it for Instagram.
January 14, 2020
Iconosquare is essential for our business!
Iconosquare is being used only by our marketing department, and more specifically, is being used by one member of our marketing team (me!) to gather high-level information about our Instagram reach. It address the problem of not knowing our specific reach when it comes to engagement on posts and number of likes.
November 19, 2019
The Simplest Way to Track Your Instagram Performance
As one of the most popular social platforms with an extremely engaged user-base, there was a large focus on making a meaningful impact on Instagram. As such, our team was looking for a specialized tool that could help us deep dive into the platform analytics and help us better understand what was working (and what wasn't) as we tried to grow our followers and increase engagement on our posts.
May 22, 2019
The Best Instagram Analytics Available
Iconosquare is being used within the Marketing Department on our Digital team. We have three large Instagram accounts with tens of thousands of followers, and Facebook profiles with thousands more. Iconosquare is really our source of truth for Instagram and Facebook analytics. We are able to track follower metrics, engagement trends, track competitor accounts, and much more. It supplies us with so much more information and data than the standard analytics through the native Instagram/Facebook platforms.
November 14, 2018
Iconosquare Social Analytics Review
My team uses Iconosquare to review metrics from the content we post on Instagram in feed and Instagram stories. It is also helpful for us to not only review content metrics, but see the progression of our follower counts, engagement rates, and overall web conversions.
March 28, 2017
Iconosquare Review from a Nonprofit Marketer
Iconosquare was being used in our marketing efforts to dig deeper into our analytics on when we were receiving the best engagement from followers, which types of posts were best for our audience and also how we were bringing new followers to our account. It allowed us to compare posts on different days hour by hour and also see the net growth and engagement more deeply than we could have by just using the native app.