iContact Pro Select

iContact Pro Select

About TrustRadius Scoring
Score 7.9 out of 100
iContact Pro Select

Overview

Recent Reviews

Vocus- efficient and effective

7 out of 10
June 06, 2014
As this is a very small business Vocus is being used across the whole organization for marketing purposes. It addresses concerns of …
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Pricing

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Basic

$300

Cloud
per month

Plus

$600

Cloud
per month

Pro

$1,000

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.outmarket.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is iContact Pro Select?

iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

iContact Pro Select Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (12)

Ratings

Reviews

(1-3 of 3)
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Score 6 out of 10
Vetted Review
Verified User
Review Source
Vocus is being used across the organization by a number of people who need to communicate with our members via email. We also have events that we market and will utilize email and the PR feature. Our goal is to have 10 PR releases per month. Another goal we have is to consolidate all of our email efforts in to one place versus different users using other email programs. Our Communications Director uses the social media scheduling feature to ensure that there are always posts in our social media accounts, even if she is out of the office or busy.
  • Ease and speed of getting out a PR release
  • Getting started with creating a new activity is just a few clicks
  • The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
  • The email function is not user intuitive. It takes a while to get used to knowing where each of the buttons are hiding in the icons at the top of the screen. It also seems that only in the template function can merge fields be added.
  • Some features of other email programs seem to be missing or not working as well like the "view the email in a browser" function and being able to create an email sign up form for placement on our website.
  • Adding people to the email from options is a long and multi-step process that seems overkill.
If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
Score 8 out of 10
Vetted Review
Verified User
Review Source
As a former Social Media Analyst for a consumer products company, our marketing department exclusively used Vocus Marketing Suite for social media listening, campaign management, and email management purposes. We were trying to identify the new generation of buyer personas for our industry, while also trying to increase engagement among our current customer base and finding opportunities to attract new leads.
  • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
  • Campaign Management - Landing Page and Web Form Templates
  • Email Marketing -Delivery Tracking and Spam Analysis
  • For the campaign management feature, provide a campaign diagram to better track campaigns.
  • For the reporting and analysis feature, provide a scheduled report delivery option.
  • Provide podcasts as another form of technical support.
Vocus is well-suited for press release posting via Vocus’ PRWeb subsidiary. Vocus is also great for social media such as Facebook promotions e.g: sign-up pages, sweepstakes, and fan offers. However, I did not like that "buying signals” draws on Twitter only. Vocus was well-suited where user rights are organized around “profiles”, which might relate to a company, brand, or product line. This approach made sense for our small business. However, since users are either assigned to a profile or not, there does not appear to be finer divisions of rights for specific features.
Score 7 out of 10
Vetted Review
Verified User
Review Source
As this is a very small business Vocus is being used across the whole organization for marketing purposes. It addresses concerns of getting the business' word out to the public, and building the customer base by giving an outlet to easily and efficiently communicate our message.
  • I particularly like the buying signals because they help with targeting potential prospects.
  • Vocus makes it easy to create, edit, and send our press releases to a customizable database.
  • The overall analytics provided prove helpful when determining the drivers of "likes" and "click-throughs". With this kind of information at your fingertips you can see which of your posts were more successful helping determine what will be successful in the future.
  • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
Vocus is not an easy fix. They are going to sell you on it by promising you all these extravagant things but know that you have to put in work. Vocus is a great set of tools to be successful by giving you a network that can be customized by information you provide.