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June 16, 2015
Vocus is being used across the organization by a number of people who need to communicate with our members via email. We also have events that we market and will utilize email and the PR feature. Our goal is to have 10 PR releases per month. Another goal we have is to consolidate all of our email efforts in to one place versus different users using other email programs. Our Communications Director uses the social media scheduling feature to ensure that there are always posts in our social media accounts, even if she is out of the office or busy.
- Ease and speed of getting out a PR release
- Getting started with creating a new activity is just a few clicks
- The ability to build a campaign and connect different emails, social media posts and PR releases in to one project with overall metrics.
- The email function is not user intuitive. It takes a while to get used to knowing where each of the buttons are hiding in the icons at the top of the screen. It also seems that only in the template function can merge fields be added.
- Some features of other email programs seem to be missing or not working as well like the "view the email in a browser" function and being able to create an email sign up form for placement on our website.
- Adding people to the email from options is a long and multi-step process that seems overkill.
June 17, 2014
As a former Social Media Analyst for a consumer products company, our marketing department exclusively used Vocus Marketing Suite for social media listening, campaign management, and email management purposes. We were trying to identify the new generation of buyer personas for our industry, while also trying to increase engagement among our current customer base and finding opportunities to attract new leads.
- Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
- Campaign Management - Landing Page and Web Form Templates
- Email Marketing -Delivery Tracking and Spam Analysis
- For the campaign management feature, provide a campaign diagram to better track campaigns.
- For the reporting and analysis feature, provide a scheduled report delivery option.
- Provide podcasts as another form of technical support.
As this is a very small business Vocus is being used across the whole organization for marketing purposes. It addresses concerns of getting the business' word out to the public, and building the customer base by giving an outlet to easily and efficiently communicate our message.
- I particularly like the buying signals because they help with targeting potential prospects.
- Vocus makes it easy to create, edit, and send our press releases to a customizable database.
- The overall analytics provided prove helpful when determining the drivers of "likes" and "click-throughs". With this kind of information at your fingertips you can see which of your posts were more successful helping determine what will be successful in the future.
- Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
iContact Pro Select Scorecard Summary
What is iContact Pro Select?
iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
iContact Pro Select Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Basic | $300 | per month |
| Plus | $600 | per month |
| Pro | $1,000 | per month |
| Enterprise | $2,500 | per month |
iContact Pro Select Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | No |
Frequently Asked Questions
What is iContact Pro Select?
iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
What are iContact Pro Select's top competitors?
Who uses iContact Pro Select?
The most common users of iContact Pro Select are from Mid-size Companies and the Computer Software industry.