TrustRadius Insights
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For …
Starting at $14 per month
View PricingOverview
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Recent Reviews
Popular Features
- Dashboards (26)8.080%
- List management (25)8.080%
- Standard reports (25)8.080%
- Email deliverability reporting (25)7.070%
Pricing
1500 Users
$15.00
Cloud
per month
2500 Users
$25.00
Cloud
per month
5000 Users
$45.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $14 per month
Product Demos
Build Your Brand Webinar Series: iContact Demo
YouTube
Demo of shortcut to Business Card iContact using QR code on iPhone - Part 1
YouTube
iContact for Salesforce Demo
YouTube
Features
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Product Details
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- Competitors
- Tech Details
- FAQs
What is iContact?
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
Drag & Drop Editor
No HTML required, but can be used in conjunction with their Drag & Drop email designer.
A/B Split Testing
Conduct email tests to specific subscriber groups ranging from test email subject lines, incentives, layouts, or color schemes.
Automation
Schedule emails based on your own needs, or with suggested times based on iContact's automation algorithm.
Landing Pages
Designed to help users automize conversion rates with customizable landing page templates.
Performance Reporting
Analyze email metrics with personalized dashboards.
Subscriber Management
Embed custom sign-up forms, and manage lists of subscribers based on demographics.
Multiple Users
One account, multiple users, with customizable permissions-levels.
API Integrations
Incorporate data from multiple sources into iContact for subscriber management. Export data from iContact into other tools to optimize email marketing applications.
iContact Integrations
iContact Competitors
iContact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
iContact starts at $14.
Reviewers rate List management and Dashboards and Standard reports highest, with a score of 8.
The most common users of iContact are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(97)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
iContact is a versatile communication tool that is used by various organizations and individuals for a wide range of purposes. For example, schools utilize iContact to manage both internal and external communications, including sending emails about performances, weekly updates, illness announcements, and emergency communication. This ensures seamless and efficient communication within the school community. Similarly, marketing departments of businesses employ iContact for email marketing campaigns, allowing them to reach out to customers with monthly newsletters, promotions, and announcements.
Moreover, iContact serves as a valuable tool for coordinating communications across different departments within a company. It enables approximately three departments to send targeted messages to specific audiences such as physicians and consumers while ensuring brand consistency and tracking open rates. In addition to these organizational use cases, iContact also caters to individual users who rely on it to stay connected with clients or referral sources. The user-friendly interface guides users through the entire email campaign process, making it suitable for those with little experience in this domain. Overall, users have praised iContact for effectively solving the challenges associated with mass email communication and promoting engagement with their target audiences.
Intuitive and Easy to Use Interface: Users find iContact's interface intuitive and easy to use, making it convenient for completing urgent work. They appreciate the ease of setting up and sharing knowledge with colleagues. Some users feel that iContact is particularly helpful for beginners in email marketing.
Wide Selection of Design Templates: Users appreciate the wide selection of design templates provided by iContact, allowing them to create eye-catching emails and newsletters on any device. The template designer feature is particularly helpful in creating professional-looking emails. Many reviewers mention that these templates are fantastic and simple to use.
Effective Contact Management and Sales Opportunities: iContact's platform effectively manages contacts and sales opportunities, providing a faster experience for customers. Users find it easy to do marketing campaigns and share information between multiple sources using iContact. The individual person management feature allows for effective addressal of specific account details. Several users mentioned that they find managing email lists and the automatic payment system intuitive and affordable.
Confusing User Interface: Many users have expressed frustration with the confusing and difficult-to-navigate user interface of iContact. They find it challenging to locate specific features and perform tasks efficiently. The overall layout and organization of the interface can be improved to enhance user experience.
Limited Image Storage Space: Users have reported a lack of sufficient storage space for images in iContact, which hampers their efficiency in managing and using visuals for email campaigns. This limitation forces users to constantly delete or replace existing images, resulting in extra effort and time consumption.
Performance Issues: A common complaint among users is the slow loading speed and performance issues experienced while using iContact. Slow loading times not only hinder productivity but also create frustration among users who rely on prompt access to their email marketing tools. Improving the software's performance would greatly enhance user satisfaction and workflow efficiency.
Users recommend iContact for various purposes, including PR needs, non-profit organizations, and growing businesses. They appreciate the ease of use and effectiveness of iContact. Customers also praise the reliable customer service provided by iContact and its ability to track results. Users find iContact competitively priced and easy to learn. They highly recommend iContact for email marketing and its seamless integration with Salesforce. The platform is also praised for its contact management capabilities, convenient templates, and pricing options. Users find it beneficial for quickly sending contact emails. It is advisable to try a demo before fully committing to iContact. However, caution is advised when sending mass emails to leads. Overall, users believe that iContact is an excellent tool for tying in with Salesforce and meeting email marketing needs.
Attribute Ratings
Reviews
(1-25 of 30)Companies can't remove reviews or game the system. Here's why
August 04, 2022
iContact works well for us
PosterMyWall is used for the design of social media, flyers, websites, and printing purposes. We previously used PosterMyWall for email campaigns, but it was standard and time-consuming. This is why we made the switch to iContact, for more effection and a way to reach potential clients and donors.
March 02, 2020
We went back to iContact
ClickDimensions was more comprehensive but buggy and not stable. We lost a lot of data which negated the benefits. iContact doesn't do as much but is stable and reliable. ClickDimensions support was awful. iContact support has been fine for us. ClickDimensions assigned us success managers that did nothing for us. iContact does not have an assigned person for our account, but it isn't needed.
December 19, 2019
iContact -- A Great for Small Business Users
In my opinion, Mailchimp is the top contender to iContact and really gives them a run for their money. Mailchimp offers users more features, and costs less. Of course, they both have their advantages and disadvantages. Overall, it is a tough decision to make between the two, but would need to be ultimately made based on the best fit for the scenario.
December 05, 2019
iContact saves me time!
I haven't used any other platforms because iContact works great for me.
December 05, 2019
iContact - a good, email marketing workhorse
Sendinblue, Mailchimp, Sumo.
We're moving to Sendinblue because it was better priced with better features. Sumo is more bit more geared towards building email lists -- although it fails miserably because it cannot accurately report #contact or visits to your site. Mailchimp was used early on for some really small lists as it is pretty expensive.
We're moving to Sendinblue because it was better priced with better features. Sumo is more bit more geared towards building email lists -- although it fails miserably because it cannot accurately report #contact or visits to your site. Mailchimp was used early on for some really small lists as it is pretty expensive.
September 12, 2019
iContact for a softball coach
iContact is more fancier in that you can add pictures, change font types & sizes, etc. Infinite Campus is more for just sending emails to all your students. I still use Infinite Campus but like iContact more.
September 11, 2019
Simple, Effective Email Campaigns
iContact and Constant Contact are very similar products, however I prefer the iContact interface. Mailchimp may have more features but is harder to train users who are not familiar with email campaigns.
January 04, 2019
IContact is worth it
IContact offered more flexibility, the ability to designate more users in different departments, and better-looking templates. The ability to ask for support and customized templates is also a key, and their account manager is available to respond to issues, offer advice, etc. He even participates in our monthly communicators meetings to help ensure we are getting maximum value from the product.
December 20, 2018
Great customer support makes iContact a no brainer for small-business email marketing
i have only ever used iContact
December 19, 2018
I stay in contact with iContact!
More versatile and less restrictive regarding content. I tried Constant Contact first and quickly became frustrated and was happy to find iContact.
December 17, 2018
iContact - Good for Small Businesses
We selected iContact because it was available at the time, and in our price range. I inherited it at the school. If it had been the program it is now back then, I would not have chosen it. At the moment, we are too busy to fully vet another program, so we are stuck with this one. It does get the job done. It is great for a small business with small needs, but once you start expanding and having more intricate needs, it does not compete with others like MailChimp.
December 14, 2018
Great for Small Business
I didn't actually choose iContact, it was already implemented when I started working for the company. I haven't looked too deeply into switching because it works for our needs right now. I would love to find another service with more customization and surveys included, but haven't had a chance to look.
December 14, 2018
iContact is a lifesaver!
User-friendly. I prefer it over Constant Contact's interface.
December 07, 2018
Great product for just sending e-mail. Not trying to do too much.
- Maropost and Infusionsoft
iContact's inbox deliverability is better than that of Infusionsoft.
iContact's marketing automation abilities are not as good as Infusionsoft.
iContact's tagging and list managements functionality are not as good as Infusionsoft.
iContact's inbox deliverability is probably the same as Maropost, unless you use Maropost's smart features like optimizing send time to send when a contact is most likely to open.
iContact's list management functionality is not as good as Maropost.
December 07, 2018
iContact is MyContact with the World!
- Aurea Campaign Manager (formerly Lyris HQ)
We converted from Lyris to iContact years ago and enjoy the analysis features iContact provides over Lyris.
December 07, 2018
Great and Reliable for the Basics
iContact was the solution in use when I entered the organization. I have heard very good things about MailChimp and Constant Contact, the other two big names in this field. We have chosen to remain with iContact since then, but would be open to moving. However, it is fulfilling our needs well, so there is more needed to drive that transition.
I have personally used MailChimp and Constant Contact. Plus, a back-end WordPress plug-in that I've since forgotten the name of as well as Active.com's email platform.
April 25, 2018
Professional Company With Solid E-mail Infrastructure
April 25, 2018
iContact reps must wear capes and fly!
We didn't select iContact initially, our team was handed it as an existing tool. Our other tool is Pardot which is connected to our Salesforce instance. We don't have iContact connected to the database because we use it for entirely different messaging. Since we didn't choose it, we didn't do any comparison shopping and don't have anything to 'stack' against it currently.
We previously used another product, Vertical Response, but ultimately chose iContact because we felt the newsletter editor was more easily adaptable (from a brand perspective we were able to customize the template to fit our brand). Additionally, from a pricing standpoint, iContact was relatively inexpensive and has the products, such as iContact Pro, that we can one day grow into.
July 07, 2015
iContact is an easy to use email marketing system. As part of the Vocus marketing suite, it's a no brainer.
Score 7 out of 10
Vetted Review
Verified User
- Constant Contact, Myemma and MailChimp
It offered the best cost to feature ratio and was easy to use. The other systems were great as well, but the potential integration with our CRM (Salesforce), was one of the key deciding factors. Also, icontact was included with the Vocus marketing suite which offered other powerful tools.
We are no longer using iContact, but if you were comparing them to Constant contact, Mail Chimp, etc. then go with one of those, their software is more current and they have better analytics, but will still be in the cheaper price bracket. Currently, we are using our ESP, WhatCounts. They focus on high deliverability, in depth analytics, complex autoresponder generation, etc.
April 30, 2015
iContact - Easy way to connect to contacts
Score 8 out of 10
Vetted Review
Verified User
I have not yet tried ConstantContact, but iContact has served our company well thus far. Although ConstantContact seems more popular in our circles, iContact has been trustworthy and reliable with very minor issues, if any. The one thing that really makes iContact stand apart from other programs is the excellent customer service.
March 10, 2015
Maybe if you're a begining novice but if you know what clickthrough rates or A/B test are, don't waste your time.
Score 3 out of 10
Vetted Review
Verified User
- emailbrain,mailchimp
iContact far outperformed emailbrain in getting my emails to our subscribers (delivery rate) but with emailbrain I could easily send hyperlinks that opened pdf. documents, see how my email was going to look in a couple dozen different variations (gmail, yahoo, desktop, mobile), all within emailbrain. I could also very quickly and easily create A/B tests that would run, then the winning version would automatically be sent.
MailChimp has almost as many features as emailbrain but their delivery rates rival those of iContact and almost all of their templates are mobile friendly so they render well without having to take any special measures to make it happen. This is who I'm currently using and while I haven't been using them long the early results are CRUSHING emailbrain, and rivaling iContact but with a whole suite of features iContact can't even begin to touch. It takes me less than half the time (maybe as little as a third) to a accomplish my tasks in mailChimp as it did in iContact.
MailChimp has almost as many features as emailbrain but their delivery rates rival those of iContact and almost all of their templates are mobile friendly so they render well without having to take any special measures to make it happen. This is who I'm currently using and while I haven't been using them long the early results are CRUSHING emailbrain, and rivaling iContact but with a whole suite of features iContact can't even begin to touch. It takes me less than half the time (maybe as little as a third) to a accomplish my tasks in mailChimp as it did in iContact.