DealerSocket headquartered in Irvine, Texas offers their dealer management system (DMS) featuring CRM, inventory controls, analytics as well as service department management and a full suite of tools for marketing and web presence, including dealer website.
The vendor states that DealerSocket’s IDMS combines features, web-based design, and custom reporting for a DMS solution built to meet unique needs. IDMS gives users web-based access with mobile capabilities, configurable workflows, and more than 50 third-party integrations.
You have the ability to take a photo of a guest's driver's license before they go for a test drive and it imports all the data.
It offers the ability to text right out of the system for sales and service.
The tracking for sales is simple when using the app.
The service scheduler is mediocre at best. It offers very little control over what's coming in and is extremely clunky.
Adding a new user is a terrible experience for service. They need to be added to the BlackBird side, then to the scheduler as an adviser, then given permissions as a user, then given override permissions. It's way too complicated.
Their support team knew less about their scheduler than I did. I was almost training them within a week.
The sales system (Black Bird) is amazing, but if you're looking for a service scheduling solution, keep moving, this is not helpful. Their support doesn't even know what their program can do, online scheduling for guests is AWFUL, and the list goes on and on. Our business didn't even keep it a year because it was that frustrating for our scheduling team, for guests booking online, and ESPECIALLY for our service advisers and service managers.
We were using CDK CRM for the sales side of things, which was greatly outdated and DealerSocket absolutely blew it out of the water. However, we were using Xtime for service prior to the switch and after just 10 months, we are back to our original system. We wanted to integrate both sales and service within the same system, which is why we went with DealerSocket, but it's not worth all the trouble it brings.
DealerSocket is used by my client to organize customers, do email marketing, make sure followup is done via calls and emails, to keep customer history and purchase history on file and to organize their auto service department. It's used almost across the whole organization. It addresses the problem of using many products to do both marketing and CRM tasks.
DealerSocket is well suited for a scenario in which an auto or motorcycle dealer needs a one-stop, all-inclusive software for CRM and marketing. It can be cost prohibitive so a small dealership may not use all the features or be able to afford the high cost of the software.