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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-25 of 25)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Less programmatic capabilities, somewhat simpler design interface. More sophisticated events supported per task. Ultimately, the kinds of tasks that need automation are simple, and a simple/easily maintainable user interface ensures no more time than is needed is spent on this with IFTTT.
Score 10 out of 10
Vetted Review
Verified User
Zapier is always trying to feed me information I don't want, whereas IFTTT has a clean, easy to use website.
Microsoft Flow is time-consuming to set up, IFTTT isn't. In my line of work, time is very important. I need to do the work and get it done.
Automate doesn't offer the setting I need. IFTTT is a closer fit for my client's projects.
Score 6 out of 10
Vetted Review
Verified User
I initially was using Zapier for some of my simple integrations but started using IFTTT for some of our project work as it allowed me to do logical connections between applications. While it's great in some areas, it can be improved upon to allow for more deep configurations.
Kyle Kochtan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have used Microsoft Flow, Stringify and IFTTT for various solutions. Stringify is no longer an option as it was shut down. We have found that IFTTT and Flow both have their place and in some places working together for the same task. We have found there is no one universal platform and it is all about the end solution.
Benjamin Hale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is free and easy to use, where Zapier has a freemium business model. We actually use both platforms for different things. I prefer Zapier for more complicated connections, where IFTTT allows us to have more connections without the added fee. Additionally, IFTTT allows us to do more unique and one-off automations.
November 30, 2018

Reprogramming the Web

Marcelo de Vasconcellos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As IFTTT, Zapier also helps users to connect apps and services, but it seems more directed to the corporative world. While IFTTT provides support for home devices (as lighting and security systems) and voice assistants (Alexa, Cortana, Google Assistant, and Siri), Zapier focuses on services such as Amazon S3, SQL Server and Zendesk. However, many services and apps are common to both IFTTT and Zapier.
One major difference between them is that Zapier is able to connect more than two apps/services, allowing its users to create workflows like converting an Evernote reminder both in a Google Calendar event and in a Google task. It also has a more sophisticated system for combining "ingredients" (not under this name, though), which allows greater flexibility. However, these features also make Zapier a bit more difficult to master.
This extra power also has a literal cost. Zapier's free plan is very limited and its paid plans start at $20 per month. On the other hand, IFTTT is completely free, which makes its adoption, even on an experimental basis, painless.

Jeff Huisjen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT has worked better for us than Hootsuite because we utilize it spur of the moment and only have to post to one platform. Once that post is done IFTTT does the rest and we're good to go. Using the native social media apps and software has allowed us to schedule posts in a way that made us not need to utilize Hootsuite.
Jerry Janes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Buffer
Compared to Buffer, IFTTT has a far greater reach and scope, across numerous Social and off-site platforms. If you work in SEO, Content, or marketing in general, marrying IFTTT with Buffer will provide functionality you otherwise pay for.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Office 365 has a program called Flow that functions similar to IFTTT, however, IFTTT has more integrations with 3rd parties and Flow has problems with getting triggers to go off properly. Unless there were some corporate requirement to utilize Flow only or limit integrations, I wouldn't leave IFTTT due to the wide range of recipes offered by end users. I regularly visit the IFTTT site to see what else end users have published as it gives me ideas for other novel uses of my platforms.
Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I haven't used Zapier extensively, but it seems that IFTTT is much simpler to set up. However, Zapier appears to be a much deeper integration where you can sync a variety of fields of data and customize the sync more than you can with IFTTT. Zapier may be more valuable for someone with a complex need and IFTTT is built for simple solutions for more basic apps.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my mind, the only real competitor to IFTTT is Zapier. Zapier is great because of the amount of SaaS tools that it has, but Zapier fails in the ease of use category. Zapier's website is slow, and the integrations can be confusing to set up. IFTTT is simple, easy to use.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In the past, I have run scripting on a Linux server to provide some level of integration of some of the smart devices in the workspace. This had always been cludgy and at times unreliable as it oftentimes fell victim to idiosyncrasies in the devices being controlled. IFTTT removes a lot of the guesswork in the communication realm and opens up more options for connectivity and applets.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Zapier is a more in-depth if-then statement builder with way more detailed integrations to hundreds of applications as well as different tasks that can get implemented within your if then, then that statements. Way cooler and there are certification options that help you get to know the program as well.
Mudassir Malik | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
While other paid services might give your a little extra features and possibly a connectivity with enterprise application, it's nearly impossible to beat IFTTT with the cost factor, ease of use, hundreds of channels and a great community of users.
Elaine Foster | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is great for personal, home-life use, as it targets social media, personal email preferences, and home-automation devices. Zapier is much more business-oriented and does not provide integrations with Amazon Alexa or WeMo home devices.
Justin Strachan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT has the most integrations, the least bug recipes and it is the cheapest alternative. IFTTT has also been in the game for years. Automation for the people! You cannot get the kind if ideas from any other integration site, and many are missing key apps like Instagram or Feedly.
Andrew Rincon MBA, LUTCF | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Truthfully I use both of these products. IFTTT is a very robust app but it does not get any where near as robust as Zapier. But although Zapier is more robust, for simpler tasks IFTTT is not only easier to set up, but gets the job done just as well. And now that IFTTT is adding more and more integrations it is becoming more and more usefull all the time.
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