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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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N/A
Unavailable

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(55)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Justin Strachan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is a seamless and intuitive automation platform that allows you to link the various APIs that different software use to communicate. This creates novel "recipes" that make the use of RSS feeds and group collaboration effortless. Also included are multiple smart home automation tools and apps that are designed by the IOT manufacturers. I really recommend this platform for both the solo blogger/freelancer and the midsize organization that wants to maximize the bang for their social media buck.
  • Application Automation.
  • Ideas to allow for new automation between old integrations.
  • Many new apps added regularly.
  • Pricing is free.
  • Multiple IFTTT accounts can contain the same integrated app profile.
  • No limits.
  • They could start making integrated apps that fill voids they see in their usage analytics.
  • They could promote themselves a bit better.
  • A IFTTT run version of the now defunct Yahoo pipes would always be nice.
  • AI that recommends API recipes based on the content you are pushing.
Appropriate: - Business - Recruiting - Content Aggregation Less Appropriate: - Customer targeting - Demographics - Feedback - Analytics
Cloud Data Integration (6)
48.33333333333333%
4.8
Pre-built connectors
100%
10.0
Connector modification
80%
8.0
Support for real-time and batch integration
30%
3.0
Data quality services
10%
1.0
Data security features
10%
1.0
Monitoring console
60%
6.0
  • Replaces many hours staff would devote to social media
  • Many staff have reported finding more cost efficient APPS using the IFTTT directory.
  • Positive ROE is off the board as the service is free and many of the platforms were being used by us already if they required payment.
IFTTT has the most integrations, the least bug recipes and it is the cheapest alternative. IFTTT has also been in the game for years. Automation for the people! You cannot get the kind if ideas from any other integration site, and many are missing key apps like Instagram or Feedly.
10
Content aggregation, real-time news, team projects, support, sales and invoicing have all been seen reduction in both cost and hours spent on repetitive tasks.
5
IFTTT can be used by the most computer illiterate staff, as long as they have the company logins and passwords relating to the integrated platforms. The recipe ideas that are generated by IFTTT can be pleasantly co-opted as their own.
  • Automation
  • Content Discovery
  • RSS Feed Aggregation
  • Team Collaboration
  • Integration ideas and new application discovery
  • Security
  • Reduced Staff Downtime
  • Increased GitHub produtivity
  • Application Development
  • Partnership
  • CMS site development
There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
Yes
Zapier use was replaced whenever IFTTT on boarded the missing integration. Integromat is now being used as it seems to fire some RSS feeds faster per hour. I would not ever expect any competitor application to IFTTT to catch up with their catalogue or do the job cheaper, in the future.
  • Price
  • Product Features
  • Prior Experience with the Product
  • Third-party Reviews
IFTTT allowed us to fire 22,000 tweets to a twitter site in 20 days using a yahoo pipes generated RSS feed. IFTTT has been integrating may of our lives in business and personal scope for half a decade. The site is free and I have over 40 accounts, all with a different purpose.
IFTTT were the originals and they have not been copied effectively since. The evaluation is merely a list of disadvantages incurred using any competition to IFTTT. The process is evaluating the use of IFTTT in your organization and personal life. When you hear people mention using an alternative, it reminds me of bottled water from EVIAN.
  • Implemented in-house
I found the website looking for an API integration solution.
No
Change management was minimal
IFTTT can be implemented as slowly as you want to save money.
  • Laughter
  • Free time
  • Changes in job descriptions
  • Social media explosion
Just try it for your own social media platforms. Then imagine how much money it can save/make.
There is no need for support. The platform is fool-proof.
No
Every time I log in tto IFTTT and they have included the integration for an application I use, thus allowing me to sit and think of the different possibilities available.... I think the support that went into focusing on the API expansion is key, as the service does not break.
  • Recipe API ideas.
  • Loading your identity into the various integrations
  • Utilizing RSS feeds relevant to your niche or skillset.
  • App discovery
  • API development
  • Live support
Yes, but I don't use it
IFTT closed the two mobile apps it released because they did not add to the application experience, especially for the power-user.
A child could use this application.
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