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IFTTT

IFTTT

Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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TrustRadius Insights
TrustRadius Insights

A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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IFTTT

IFTTT

N/A
Unavailable

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

13 people also want pricing

Alternatives Pricing

Zapier

Zapier

$29.99
per month 750 tasks per month
What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Automate.io

Automate.io

Free
What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Competitors

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(55)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-25 of 28)
Companies can't remove reviews or game the system. Here's why
January 16, 2020

Powerful and simple automation capabilities for major SaaS products

Verified User
Strategist in Information Technology
Information Technology & Services Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
With IFTTT we orchestrate simple workflows between typical SaaS products. It complements typical enterprise applications with alerting/automated documentation capabilities. It automates time-consuming/trivial chores related to internal policies.
December 09, 2019

IFTTT's value is how much time it saves my clients.

Verified User
Administrator in Professional Services
Design Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
One scenario I use is the Spotify app. I have an app set up so that whenever a song is added to one of my playlists, the information from Spotify is set to my blog. Then I add add from there to create the blog post draft to work from. It's a huge time saver.
August 22, 2019

A good application connector

Verified User
Manager in Information Technology
Consumer Goods Company, 10,001+ employees
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Recommend
For simple operations, IFTTT is a great tool for you to quickly set up a connection between services and control this via a rules based engine. When your needs gets more complicated you will have to directly integrate, but it's great for the initial testing and set up.
August 19, 2019

IFTTT for Enterprise Integration

Kyle Kochtan | TrustRadius Reviewer
Kyle Kochtan
Technical Lead
Newell Rubbermaid (Consumer Goods, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT really shines in two major places. First, integration between two platforms that are not normally integrated, like Google and Twitter, for example. You could have any tweet with specific keywords dumped to a Google spreadsheet and then have that sheet loaded into a DB for data mining. The second is the ability to call a Web Hook.
December 03, 2018

If you read this then you will use IFTTT

Benjamin Hale | TrustRadius Reviewer
Benjamin Hale
Digital Marketing Analyst
Orbis Education (Education Management, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Because of the multitude of options with IFTTT, it is hard to describe the best use scenarios, but I will share how I use the platform at this time.
I use IFTTT to check Craigslist for certain IT equipment postings and email me if that occurs, turning items on and off with geo-fencing and WiFi network presence, and linking my calendar to my to-do list.
November 30, 2018

Reprogramming the Web

Marcelo de Vasconcellos | TrustRadius Reviewer
Marcelo de Vasconcellos
Senior Visual Designer
Oswaldo Cruz Foundation (Fundação Oswaldo Cruz) — Fiocruz (Research, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT is a great tool for people wishing to integrate different productivity tools, but who lack the resources and/or knowledge about programming these connections themselves. Anyone who uses at least email, calendar and social networks on a regular basis can benefit from IFTTT.
However, it probably won't be appropriate and/or relevant to casual users, or users inexperienced with the many possible links between smartphones and online apps.
November 26, 2018

IFTTT manages social media so well it deserves a raise!

Jeff Huisjen | TrustRadius Reviewer
Jeff Huisjen
Director of studentLife
Mount Pleasant Community Church (Religious Institutions, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT is well suited as a social media management tool, which is really all we use it for. I have a number of administrators logged in across all the platforms and it posts our content natively to each social media platform. I do know that it can be used to manage calendars, automate e-mail responses, and other things. We just haven't utilized those features because we don't have the need.
November 17, 2018

IFTTT is a friendly tool for simple and useful automations

Verified User
Manager in Marketing
Marketing and Advertising Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I can recommend this tool in scenarios where simple automation is required, that is, it only requires the implementation of 2 simple steps.

And I would not recommend it where it is necessary automations of more than one level, that is, automations of more than 2 steps, or longer flow diagrams.
November 17, 2018

Automates your life

Atilla Vekony | TrustRadius Reviewer
Atilla Vekony
Vice President
Wheatmark, Inc. (Publishing, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any situation that is well defined, IFTTT is well suited for. The more time you put into the setup and design of the rule, the better off you will be in the end. You can easily cause chaos by setting up a rule that somewhat duplicates another already existing rule.
November 16, 2018

IFTTT is great, but married to Buffer, is an ideal match.

Jerry Janes | TrustRadius Reviewer
Jerry Janes
Digital Media Specialist
Janes Consulting (U.S.) (Online Media, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I know how IFTTT is MUCH more than Social Media, specifically how it addresses IoT devices, etc. I have yet to begin using it for such, and will, but I wonder if considering my experience with recipes failing, do they also for IoT and if so, I can imagine how non-techies would potentially be frustrated when they do fail.
November 12, 2018

IFTTT - Not just an integration platform, but a jumping off point for new ideas and functions

Verified User
C-Level Executive in Information Technology
Hospital & Health Care Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT shines when you have limited programming capabilities and you need to connect disparate systems together. Chances are whatever need you have has already been done and there are quick and easy recipes to enable cross-platform functionality, though IFTTT is primarily for cloud-based connections - you're not going to be able to use it for connecting some on-premise services to a cloud vendor.
November 12, 2018

Connect lots of things

Ryan Olsen 📱 | TrustRadius Reviewer
Ryan Olsen 📱
Marketing
Sikich (Entertainment, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are running with a limited budget and a bunch of free tools, it's perfect for automating things that wouldn't naturally do so. There is also a case to be made for the way it can connect systems. Without a tool like IFTTT, getting systems to communicate or corroborate information is manually taxing.
November 08, 2018

IFTTT - Save Time and Automate!

Jared DeLong | TrustRadius Reviewer
Jared DeLong
DIrector of Engagement
Kindful (Non-Profit Organization Management, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT is perfect for lean teams who need to be able to set up automations to maximize their time. If you're using a variety of apps that are siloed, IFTTT is a great way to bring these all together. You have to be ok with certain automations though. If you want to have control over what syncs and what doesn't, then IFTTT could be frustrating to use if you don't fully understand the recipes you set up.
November 07, 2018

IFTTT is the automation tool of choice!

Verified User
Manager in Sales
Computer Software Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT is perfect for automating the sharing of data between systems. It works very well with Google products and social media. It would be nice if there were more business app (SaaS products) that had built into the IFTTT platform as it is so much easier to use than Zapier. I think that we will see more of those apps join the platform over time.
August 16, 2018

IFTTT - a simple way to connect the dots and not miss a thing!

Darrell McTague | TrustRadius Reviewer
Darrell McTague
Fitness Director
Anytime Fitness Attleboro (Health, Wellness and Fitness, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
IFTTT is very well suited to a business that uses apps and web-based programs to operate on a daily basis. Businesses that have many different tasks, functions, and things-to-do happening throughout the day, as a result of something else (lots of triggers and cause & effect) could make great use of IFTTT. This would also, I'm sure, be very effective for business making use of smartphones and tablets, so they can all effectively be linked together.

IFTTT would likely NOT be well-suited to your business if you don't use many of the apps or web-based services that IFTTT integrates with.
August 16, 2018

IFTTT: For all your things!

Verified User
Technician in Engineering
Consumer Electronics Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The only scenario I can see IFTTT not being appropriate for a task is when the devices are all able to interact together natively. However, some of the functionality available in IFTTT applets could always be used to improve a connected experience. IFTTT is well suited anywhere there is a need to bridge services or devices. Such as Alexa maintaining my ToDo list, or an activity monitor that provides notifications under certain circumstances on social media.
April 24, 2018

IFTTT is my favorite way to GTD!

Verified User
Professional in Other
Design Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is fantastic for connecting your favorite apps, but it's not going to have a lot of options for less supported apps or brand new apps. Manage your expectations accordingly. It shines with the Do! buttons system, that's my favorite way to use IFTTT. I am able to keep track of all of my stuff with IFTTT.
April 23, 2018

IFTTT Makes Using Social Networks Easy

Kim Rinde | TrustRadius Reviewer
Kim Rinde
Professional Pet Sitter
Kim's Critter Care (Consumer Services, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I've used IFTTT to manage my social marketing campaigns for my pet sitting business. It is something that any can learn to use quickly and easily. I like how you can receive notices on your mobile device lets you know that your applets have run and that the programs you've written using IFTTT are working correctly.
April 11, 2018

IFTTT - Great for what you need it for

Verified User
Manager in Customer Service
Accounting Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This software is very best suited for solving the minor issues that software's not fully integrating causes. We are using it to automatically communicate through Slack when something happens, we get notified inside our instant messaging application that a lead has filled out a contact us form and then we are able to contact them within the hour.
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