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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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N/A
Unavailable

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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13 people also want pricing

Alternatives Pricing

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-25 of 28)
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Score 10 out of 10
Vetted Review
Verified User
  • Huge time saver to get the information to go where I need it to.
  • IFTTT creation platform filter codes needs a tutorial.
  • IFTTT platforms need price plan example.
  • IFTTT could use more add ingredients.
  • Compared to other services, IFTTT does a great job of not having a website full of distracting information.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It enables us to alert clients when changes occur on websites that they do not control, that impact them. This is a real value-add for clients
  • It enables us to react to these changes when appropriate. Without knowing that something has changed, we cannot react
Benjamin Hale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Setting up automation between platforms saves us time.
  • We are more consistent with some of our actions, decreasing downtime due to errors.
  • Employees are pleased they can use the tools they like, and still get the information from company provided tools.
November 30, 2018

Reprogramming the Web

Marcelo de Vasconcellos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • IFTTT greatly reduced the time synchronizing contacts among member of our team.
  • It made easier to record information from a number of different sources on a daily basis.
  • IFTTT helped to gather, record and relay relevant information for our project managers and their teams.
Jeff Huisjen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • IFTTT was a free program for us and has worked wonders.
  • The time that it saves us when it posts across platforms is great because we only have to post one picture and caption and it goes out to all of our social media accounts.
  • IFTTT has definitely helped us to communicate more and in better ways.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We use the free version of IFTTT so there hasn't been a negative ROI on our business, though the delay in processing some events has a negative impact on satisfaction at times. I don't like walking into a room and making it 6-7 steps sometimes before a light comes on due to processing delay between the building automation system and the lighting system. Otherwise though, the benefit it provides in connecting other platforms together easily and without requiring the services of an API programmer more than makes up for the negatives there.
Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • IFTTT saved our organization time and resources through various social media recipes for marketing.
  • IFTTT allowed us to accomplish tasks quicker through internal automations with Gmail and other everyday apps.
  • IFTTT's recipes allowed us to send automatic emails and other triggers with constituents, with developed great relationships and strengthened the brand of our customer service.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We have not had to purchase a subscription to a social media automation tool.
  • We have saved time sharing information between systems.
  • We have been able to reach out to our clients faster because notifications are coming to our attention in more ways than just our inbox.
Darrell McTague | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • IFTTT has allowed me to spend more time doing the important work of helping my clients, and less time checking things off a to-do list.
  • IFTTT has helped me "get it all done" more regularly, and ensure I'm not skipping any steps or missing anything in my process without having to scrutinize my work constantly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • IFTTT has provided a single point of controlling and monitoring systems that would normally create multiple observation and control points.
  • IFTTT allows customization of behavior of attached devices for less hands-on with those devices and services.
Kim Rinde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Since I'm using the free version of IFTTT, it has had a wonderful and positive return on my ROI from a financial perspective.
  • The amount of time I used learning to use IFTTT for what I need it for has been paid back many times over by the amount of time it saves me from having to post separately on each social networking platform I use for my business.
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