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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(55)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way for us to connect a couple of services we've built in the past so that we can easily move things up to production.
  • Quick and light weight.
  • Fairly reliable.
  • Easy to set up and adopt new connections.
  • Wish it had a better way to chain commands. It only has a single step and is not very easy for complex operations.
  • It's a little too basic and has issues working with a more complex use case. When you have requirements to do transformations, it is not the right solution.
  • Some less used integrations break since they aren't used regularly. Support isn't always up to date on all integrations.
For simple operations, IFTTT is a great tool for you to quickly set up a connection between services and control this via a rules based engine. When your needs gets more complicated you will have to directly integrate, but it's great for the initial testing and set up.
Cloud Data Integration (4)
47.5%
4.8
Pre-built connectors
50%
5.0
Support for real-time and batch integration
40%
4.0
Data security features
50%
5.0
Monitoring console
50%
5.0
  • Response time for the process is great
  • Saved us a lot of time and money in set up of integrations
  • Great tool for testing and initial builds
While IFTTT is a great little tool, it has its limitations. They need to build a pro user version that will allow you to do more complicated orchestrations and possibly enhance existing connections between products. This would allow more experimentation and allow users to use the tool for more scenarios.
The support is where the product really shines. IFTTT is really great at responding to issues and will help if it's something that they can change or support you on. Usually, they will respond that you check the integration points but will help you review any errors that they may see. We had issues in the past where it wasn't firing properly and worked with support to see if there was any insights to the error that were our fault.
I initially was using Zapier for some of my simple integrations but started using IFTTT for some of our project work as it allowed me to do logical connections between applications. While it's great in some areas, it can be improved upon to allow for more deep configurations.
Kyle Kochtan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFFT is being used as part of our automation back end. We are currently using it as a bridge between multiple services such as Google and different sensors that do not normally talk to each other. We are using IFFT to publish data to Google Docs and read in data from other services.
  • Very simple interface.
  • Connects to a multitude of services and sensors.
  • Allows integration between services that would normally require expensive custom solutions.
  • The interface is sometimes too simple.
  • There are some clunky issues when you want to do more than one event at a time.
  • Not open for full customization.
IFTTT really shines in two major places. First, integration between two platforms that are not normally integrated, like Google and Twitter, for example. You could have any tweet with specific keywords dumped to a Google spreadsheet and then have that sheet loaded into a DB for data mining. The second is the ability to call a Web Hook.
Cloud Data Integration (3)
100%
10.0
Pre-built connectors
100%
10.0
Support for real-time and batch integration
100%
10.0
Data security features
100%
10.0
  • This has been a great positive ROI as we no longer have to build custom integrations between services.
  • Our time to live integrations has been considerably shortened.
  • We have been able to find new services just by exploring what IFTTT has to offer.
For the most part, IFTTT is great but it does have its limitations. You may only do one thing at a time. If you want branching logic it can be cumbersome and clunky. This it where something like Microsoft Flow does better. For simplicity, nothing can beat IFTTT for how easy it is to set up and use right out of the box.
I find that the owners of IFTTT are very responsive to questions and enhancement requests. They are very active on the forums. Speaking of the forums, there is a very active and robust user forum that can assist in almost any issue that you may come across. I have very rarely come across something that I or someone else could not solve.
We have used Microsoft Flow, Stringify and IFTTT for various solutions. Stringify is no longer an option as it was shut down. We have found that IFTTT and Flow both have their place and in some places working together for the same task. We have found there is no one universal platform and it is all about the end solution.
November 30, 2018

Reprogramming the Web

Marcelo de Vasconcellos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am a game designer and health researcher working at health games in a Brazilian public health institution. Our team is small and we have to take many roles simultaneously. At the same time, it is normal that contacts and events cross between our professional, academic and personal lives. We started to use IFTTT to streamline some routine processes of our daily work schedule, allowing us to coordinate the many apps we use.
  • Save our iOS contacts to a team shared Google spreadsheet
  • Create an iOS reminder on my iPhone when a card (task) is assigned to me on Trello
  • Log our Uber trips to a Google spreadsheet
  • The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
  • Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
  • It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
IFTTT is a great tool for people wishing to integrate different productivity tools, but who lack the resources and/or knowledge about programming these connections themselves. Anyone who uses at least email, calendar and social networks on a regular basis can benefit from IFTTT.
However, it probably won't be appropriate and/or relevant to casual users, or users inexperienced with the many possible links between smartphones and online apps.
Cloud Data Integration (6)
33.333333333333336%
3.3
Pre-built connectors
100%
10.0
Connector modification
100%
10.0
Support for real-time and batch integration
N/A
N/A
Data quality services
N/A
N/A
Data security features
N/A
N/A
Monitoring console
N/A
N/A
  • IFTTT greatly reduced the time synchronizing contacts among member of our team.
  • It made easier to record information from a number of different sources on a daily basis.
  • IFTTT helped to gather, record and relay relevant information for our project managers and their teams.
As IFTTT, Zapier also helps users to connect apps and services, but it seems more directed to the corporative world. While IFTTT provides support for home devices (as lighting and security systems) and voice assistants (Alexa, Cortana, Google Assistant, and Siri), Zapier focuses on services such as Amazon S3, SQL Server and Zendesk. However, many services and apps are common to both IFTTT and Zapier.
One major difference between them is that Zapier is able to connect more than two apps/services, allowing its users to create workflows like converting an Evernote reminder both in a Google Calendar event and in a Google task. It also has a more sophisticated system for combining "ingredients" (not under this name, though), which allows greater flexibility. However, these features also make Zapier a bit more difficult to master.
This extra power also has a literal cost. Zapier's free plan is very limited and its paid plans start at $20 per month. On the other hand, IFTTT is completely free, which makes its adoption, even on an experimental basis, painless.

Zapier, Unity, Prezi
  • The ready-made applets help a lot the new users.
  • The system with the phrase "if this..." and the icons are visually appealing and easy to grasp.
  • The identification of applets using color helps to categorize them.
  • Sometimes, is not clear how to reach in the "internals" of an applet, to make customizations.
  • The "Activity" area should have filtering options.
  • Some applets are customizable, others are not. A clear indication of each type would help.
Yes
The mobile app is very efficient and clean. Its "Activity" section is even better than the one on the website since it shows clearly the applets that didn't run correctly. In addition, it keeps the same color and overall style of the website, it maintains the same form of operation and presents feedback in a coherent format.
It is very easy to understand, it has a clean interface and it presents clear feedback on the user's actions. Its adherence to the website's visual style help to keep the user comfortable and assured about the actions to take. The information on the "Activity" section is clearly depicted and even more detailed than is presented on the website.
Justin Strachan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is a seamless and intuitive automation platform that allows you to link the various APIs that different software use to communicate. This creates novel "recipes" that make the use of RSS feeds and group collaboration effortless. Also included are multiple smart home automation tools and apps that are designed by the IOT manufacturers. I really recommend this platform for both the solo blogger/freelancer and the midsize organization that wants to maximize the bang for their social media buck.
  • Application Automation.
  • Ideas to allow for new automation between old integrations.
  • Many new apps added regularly.
  • Pricing is free.
  • Multiple IFTTT accounts can contain the same integrated app profile.
  • No limits.
  • They could start making integrated apps that fill voids they see in their usage analytics.
  • They could promote themselves a bit better.
  • A IFTTT run version of the now defunct Yahoo pipes would always be nice.
  • AI that recommends API recipes based on the content you are pushing.
Appropriate: - Business - Recruiting - Content Aggregation Less Appropriate: - Customer targeting - Demographics - Feedback - Analytics
Cloud Data Integration (6)
48.33333333333333%
4.8
Pre-built connectors
100%
10.0
Connector modification
80%
8.0
Support for real-time and batch integration
30%
3.0
Data quality services
10%
1.0
Data security features
10%
1.0
Monitoring console
60%
6.0
  • Replaces many hours staff would devote to social media
  • Many staff have reported finding more cost efficient APPS using the IFTTT directory.
  • Positive ROE is off the board as the service is free and many of the platforms were being used by us already if they required payment.
IFTTT has the most integrations, the least bug recipes and it is the cheapest alternative. IFTTT has also been in the game for years. Automation for the people! You cannot get the kind if ideas from any other integration site, and many are missing key apps like Instagram or Feedly.
10
Content aggregation, real-time news, team projects, support, sales and invoicing have all been seen reduction in both cost and hours spent on repetitive tasks.
5
IFTTT can be used by the most computer illiterate staff, as long as they have the company logins and passwords relating to the integrated platforms. The recipe ideas that are generated by IFTTT can be pleasantly co-opted as their own.
  • Automation
  • Content Discovery
  • RSS Feed Aggregation
  • Team Collaboration
  • Integration ideas and new application discovery
  • Security
  • Reduced Staff Downtime
  • Increased GitHub produtivity
  • Application Development
  • Partnership
  • CMS site development
There is no better alternative and although Integromat is new and the GUI is slick, they make you pay per push and IFTTT does not. The rest of the competition make you pay per integration or are just not as seamless in usage or have the depth of catalogue. If you use Zapier for instance, it is because they have an integration you have to use, not because Zapier does a better job.
Yes
Zapier use was replaced whenever IFTTT on boarded the missing integration. Integromat is now being used as it seems to fire some RSS feeds faster per hour. I would not ever expect any competitor application to IFTTT to catch up with their catalogue or do the job cheaper, in the future.
  • Price
  • Product Features
  • Prior Experience with the Product
  • Third-party Reviews
IFTTT allowed us to fire 22,000 tweets to a twitter site in 20 days using a yahoo pipes generated RSS feed. IFTTT has been integrating may of our lives in business and personal scope for half a decade. The site is free and I have over 40 accounts, all with a different purpose.
IFTTT were the originals and they have not been copied effectively since. The evaluation is merely a list of disadvantages incurred using any competition to IFTTT. The process is evaluating the use of IFTTT in your organization and personal life. When you hear people mention using an alternative, it reminds me of bottled water from EVIAN.
  • Implemented in-house
I found the website looking for an API integration solution.
No
Change management was minimal
IFTTT can be implemented as slowly as you want to save money.
  • Laughter
  • Free time
  • Changes in job descriptions
  • Social media explosion
Just try it for your own social media platforms. Then imagine how much money it can save/make.
There is no need for support. The platform is fool-proof.
No
Every time I log in tto IFTTT and they have included the integration for an application I use, thus allowing me to sit and think of the different possibilities available.... I think the support that went into focusing on the API expansion is key, as the service does not break.
  • Recipe API ideas.
  • Loading your identity into the various integrations
  • Utilizing RSS feeds relevant to your niche or skillset.
  • App discovery
  • API development
  • Live support
Yes, but I don't use it
IFTT closed the two mobile apps it released because they did not add to the application experience, especially for the power-user.
A child could use this application.
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