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Overview

What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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Recent Reviews

TrustRadius Insights

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency …
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A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 6 features
  • Pre-built connectors (24)
    7.8
    78%
  • Support for real-time and batch integration (16)
    6.9
    69%
  • Monitoring console (16)
    6.5
    65%
  • Connector modification (17)
    6.2
    62%
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Pricing

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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Attribute Ratings

Reviews

(1-25 of 28)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
It allows for automation of fairly simple and straightforward tasks, while remaining a maintainable and fluent user experience for orchestrating workflows across SaaS products. The fact that the supported products keeps growing ensures we leverage it more as our needs change.
Score 10 out of 10
Vetted Review
Verified User
I use IFTTT to help set up starter information for several of my client's blogs. One of the services offered by my business is researching industry news or other relevant news for blog posts. For example, I set up apps at IFTTT that will post set information from online, feeds or internal website use directly as a blog draft. I can use the drafts to decided what information I want to expained upon to create blog post(s).
Score 6 out of 10
Vetted Review
Verified User
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way for us to connect a couple of services we've built in the past so that we can easily move things up to production.
Kyle Kochtan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFFT is being used as part of our automation back end. We are currently using it as a bridge between multiple services such as Google and different sensors that do not normally talk to each other. We are using IFFT to publish data to Google Docs and read in data from other services.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use IFTTT to help us to monitor changes to websites. This enables us to notify clients and react when appropriate to these changes.
It works best with RSS feeds as it can detect when a change occurs, often within minutes.
Josephine Stafford | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use IFTTT for quick and easy social sharing to ensure that content I create is being marketed. It’s helpful because instead of having to remember to post on all of my social media channels, IFTTT will pull any updates to the RSS feed and post automatically. I use this for my blog and for my podcast.
Benjamin Hale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is used in our organization to automate and connect different software platforms quickly and reliably. With this tool, we are able to get notifications or link different, but similar, tools together. For example, I can link my Todoist To Do lists to my Google calendar, so calendar events go into my to-do list, where I track my day. Basically, it allows us to use the tools we feel comfortable with, while still connecting to tools that we may not use as often.
November 30, 2018

Reprogramming the Web

Marcelo de Vasconcellos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am a game designer and health researcher working at health games in a Brazilian public health institution. Our team is small and we have to take many roles simultaneously. At the same time, it is normal that contacts and events cross between our professional, academic and personal lives. We started to use IFTTT to streamline some routine processes of our daily work schedule, allowing us to coordinate the many apps we use.
Jeff Huisjen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As the Director of studentLife, the youth ministry at a medium sized church, we use social media to communicate regularly with our students, parents, and volunteers. Because of the number of different social media platforms, plus the differing formats for images and posts, IFTTT has been a huge help for us to post across all the platforms. Our primary use for IFTTT is to take a post from one platform and have it post the same information, in a native format, to the others.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Since I am a social media strategist, the main use I give to IFTTT is for the management of social media automation to achieve that if a publication is made in X platform, it is also done in another. An example of this is the posting of Instagram posts to Pinterest, deciding the board through the use of hashtags. This I also do to send posts from Instagram to Tumblr. Although Instagram has this functionality, it is much easier to do it with IFTTT.

As I'm also a digital marketer, I would love to be able to use this tool to add levels of difficulty in my automation, but in that part, they have fallen behind a bit. It is an excellent tool. However, its developers need to add levels to workflows, since they are very simple. Besides, it still does not work with other tools that I use, which prevents me from making the most of it.
November 17, 2018

Automates your life

Atilla Vekony | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is used by our marketing department to automate certain marketing and business processes. For example, every time a live webinar concludes and the recording is available to be posted, a reminder is sent to the person whose job it is to post the recording in our membership area. Other uses include posting new blog posts automatically to several social media channels when appropriate.
Jerry Janes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use IFTTT and manage its use by my clients, mostly as a secondary level of Social Media publication automation. It is used by clients' marketing/media/content departments, but as a whole by myself. The business problems it addresses are how to connect Social Media and other off-site platforms to mainly trigger as a result of content published otherwise by Buffer app. Not all of Buffer, especially its free version, provides the reach a brand can achieve by simply using a single platform (I usually use Twitter) to trigger other relevant platforms with automated, scheduled publishing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is being used as an automation bridge in my organization between a building automation platform and a lighting system, Office 365 (for notifications of events), a visitor management system (Envoy) and a security platform. We've found considerable use out of levering many of the already existing recipes to quickly enable functionality without requiring programming knowledge, as well as their significant library of integrated systems. Some of the platforms that we've begun utilizing were selected because they were already integrated with IFTTT.
November 12, 2018

Connect lots of things

Ryan Olsen 📱 | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used IFTTT to set up complicated steps that needed notifications to input data into other systems. At the time, API integrations were few an far between so it was difficult to get what I needed without a million tabs open to cross reference things. With IFTTT, I was able to automate checking with an extremely limited budget.
Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The nonprofit I used to work for was very lean, so automation was key. We used IFTTT to trigger posts between Instagram, Facebook, Twitter and other socials. In addition, we would use it to kickoff certain actions internally such as email notifications, automatically creating calendar events, etc. IFTTT was a great way to integrate different apps that didn't have a direct integration.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is a tool that works behind the scenes to help us automate some of the work in the office. We use it to connect Twitter to our Google accounts, which automate tweets we schedule on our calendar. We use IFTTT to help share information between systems, including emails, notifications, and data being sent to Slack. It is so easy to use and set up, it has saved us money and a huge amount of time.
Darrell McTague | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I personally use IFTTT to automate tasks and improve efficiency. There's always "little things" that need to be done through the course of a work day in fitness, and little events that trigger other things that need to happen. IFTTT allows me to think less, work smarter, and make sure I'm not missing out on any of the things that need doing without necessarily having to pour over a checklist every time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use IFTTT to facilitate communication between automation and IoT devices and services that would otherwise not be compatible with each other. It provides a flexible foundation for this integration. The ability to customize the connectivity for our needs makes it a good option when the hardware is not an option.
Ksenia Newton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a marketer, I use IFTTT religiously! There are many things you can use IFTTT for, and you can get very creative! Some of my use cases: social media marketing automation; social listening (I know what my target is talking about on Twitter); competitive intelligence (I know what my competitors are talking about); updates; - reminders etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it in all aspects of my creative business, most of my ideas are with the Do! Note button. I use the Do! Note button to keep track of all of my ideas and various tasks I have to get done. I connected it to my favorite system to manage my projects, and IFTTT is the main reason I'm able to keep on top of the tasks I take care of. :)
Kim Rinde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use IFTTT to help manage my social marketing campaigns across several different social networking platforms. By using IFTTT, I am able to post content on one social media network, usually Instagram, and have set up IFTTT so that it copies the post from Instagram to the other social networks I use, saving me time and effort.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At my company, are using IFTTT to fill in the holes that our other software solutions have. We cannot wait for patches or software update requests to be heard, so we found a software solution that will allow us to build our own solutions to our own problems. We find what we run into very specialized.
Mudassir Malik | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
IFTTT is the most fantastic app that lots of our clients (and I myself) use it for practically hundreds of use cases that require almost next to no level of configuration and it's free! I will however mention couple of ways our client have maximised their productivity with IFTTT
1. To natively post contents on multiple social channels
2. To back up every post ever made on any social channel
3. To keep track of worked hours
4. Automated reminders and alerts
5. Add mailing campaigns to Google calendar and so on
6. Keep track of mentions and hashtag about you or your company on twitter!
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