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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

6.7
Avg 8.2
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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT

IFTTT Video

Getting started with the IFTTT Platform

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

IFTTT has proven to be a valuable tool for many users, helping them streamline routine processes and automate tasks to improve efficiency and save time. Users from various sectors, including youth ministry, nonprofit organizations, and businesses, have found it particularly useful for coordinating multiple apps and automating posts between different social media platforms. By connecting social media with off-site platforms, IFTTT enables automated publishing of content, making it easier for organizations to reach their target audience effectively.

Individuals within organizations also benefit from IFTTT by using it for personal tasks such as tracking work hours and syncing social media platforms for marketing campaigns. Marketers find IFTTT helpful in maximizing social media impact through automation, social listening, competitive intelligence, reminders, and updates. It allows them to manage social marketing campaigns across multiple platforms seamlessly.

Clients have reported increased productivity with the help of IFTTT, using it to natively post on multiple social channels and back up posts. With features like tracking worked hours and setting up automated reminders and alerts, users can stay organized and ensure important tasks are not overlooked.

Furthermore, IFTTT proves its value in improving efficiency by automating data input into other systems, reducing the need for manual cross-referencing. It also facilitates communication between automation and IoT devices, providing a flexible foundation for integration.

Users appreciate IFTTT's library of integrated systems that allow them to connect different platforms and fill in gaps in their existing software solutions. With its automation capabilities, IFTTT becomes an excellent tool to orchestrate workflows across different SaaS products while maintaining a user-friendly experience.

Social media strategists utilize IFTTT for social media automation purposes such as automatically posting Instagram content to platforms like Pinterest or Tumblr. Monitoring website changes is another use case where users rely on IFTTT to promptly notify clients about any modifications made.

Overall, whether it's automating routine tasks or connecting various systems together, IFTTT offers an array of use cases that cater to different user needs. The ability to leverage existing recipes and build custom solutions makes IFTTT a valuable tool for enhancing productivity and efficiency.

Users consistently recommend IFTTT for its automation capabilities, especially for tasks that are not super custom. They suggest using it for IoT automation, connecting multiple apps and services, and automating various digital tasks. Users also recommend exploring all the features available with IFTTT, including its developer platform. They advise taking the time to learn IFTTT properly, having a clear view of goals before using it, and checking out other recipes made by others before creating their own. Additionally, users highly recommend utilizing IFTTT for personal account management and organization, as well as for social media marketing automation and automating routine tasks on platforms like Facebook, Twitter, and Instagram. They suggest trying out IFTTT's suggested formulas and appreciate that it is free and powerful.

Reviews

(1-25 of 28)
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IFTTT's value is how much time it saves my clients.

Rating: 10 out of 10
December 09, 2019
Verified User
Vetted Review
Verified User
IFTTT
4 years of experience
  • They are easier to use than other products.
  • Website is straight forward giving you the information you need and not information you don't.
  • You can quickly set it up so data goes directly to cloud spreadsheets.

A good application connector

Rating: 6 out of 10
August 22, 2019
Verified User
Vetted Review
Verified User
IFTTT
3 years of experience
  • Quick and light weight.
  • Fairly reliable.
  • Easy to set up and adopt new connections.

IFTTT for Enterprise Integration

Rating: 10 out of 10
August 19, 2019
KK
Vetted Review
Verified User
IFTTT
2 years of experience
  • Very simple interface.
  • Connects to a multitude of services and sensors.
  • Allows integration between services that would normally require expensive custom solutions.

If you read this then you will use IFTTT

Rating: 9 out of 10
December 03, 2018
BH
Vetted Review
Verified User
IFTTT
3 years of experience
  • The large library of applets and services allows for many options and uses
  • The user interface is straight forward and simple to use
  • Apps for mobile devices allows for additional features and event triggers
  • Ability to make your own applets or connect your own software with the IFTTT Platform and tools
  • Free

Reprogramming the Web

Rating: 10 out of 10
November 30, 2018
Md
Vetted Review
Verified User
IFTTT
5 years of experience
  • Save our iOS contacts to a team shared Google spreadsheet
  • Create an iOS reminder on my iPhone when a card (task) is assigned to me on Trello
  • Log our Uber trips to a Google spreadsheet

IFTTT manages social media so well it deserves a raise!

Rating: 9 out of 10
November 26, 2018
JH
Vetted Review
Verified User
IFTTT
3 years of experience
  • IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
  • IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
  • IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.

IFTTT is a friendly tool for simple and useful automations

Rating: 8 out of 10
November 17, 2018
Verified User
Vetted Review
Verified User
IFTTT
7 years of experience
  • Send automated publications from my web blog to the different social platforms. It does it fast and without complications.
  • It is a super easy tool to configure, without needing to be a very expert person. The configuration flow is intuitive and friendly. I think even a child could do it.
  • Although it still lacks tools that I use, the list of tools it supports is impressively large.
  • Send posts from Instagram to Pinterest, saying the board through the use of hashtags.
  • Send posts from Instagram to Tumblr, saying using the same hashtags as tags.

Automates your life

Rating: 9 out of 10
November 17, 2018
AV
Vetted Review
Verified User
IFTTT
5 years of experience
  • Once you set it up you can pretty much forget about it. If there is an issue with one of the rules, they will send you an email to let you know.
  • IFTTT connects pretty much all the apps that you need connected.
  • Whenever I come across a step that should need no human action, I try to set it up with IFTTT first.

IFTTT is great, but married to Buffer, is an ideal match.

Rating: 10 out of 10
November 16, 2018
JJ
Vetted Review
Verified User
IFTTT
5 years of experience
  • It connects/triggers non-Buffer platforms such as Diigo, Blogger, Medium, Digg and Tumblr.
  • From a Social Media standpoint, this is a strength as it mitigates the time and energy otherwise spent manually publishing to each.

IFTTT - Not just an integration platform, but a jumping off point for new ideas and functions

Rating: 10 out of 10
November 12, 2018
Verified User
Vetted Review
Verified User
IFTTT
6 years of experience
  • They have a strong library of integrated applications, making for a wide range of options when it comes to trying to share data or structure tasks between systems. Chances are if you're trying to get System A to talk to System B, they've already done the work to connect the two and there's a recipe in place that takes 1-2 clicks to get going in your own organization. It's about as simple as it can get.
  • The recipe list is very large and since anyone can contribute workflows through IFTTT, it's not limited to whatever IFTTT-only can dream up, you can get actual useful real-world uses for various systems. Many of the recipes that I've utilized have been picked because I was wondering what was possible and stumbled upon a useful workflow.

IFTTT - Save Time and Automate!

Rating: 10 out of 10
November 08, 2018
JD
Vetted Review
Verified User
IFTTT
2 years of experience
  • Their UX and UI for creating recipes is brilliant. So easy to use and very well thought out.
  • I love that you can search for recipes other users have created and implement those if you choose to do so. It saved me so much time vs. having to figure certain recipes on my own.
  • Their notification and syncing options are spot on. I love how much I can customize what I want to see. Their variety of apps is also phenomenal and I love that they're adding new integrations/apps every week.

IFTTT Review

Rating: 10 out of 10
November 07, 2018
CB
Vetted Review
Verified User
IFTTT
2 years of experience
  • Automation
  • Syncing
  • Warning you when you need to update account info to keep the sync going.

IFTTT is the automation tool of choice!

Rating: 10 out of 10
November 07, 2018
Verified User
Vetted Review
Verified User
IFTTT
1 year of experience
  • Automate tweets using Google Calendar. You can use a spreadsheet to import a tweet schedule to your calendar, then IFTTT will watch for your keywords and tweet for you. This has replaced the need for a social media automation tool.
  • Information gets pushed to Slack. When we get an email, or something happens in another system we use, notifications can be customized and sent to a particular Slack channel, keeping our teams up-to-date on important information.
  • We've used IFTTT to connect to "smart" lights. When there is a sale on the sales floor, the light changes colors for a visual display of congratulations.

IFTTT - a simple way to connect the dots and not miss a thing!

Rating: 9 out of 10
August 16, 2018
DM
Vetted Review
Verified User
IFTTT
5 years of experience
  • IFTTT integrates with many of the apps and programs I use on a regular basis, increasing it's value and usefulness to me and my business.
  • IFTTT has a pretty easy to use and intuitive structure - it really is "if this... then that"! No complicated formulas, structures, or commands.
  • The user interface is visually attractive and easy to navigate on any platform.

IFTTT: For all your things!

Rating: 10 out of 10
August 16, 2018
Verified User
Vetted Review
Verified User
IFTTT
3 years of experience
  • The biggest feature is the ability to connect multiple devices that would not otherwise be able to be controlled.
  • The ability to script actions between applets and devices based upon input from each other is vital to providing a fluid automated IoT system of separate things.

IFTTT is my favorite way to GTD!

Rating: 10 out of 10
April 24, 2018
Verified User
Vetted Review
Verified User
IFTTT
5 years of experience
  • Cell phone button to project management
  • Connecting my favorite apps
  • Connecting an automatic photography key to a project management system

IFTTT Makes Using Social Networks Easy

Rating: 9 out of 10
April 23, 2018
KR
Vetted Review
Verified User
IFTTT
1 year of experience
  • IFTTT is very easy to use! Anyone who is familiar with a computer can use IFTTT to set up a number of simple software programs, which IFTTT calls applets, to do a large number of tasks.
  • IFTTT is designed to work with many different software platforms, as well as many different types of devices from appliances to your phone!
  • IFTTT has been used by businesses large and small!

IFTTT - Do you need it or do you need it?

Rating: 10 out of 10
January 31, 2018
MM
Vetted Review
Verified User
IFTTT
5 years of experience
  • Automatically and natively posting content on multiple social channels
  • Taking backup of content to your preferred cloud services
  • Anything and everything that relies on automated action based on multiple triggers over hundreds of channels
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