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Score 7.4 out of 100


What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.
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Recent Reviews

A good application connector

6 out of 10
August 22, 2019
We used IFTTT for some of our prototyping before we built out a more complicated orchestration tool behind the scenes. It was a great way …
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Popular Features

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  • Pre-built connectors (24)
  • Support for real-time and batch integration (16)
  • Monitoring console (16)
  • Connector modification (17)

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What is IFTTT?

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Zapier?

Zapier is an automation platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

What is Automate.io?

Automate.io is an application integration platform with a codeless, drag-and-drop interface. Automate.io provides integrations for over 100 popular business apps.

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Product Demos

Getting started with the IFTTT Platform
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Features Scorecard

Cloud Data Integration

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Product Details

What is IFTTT?

IFTTT is a connectivity platform. The vendor says they help over 700 global enterprises accelerate the digital transformation of their products into integrated services, reducing their development costs while extending compatibility and lifetime value. IFTTT is the connectivity standard and low-code alternative to building your own integrations in-house.

Their products have 17 million consumers across 140 countries and have served over 90 million activated connections. Enterprises like BMW, Domino’s, Amazon, Bosch, ING, and Samsung trust IFTTT for their connectivity solutions.

IFTTT Features

Cloud Data Integration Features

  • Supported: Pre-built connectors
  • Supported: Support for real-time and batch integration
  • Supported: Data security features
  • Supported: Monitoring console

IFTTT Screenshots

Screenshot of IFTTT Platform

Drive customer engagement and grow your business. IFTTT powers the connections your customers want, without requiring costly in-house integrations.Screenshot of IFTTT for consumers

Our products have attracted early adopters and tech-savvy consumers across every industry category. There is a strong probability that your future and most engaged customers are already part of our 17 million consumer ecosystem. Extend customer lifetime value, drive engagement, and acquire new customers with reliable, accessible, and secure tools powered by your integrations and services.Screenshot of ING Australia on IFTTTScreenshot of Amazon Alexa on IFTTTScreenshot of Domino's on IFTTT


Getting started with the IFTTT Platform

IFTTT Competitors

IFTTT Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobally available
Supported LanguagesEnglish

Frequently Asked Questions

IFTTT is a marketing automation software solution offered by IFTTT. It is scaled for non-technical users and less complex, generally two-step connectors and API’s.

MuleSoft Anypoint Platform, Zapier, and Oracle Integration (OIC) are common alternatives for IFTTT.

Reviewers rate Pre-built connectors highest, with a score of 7.8.

The most common users of IFTTT are from Small Businesses (1-50 employees).
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Reviews and Ratings




(1-25 of 28)
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Score 8 out of 10
Vetted Review
Verified User
  • Orchestrates among SaaS products.
  • Provides a maintainable and fluent UX.
  • Ensures integration between top-of-class products.
  • Support for more actions/parameters per integrated service.
  • An event pipeline for orchestration.
  • Programmatic capabilities.
Score 10 out of 10
Vetted Review
Verified User
  • They are easier to use than other products.
  • Website is straight forward giving you the information you need and not information you don't.
  • You can quickly set it up so data goes directly to cloud spreadsheets.
  • Email to social media share.
  • Ability to have several users on one account.
  • Create your own app. I wish I could add more custom codes or shortcuts to draw other information automatically.
Score 6 out of 10
Vetted Review
Verified User
  • Quick and light weight.
  • Fairly reliable.
  • Easy to set up and adopt new connections.
  • Wish it had a better way to chain commands. It only has a single step and is not very easy for complex operations.
  • It's a little too basic and has issues working with a more complex use case. When you have requirements to do transformations, it is not the right solution.
  • Some less used integrations break since they aren't used regularly. Support isn't always up to date on all integrations.
Kyle Kochtan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Very simple interface.
  • Connects to a multitude of services and sensors.
  • Allows integration between services that would normally require expensive custom solutions.
  • The interface is sometimes too simple.
  • There are some clunky issues when you want to do more than one event at a time.
  • Not open for full customization.
Score 10 out of 10
Vetted Review
Verified User
  • Step-by-step setup
  • Email alerts that do not require any further installations
  • Tons of options to choose from
  • There is a final step when creating a recipe that seems superfluous. There have been occasions in the past when I thought I was finished and closed the page only to realize that I hadn't completed the process.
  • The email alerts are great but become generic if you don't edit each one
  • It is very hard to search your recipes, making it difficult to isolate ones you can delete.
Benjamin Hale | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The large library of applets and services allows for many options and uses
  • The user interface is straight forward and simple to use
  • Apps for mobile devices allows for additional features and event triggers
  • Ability to make your own applets or connect your own software with the IFTTT Platform and tools
  • Free
  • Sometimes the Android application can be a bit buggy
  • Android application drains the battery
  • Sometimes the applications can already do what IFTTT applets are designed to do
November 30, 2018

Reprogramming the Web

Marcelo de Vasconcellos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Save our iOS contacts to a team shared Google spreadsheet
  • Create an iOS reminder on my iPhone when a card (task) is assigned to me on Trello
  • Log our Uber trips to a Google spreadsheet
  • The website section "Activity" tends to get very crowded over time. It would benefit from some search and filter functionalities.
  • Some services lack ingredients. "Ingredients" are attributes passed from one service to another to enhance IFTTT's power. However, some services (like Evernote's notes, for example) currently have too few ingredients available.
  • It is not possible to link more than two services. It would be great, for example, to have an option to take a mail message and post in multiple social networks and blogs with the same applet.
Jeff Huisjen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • IFTTT manages a number of social media accounts quite well. Being able to login to one platform with access to all your accounts is great.
  • IFTTT is easy to set up. IFTTT has a number of crowd sourced and created formulas that you can use, or if you're looking for something specific you can create your own. This allows for an endless number of combinations and ways to engage with the program.
  • IFTTT doesn't require constant upkeep. Once you have things setup you can forget about it and it just works.
  • IFTTT can occasionally cause some confusion because of the massive amounts of possible ways you can set it up. The customization and flexibility are great, but sometimes it can be a bit overwhelming.
  • Every once in a while IFTTT slows down and I have to manually have the formulas check before they run.
  • I have not, as of yet, figured out a way to incorporate more than one account of each type on the IFTTT platform.
Score 8 out of 10
Vetted Review
Verified User
  • Send automated publications from my web blog to the different social platforms. It does it fast and without complications.
  • It is a super easy tool to configure, without needing to be a very expert person. The configuration flow is intuitive and friendly. I think even a child could do it.
  • Although it still lacks tools that I use, the list of tools it supports is impressively large.
  • Send posts from Instagram to Pinterest, saying the board through the use of hashtags.
  • Send posts from Instagram to Tumblr, saying using the same hashtags as tags.
  • My main complaint is that they still need to add a series of tools like HubSpot, Sumome, and others.
  • It lacks levels of work in the automations, since it is limited to one action per applet.
  • Living in the age of automation, I understand that the developers have been stuck.
November 17, 2018

Automates your life

Atilla Vekony | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Once you set it up you can pretty much forget about it. If there is an issue with one of the rules, they will send you an email to let you know.
  • IFTTT connects pretty much all the apps that you need connected.
  • Whenever I come across a step that should need no human action, I try to set it up with IFTTT first.
  • At first it is hard to learn the "language" of IFTTT but once you get the concept, it is easy to set up rules that will automate your business.
  • There are many superfluous sample rules that are show cased that will make you wonder, Why would anybody want that? But the idea is to give you a picture of endless possibilities.
Jerry Janes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • It connects/triggers non-Buffer platforms such as Diigo, Blogger, Medium, Digg and Tumblr.
  • From a Social Media standpoint, this is a strength as it mitigates the time and energy otherwise spent manually publishing to each.
  • The biggest hurdle is how the "recipes" occasionally fail. Sometimes they don't trigger for days or weeks, so you have to monitor all recipes, checking them to make sure they're active still. Otherwise, you have to check the platforms themselves, which is a good idea, regardless, but for the purpose of automation, when a recipe stops or even pauses, your content is not published, nor are you notified.
  • I believe a lot of this issue stems from the fact that users create so many recipes. I would recommend IFTTT vet all recipes, like Google Play vets apps, to assure any solutions users might employ will always work as advertised.
Score 10 out of 10
Vetted Review
Verified User
  • They have a strong library of integrated applications, making for a wide range of options when it comes to trying to share data or structure tasks between systems. Chances are if you're trying to get System A to talk to System B, they've already done the work to connect the two and there's a recipe in place that takes 1-2 clicks to get going in your own organization. It's about as simple as it can get.
  • The recipe list is very large and since anyone can contribute workflows through IFTTT, it's not limited to whatever IFTTT-only can dream up, you can get actual useful real-world uses for various systems. Many of the recipes that I've utilized have been picked because I was wondering what was possible and stumbled upon a useful workflow.
  • The only issue I think I've ever had is a short delay in getting things to happen when using IFTTT as the middleware. In some cases it doesn't matter, like taking a picture when a door opens, but in others it can be a bit irritating, like turning on a light when an individual trips a motion sensor (a 5-10 second delay there is the difference between an intruder being caught in the act and someone passing through an area unnoticed until it's too late). Some kind of notice about potential delays in processing time would be useful when dealing with complex recipes.
Jared DeLong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Their UX and UI for creating recipes is brilliant. So easy to use and very well thought out.
  • I love that you can search for recipes other users have created and implement those if you choose to do so. It saved me so much time vs. having to figure certain recipes on my own.
  • Their notification and syncing options are spot on. I love how much I can customize what I want to see. Their variety of apps is also phenomenal and I love that they're adding new integrations/apps every week.
  • There are some apps/recipes that are very basic where I wish the integrations would go a bit deeper. I wish there was a bit more control over which fields you could sync into and more actions available to take.
  • Sometimes when I've created a recipe I would get an error message that it automatically turned off, but no info on why the recipe stopped running.
  • Their recipes are easy to implement, but sometimes it can be hard to understand what exactly a recipe will do. Perhaps having a video of a recipe in action could help better explain a recipe's actions.
Score 10 out of 10
Vetted Review
Verified User
  • Automate tweets using Google Calendar. You can use a spreadsheet to import a tweet schedule to your calendar, then IFTTT will watch for your keywords and tweet for you. This has replaced the need for a social media automation tool.
  • Information gets pushed to Slack. When we get an email, or something happens in another system we use, notifications can be customized and sent to a particular Slack channel, keeping our teams up-to-date on important information.
  • We've used IFTTT to connect to "smart" lights. When there is a sale on the sales floor, the light changes colors for a visual display of congratulations.
  • It would be nice if there were more business software platforms on IFTTT, but I think that will come with time.
  • I wish the site had an area to search pre-built integrations based on category or need.
  • There really aren't too many cons to using IFTTT, the service gets better all the time and continues to grow almost daily.
Darrell McTague | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • IFTTT integrates with many of the apps and programs I use on a regular basis, increasing it's value and usefulness to me and my business.
  • IFTTT has a pretty easy to use and intuitive structure - it really is "if this... then that"! No complicated formulas, structures, or commands.
  • The user interface is visually attractive and easy to navigate on any platform.
  • It would be great if I could create more specific or specialized triggers in IFTTT, for example, triggering a specific task at a specific time to be added to my ToDoist on a specific list, label, or project.
  • It would be great to see more professional products, including my Club Management Software (ClubOS) and my virtual coaching platform (Trainerize), integrated into IFTTT.
Score 10 out of 10
Vetted Review
Verified User
  • The biggest feature is the ability to connect multiple devices that would not otherwise be able to be controlled.
  • The ability to script actions between applets and devices based upon input from each other is vital to providing a fluid automated IoT system of separate things.
  • Integration with more services
  • Even if on a limited basis, allow custom applets to regular users.
Score 10 out of 10
Vetted Review
Verified User
  • Cell phone button to project management
  • Connecting my favorite apps
  • Connecting an automatic photography key to a project management system
  • They could have more integrations
  • More options within those integrations
  • Using funnel system to create multi-level Buttons
Kim Rinde | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • IFTTT is very easy to use! Anyone who is familiar with a computer can use IFTTT to set up a number of simple software programs, which IFTTT calls applets, to do a large number of tasks.
  • IFTTT is designed to work with many different software platforms, as well as many different types of devices from appliances to your phone!
  • IFTTT has been used by businesses large and small!
  • I wish the IFTTT phone app were a little more user-friendly. The GUI is somewhat confusing at times.
Mudassir Malik | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Automatically and natively posting content on multiple social channels
  • Taking backup of content to your preferred cloud services
  • Anything and everything that relies on automated action based on multiple triggers over hundreds of channels
  • More enterprise applications could be added (but this is not IFTTT issue, it's the enterprise applications extending their support)
  • There are no disadvantages really. It had tons of triggers and actions and it's free!
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