Name: Immersion
Author: Immersion

Call Center Workforce Optimization

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Augmented Reality Development

Batch Management Software

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Enterprise Legal Management

Integrated Workplace Management (IWMS)

Meeting Management

Privacy Policy Generators

Enterprise

Accounting

Accounting and Tax Services

Blockchain Payments

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Custom Software Development Services

Data Center Virtualization

DevSecOps

Firewall

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Network Traffic Analysis (NTA)

SaaS Management

Software-Defined WAN

System Monitoring

Test Management

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Competitive Intelligence

Content Management

Email Deliverability

Email Marketing

Email Testing

Employee Advocacy

Marketing Automation

Press Release Management

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Wholesale Marketplace

Marketing

Job Site Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Government Contracting

Proposal

Sales

Cloud Access Security Brokers

Data-Centric Audit Protection (DCAP)

Security

Digital Forensics

Financial Services CRM

Medical Office EMR & EHR

Population Health Management

Vertical-Specific

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Immersion is a platform offered by Immersion Neuroscience Inc. that aims to assist leading brands in creating content that resonates with their customers by understanding consumer preferences and emotional responses. According to the vendor, this solution utilizes smartwatches to measure brain activity, providing valuable insights for professionals in advertising and marketing, market research, content creation, product management, and brand management. Immersion is claimed to be suitable for businesses of all sizes, making it accessible to a wide range of industries.

## Key Features

**Neuro like a Survey**: According to the vendor, Immersion allows the capture of brain data from participants worldwide, enabling remote data collection and providing insights from a diverse and global sample.

**BYOB (Brains)**: Users have the option to work with Immersion's panel of participants or bring their own preferred providers, leveraging existing email lists for recruitment and ensuring a representative sample based on specific research needs, as claimed by the vendor.

**Immediate Insight**: The vendor states that real-time results can be accessed instantly, eliminating the need for lengthy analysis and report generation. This feature is said to facilitate agile research and rapid iteration.

**No PhD's Required**: Immersion is claimed to simplify neuroscience by providing a user-friendly platform that can be used by individuals without extensive scientific expertise. According to the vendor, insights are presented in an easy-to-understand format, reducing the barrier to entry for conducting neuroscience research.

**Get Known for Content**: The vendor claims that Immersion allows for the pre-testing of ads, movie trailers, and other content with over 85% accuracy in predicting potential market success. This feature is said to provide valuable insights into consumer preferences and emotional responses, optimizing content strategy and improving campaign performance.

**Get Lively for Experiences**: Immersion enables the measurement of audience engagement and emotional response during live events, providing real-time feedback on effectiveness. The vendor claims that event organizers can understand the impact of their events and optimize them to enhance audience engagement.

**Get Tuesday for Wellness**: According to the vendor, Immersion assists in measuring emotional wellness and stress levels, providing insights into the emotional impact of wellness interventions. The product is claimed to help individuals and professionals make informed decisions about wellness practices and develop personalized programs based on individual needs.

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Customer Data

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Immersion

Overview

What is Immersion?