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iMovie

iMovie

Overview

What is iMovie?

Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.

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Recent Reviews

TrustRadius Insights

iMovie, a popular video editing software, is widely used across various industries and professions for its user-friendly interface and …
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Easy to Use!

9 out of 10
June 14, 2021
Incentivized
I use iMovie to edit video footage. As someone with no formal editing training, I started using iMovie because it was a free app that came …
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Reviewer Pros & Cons

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Pricing

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Free Tier

$0.00

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

iMovie 10 Demo and Tutorial - How to Make Movies on Your Mac

YouTube

Basic German Pronunciation Practice - using iMovie to edit a teaching demo

YouTube

iMovie for Apple iPhone 4 review and demo

YouTube

Apple iMovie for iPad 2 video demo

YouTube

Show iMovie Projects Easily on Apple TV - iMovie Theater Demo

YouTube

iMovie 11 Trailer Demo i movie

YouTube
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Product Details

What is iMovie?

iMovie Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.

Reviewers rate Support Rating highest, with a score of 8.1.

The most common users of iMovie are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(97)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

iMovie, a popular video editing software, is widely used across various industries and professions for its user-friendly interface and cost-effectiveness. Users appreciate iMovie's simplicity, making it accessible to those with no prior experience in video editing. It serves as a valuable tool for marketers who need to create videos quickly and easily, allowing them to produce content for social media, product reviews, and online communities. Small businesses also find iMovie beneficial as it enables them to compete in the marketplace by efficiently creating personalized video content.

Teachers and students often turn to iMovie for its ease of use when creating demos, presentations, and showcasing their work. Additionally, religious organizations rely on iMovie for tasks such as editing weekly sermon videos and assembling mini-movies. The software’s robustness and simplicity make it suitable for both beginner and hobbyist video editors.

iMovie is not limited to specific industries and professions; it offers advanced features like green screen, picture-in-picture, audio separation, titling, and transitions. Therefore, it finds favor with businesses that heavily utilize video as a key component of their marketing collateral. Moreover, the software is chosen by creators of YouTube videos with millions of views due to its low cost and user-friendly interface. It is also commonly used for creating step-by-step tutorials and marketing videos for SaaS platforms.

One of the significant advantages of using iMovie is its ability to quickly piece together movie projects when other editing software is not available or accessible. Its interface shares similarities with more advanced professional video editing programs, providing a stepping stone for users looking to transition to more complex software in the future.

Design departments frequently employ iMovie for various purposes such as advertising an app game, creating demo videos for the App Store, or splicing together game footage. It has also been extensively used by videographers to edit videos intended for platforms like YouTube and Vimeo.

iMovie's applications extend beyond professional use cases. It caters to personal video editing needs as well, allowing users to incorporate photos, video footage, and music into quick and simple videos. It effectively assists individuals in creating content for personal blogs, social media platforms, and sharing memories with friends and family.

In summary, iMovie's versatility, cost-effectiveness, simplicity, and robustness make it a go-to tool for a wide range of users. From marketers and small businesses to educators and hobbyist editors, iMovie provides an accessible and efficient solution for all video editing needs.

Intuitive and User-Friendly Interface: Users have found the user interface of iMovie to be intuitive and easy to navigate. They appreciate the drag and drop functionality, which simplifies the process of adding and arranging clips, audio, and titles.

Highly Praised Automatic Save Feature: The automatic save feature in iMovie has received high praise from users. They have mentioned that it prevents them from losing their progress and allows them to work on multiple projects simultaneously.

Efficient File Management System: Users appreciate the efficient file management system in iMovie. It automatically carries all the files used in an edit along with the project file, preventing any loss of files or requiring manual organization.

Dedicated YouTube compatible output format: Many users have expressed the need for a dedicated YouTube compatible output format in iMovie. Some reviewers have mentioned that the current export options do not optimize videos specifically for uploading to YouTube, which can result in reduced video quality or compatibility issues.

Unintuitive music addition: Several users find it unintuitive to add music to their videos in iMovie. They have mentioned that the process of adding background music is not straightforward and requires additional steps, causing confusion and frustration.

Resource hog: Users feel that iMovie is a resource hog, with several reviewers expressing concerns about its performance on their devices. They report experiencing slow processing times and lag while editing projects, indicating that iMovie may be demanding on system resources.

Users recommend trying iMovie before investing in more expensive software. They suggest using iMovie for basic video editing and creating advertisements and marketing videos. Exploring iMovie's features and clicking on everything is advised to get familiar with the tool. Users also recommend providing training on iMovie's shortcuts and key features. Utilizing iMovie's built-in features, such as intros and credits, is recommended. Users find iMovie to be a great tool for beginners in video editing and production. It is suggested to save iMovie videos on a separate drive due to storage space. Starting with iMovie is recommended for those who have never edited video before or want a simple and straightforward tool. Overall, users think iMovie is worth considering for creating and editing videos, even in its free version.

Attribute Ratings

Reviews

(1-25 of 30)
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Tim Corbett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Good ROI, low initial output of cost.
  • As mentioned before, quick to use for a fast edit of data down to something that can be output.
  • Increased efficiency as our marketing folks can quickly integrate field-shot video into our web presentations.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • iMovie has given a fantastic ROI for the brand as it allows us to expand our channels (YouTube, TikTok, IG Reels, etc.) and reach new users.
  • Video is the new digital platform to get on and iMovie helps us churn out video content quickly and precisely.
  • iMovie helps get our message across in a visually pleasing way for users to easily understand what our product is about, giving us a great ROI as more users convert after watching video content.
Andy Fuller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Quick - clips taken with your phone are available instantly without upload to a separate device.
  • Inexpensive - the app comes pre-installed on my iPhones.
  • Intuitive - saves time by focusing the UI on just video arrangement.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • One of the most commonplace ways we use iMovie is to teach young editors or clients with no video experience how to edit. It's usually something an Apple owner already has access to, whether on their phone, ipad, or mac - so you can almost always direct them to pull it up and get started right away.
  • Considering there is no extra cost to use iMovie, there is little to no investment so that's a big plus. Apple updates their software regularly and make it so automated that you hardly know it has happened. This saves a ton of time and energy towards keeping your computer and software functioning 100%
  • I hesitate to say we use it for this, but if you ever need to create well designed graphics for video - iMovie is a bit too limiting - you get what you pay for here. You're better off designing your graphics in another platform or using a different editor entirely as the templates are not great, nor that customizable.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • iMovie is free along with any Mac hardware. So as long as you can afford a MacBook, you are sorted on the software cost. We had Macs, so we were sorted.
  • iMovie is a top-notch native software made by Apple. So overall stability and performance is great. We never lost data.
  • We were able to fully edit and churn out 20 to 40 mins of video every day with even an intern working on iMovie.
Ali Rauch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Social media videos are wildly impactful when producing higher engagement and results. Most videos we use on social are created in iMovie.
  • We use iMovie to help tell our brand story in a way our guests want to watch. Our brand awareness has grown because of the video content we have published on social media.
Jason Stein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I send out approximately 48 videos a year to my subscribers. It has definitely helped convert prospects to clients.
  • Since I upload to YouTube and have a tracker on WP, I can easily see the # of views per video.
  • iMovie helps me stay current as we see upward trends in video marketing.
Chris McCarthy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Immediate positive return from how simple IMovie is to use.
  • There were a couple of features we had a bigger, initial learn that word curve than expected, but the Apple store team were there to accelerate things for us.
Dave Becker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • iMovie is a very inexpensive alternative to other video editing software.
  • It's very easy to train new users on iMovie, so time is saved there.
  • We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.
Jackie Bassett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • iMovie let us meet our deadline and exceed our client's expectations with our first project. We were on a tight deadline to deliver a final cut on a high profile celebrity interview. We had it on an mp4 but there were several edits we had to make, and there was no time to retake. No other solution we looked at fit our needs for easy-to-use and accuracy of editing without losing the core content.
  • iMovie exceeded our expectations even more after our first project by allowing us to deep dive into all that it now allowed us to do. We created many new revenue offerings by adding voiceover, our own music and getting super creative with all of our outtakes from our existing content. It allows our entire creative team to be fearless at trying new things without worrying about corrupting the original content. Our first project paid off the original investment, so all of that new revenue was ours to keep as margin.
  • iMovie does what we wish all technology did - its job! We can keep our creative teams doing what they do best and not have them waste expensive time and brainshare wrestling with technology.
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