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Impact

Impact
Formerly Impact Radius

Overview

What is Impact?

Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking…

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Recent Reviews

TrustRadius Insights

Users have found Impact to be a valuable tool for growing their resume services division by partnering with affiliates who have audiences …
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We love this software

8 out of 10
July 07, 2022
Incentivized
We use Impact to organize our affiliate relationships, we are trying to get our affiliates more organized and better promoted and impact …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Impact?

Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Impact?

Impact provides Partnership Automation, helping brands scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, and publishers.

Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships.

Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.



Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United States, Europe and Asia.

** Formerly Impact Radius

Impact Screenshots

Screenshot of Impact.com

Impact Video

Product Presentation

Impact Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.

Pepperjam Ascend, Partnerize, and Awin are common alternatives for Impact.

The most common users of Impact are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(36)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found Impact to be a valuable tool for growing their resume services division by partnering with affiliates who have audiences seeking new employment. With Impact, they are able to easily find and bring affiliates onto one platform, streamlining the process of managing affiliate partnerships. The detailed analytics provided by Impact have been instrumental in tying purchases directly back to advertising efforts, allowing users to track the effectiveness of their campaigns and make data-driven decisions.

Another key use case of Impact is as a publisher, enabling users to create an affiliate site that advertises specific products in the credit industry. This allows them to quickly monetize their blog and generate revenue through affiliate commissions. The platform offers a simple-to-use dashboard interface for managing affiliate partners and advertorial assets, as well as tracking performance metrics. Users appreciate the convenience of being able to choose the brands they want to work with and having immediate access to brand assets like banner ads and email copy.

In addition, Impact has gained recognition in the field of affiliate and influencer marketing, being used by many organizations for years. Its reputation stems from its ability to facilitate easy collaboration with global offers and advertisers, as well as providing comprehensive competitor analysis and social listening tools for brand enhancement. Furthermore, users have found Impact to be an effective solution for managing clients and advertisers in the affiliate marketing space.

Overall, users appreciate how Impact simplifies their affiliate marketing efforts by providing features such as organizing and tracking clicks, CTR, sales commission, and customizing links. It serves as a central hub for all their affiliate links across different industries, making it easier to manage programs and drive traffic to their websites. Moreover, the automation of manual workflows and tracking of referral links for affiliate payments has been particularly valued by users.

Intuitive Admin Dashboard: Users have consistently praised Impact's easy-to-use admin dashboard, with many stating that it allows them to effectively manage their affiliate programs and track performance metrics. The intuitive interface has been highlighted by multiple reviewers, indicating that it provides a convenient and user-friendly experience for navigating and utilizing the platform.

Wide Variety of Advertisers: Reviewers have commended Impact for its vast variety of advertisers available on the platform. This feature has been mentioned by several users, suggesting that it offers affiliates a wide range of options to work with and promote. The diverse selection enhances opportunities for affiliates to find suitable partnerships and maximize their earnings.

Responsive Customer Support: Many users have expressed appreciation for Impact's fantastic support, highlighting the helpfulness and responsiveness of the customer support team. This positive aspect has been emphasized by multiple reviewers, underscoring the importance of reliable and responsive customer support in ensuring a positive user experience.

Lack of Customer Support: Several users have expressed frustration with the lack of response and support from the Impact team. They have mentioned that their concerns were ignored for an extended period, despite reaching out to multiple points of contact.

Low Quality Affiliates: Users have found that most inbound leads in the marketplace were of questionable quality, leading to disappointment. This has resulted in a negative impact on their overall experience with Impact.

Tedious Onboarding Process: Many users have felt that the onboarding process could have been better covered in a video format, as they found it tedious, disjointed, and unorganized. Additionally, they mentioned that it took longer than expected to complete the onboarding process.

Based on user reviews, the common recommendations for Impact are as follows:

  1. Be selective with the brands you work with. Spend time exploring all the features available and make the most of them. Find advertisers that fit your website and apply to those who can be helpful to your audience.

  2. Join Impact, especially for affiliate marketers. The entire system is superb and considered a great platform for affiliate marketing. Ask for help when needed and recommend it for affiliate managers looking to escalate their network.

  3. Make use of data analytics capabilities and learn all the capabilities available on Impact. Add more data analytics capabilities to the platform. Emphasize the importance of data and proper attribution. Take the time to learn all the features and explore the suite of tools offered by Impact.

Overall, users highly recommend Impact compared to other media partners. It is considered the most powerful platform in the emerging world and a better option than other affiliate marketing platforms. Some areas for improvement include weak customer service and high fees. However, users highly recommend joining Impact and express no regrets in choosing it as their marketing platform.

Attribute Ratings

Reviews

(1-20 of 20)
Companies can't remove reviews or game the system. Here's why
Eliran Luzone | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
For large/corporate companies, Impact is probably a good fit. However, for a small/medium business like mine, I would NOT recommend it. I joined Impact 7 months ago and unfortunately, we are not seeing a positive return on investment. We have tried many partnerships through the platform and we've decided after 6 months, that we would like to cancel our membership since we are not being able to be profitable. I was shocked to discover how this big company does not really care about your results or success as a business, as they mentioned we are not allowed to cancel our membership. I've been trying until now to contact them but with no success. I'm still on Impact and honestly, really suffering from it.
September 28, 2022

Easy Affiliate Management.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Whether you run a small blog that needs affiliate partners or operates a fully-fledged content website that needs relevant adverting to show to your visitors, Impact is the ideal platform to cater to both these needs. Their vast selection of brand spanning across various market categories will ensure that you will never run out of relevant and up-to-date advertorial content. Simple analytics and reporting keep you updated on impressions, clicks, and conversions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Based on our experience with impact so far I would say that it is well suited for any company that is looking for a great way of organizing and promoting affiliates as a way of making money and promoting businesses that they like to work with, we have felt much more organized and able to get a good idea of how well each company is doing.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Impact is famous in the industry of affiliate and influencer marketing. It might be used easily by social media influencers, youtubers, cashback or coupon offering apps or websites, relevant blogs, etc. It might not be well suited for startups having low number of end users or having a few employees.
Score 7 out of 10
Vetted Review
Verified User
Impact is well known in the market as it is reliable, efficient and useful tool. It offers many regional and global campaigns, so it might be useful for the publishers who have different kind of target audience as well as who wants to expand their business in multi nationals. It might not that useful for cashback and coupon offering affiliate marketers.
Ankit Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
According to me, Impact might not be suited well for small publishers or having less experience in the field of influencer or affiliate marketing, on the other hand, it is good for experienced publishers or publishers with global customer sets, as they have so many campaigns for different countries. However, one could definitely give it a try.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Impact has been a great platform to track my affiliate links on. There are many brands so if I had more than one, it would be an easy, single place to track all (at the moment I'm only with one brand although I'd love to find more!). It is easy to get paid, they just pay directly to your bank account when you reach the minimum. Because there are so many brands, however, it's hard to know where to start to find other ones to represent.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Impact brands that it welcomes new affiliates, but I would not suggest it to the new affiliates with no (or less) prior experience of affiliate industry. Experienced affiliates could easily manage everything here, like on-boarding process, delayed payments, etc. But if you are new in the industry of affiliate marketing and wants to try Impact, just start with a one or two campaigns at first.
Abhay Ranjan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is a useful tool for affiliate marketing, they provide the best interface to manage your affiliate program. For advertisers, they provide support options through tickets, which is a good option as well. They help in analyzing what brands are offering and how we can do the same for the businesses. They help in improving sales. I think they are well suited for such services, nothing to dislike.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
It seems to be a really good platform for affiliate marketing and promoters however the user interface to find and get approved from a company is extremely counterintuitive. For instance, I have gone through all the appropriate support channels for the company I want to promote (manychat) and they direct me to Impact which they send me a link that is nonexistent.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I found Impact well suited for publishers who wants to publish global campaigns, they can use this one step solution for all their global campaigns, its easy to manage different campaigns in easy manner. I didn't recomment it to publishers or brands who have very less target audience or low budget.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for users who wish to expand their user base, in the case of our clients. And wish to get to more clients with an easy platform and quick setup. The setback is that the API for the data reporting is not as good as one would expect, and sometimes it has some fraudulent sources.
Cherry Tung | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This is best for companies or influencers who have a loyal following and have the influence to persuade their audience to buy products or services. I can definitely see how affiliate marketing with Impact can become one of the key income sources of influencers on Instagram and Tiktok, who don't currently have direct monetization options on the platform.
CalDon Preece | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Impact is well-suited for those trying to upgrade their affiliate program and get more partners. It's one of the best solutions out there for advertisers looking to make a huge push. It's less appropriate for very small businesses that may not be able to afford the high monthly minimum of $1,000 or more.
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Honestly, the ease of use with Impact and the variety of data offered to know what method are working or not working when handling affiliate links are both really great aspects to this program. It’s enabled me to promote products that I truly align with and love while also making money through it. It’s been a pretty simple process overall!
February 20, 2021

Ghosted by Entire Company

Score 1 out of 10
Vetted Review
Verified User
If you already have an affiliate platform and Impact has the features that matter most to you, like deep link tracking, it might be a fit. But if you expect any level of support from the company or you are setting up your program from scratch, stay away. I've never had a worse customer experience and I'm floored that an entire company would ghost a client who has already paid thousands of dollars with no results to show for it.
Josh Brown | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I'd like to point out that we don't like the inability to easily set up quick affiliate campaigns for our partners via email across promos. We are software developers and we sell software to audiences of other software companies. This way we can provide our solution to more people. But Impact doesn't have a very easy to way to create a special link for a particular partnership with a fair 50/50 split. Or at least I wasn't educated enough for them to do this.

As mentioned previously, Impact will not bring you a ton of quality affiliates without you doing the actual work. But if your product craves to be resold by others – I recommend Impact if you're looking for a good affiliate management system.
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