NOT recommended for small/medium businesses
We wanted to diversify our revenue channels and utilize Impact for affiliate marketing.
Overview
What is Impact?
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking…
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What is Impact?
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and…
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- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Impact?
Impact provides Partnership Automation, helping brands scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, and publishers.
Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships.
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.
Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United States, Europe and Asia.
** Formerly Impact Radius
Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships.
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.
Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United States, Europe and Asia.
** Formerly Impact Radius
Impact Screenshots
Impact Video
Product Presentation
Impact Competitors
Impact Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.
The most common users of Impact are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Users have found Impact to be a valuable tool for growing their resume services division by partnering with affiliates who have audiences seeking new employment. With Impact, they are able to easily find and bring affiliates onto one platform, streamlining the process of managing affiliate partnerships. The detailed analytics provided by Impact have been instrumental in tying purchases directly back to advertising efforts, allowing users to track the effectiveness of their campaigns and make data-driven decisions.
Another key use case of Impact is as a publisher, enabling users to create an affiliate site that advertises specific products in the credit industry. This allows them to quickly monetize their blog and generate revenue through affiliate commissions. The platform offers a simple-to-use dashboard interface for managing affiliate partners and advertorial assets, as well as tracking performance metrics. Users appreciate the convenience of being able to choose the brands they want to work with and having immediate access to brand assets like banner ads and email copy.
In addition, Impact has gained recognition in the field of affiliate and influencer marketing, being used by many organizations for years. Its reputation stems from its ability to facilitate easy collaboration with global offers and advertisers, as well as providing comprehensive competitor analysis and social listening tools for brand enhancement. Furthermore, users have found Impact to be an effective solution for managing clients and advertisers in the affiliate marketing space.
Overall, users appreciate how Impact simplifies their affiliate marketing efforts by providing features such as organizing and tracking clicks, CTR, sales commission, and customizing links. It serves as a central hub for all their affiliate links across different industries, making it easier to manage programs and drive traffic to their websites. Moreover, the automation of manual workflows and tracking of referral links for affiliate payments has been particularly valued by users.
Intuitive Admin Dashboard: Users have consistently praised Impact's easy-to-use admin dashboard, with many stating that it allows them to effectively manage their affiliate programs and track performance metrics. The intuitive interface has been highlighted by multiple reviewers, indicating that it provides a convenient and user-friendly experience for navigating and utilizing the platform.
Wide Variety of Advertisers: Reviewers have commended Impact for its vast variety of advertisers available on the platform. This feature has been mentioned by several users, suggesting that it offers affiliates a wide range of options to work with and promote. The diverse selection enhances opportunities for affiliates to find suitable partnerships and maximize their earnings.
Responsive Customer Support: Many users have expressed appreciation for Impact's fantastic support, highlighting the helpfulness and responsiveness of the customer support team. This positive aspect has been emphasized by multiple reviewers, underscoring the importance of reliable and responsive customer support in ensuring a positive user experience.
Lack of Customer Support: Several users have expressed frustration with the lack of response and support from the Impact team. They have mentioned that their concerns were ignored for an extended period, despite reaching out to multiple points of contact.
Low Quality Affiliates: Users have found that most inbound leads in the marketplace were of questionable quality, leading to disappointment. This has resulted in a negative impact on their overall experience with Impact.
Tedious Onboarding Process: Many users have felt that the onboarding process could have been better covered in a video format, as they found it tedious, disjointed, and unorganized. Additionally, they mentioned that it took longer than expected to complete the onboarding process.
Based on user reviews, the common recommendations for Impact are as follows:
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Be selective with the brands you work with. Spend time exploring all the features available and make the most of them. Find advertisers that fit your website and apply to those who can be helpful to your audience.
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Join Impact, especially for affiliate marketers. The entire system is superb and considered a great platform for affiliate marketing. Ask for help when needed and recommend it for affiliate managers looking to escalate their network.
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Make use of data analytics capabilities and learn all the capabilities available on Impact. Add more data analytics capabilities to the platform. Emphasize the importance of data and proper attribution. Take the time to learn all the features and explore the suite of tools offered by Impact.
Overall, users highly recommend Impact compared to other media partners. It is considered the most powerful platform in the emerging world and a better option than other affiliate marketing platforms. Some areas for improvement include weak customer service and high fees. However, users highly recommend joining Impact and express no regrets in choosing it as their marketing platform.
Attribute Ratings
Reviews
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October 12, 2023
NOT recommended for small/medium businesses
Score 1 out of 10
Vetted Review
Verified User
- Tracking and reporting
- Contract with NO way out, NOT a good fit for SMB
- Expensive service and opportunities
- Robotic Customer support
September 28, 2022
Easy Affiliate Management.
- Easy-to-use admin dashboard.
- A vast variety of advertisers to work with.
- Fantastic support.
- Detailed performance metrics.
- Large selection of banners and brand assets to utilise.
- Better communication with brands directly (for specific queries).
- Easier way to request additional advertising assets from brands.
- Simpler way to query the approval status for applying with new brands.
July 07, 2022
We love this software
- easy application process
- easy communication opportunities
- more affiliate options
May 10, 2022
Transparent global campaign offering network
- It has transparency in conversions
- Payments and tracking are done in timely manner
- Campaign's terms are mentioned properly
- Conversion report section is also good
- On-Boarding process could be improved
- API documentation is not well explained, they could also provide some sort of tutorials
- Monthly campaign updates are generally delayed
Score 7 out of 10
Vetted Review
Verified User
- We can easily find many number of campaigns according to our requirements.
- They offer advertisers to manually approve or reject new publishers.
- Campaign details are provided in transparent manner.
- Tracking and reporting time is also competitive.
- We have to apply individually on all the campaigns.
- API implementation is a little bit complex.
- They could work on the updation of documentation to increase the transparency as well as easing the implementation process.
April 25, 2022
A nice tool for affiliate and influencer marketers
Score 8 out of 10
Vetted Review
Verified User
- Impact has so many campaigns running and these are available in nearly all regions
- Quality of offers are much better comparing to its competitors
- Campaigns descriptions and other Terms are mentioned clearly
- Tracking is fast
- User interface could be a little upgraded
- Must apply to all the advertisers individually and wait for their approval
- They should simplify the on boarding process
April 22, 2022
Easy way to track affiliate referrals!
- Very easy to get paid
- Easy to share referral link
- Easy to view how many clicks your link has had
- The platform is slightly dated.
- There is a lot of data which can be overwhelming.
- The marketplace is a bit overwhelming with so many brands. Where to start??
- Huge number of offers and advertisers to choose from
- Support system is also good
- Tracking and reporting is reliable
- User interface could be improved a little, as it is a quite difficult task to find the content or links
- Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
- New affiliates might find the onboarding process a little difficult
- Influencer Marketing
- Business Development
- Affiliate Marketing
- Data Analytics
- They should improve their ads management
- They should add more global payment options
- Real time customer support (live chat with team)
April 18, 2022
Frustrating Software for Affiliate Marketers
- They allow affiliate marketing
- It is extremely frustrating to get set up properly
- There are no hidden charges and tracking is instant and automated.
- As an affiliate, Finding relevant offers and managing the programs is quite easy.
- It has a great user interface which is quite easy to use and manage.
- There is nearly zero downtime, which makes it much more efficient and reliable.
- Their support system needs improvement, they should reduce the response time.
- The updates of conversions are manual, so often take a long time, they could also automate it.
- They could also add some other payout methods for affiliate payments.
April 12, 2022
Looking for an affiliate software, try Impact
- Great marketplace
- Has a lot of inventory
- Easy of use
- API could be improved
- Sometimes when you have multiple app IDs, they are not so easy to find
- Has some fraudulent sources
April 12, 2022
Impact - Used by Early Retirement Educator
- user interface
- number of companies
- easy of affiliate application
- combination of multiple login/ account
- a hub where users can find more companies to apply as their affiliate
April 12, 2022
One of the Best Affiliate Softwares on the Market.
- Great Partnership marketplace.
- One of the best affiliate tracking softwares around.
- Great compliance software.
- Love for them to have integrations with ad platforms so you could directly share sales data and improve conversions.
- Their link functionality is pretty wonky and is implemented differently in a different places.
- Wish the payouts period wasn't as long as it is but that may be just an issue for our industry.
April 11, 2022
Best marketplace in the game
- Affiliate marketplace
- Customer service
- Navigation
- UX
- Payment tracking (reversals)
- Spammy affiliates being on marketplace
- Easier way to filter out coupon servicers that also do other categories
April 11, 2022
Great Affiliate Program!
- Offers Snapshot of Data
- Personalized/Customized Links
- Makes it Easy to Share!
- Figuring out the “cashing out” methods
- Occasional issue with sales not showing up
- Nothing else, really!
December 02, 2021
Impact is #1 in the world!!
- Easy to use.
- The amount of companies using Impact makes it easy to pick who to work with.
- Payout is on point.
- None.
- Reporting on affiliate/partner performance.
- Recruiting new partners/publishers/affiliates.
- Flexible payment processing and CRM capabilities.
- More staff support from CX.
- More proactively helping brands set up partnerships.
February 20, 2021
Ghosted by Entire Company
Score 1 out of 10
Vetted Review
Verified User
- Tracking when different affiliates drive traffic to page
- Ensuring there wasn't any double-dipping where two affiliates got credit for one sale
- Customer service. The entire team went dark on us as soon as we expressed concerns. It's been over two months of emailing all our points of contact and their bosses, to no avail.
- The quality of affiliates in the marketplace. Most inbound leads were highly questionable at best.
- The onboarding process would have been better covered in a video.
- The sales process was misleading regarding expectations of what it would take to get results.
- The technical support for set up was tedious, disjointed, and unorganized. It took significantly longer than we were told.
- Response rates of affiliates in the marketplace is low, and Impact would not provide any recommendations or best practices.
- Dedicated affiliate management dashboard. It has a ton of great details for those who heavily rely on affiliate sales.
- Impact seems to be very user-friendly towards new affiliates. This is important because many partners can be new to reselling your product.
- Huge database of affiliates and companies that you can find to partner with and cross-sell your products.
- Impact doesn't do a good job of filtering out trashy affiliates. In other words, it's not going to bring you a ton of quality affiliates without you doing the actual work. For example, we receive tens of low-quality coupon based websites that for some reason have 5-star ratings.
- Background check and sales channel details from potential affiliates could be more transparent. It would be really helpful to see how the reseller plans to promote your products upon checking their application.
- Create a direct link to a partner that you've negotiated with privately is not as easy is it was with FastSpring, when they had an internal solution (before partnering up with Impact).