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Impartner PRM

Score7.6 out of 10

12 Reviews and Ratings

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What is Impartner PRM?

Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel organizations of all sizes.

Categories & Use Cases

Media

1 / 5

Key Features

Learn about the best (and worst!) features Impartner PRM has to offer, as determined by TrustRadius' reviewers.
Based on 12 ratings of Impartner PRM's features
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Top Performing Features

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 7.3

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 6.7

  • Custom reports

    Users can create custom reports.

    Category average: 7.4

Areas for Improvement

Reviews

What users are saying about Impartner PRM.
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Slightly better than the others, but still not very good

Incentivized
Verified User
Director in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

ImpartnerPRM is the platform on which our partner portal is built. We primarily use it for deal registration. However, we also use it as a repository for sales & marketing assets and information on marketing campaigns. We utilize the Marketing View function to send communications to our partners.

Pros

  • Easy to edit pages
  • Simple, clean design
  • Extensive library of training videos available

Cons

  • The tool is not very intuitive
  • Feel like there are many opportunities for increasing the ability to automate certain processes in the tool
  • Need templates for creating new pages more easily

Most Important Features

  • Deal registration
  • MDF
  • Asset library

Return on Investment

  • Enables new deal registrations

Alternatives Considered

Zift Partner Relationship Management

Impartner - Speed to Value

Incentivized
Verified User
Program Manager in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

We used Impartner PRM as our partner portal for our channel partners around the globe. It is both a resource hub, an activity tracker, and a partner manager. We were able to quickly, efficiently and effectively distribute resources to our partners around the globe. Overall it was a huge success.

Pros

  • Ease of building resource pages
  • Cobranding
  • CRM integrations

Cons

  • Data tracking
  • Documentation management
  • Email management

Most Important Features

  • Resource Portal
  • Application Management
  • Partner Management

Return on Investment

  • Speed of resource creation and distribution
  • Localization
  • Self service resources

Other Software Used

Smartsheet, Zapier, Coda

Expensive, Hard to Implement, but Powerful

Incentivized
Verified User
Manager in Sales (51-200 employees employees)

Use Cases and Deployment Scope

Our primary use of Impartner was for deal registration and for a good way for our partners to gain access to marketing material. There were other things we utilized liked the training, and custom data sheets.

Pros

  • Integration to Salesforce
  • Helping partners know where opportunities are in the sales cycle
  • Easy to navigate
  • Easy way to gain access to content

Cons

  • Training was very difficult to set up and maintain
  • They show you this awesome demo environment and then you realize once you purchase the tool how much it takes to get that. At least one web designer, help from marketing, and at least a few months of dedicated work
  • The most expensive tool we looked at

Most Important Features

  • Deal registration
  • Training
  • Easy to use experience for partners
  • Access to collateral

Return on Investment

  • I do think our lead to demo rate increased a significant percent
  • We were able to communicate easily with over 1k partners that were hard to reach before

Alternatives Considered

Allbound and Salesforce Partner Management

Other Software Used

Salesforce CPQ (formerly SteelBrick), Allbound, LeanData, Outreach

Easy, simple, good for growing channel businesses

Incentivized
Verified User
Analyst in Sales (501-1000 employees employees)

Use Cases and Deployment Scope

We used Impartner as a partner portal, allowing resellers to submit deal registrations that we can then process within our Salesforce instance. We integrated it with Salesforce and were easily able to process deal registrations and build our channel business quickly and easily. Our channel business went from near zero to nearly half of all our business

Pros

  • Ease of use when building a portal and administering users
  • Allows logging in as reseller users which makes testing and troubleshooting easy
  • Support from the Impartner team was really useful

Cons

  • The UI and portal builder is a little dated, could use an update
  • It's somewhat limited in what it can do, would like to see additional features

Most Important Features

  • Salesforce integration
  • Partner portal customization

Return on Investment

  • Built our channel business from nothing to nearly half our business

Alternatives Considered

Salesforce Experience Cloud (formerly Salesforce Community Cloud)

Other Software Used

Salesforce Experience Cloud (formerly Salesforce Community Cloud), Gong.io, Outreach, Clari, LinkedIn Sales Navigator

Department wide life changer.

Incentivized
Verified User
Administrator in Information Technology (51-200 employees employees)

Pros

  • Providing data in an easily digestible format.
  • Intuitive workflow, really easy to learn in an afternoon.
  • Cloud access feature allows for easy access on any device.

Cons

  • Often slow to start up.
  • Was difficult to update old workflows for the new system.

Return on Investment

  • Support calls have dropped by 40% since the transition.

Alternatives Considered

Microsoft Access and Microsoft Azure

Other Software Used

Microsoft Azure, Google Analytics

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