TrustRadius Insights
Improvado has proven to be a valuable partner for users in handling the connection to multiple datasets, eliminating the need for onsite …
Overview
What is Improvado?
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola,…
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What is Improvado?
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain,…
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- No setup fee
For the latest information on pricing, visithttps://improvado.io/pricing
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
What is Improvado?
Improvado is an ETL platform that extracts data from various data sources, transforms normalized data, and loads the results to a final destination, with over 200 integrations. Improvado pulls sales and marketing data at many granular dimensions, such as campaign level, geo level, ad level, keyword level, etc. With this approach, the vendor states marketers can identify actionable insights based on their dataset.
Because marketing teams and data analysts spend too much time cleaning data instead of analyzing it, Improvado's data preparation capabilities are designed to provide a self-service, point-and-click tool to quickly identify errors and apply rules that can reuse and share, even across massive data sets.
With Improvado marketing common data model (MCDM), an add-on, users can standardize marketing data, regardless of source, to make it equally useful across the enterprise. Improvado MCDM works as a pre-configured template for an automated cross-channel normalization across various data sources. This is to support common marketing analytics use-cases, such as cross-channel analytics, multi-channel attribution, etc.
First, data is collected from different platforms and normalized by the Improvado ONE module. Improvado's universal REST API consolidates data from connected data sources into ONE. The service works at a low level, behaving like a proxy.
This means the user needs only one API instead of dozens to:
- Connect data sources via OAuth (login/password etc.)
- Discover available accounts, campaigns, metrics, etc.
- Place data extraction tasks and get results
- ONE module simplifies scaling, error unification and reduces upkeep.
The vendor states Improvado's data preparation and Marketing Common Data Model accelerate the speed at which data is made available to businesses and save on the costly engineering resources that are traditionally required for complex data transformations.
Because marketing teams and data analysts spend too much time cleaning data instead of analyzing it, Improvado's data preparation capabilities are designed to provide a self-service, point-and-click tool to quickly identify errors and apply rules that can reuse and share, even across massive data sets.
With Improvado marketing common data model (MCDM), an add-on, users can standardize marketing data, regardless of source, to make it equally useful across the enterprise. Improvado MCDM works as a pre-configured template for an automated cross-channel normalization across various data sources. This is to support common marketing analytics use-cases, such as cross-channel analytics, multi-channel attribution, etc.
Improvado Features
- Supported: Data extraction
- Supported: Data transformation
- Supported: Custom marketing reports and dashboards
- Supported: Data loading into multiple destinations
- Supported: Pre-built extraction templates
- Supported: Custom extraction templates
- Supported: Historical data loading
- Supported: Customizable extraction scheduling
- Supported: ROI Tracking
- Supported: ROAS Tracking
- Supported: Attribution modeling
- Supported: Cost of acquisition analysis
- Supported: Multi-user access
- Supported: Integrations with 200+ marketing connectors
- Supported: Onboarding and full-cycle support
Improvado Screenshots
Improvado Video
Improvado Demo - ETL for Marketers
Improvado Integrations
- PostgreSQL
- Google BigQuery
- ClickHouse
- Snowflake
- Amazon Redshift
- Pipedrive
- Salesforce Sales Cloud
- CallRail
- Partnerize
- CallTrackingMetrics
- Amazon S3 (Simple Storage Service)
- Stripe Payments
- Mixpanel
- Sizmek Ad Suite
- Simpli.fi
- Mailchimp
- Yandex Metrica
- Shopify
- Taboola
- Branch
- Recurly
- AppNexus
- Klaviyo
- AppsFlyer
- Impact
- Smartsheet
- ActiveCampaign
- Mailchimp Transactional Email (Mandrill)
- Google Ads
- Twitter Ads
- Microsoft Advertising
- Google Ad Manager
- Google Analytics
- AdRoll
- Adobe Analytics
- LinkedIn Marketing Solutions
- Criteo
- TrustRadius for Vendors
- Quora Ads
- HubSpot Marketing Hub
- DialogTech
- CedCommerce Ecommerce Integrations
- Meta Business Suite
- Skai
- Semrush
- Yext
- Acme Point of Sale
- MediaMath
- Hubspot
- Facebook Ads
- Kenshoo
- TikTok
Improvado Competitors
Improvado Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Worldwide |
| Supported Languages | English, Russian |
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Reviews and Ratings
(5)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Improvado has proven to be a valuable partner for users in handling the connection to multiple datasets, eliminating the need for onsite developers and IT support. Customers appreciate how Improvado allows them to import and connect data from various marketing platforms, enabling them to draw conclusions and make informed business decisions. With Improvado's ability to centralize and normalize marketing data, users have found it easy to showcase digital media metrics in one place for quick and accurate comparisons. Additionally, Improvado saves users a significant amount of time by relieving the pressures of consolidating disparate data sets, freeing up valuable time that can be dedicated to other important business-related tasks.
Easy and cost-effective: Users have found Improvado to be a super easy and cost-effective solution for connecting and collecting data. They appreciate the ease of use, intuitive user interface, and seamless process for adding new data sources. Quality customer support: Reviewers praise the top-level customer support provided by the Improvado team. They mention the dedicated contact provided for support, as well as the efficient ticket system that works nicely. Out-of-the-box integrations: Users highlight the best aspects of Improvado, including the out-of-the-box API integrations, Google Data Studio visualizations, and native API data connections available. They find setting up Improvado to be a breeze with a wide range of connectors readily available.
Slow customer support: Some users have experienced slow customer support and frustration when trying to resolve issues, with multiple reviewers expressing a desire for faster response times and more efficient problem resolution.
Limited customizability: Users have felt that the software's customizability is lacking compared to other tools on the market. Several reviewers have mentioned limitations in creating custom tabs and templates, highlighting the need for more flexibility in adapting the software to their company's specific needs.
Steep learning curve: The software has been reported to have a steep learning curve, making it difficult for team members to onboard. Multiple users have mentioned this challenge, indicating that additional training or intuitive features would be beneficial for smoother adoption of the software.
Users often suggest evaluating if Improvado is the right option for their organization by utilizing the trial period. They also recommend asking lots of questions and taking the platform on a trial run to determine if it meets their business needs. Another recommendation is to sign up for Improvado to streamline manual reporting hours, as it effectively handles data aggregation and normalization. Moreover, users highly recommend Improvado for analyzing performance data, especially when managing multiple publishers/services or a high volume of paid advertising campaigns.
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
July 22, 2021
Great tool for effective marketing analysts
Score 10 out of 10
Vetted Review
Verified User
We use Improvado for marketing reporting automation and streamlining data from all paid and organic marketing channels. We integrated Improvado across our company. Thus, the sales department and senior management use the solution and get access to fresh data on an equal footing with our marketing analysts.
Our previous vendor had specific limitations that have compelled us to search for alternatives. We required a partner who could create storage for all our data needs from scratch and fill it with data from our sources. Besides, we used a data visualization tool that our analysts were already familiar with. Improvado offered us a wide range of tools they work with, and the one that we used was on their list.
We picked Improvado because they offered full-cycle support with dedicated managers. Our team had minimal experience with dashboards, so we decided to delegate this task to Improvado’s team using their professional services plan. Eventually, we gained access to custom dashboards that displayed insights from multiple ad platforms simultaneously. Integration with Tableau made our reports more explicit and comprehensible. We achieved more transparency in our data, gained a centralized data view, and disposed of time-consuming manual operations.
- ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
- Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
- Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
- Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
- Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
- Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
- The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
- Data extraction
- Data loading
- Data normalization
- Integration with visualization tools
- Cross-channel normalization automation
- Increased ROI
- Improved cost of acquisition analysis
- Improved CPA, CPI, CPL report drawing process
We chose Improvado for the following reasons:
Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
We connected our CRM to our analytics tool and as ad account;
Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
Google Ads auto-connect new ad accounts.
Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
With Funnel we’d have to set up an extraction process for each campaign and account manually;
The more accounts you need to connect or integrations to use, the more you’ll pay;
Limited data storage options;
Complicated account export. We had to filter accounts to export through the custom filter rules.