Great tool for effective marketing analysts
Pros
- ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
- Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
- Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
- Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
- Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
Cons
- Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
- The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
Most Important Features
- Data extraction
- Data loading
- Data normalization
- Integration with visualization tools
- Cross-channel normalization automation
Return on Investment
- Increased ROI
- Improved cost of acquisition analysis
- Improved CPA, CPI, CPL report drawing process
Alternatives Considered
Funnel.io
Other Software Used
Amazon S3 (Simple Storage Service)
