Name: InboundWriter
Rating: 8 (3 reviews)
Author: InboundWriter

Help Desk

Web and Video Conferencing

Customer Support

Software Repositories

WebOps

Development

Academic Advising

Classroom Management

School Management

Education

Business Intelligence (BI)

Collaboration

Visual Collaboration

Workspace Planning

Enterprise

Accounting

Payment Orchestration

Finance and Accounting

Applicant Tracking

Contractor Management

Corporate Learning Management

Corporate Wellness

Employee Engagement

Employee Monitoring

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Converged Infrastructure

Data Center Outsourcing (Europe)

Data Masking

Fraud Detection

Integration Platform as a Service (iPaaS)

Master Data Management (MDM)

Network Performance Monitoring

Network Security

NoSQL Databases

Office Migration and Repair

Operating Systems

SOA Governance

Single Sign-On

Web Access Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Computer-Assisted Translation

Content Management

Creative Collaboration

Cross-Channel Campaign Management

Email Marketing

Gamification

Grant Management Software

Local Listing Management

Marketing Automation

Social Media Customer Service

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Cloud Computing Security

File Integrity Monitoring

Security

3D Modeling

Assisted Living

Equipment Rental

Jail Management

Membership Management

Military and Defense

Municipal

Nonprofit CRM

Utilities

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Shorthand

Maglr

Huawei Cloud NAT Gateway

Huawei Technologies

PathFactory

Ion, by Rock Content

Rock Content

DemandScience

Optimizely Content Marketing Platform

Optimizely

Outgrow

Sprinklr Marketing

Sprinklr

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.

Maglr Pro

Maglr Business

Maglr Enterprise

Managed Services + SaaS

InboundWriter

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Likelihood to Recommend

Support Rating

Content Creation

Content Publishing

Content Reporting & Analytics

Ideation

Approval workflows

Content collaboration

Content calendar

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Truth: Over 80% of web content typically fails to drive traffic and perform as intended.  We solve this problem.

Before you put pen to paper, InboundWriter tells you which topics will and will not work for your site, and why. For topics that won't work, we suggest related alternatives with a higher likelihood of success.

Our predictive analytics software allows you to invest in content with greater clarity and confidence. Check us out at www.inboundwriter.com.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

WordPress

Yoast

IFTTT

Canva

InboundWriter 2019-09-24 15:47:26

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Ability to give

Easy to use

Wordpress plugin

Subject matter

Home

Content Marketing Software

Inbound Writer is yet another useful plugin for Wordpress that ensures you are optimizing your content as it is published. We use it for our website content, both landing pages, and blogs, to help identify the SEO feedback necessary to get our content noticed. We use this to edit our text to be more SEO friendly.

Very easy to use and follow direction.
The price is right for this freemium Wordpress plugin.
Helps discover what content and keywords are popular around your subject matter.

Sometimes tough to decide what direction to follow without keyword stuffing your content.
Colleagues have complained about the Document Score being unreliable at times.
It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.

InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.

Yoast Wordpress SEO Plugins, Canva, IFTTT

InboundWriter

Overview

What is InboundWriter?