Name: InboundWriter
Rating: 8 (3 reviews)
Author: InboundWriter

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Help Authoring

No-Code Development

Software Configuration Management

Development

Admissions and Enrollment

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Enterprise

Accounting

Accounting and Tax Services

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Application Delivery Controllers (ADC)

Build Automation

Cloud Storage

Database Management

Digital Experience Monitoring (DEM)

Disaster Recovery

Disk Cloning

Fraud Detection

IT Service Providers

Integration Platform as a Service (iPaaS)

Low-Code Development

Network Performance Monitoring

Object Storage

Server Virtualization

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Contact Center

Content Management

Cross-Channel Campaign Management

Customer Data

Email Marketing

Event Management

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Sales

API Security

Security Orchestration, Automation and Response (SOAR)

Security

Catering

Computer-Aided Manufacturing (CAM)

Fleet Maintenance

Hotel Management

Insurance Underwriting and Rating

Interior Design

Last Mile Delivery

Lease Management

Legal Case Management

Moving Software

Plagiarism Checker

Public Transportation

Retail Management

Vertical-Specific

medium

small

Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.

Outbrain

Native Advertising

large

Maglr Pro

Maglr Business

Maglr Enterprise

Maglr

Content Marketing

Content Creation

Content Publishing

Content Reporting & Analytics

Ideation

Content hub

Forms / Gated content

Embedded CTAs

Content performance analytics

Page-level engagement analytics

Shorthand

Content collaboration

Content distribution

Content promotion

PathFactory

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Campaign optimization dashboard

Ion, by Rock Content

Rock Content

DemandScience

Outgrow

Approval workflows

Competitive analytics

Sprinklr Marketing

Content calendar

Network for content licensing/production

Sprinklr

Optimizely Content Marketing Platform

Optimizely

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.

Managed Services + SaaS

InboundWriter

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Truth: Over 80% of web content typically fails to drive traffic and perform as intended.  We solve this problem.

Before you put pen to paper, InboundWriter tells you which topics will and will not work for your site, and why. For topics that won't work, we suggest related alternatives with a higher likelihood of success.

Our predictive analytics software allows you to invest in content with greater clarity and confidence. Check us out at www.inboundwriter.com.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Ability to give

Easy to use

Wordpress plugin

Subject matter

Home

Content Marketing Software

WordPress

Yoast

IFTTT

Canva

Inbound Writer is yet another useful plugin for Wordpress that ensures you are optimizing your content as it is published. We use it for our website content, both landing pages, and blogs, to help identify the SEO feedback necessary to get our content noticed. We use this to edit our text to be more SEO friendly.

Product Usage

Pros and Cons

Very easy to use and follow direction.
The price is right for this freemium Wordpress plugin.
Helps discover what content and keywords are popular around your subject matter.

Things done well

Sometimes tough to decide what direction to follow without keyword stuffing your content.
Colleagues have complained about the Document Score being unreliable at times.
It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.

Things done poorly

I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.

Feature Ratings

InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.

Return on Investment

While Yoast is also very useful as a free Wordpress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.

Alternatives

InboundWriter 2019-09-24 15:47:26

Operating Systems	Unspecified
Mobile Application	No

InboundWriter

Overview

What is InboundWriter?

Becoming an InboundWriter is Only a Plugin Away

Pricing

InboundWriter

What is InboundWriter?

Entry-level set up fee?

Offerings

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

Maglr

What is Maglr?

Ion, by Rock Content

What is Ion, by Rock Content?

Product Details

What is InboundWriter?

InboundWriter Technical Details

Comparisons

Compare with

Outbrain

Maglr

Shorthand

PathFactory

Ion, by Rock Content

DemandScience

Outgrow

Sprinklr Marketing

Optimizely Content Marketing Platform

Percolate, now part of Seismic

CoSchedule Marketing Suite

Compendium (discontinued)

Reviews and Ratings

Attribute Ratings

Reviews

No reviews found