Name: Leadfwd
Rating: 8.2 (2 reviews)
Author: Leadfwd

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Development

Student Management

Education

Business Intelligence (BI)

Collaboration

Emissions Management

Online Notary

Enterprise

Accounting

Anti-Money Laundering (AML)

CTRM

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

.Net Development

API Management

Authorization

Cloud Storage

Component Content Management

Data Deduplication

Data Governance

Fraud Detection

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Intranet

Load Testing

M2M Application Development

Managed Print

Managed Private Cloud

Managed Public Cloud Infrastructure

Network Performance Monitoring

Output Management

Relational Database Management Systems

Sensitive Data Discovery

Service Virtualization

User Activity Monitoring

Virtual Private Network (VPN)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Data Cleansing

Data Management

Digital Experience Intelligence

Digital Experience Platforms (DXP)

Email Marketing

Location Intelligence

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Headless eCommerce

Sales Engagement

Sales

Data Loss Prevention

Security Information and Event Management (SIEM)

Security

Banking

Car Rental

Church Management

Home Health Care

Intelligent Document Processing

Retail Execution

Vertical-Specific

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Users of INBOX25 have made several recommendations based on their experiences with the software. The most common recommendations include integrating with CRM, reaching out to the INBOX25 team for personalized attention and setup, and considering it as a first experience with marketing automation software. Additionally, users appreciate the cost-effectiveness of INBOX25 and its good customer service and easy tech support. These recommendations highlight the system's strong integration capabilities, user-friendly interface, and value for money proposition.

Users have found great value in using Inbox25 for their marketing efforts. The product offers a wide range of features and customization options that cater to specific lead generation needs. By utilizing the visitor monitoring feature, users have been able to identify and rectify past mistakes, resulting in more effective campaigns. The marketing automation feature simplifies users' work and helps them discover new opportunities. Integration with CRM allows users to automate basic marketing tasks and successfully resolve complex operations and campaigns through drip nurturing and email touchpoints. Inbox25 facilitates email marketing, web page monitoring, tracking, and SMS messaging, enabling users to become more strategic marketers by gaining insights into their customers through targeted marketing and leveraging automation features.

Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

Professional

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

Max Classic

Keap

Leadfwd

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Likelihood to Recommend

Email & Online Marketing

Lead Management

Campaign Management

Social Media Marketing

Reporting & Analytics

Platform & Infrastructure

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with SugarCRM

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

The process of tracking and managing prospective customers from lead generation to conversion.

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Users can schedule campaigns and/or events with reminders, announcements, etc.

The software helps users maintain a calendar of all marketing activities.

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

The software offers pre-built reports with metrics standard to the category.

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Users can customize their instance with features like custom fields and custom objects.

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

Sugar Sell (SugarCRM)

Hootsuite

Hootsuite Pro Unpublished

Anytime Collect

Director of Marketing

INBOX25 2018-05-04 10:54:48

HubSpot Marketing Hub

Adobe Marketo Engage

Constant Contact Lead Gen & CRM

Mautic (open source)

Vice President, Innovation & Strategy

INBOX25 2018-05-04 11:37:15

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Leadfwd
Formerly INBOX25

Overview

What is Leadfwd?