TrustRadius
INBOX25 is an email marketing and marketing automation module specifically designed for SugarCRM. Features include lead nurturing, lead scoring, landing pages, web visitor tracking, social sharing, and email marketing.Inbox25: A Sweet Marketing Automation Option for Sugar CRMWe started using Inbox25 for stand-alone email campaigns. The integration with our Sugar CRM system was our primary decision for selecting it along with the lower costs compared to other marketing automation platforms. It worked well for us to send out email campaigns for the first four years. We recently expanded to utilize more advanced capabilities including full marketing automation for drip campaigns. While it was a lot more work to setup, it is now running and producing results. We use Inbox25 for email campaigns to all audiences - suspects, prospects, and customers across four lines of business including our calibration lab, ERP software business, and Anytime Collect product line which is all very different business units with unique needs from a marketing perspective.,Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action. The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation. The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.,Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features. Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform. Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.,9,We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features. When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers. Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.,,100,000 to 250,000,B2B,SugarCRM, Hootsuite Pro, Anytime CollectA Great Choice for SugarCRM UsersINBOX25 was deployed as a marketing automation solution for a client using SugarCRM. Its primary use case was automated lead nurturing, scoring and email marketing tied closely to CRM records.,SugarCRM integration Ease of building workflows Responsive, helpful support team,Email builder is a bit difficult UI was dated; workflows extended extremely far vertically, making it difficult to get a full picture Some functionality lost if not using INBOX25 forms on the website,8,It more than delivered value on the investment, which was a fraction of other enterprise marketing automation platforms we've deployed.,Marketo, HubSpot, Act-On Software, Pardot, SharpSpring and Mautic Marketing Automation,Less than 10,000,B2B,Pardot, HubSpot
Unspecified
INBOX25
2 Ratings
Score 8.2 out of 101
TRScore

INBOX25 Reviews

INBOX25
2 Ratings
Score 8.2 out of 101
Show Filters 
Hide Filters 
Filter 2 vetted INBOX25 reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-2 of 2)
  Vendors can't alter or remove reviews. Here's why.
James Mallory profile photo
May 04, 2018

Review: "Inbox25: A Sweet Marketing Automation Option for Sugar CRM"

Score 9 out of 10
Vetted Review
Verified User
Review Source
We started using Inbox25 for stand-alone email campaigns. The integration with our Sugar CRM system was our primary decision for selecting it along with the lower costs compared to other marketing automation platforms. It worked well for us to send out email campaigns for the first four years. We recently expanded to utilize more advanced capabilities including full marketing automation for drip campaigns. While it was a lot more work to setup, it is now running and producing results. We use Inbox25 for email campaigns to all audiences - suspects, prospects, and customers across four lines of business including our calibration lab, ERP software business, and Anytime Collect product line which is all very different business units with unique needs from a marketing perspective.
  • Inbox25 integrates very well with Sugar CRM where you do not have to manually export lists for email marketing and the results of campaigns update data back to the CRM including bounces (invalid emails), opt-outs, and lead scores when recipients click through on calls to action.
  • The automation engine takes some time to learn but is extremely flexible. We use it to build list segments that we could never build inside our CRM. We also use it for drip marketing automation.
  • The company is small enough that they take a personal approach to each implementation. We've spent a lot of one-on-one time with an Inbox25 consultant to understand the system and to troubleshoot things that we set up incorrectly as we were learning how the application works.
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read James Mallory's full review
Adam Smartschan profile photo
May 04, 2018

INBOX25 Review: "A Great Choice for SugarCRM Users"

Score 8 out of 10
Vetted Review
Verified User
Review Source
INBOX25 was deployed as a marketing automation solution for a client using SugarCRM. Its primary use case was automated lead nurturing, scoring and email marketing tied closely to CRM records.
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
  • Email builder is a bit difficult
  • UI was dated; workflows extended extremely far vertically, making it difficult to get a full picture
  • Some functionality lost if not using INBOX25 forms on the website
It's a great choice for users of SugarCRM, which doesn't integrate particularly well with many other marketing automation platforms. It's less appropriate for users of other CRMs (particularly Salesforce) which has well-baked connectors for HubSpot, Pardot, et al.
Read Adam Smartschan's full review

INBOX25 Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (2)
7.0
Dynamic content (1)
7
Ability to test dynamic content (1)
7
Landing pages (1)
9
A/B testing (2)
3.2
Mobile optimization (2)
6.2
Email deliverability (2)
9.6
List management (2)
8.6
Triggered drip sequences (2)
8.8
Lead nurturing (2)
8.4
Lead scoring and grading (2)
7.3
Data quality management (2)
7.7
Automated sales alerts and tasks (2)
8.5
Calendaring (1)
5
Event/webinar marketing (1)
9
Social sharing and campaigns (1)
9
Social profile integration (1)
6
Dashboards (2)
6.5
Standard reports (2)
6.3
Custom reports (1)
6
Role-based workflow & approvals (2)
8.8
Customizability (2)
7.9
Integration with Salesforce.com (1)
10
Integration with SugarCRM (2)
9.6

About INBOX25

INBOX25 is an email marketing and marketing automation module specifically designed for SugarCRM. Features include lead nurturing, lead scoring, landing pages, web visitor tracking, social sharing, and email marketing.

INBOX25 Technical Details

Operating Systems: Unspecified
Mobile Application:No