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Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.https://dudodiprj2sv7.cloudfront.net/product-logos/XO/d6/4XTQE5PMKUXS.PNGInfegy Atlas: Hoisting The World of Social Analytics Onto Its ShouldersWe use Infegy Atlas on behalf of clients, which means that it is leveraged to solve a variety of business problems. One of the main ones is creative development (a.k.a. message development, message testing). This competes for priority with market research (demographic analysis, consumer insights) and PR (sentiment analysis, brand monitoring, reputation management) for top spot in terms of most-desired application of social listening technology.,Sentiment Analysis. Infegy excels at sentiment, and is perhaps (in my opinion, PROBABLY) the leading social listening technology in this capacity. There may be better sentiment engines in existence (Bitext, perhaps) but they do not offer solutions for ingesting the data, especially not at the scale that Infegy does. And they certainly don't scan hundreds of millions of websites for you. Demographic Analysis. These guys have gotten REALLY clever with their demographic capabilities. For example, they build out a sample size of discoverable US zip codes and calculate the median income, family size and education level of your audience based on census data. Brilliant. They also provide gender distribution over time, which is pretty rare - haven't seen it in any of the other 15 tools I've demo'd and used. And age estimates, topic and sentiment by gender, and more. Historical Data. Most tools let you only go back 2-2.5 years. Infegy Atlas lets you go back to 2007... Incredible! They've been collecting, harmonizing and storing the data since then, which not only gives you such broad scope, but also incredible speed. Speed. The data is returned within seconds. It's insane. Even billions of mentions.,It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on. The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told. Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.,Hugely, intensely positive. We have gotten introductions to very large businesses courtesy of the data provided by Infegy Atlas. CMOs and Digital Directors at huge PR/advertising agencies, finance corps, pharma groups, CPG, and tech/software giants all need, want and SHOULD possess this information at every level of their orgs. But they don't. In our message development projects, social listening is critical, and essentially replaces focus groups for understanding pain points and key value propositions. In our customer profile modeling, social listening provides a unique data set with which we can further develop the clarity and accuracy of our customer profiles for clients.,10,NetBase,Brandwatch,NUVI,Falcon Social,Digimind Intelligence,Cision PR Software,Vocus Marketing Suite,Adobe Social,Sysomos Heartbeat,Synthesio,DataRank,Trackur,Traackr,Social Mention,Meltwater Buzz,Radian6,Sprout Social,SDL SM2,Sprinklr,3,10,1,10A Hidden Gem among Enterprise Social Media Monitoring ServicesInfegy Atlas is used by the digital team of our public relations firm to support all of the other practices in the company. We use its monitoring and analytical capabilities in a variety of ways for our clients, beginning with the new client pitch process where we frequently use it to demonstrate our awareness of the client and illustrate some of the ways we may serve them. Another application we frequently employ Atlas for is research to better understand how a topic is discussed online, as well as who the influencers in that space are. We also use Atlas for a variety of our clients on a regular basis to keep them informed about how they are viewed by the public, as well as how the public views their competitors. In addition, we use it to analyze the performance of campaigns we produce on behalf of our clients. We also use Atlas for the firm itself to monitor and measure our activities and perceptions. The business problems Atlas addresses are many-fold (enumerated in these questions): How do you measure digital public relations/marketing campaigns?How do you measure the public's view of your client?How much discussion is happening online about a particular company or topic?Who are the influencers on a given topic?What are the demographics of people commenting online about various subjects?Where online do the most opportunities exist for us to engage on behalf of a client?,Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research. The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand. Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information. The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive. Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.,One feature I would love to see is a more detailed exploration of individual digital influencers. The ability to assess the quality of a source or social media user is critical, and though Atlas does basic rankings for sources - more detail would be helpful. For example, the ability to parse out how many followers are fake/inactive for a Twitter user (like StatusPeople) would be helpful and a ranking system for social media users like Kred or Klout would also be valuable. Better options for exporting results to print formats. Atlas is primarily meant to provide reports that are viewed online (and it does this fantastically-well; even updating them in real-time). However, many of our clients demand static documents (Word, Acrobat and PowerPoint) so it would be very helpful to be able to automatically export reports in a format that is attractive on the printed page. A feature that would be helpful would be the ability to turn off the algorithms that extrapolate how much likely conversation exists about a client and simply measure the actual amount of data captured by Atlas' cache. This is particularly important for monitoring (in, for example, a crisis situation) where our clients are only concerned about the actual, verifiable instances in which they were mentioned. Another aspect of Atlas that could use some improvement has to do with the classification of results by sentiment. The algorithms that measure sentiment aren't perfect and when they mistakenly categorize something as "positive," "negative," or "neutral" - we need to be able to correct them. Related to this feature, it would also be very helpful to be able to exclude results from a query altogether.,The visuals produced by Atlas have played an important role in several successful bids/pitches to new clients. Atlas has provided critical intel that has shaped our decision-making process during several crises we have assisted clients with.,10,Cision PR Software,Radian6,Critical Mention,Vocus,Burrellesluce,Mention,Social Mention,1,9
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Infegy Atlas
6 Ratings
Score 6.6 out of 101
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Infegy Atlas Reviews

Infegy Atlas
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Score 6.6 out of 101
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Evan Dunn profile photo
March 19, 2015

Review: "Infegy Atlas: Hoisting The World of Social Analytics Onto Its Shoulders"

Score 10 out of 10
Vetted Review
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Review Source
We use Infegy Atlas on behalf of clients, which means that it is leveraged to solve a variety of business problems. One of the main ones is creative development (a.k.a. message development, message testing). This competes for priority with market research (demographic analysis, consumer insights) and PR (sentiment analysis, brand monitoring, reputation management) for top spot in terms of most-desired application of social listening technology.
  • Sentiment Analysis. Infegy excels at sentiment, and is perhaps (in my opinion, PROBABLY) the leading social listening technology in this capacity. There may be better sentiment engines in existence (Bitext, perhaps) but they do not offer solutions for ingesting the data, especially not at the scale that Infegy does. And they certainly don't scan hundreds of millions of websites for you.
  • Demographic Analysis. These guys have gotten REALLY clever with their demographic capabilities. For example, they build out a sample size of discoverable US zip codes and calculate the median income, family size and education level of your audience based on census data. Brilliant. They also provide gender distribution over time, which is pretty rare - haven't seen it in any of the other 15 tools I've demo'd and used. And age estimates, topic and sentiment by gender, and more.
  • Historical Data. Most tools let you only go back 2-2.5 years. Infegy Atlas lets you go back to 2007... Incredible! They've been collecting, harmonizing and storing the data since then, which not only gives you such broad scope, but also incredible speed.
  • Speed. The data is returned within seconds. It's insane. Even billions of mentions.
  • It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
  • The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
  • Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.
It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology.

If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
Read Evan Dunn's full review
Derek DeVries profile photo
March 18, 2015

Infegy Atlas Review: "A Hidden Gem among Enterprise Social Media Monitoring Services"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Infegy Atlas is used by the digital team of our public relations firm to support all of the other practices in the company.

We use its monitoring and analytical capabilities in a variety of ways for our clients, beginning with the new client pitch process where we frequently use it to demonstrate our awareness of the client and illustrate some of the ways we may serve them. Another application we frequently employ Atlas for is research to better understand how a topic is discussed online, as well as who the influencers in that space are. We also use Atlas for a variety of our clients on a regular basis to keep them informed about how they are viewed by the public, as well as how the public views their competitors. In addition, we use it to analyze the performance of campaigns we produce on behalf of our clients. We also use Atlas for the firm itself to monitor and measure our activities and perceptions.

The business problems Atlas addresses are many-fold (enumerated in these questions):

  • How do you measure digital public relations/marketing campaigns?
  • How do you measure the public's view of your client?
  • How much discussion is happening online about a particular company or topic?
  • Who are the influencers on a given topic?
  • What are the demographics of people commenting online about various subjects?
  • Where online do the most opportunities exist for us to engage on behalf of a client?
  • Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
  • The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
  • Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
  • The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
  • Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.
  • One feature I would love to see is a more detailed exploration of individual digital influencers. The ability to assess the quality of a source or social media user is critical, and though Atlas does basic rankings for sources - more detail would be helpful. For example, the ability to parse out how many followers are fake/inactive for a Twitter user (like StatusPeople) would be helpful and a ranking system for social media users like Kred or Klout would also be valuable.
  • Better options for exporting results to print formats. Atlas is primarily meant to provide reports that are viewed online (and it does this fantastically-well; even updating them in real-time). However, many of our clients demand static documents (Word, Acrobat and PowerPoint) so it would be very helpful to be able to automatically export reports in a format that is attractive on the printed page.
  • A feature that would be helpful would be the ability to turn off the algorithms that extrapolate how much likely conversation exists about a client and simply measure the actual amount of data captured by Atlas' cache. This is particularly important for monitoring (in, for example, a crisis situation) where our clients are only concerned about the actual, verifiable instances in which they were mentioned.
  • Another aspect of Atlas that could use some improvement has to do with the classification of results by sentiment. The algorithms that measure sentiment aren't perfect and when they mistakenly categorize something as "positive," "negative," or "neutral" - we need to be able to correct them. Related to this feature, it would also be very helpful to be able to exclude results from a query altogether.
Infegy Atlas works best when analyzing large datasets - this means it is ideal for large clients, or topics upon which there is a significant volume of discussion. For smaller clients or niche topics, it can be challenging to produce a quantity of data that makes Atlas' analysis valuable. This challenge is common to all monitoring/analysis platforms, however; it's not exclusive to Atlas.
Read Derek DeVries's full review

About Infegy Atlas

Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.

Data below provided by the vendor
Infegy Atlas moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media. Answers like what moms think about sugar content in breakfast cereals, what drives sales for nail polish, and if the Playstation 4 will outsell the Xbox One.
Deployment Type
  • SaaS
Features
  1. Customizable Audience Segments
  2. 125+ Trendable Metrics
  3. System Generated Analyst-Quality Data Summaries
  4. Theme & Emotion Analysis (Trust, Purchase Intent, etc)
  5. Standard 7+ Year Historical Dataset  
Premium Consulting/Integration Services Available?
  • Yes. Premium integration services are available through our 30-60-90 day on-boarding process. 
Support Options
  • Phone
  • Email
  • FAQ/Knowledgebase

Pricing Information
  • Base - $4,000per month
  • Additional Seats - $1,000 per user per month
Every account includes unlimited search queries, data, and support.

Infegy Atlas Features

Has featureCustomizable Audience Segments
Has feature125+ Trendable Metrics
Has featureSystem Generated Analyst-Quality Data Summaries
Has featureTheme & Emotion Analysis (Trust, Purchase Intent, etc)
Has featureStandard 7+ Year Historical Dataset

Infegy Atlas Competitors

Brandwatch, Crimson Hexagon ForSight, NetBase, Netbase, Brandwatch, Crimson Hexagon

Pricing

Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
EditionPricing DetailsTerms
Infegy Atlas$4,000 Per Month Base
Additional Seats$1,000 Per User per Month

Every account includes unlimited search queries, data, and support.

Infegy Atlas Support Options

 Paid Version
Phone
Email
FAQ/Knowledgebase

Infegy Atlas Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No