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Infegy is a versatile tool that users have found invaluable for a variety of use cases. One key use case is social listening, where users …
Overview
What is Infegy Atlas?
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
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What is Infegy Atlas?
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
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Alternatives Pricing
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Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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What is Infegy Atlas?
Infegy provides social listening and text analytics allowing users to uncover insights. Leveraging an NLU platform, the vendor states partners are able to go beyond simple number counting to providing answers that help researchers better understand consumers through advanced analysis.
Deployment Type
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Infegy Atlas Screenshots
Infegy Atlas Video
Infegy Atlas - Short Video
Infegy Atlas Competitors
Infegy Atlas Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Infegy Atlas Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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(9)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Infegy is a versatile tool that users have found invaluable for a variety of use cases. One key use case is social listening, where users can perform intricate searches quickly, reducing the signal to noise ratio and enabling them to focus on interesting queries. This allows businesses to gain valuable insights into consumer sentiment and behavior, as well as track online discussions about specific companies or topics. Infegy also helps users validate broad topics tied to specific themes, demos, or occasions for their brands, allowing them to make informed decisions. Users appreciate how Infegy allows them to get smart on any given topic quickly, facilitating better creative executions and stronger insights.
Another important use case of Infegy is competitive analysis. It provides a comprehensive view of competitors by analyzing their social media activities and conversations, allowing businesses to identify hidden segments or opportunities for their brands. The platform's availability of support and ease of use make it particularly helpful for social network analysis of underrepresented racial ethnicities on platforms like Twitter, Instagram, and YouTube. Furthermore, Infegy plays a crucial role in marketing activities by helping businesses understand target consumers, monitoring campaign performance, and uncovering hidden audiences.
Overall, Infegy addresses various business problems such as message testing and development, market research, consumer insight, campaign monitoring, and more. Its versatility has made it a powerful and reliable data source that can be applied across various internal and external initiatives. Infegy has been praised for its extensive visuals, quick turn monitoring projects, text analytics, comparative analysis capabilities, and exceptional customer service.
Users commonly recommend the following when using Infegy:
- Utilize the helpful and attentive Infegy team. Users find them to be helpful and attentive, making it easier to navigate and maximize the platform's capabilities.
- Take advantage of training opportunities. Users suggest participating in trainings to fully utilize Infegy's capabilities and gain a deeper understanding of social data from multiple sources.
- Reach out to customer support for demos and assistance. Users recommend contacting Infegy's customer support team for demos and assistance, as they find them to be super responsive and easily accessible.
Overall, users find Infegy to be a great source of social data once they learn how to properly use it. They recommend reaching out to the helpful and attentive Infegy team, utilizing training opportunities, and engaging with customer support for demos and assistance.
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Score 10 out of 10
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Verified User
We use Infegy Atlas on behalf of clients, which means that it is leveraged to solve a variety of business problems. One of the main ones is creative development (a.k.a. message development, message testing). This competes for priority with market research (demographic analysis, consumer insights) and PR (sentiment analysis, brand monitoring, reputation management) for top spot in terms of most-desired application of social listening technology.
- Sentiment Analysis. Infegy excels at sentiment, and is perhaps (in my opinion, PROBABLY) the leading social listening technology in this capacity. There may be better sentiment engines in existence (Bitext, perhaps) but they do not offer solutions for ingesting the data, especially not at the scale that Infegy does. And they certainly don't scan hundreds of millions of websites for you.
- Demographic Analysis. These guys have gotten REALLY clever with their demographic capabilities. For example, they build out a sample size of discoverable US zip codes and calculate the median income, family size and education level of your audience based on census data. Brilliant. They also provide gender distribution over time, which is pretty rare - haven't seen it in any of the other 15 tools I've demo'd and used. And age estimates, topic and sentiment by gender, and more.
- Historical Data. Most tools let you only go back 2-2.5 years. Infegy Atlas lets you go back to 2007... Incredible! They've been collecting, harmonizing and storing the data since then, which not only gives you such broad scope, but also incredible speed.
- Speed. The data is returned within seconds. It's insane. Even billions of mentions.
- It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
- The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
- Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.
- Hugely, intensely positive. We have gotten introductions to very large businesses courtesy of the data provided by Infegy Atlas. CMOs and Digital Directors at huge PR/advertising agencies, finance corps, pharma groups, CPG, and tech/software giants all need, want and SHOULD possess this information at every level of their orgs. But they don't.
- In our message development projects, social listening is critical, and essentially replaces focus groups for understanding pain points and key value propositions.
- In our customer profile modeling, social listening provides a unique data set with which we can further develop the clarity and accuracy of our customer profiles for clients.
- NetBase,Brandwatch,NUVI,Falcon Social,Digimind Intelligence,Cision PR Software,Vocus Marketing Suite,Adobe Social,Sysomos Heartbeat,Synthesio,DataRank,Trackur,Traackr,Social Mention,Meltwater Buzz,Radian6,Sprout Social,SDL SM2,Sprinklr
We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5:
Infegy Atlas
NetBase
Synthesio
Brandwatch
DataRank
Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
Infegy Atlas
NetBase
Synthesio
Brandwatch
DataRank
Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
3
Marketing and IT.