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Infegy is a versatile tool that users have found invaluable for a variety of use cases. One key use case is social listening, where users …
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What is Infegy Atlas?
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
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What is Infegy Atlas?
Infegy Atlas is a social monitoring tool that moves beyond simple number counting to providing answers that help researchers better understand consumers through advanced automated analysis of social media.
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- Setup fee optional
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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What is Infegy Atlas?
Infegy provides social listening and text analytics allowing users to uncover insights. Leveraging an NLU platform, the vendor states partners are able to go beyond simple number counting to providing answers that help researchers better understand consumers through advanced analysis.
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Infegy Atlas Screenshots
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Infegy Atlas - Short Video
Infegy Atlas Competitors
Infegy Atlas Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Infegy Atlas Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 25% |
| Mid-Size Companies (51-500 employees) | 50% |
| Enterprises (more than 500 employees) | 25% |
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(9)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Infegy is a versatile tool that users have found invaluable for a variety of use cases. One key use case is social listening, where users can perform intricate searches quickly, reducing the signal to noise ratio and enabling them to focus on interesting queries. This allows businesses to gain valuable insights into consumer sentiment and behavior, as well as track online discussions about specific companies or topics. Infegy also helps users validate broad topics tied to specific themes, demos, or occasions for their brands, allowing them to make informed decisions. Users appreciate how Infegy allows them to get smart on any given topic quickly, facilitating better creative executions and stronger insights.
Another important use case of Infegy is competitive analysis. It provides a comprehensive view of competitors by analyzing their social media activities and conversations, allowing businesses to identify hidden segments or opportunities for their brands. The platform's availability of support and ease of use make it particularly helpful for social network analysis of underrepresented racial ethnicities on platforms like Twitter, Instagram, and YouTube. Furthermore, Infegy plays a crucial role in marketing activities by helping businesses understand target consumers, monitoring campaign performance, and uncovering hidden audiences.
Overall, Infegy addresses various business problems such as message testing and development, market research, consumer insight, campaign monitoring, and more. Its versatility has made it a powerful and reliable data source that can be applied across various internal and external initiatives. Infegy has been praised for its extensive visuals, quick turn monitoring projects, text analytics, comparative analysis capabilities, and exceptional customer service.
Users commonly recommend the following when using Infegy:
- Utilize the helpful and attentive Infegy team. Users find them to be helpful and attentive, making it easier to navigate and maximize the platform's capabilities.
- Take advantage of training opportunities. Users suggest participating in trainings to fully utilize Infegy's capabilities and gain a deeper understanding of social data from multiple sources.
- Reach out to customer support for demos and assistance. Users recommend contacting Infegy's customer support team for demos and assistance, as they find them to be super responsive and easily accessible.
Overall, users find Infegy to be a great source of social data once they learn how to properly use it. They recommend reaching out to the helpful and attentive Infegy team, utilizing training opportunities, and engaging with customer support for demos and assistance.
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May 24, 2022
Infegy Atlas - A Solid Tool for a Decent Price
At rbb Communications, we leveraged Infegy Atlas for real-time pule tracking and issue monitoring, as well as topic and content research. Infegy Atlas allowed us to find trends in what people were talking about as it relates to our clients' industries and products, and capitalize on those in our messaging and social content.
- Results Dashboards
- Drilldowns to learn more about key metrics
- Advanced searching/keyword comparisons
- Moving content from the platform to a report...need better export options
- Pulling in complete data vs. a cross-section of what's available for analysis
- More data from FB and Instagram
- Keyword/search comparison
- Drilldowns on individuial data points
- Convo spike analysis and prediction
- More informed strategy sessions
- Positive ROI in booking new business
- Increased content performance due to more informed content strategy
- Brandwatch and BuzzSumo
For the money, Infegy is a good tool, but I think Brandwatch is the best tool out there.
Score 10 out of 10
Vetted Review
Verified User
We use Infegy Atlas on behalf of clients, which means that it is leveraged to solve a variety of business problems. One of the main ones is creative development (a.k.a. message development, message testing). This competes for priority with market research (demographic analysis, consumer insights) and PR (sentiment analysis, brand monitoring, reputation management) for top spot in terms of most-desired application of social listening technology.
- Sentiment Analysis. Infegy excels at sentiment, and is perhaps (in my opinion, PROBABLY) the leading social listening technology in this capacity. There may be better sentiment engines in existence (Bitext, perhaps) but they do not offer solutions for ingesting the data, especially not at the scale that Infegy does. And they certainly don't scan hundreds of millions of websites for you.
- Demographic Analysis. These guys have gotten REALLY clever with their demographic capabilities. For example, they build out a sample size of discoverable US zip codes and calculate the median income, family size and education level of your audience based on census data. Brilliant. They also provide gender distribution over time, which is pretty rare - haven't seen it in any of the other 15 tools I've demo'd and used. And age estimates, topic and sentiment by gender, and more.
- Historical Data. Most tools let you only go back 2-2.5 years. Infegy Atlas lets you go back to 2007... Incredible! They've been collecting, harmonizing and storing the data since then, which not only gives you such broad scope, but also incredible speed.
- Speed. The data is returned within seconds. It's insane. Even billions of mentions.
- It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
- The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
- Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.
- Hugely, intensely positive. We have gotten introductions to very large businesses courtesy of the data provided by Infegy Atlas. CMOs and Digital Directors at huge PR/advertising agencies, finance corps, pharma groups, CPG, and tech/software giants all need, want and SHOULD possess this information at every level of their orgs. But they don't.
- In our message development projects, social listening is critical, and essentially replaces focus groups for understanding pain points and key value propositions.
- In our customer profile modeling, social listening provides a unique data set with which we can further develop the clarity and accuracy of our customer profiles for clients.
- NetBase,Brandwatch,NUVI,Falcon Social,Digimind Intelligence,Cision PR Software,Vocus Marketing Suite,Adobe Social,Sysomos Heartbeat,Synthesio,DataRank,Trackur,Traackr,Social Mention,Meltwater Buzz,Radian6,Sprout Social,SDL SM2,Sprinklr
We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5:
Infegy Atlas
NetBase
Synthesio
Brandwatch
DataRank
Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
Infegy Atlas
NetBase
Synthesio
Brandwatch
DataRank
Part of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
3
Marketing and IT.
Score 10 out of 10
Vetted Review
Verified User
Infegy Atlas is used by the digital team of our public relations firm to support all of the other practices in the company.
We use its monitoring and analytical capabilities in a variety of ways for our clients, beginning with the new client pitch process where we frequently use it to demonstrate our awareness of the client and illustrate some of the ways we may serve them. Another application we frequently employ Atlas for is research to better understand how a topic is discussed online, as well as who the influencers in that space are. We also use Atlas for a variety of our clients on a regular basis to keep them informed about how they are viewed by the public, as well as how the public views their competitors. In addition, we use it to analyze the performance of campaigns we produce on behalf of our clients. We also use Atlas for the firm itself to monitor and measure our activities and perceptions.
The business problems Atlas addresses are many-fold (enumerated in these questions):
We use its monitoring and analytical capabilities in a variety of ways for our clients, beginning with the new client pitch process where we frequently use it to demonstrate our awareness of the client and illustrate some of the ways we may serve them. Another application we frequently employ Atlas for is research to better understand how a topic is discussed online, as well as who the influencers in that space are. We also use Atlas for a variety of our clients on a regular basis to keep them informed about how they are viewed by the public, as well as how the public views their competitors. In addition, we use it to analyze the performance of campaigns we produce on behalf of our clients. We also use Atlas for the firm itself to monitor and measure our activities and perceptions.
The business problems Atlas addresses are many-fold (enumerated in these questions):
- How do you measure digital public relations/marketing campaigns?
- How do you measure the public's view of your client?
- How much discussion is happening online about a particular company or topic?
- Who are the influencers on a given topic?
- What are the demographics of people commenting online about various subjects?
- Where online do the most opportunities exist for us to engage on behalf of a client?
- Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
- The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
- Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
- The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
- Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.
- One feature I would love to see is a more detailed exploration of individual digital influencers. The ability to assess the quality of a source or social media user is critical, and though Atlas does basic rankings for sources - more detail would be helpful. For example, the ability to parse out how many followers are fake/inactive for a Twitter user (like StatusPeople) would be helpful and a ranking system for social media users like Kred or Klout would also be valuable.
- Better options for exporting results to print formats. Atlas is primarily meant to provide reports that are viewed online (and it does this fantastically-well; even updating them in real-time). However, many of our clients demand static documents (Word, Acrobat and PowerPoint) so it would be very helpful to be able to automatically export reports in a format that is attractive on the printed page.
- A feature that would be helpful would be the ability to turn off the algorithms that extrapolate how much likely conversation exists about a client and simply measure the actual amount of data captured by Atlas' cache. This is particularly important for monitoring (in, for example, a crisis situation) where our clients are only concerned about the actual, verifiable instances in which they were mentioned.
- Another aspect of Atlas that could use some improvement has to do with the classification of results by sentiment. The algorithms that measure sentiment aren't perfect and when they mistakenly categorize something as "positive," "negative," or "neutral" - we need to be able to correct them. Related to this feature, it would also be very helpful to be able to exclude results from a query altogether.
- The visuals produced by Atlas have played an important role in several successful bids/pitches to new clients.
- Atlas has provided critical intel that has shaped our decision-making process during several crises we have assisted clients with.
- Cision PR Software,Radian6,Critical Mention,Vocus,Burrellesluce,Mention,Social Mention
Infegy Atlas stacks up well against any other enterprise marketing/pr monitoring and analysis platform at measuring online conversation. In fact, it does this better than most other platforms because Infegy is focused primarily on the digital world, whereas most other platforms began with a focus on measuring the traditional media and only added a digital component later. Another advantage Atlas has over other platforms is that the bulk of the data in their database was collective by Infegy, whereas most all other platforms purchase their data second-hand - which can cause a critical delay in the time it takes to appear when searched for.
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