Reviews (1-1 of 1)
September 14, 2017
Score 8 out of 10
HubSpot has a very large database of leads that we have generated over the last 11 years. Some come from our website and some come from external sources and also partner relationships. Our sales team purchased Infer two-three years ago to help us better assess our leads database. Infer created a custom algorithm to score our leads based on information that we have not necessarily collected directly, which as whether or not there are certain marketing or sales titles on the website itself, or is there an @gmail.com email address listed. It's been an incredibly helpful tool to complement the data that we have collected on leads and their behavior.
Read Anna Norregaard's full review
Infer is great for businesses that have a concept of a lead. It also works very well for companies with large databases that are difficult to sort through based on explicit information that you've collected from conversations or from forms. This might be a good fit for companies who are purchasing databases. Less appropriate for B2C type of businesses with no concept of a lead.