TrustRadius Insights
InfiniGrow has proven to be a valuable tool for users across various industries, providing insights and solving problems related to …
Overview
What is InfiniGrow?
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a…
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What is InfiniGrow?
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is InfiniGrow?
InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.
InfiniGrow Features
- Supported: Multi-touch B2B marketing attribution
- Supported: Centralized data
- Supported: Budget forecasting and planning
InfiniGrow Integrations
InfiniGrow Competitors
InfiniGrow Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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Reviews and Ratings
(5)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
InfiniGrow has proven to be a valuable tool for users across various industries, providing insights and solving problems related to marketing activities. Users have gained valuable insights into their marketing efforts, understanding revenue-contributing channels and uncovering parts of the dark funnel. They have also been able to track progress against targets and assess the ROI of their marketing activities, leading to improved budget allocation and performance optimization.
Reviewers have praised InfiniGrow for its ability to provide a clear view of user journeys and understand the motivations behind prospects moving through the sales pipeline. The software has been commended for its advanced analysis capabilities, offering insights that would typically require a data science team. Additionally, users have found InfiniGrow helpful in tracking marketing attribution, managing budgets, and reporting on important metrics like funnel velocity and cohort conversion rates.
Customers have reported positive experiences with InfiniGrow as well. They have used the software to complete OKRs and company board packs by accessing necessary data. The multi-touch full-funnel channel attribution feature has been particularly beneficial, showing the results of marketing activities at different sales process stages. Moreover, customers have praised InfiniGrow's contribution to establishing a tighter link between sales and marketing, providing real data from different channels.
Overall, InfiniGrow has proven effective in helping users gain valuable insights, optimize marketing activities, allocate budgets more effectively, and establish a stronger connection between sales and marketing efforts. The software's comprehensive features have enabled users to track and quantify the impact of their marketing activities while providing accurate data for analysis and reporting purposes.
Key Aspects: InfiniGrow stands out for its unique combination of attribution, forecasting, and planning that has proven to be impactful on users' marketing strategies. Users have found it to be a game-changer, making them more agile, focused, and result-oriented.
Customized Reporting: Multiple users appreciate the ability to generate custom reports in InfiniGrow. This feature allows them to tailor their reporting according to specific needs and metrics, providing enhanced flexibility and customization options.
Holistic Understanding of Customer Journeys: Users value InfiniGrow's comprehensive view of customer journeys as it provides valuable insights into marketing strategies. It empowers users to better understand leads' paths and allocate budgets effectively across different channels, campaigns, and content.
User Interface: Some users have expressed dissatisfaction with the user interface of Infinigrow, stating that it is in need of improvement. They find tasks difficult and challenging to understand without assistance.
Limited Customization Options: Several reviewers have mentioned that they would like to see more clickable data and customization options within Infinigrow. They feel that the tool requires some work before fully utilizing its capabilities.
Lack of Visibility for Leads: A number of users have pointed out that Infinigrow does not provide visibility and analysis for 100% of their leads. They suggest expanding the capabilities of the tool to cater to more teams and improve overall performance.
Users of InfiniGrow have offered several recommendations based on their experiences with the platform. One recommendation is that users should leverage the high-quality customer support provided by InfiniGrow. Another suggestion is to ask for trainings to learn about the advanced features of InfiniGrow. Users also advise getting InfiniGrow sooner rather than later. These recommendations highlight the perceived value of InfiniGrow in terms of its impact on data collection and transparency, ROI, visibility into marketing activities, marketing reporting, and B2B lead generation.
Reviews
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January 28, 2022
Point out the actions and effects of the marketing program on the success of the company.
We use this app to
track and quantify the impact of everything done across teams, locations,
people, and activities to illustrate how work impacts pipeline and revenue to
keep us on track and on target.
It is also helping
to maximize the allocation of the marketing budget, manage teams, initiatives, and activities in all media.
This tool excels at
creating data structures from scratch, ensuring we get accurate data from
parsing to referencing.
- It is an excellent option to obtain real-time information on our data, and discover the commercial impact of each marketing action instantly to allocate money to the most effective channels.
- Even if the membership prices are a bit steep, I think InfiniGrow is a great option that gives a solid return on the services it provides.
- InfiniGrow is helping with budgeting and forecasting, expense management, predictive analytics, campaign tracking, and media empowerment.
- It is allowing projections to be made to establish the optimal technique and to divide the marketing funds and compare them with the actual plans in order to guarantee that the objectives are achieved, advantageous for the elaboration of budgets and forecasts.
- Useful for running the single board and evaluating the progress of the job by comparing it to the results at any time.
- We can use GI to see how much credit each department receives in each customer's sales and marketing contribution.
January 24, 2022
With the ability to effectively track the ROI.
InfiniGrow may be used to estimate
the outcomes of any budget scenario across all marketing initiatives.
InfiniGrow encourages accurate
impacts for speedier decision-making, as well as the attainment of KPIs by
turning them into analysis and budget allocation into a regular procedure.
InfiniGrow is effective in
determining the efficacy and efficiency of each of the company's marketing and
investment efforts.
- InfiniGrow is great for tracking company strategies, investments, performance, and goals in real-time.
- InfiniGrow allows you to allocate your funding more efficiently to the most productive channels.
- I initially felt the InfiniGrow membership rates were excessive, but I've come to believe that they are warranted because the possibilities and job opportunities available are fantastic.
- With InfiniGrow, you can see your marketing plan, investments, outcomes, and goals in real-time.
- You can do detailed multi-touch attribution analysis with InfiniGrow to examine how each marketing action or spend affects your KPIs across all channels.
- It's ideal for budgeting on time.
- Commercial content efforts might benefit from channel tracking and optimization possibilities.
- Allows for proposals to improve business sales outcomes.
- Supports ongoing and up-to-date budget allocation ideas in order to keep an eye on the greatest options for decision-making and to focus on performing innovative.
- Ideal work.
- Factors.AI and Influ2
InfiniGrow offers business hours and online
support, as well as integrations with Facebook Ads, Google Ads, HubSpot CRM,
and Salesforce, and provides excellent training through documentation, live
online, and webinars.
To stay on track and on target, use this tool to measure the effect of everything you do across teams, locations, people, and activities to show how your work impacts pipeline and revenue.InfiniGrow is great at building a data structure from scratch, allowing you to receive correct data for anything from data analysis to reporting. Manage teams, initiatives, and activities across all channels to help optimize marketing budget allocation.
- InfiniGrow is a great option for centralizing data by combining data from all CRM and marketing automation tools to deliver a single view of cost and performance statistics.
- InfiniGrow is a fantastic alternative, but its membership costs are prohibitively expensive.
- Budgeting and forecasting, spending management, predictive analytics, campaign monitoring, and channel attribution are all things that InfiniGrow can help with.
- Ideal for budgeting and forecasting by making forecasts to determine the best method for dividing marketing budgets and tracking plans against actuals to ensure goals are achieved.
- Allows users to view job progress and compare it to results at any time using the single dashboard.
- You can use GI to examine how much credit each department receives from each customer in the sales and marketing contribution.
- Influ2 and AnalyticOwl
The InfiniGrow team is extremely
responsive to requests and questions and is always available to assist with
any new developments regarding the platform and its proper use, as well as
automatically providing ongoing recommendations so team members can focus on
execution - the job creative - rather than the numbers and guesswork that
surrounds them.