Influ2

Overview

Recent Reviews

Connect Influ2 with your HubSpot CRM

9
January 21, 2022
In my case, Influ2 is a tool that I decided to implement more than two years ago for my personal use. With it, I can show my ads to …
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Pricing

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What is Influ2?

Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Influ2?

Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.

The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board.

Influ2 platform allows users to:

  • Build an audience

  • Upload personalized messages and visuals

  • Monitor all the interactions on both account and individual levels

Influ2’s behavioral scoring model identifies leads before they submit a lead form. Influ2 has a person tracker, revealing everyone who interacted with the campaign by name, company, individual scoring, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads.

Influ2 Features

  • Supported: Campaign management
  • Supported: API connection with CRM systems
  • Supported: Direct list import with target decision-makers
  • Supported: Person-based engagements tracking
  • Supported: Behavioral scoring to identify sales-ready people
  • Supported: Engagement data export

Influ2 Screenshots

Build your custom audience.
Create an audience by criteria and/or upload a list as a file or simply connect a CRM systemReview your audience.
View your list and apply any edits as needed.Upload banners.
Add banners in required dimensions that will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Upload videos.
Add videos in required dimensions that will be shared across media platforms.Track engagement across all the campaigns.
Track the impressions, clicks, and visits of every person you’ve reached across all the campaigns.Campaign performance.
Monitor your campaign engagements in a user-friendly dashboard.Individual reports.
You can view the engagement history of every person.

Influ2 Video

Influ2 Product Overview

Influ2 Integrations

Influ2 Competitors

Influ2 Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)25%

Influ2 Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Comparisons

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Reviews and Ratings

 (10)

Reviews

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Score 9 out of 10
Vetted Review
Verified User
Review Source
In my case, Influ2 is a tool that I decided to implement more than two years ago for my personal use. With it, I can show my ads to specific people as it is a people-based ad platform designed specifically for B2B. For a wide reach, Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
  • Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
  • You can upload custom text, images, and videos for each campaign.
  • Follow up.
  • No integration with Mailchimp.
With the integrations that Influ2 offers, you can send lists from your CRM directly to Influ2. It is an easy-to-use platform, extremely intuitive, with which you can carry out advertising campaigns. By combining HubSpot's ABM tools with Influ2, you'll be able to build and analyze a powerful account-based strategy.
Anal Patel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
INFLU2 was basically used for an account-based, personalized ad platform at Netcore. Was used to target high-level targeted accounts on ABM level and runs ads to record impressions and generate leads through ABM method. Super easy and rock and roll software for ABM. Anyone looking for ABM ads can easily set up INFLU2 ads and generate quality leads and set up a revenue funnel.
  • Account Based Marketing Ads
  • Impressions recording
  • Detailed report of each ads and campaign
  • Campaign tracking
  • Easy UI
  • Dashboard, can have dashboards
  • One stop for checking overall progress
  • Lead scoring
The scenarios where INFLU2 can be best used is when you are targeting especially high-value accounts on an individual level. INFLU2 is best suited to give out the best results in ABM strategies and also gives and generates great Leads. Basically when using ABM strategies INFLU2 is best suited to any other competitors. The scenario where it is less appropriate is when the target audience is large and diversified. Then ads can't be generic and the quality of leads won't be strong.