What is Influ2?

Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.

The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board.

Influ2 platform allows users to:

Build an audience
Upload personalized messages and visuals
Monitor all the interactions on both account and individual levels

Influ2’s behavioral scoring model identifies leads before they submit a lead form. Influ2 has a person tracker, revealing everyone who interacted with the campaign by name, company, individual scoring, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that increase leads.

Categories & Use Cases

Media

Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM system

Reviewing the audience.
The list can be viewed and any edits can be applied as needed.

Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.

Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.

Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.

Campaign performance.
Campaign engagements are monitored from a dashboard.

Individual reports.
The engagement history of every person can be viewed.

1 / 7

Automated routing and prioritization
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
Category average: 7.5
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 7.7

Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Category average: 7.8
Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.5
Customer interaction histories
Users can view the entire customer conversation history when responding to a mention.
Category average: 7.5

Tinesh Kumar View profile

Internet Marketing Manager in Marketing at Quintype (201-500 employees employees)

Use Cases and Deployment Scope

Influ2 has truly transformed our ABM with precise targeting and contact-level insights. With person-based advertising we were able to transform the way we approach B2B marketing, making our strategy and tacts a lot more efficient.

Pros

We are able to identify and reach with ads the exact decision-makers in our target accounts.
We then get contact-level intent signals that allow our SDRs tailor the outreach according to the topics of prospects’ interest. We have real-time data that shows us how our prospects are reacting to our ads and messages.
Influ2 has a really simple and intuitive interface, so we were able to start using it right away.
The customer success team at Influ2 is always there to support us. They help us with a whole range of tasks, like troubleshooting any technical issues as well as coming up with fresh ideas for our ad campaigns.

Cons

The platform pricing is on the higher side and might not be a good fit for smaller with budget constraints. I’d say it works best for enterprises with substantial ABM budgeting.

Return on Investment

We’ve seen a huge engagement boost in our person-based campaigns, compared to traditional ABM campaigns.
Most Important Features
I’d say that precise targeting, contact-level intent signals, AI capabilities all make Influ2 a truly unique and amazing product.

Anal Patel View profile

Account Based Marketing Intern in Marketing at Netcore Solutions (Now Netcore Cloud) (501-1000 employees employees)

Pros

Account Based Marketing Ads
Impressions recording
Detailed report of each ads and campaign
Campaign tracking
Easy UI

Cons

Dashboard, can have dashboards
One stop for checking overall progress
Lead scoring

Most Important Features

Targeted ads
Personalized Campaigns
Account Based efforts
Reports of each campaign
Detailed impression recording

Return on Investment

Positive Lead generation
Great increase in ABM ROI
Increase in quality of leads

Alternatives Considered

Demandbase and HubSpot Marketing Hub

Other Software Used

HubSpot CRM, Asana, Ally.io, Google Analytics

Verified User

Manager (1001-5000 employees employees)

Use Cases and Deployment Scope

We use Influ2 to advertise in the B2B sector. Influ2 enables us to target specific people on various platforms, and manage that all in one place.

Pros

We only spend money on targeting relevant people, our decision makers
We get to see who is engaging with our content and identify engaged prospects that our sales should go after
We had a noticeable drop of CPL under the guidance of Influ2 customer success

Cons

We don’t see the real time spend in the product and need to work with a custom LookerStudio

Most Important Features

Precise person-based targeting and reporting on engagement. We get to see performance analytics and engagements on all of our campaigns.

Return on Investment

We are using Influ2 to generate demand, identify the most engaged contacts from the target audience and pass them to sales. Since we offer a variety of products, Influ2 also lets us identify buyer intent in a particular product and reach out to the prospect with the right value.

Other Software Used

LinkedIn Marketing Solutions, Google Ads, Facebook Business Manager

Verified User

Analyst (5001-10,000 employees employees)

Use Cases and Deployment Scope

In my case, Influ2 is a tool that I decided to implement more than two years ago for my personal use. With it, I can show my ads to specific people as it is a people-based ad platform designed specifically for B2B. For a wide reach, Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.

Pros

Influ2 integrates with HubSpot CRM, Marketo, Outreach, Pardot, Pipedrive, Salesforce Customer 360, Salesforce, and Zoho CRM.
You can upload custom text, images, and videos for each campaign.
Follow up.

Cons

No integration with Mailchimp.

Most Important Features

It connects directly with your HubSpot CRM to sync contacts and targeting efforts with Sales and Marketing.
You can use the Name-by-Name Tracker feature.