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Web and Video Conferencing

Customer Support

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Development

Business Intelligence (BI)

Collaboration

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Desktop Publishing

Enhanced 911 (E911)

Manufacturing Execution

Org Chart

Smart Spaces

VoIP

Enterprise

Accounting

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Credentialing

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Cloud Storage

Endpoint Encryption

Fraud Detection

HTML Editors

In-Memory Databases

Incident Response

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Routers

SIP Trunking

Storage Area Network

System Monitoring

Technology Scouting Software

Traffic Switching

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Content Marketing

Customer Reference Management

Data Management

Digital Signage

Email Marketing

Marketing Automation

Online Reputation Management

Social Login

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Quote to Cash

Sales

Auto Repair

Emergency Notification

HIPAA Compliance

Home Health Care

Insurance Agency Management

Intelligent Document Processing

OSS/BSS (Operations Support/Business Support)

Retail Analytics

Smart Cities

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### Targeting and Audience Segmentation
Users generally appreciate Influ2's precise targeting capabilities and audience segmentation features. The platform's ability to target specific individuals and tailor messages accordingly has garnered positive feedback. While some users find the platform's targeting options to be highly effective in reaching the right audiences, others mention the need for continuous monitoring and optimization to maximize results. The consensus among users is that Influ2's targeting and audience segmentation functionalities play a significant role in enhancing their marketing campaigns and driving engagement with key prospects.

### Campaign Management
Users generally believe that Influ2 excels in campaign management, with many praising its intuitive setup, diverse targeting options, and ability to tailor campaigns to specific audiences effectively. While some users have highlighted challenges with match rates for highly segmented campaigns, overall, the platform's campaign management capabilities are seen as a significant asset. The ability to target individuals with personalized ads and messages has been a standout feature for users, allowing for precise and strategic campaign execution. Additionally, the platform's integration with Salesforce has been commended for enhancing alignment between marketing and sales efforts. Despite some minor feedback regarding visibility into ad placements and sources, Influ2's campaign management functionality is widely regarded as a valuable tool for reaching and engaging target audiences effectively.

### Account-Based Marketing Strategies
Users consistently highlight Influ2's account-based marketing strategies as a standout feature, emphasizing its ability to target specific individuals within target accounts effectively. The platform's focus on person-based marketing and its integration with CRM systems are commended for enabling personalized outreach and tailored campaigns. While some users express concerns about match rates in highly segmented campaigns, the overall sentiment leans towards the platform's strength in facilitating precise and impactful ABM strategies.

### Advertising and Ad Spend
Users generally agree that Influ2's ad targeting and personalized ad capabilities are a strong suit. They appreciate the platform's ability to reach specific individuals with tailored messaging, enhancing their advertising efforts. While some users mention minor drawbacks such as limited ad platform support and the need for more granular video analytics, overall, Influ2 is praised for its effectiveness in managing ad spend and maximizing ROI. The platform's user-friendly interface and integration with various channels like LinkedIn and Google are highlighted as key factors in streamlining ad management processes. Additionally, the exceptional customer service provided by Influ2's team is commended for ensuring a smooth experience and successful campaign outcomes.

### Sales Enablement and Alignment
Users consistently praise Influ2 for its ability to enhance sales activities and align marketing efforts with sales goals. The platform's sales enablement and alignment capabilities are highly regarded, with users noting that it streamlines the process of reaching key stakeholders and facilitating targeted engagement. The tool's integration with CRM systems and ability to provide actionable insights to sales teams have been particularly beneficial in driving sales effectiveness and efficiency. Additionally, users appreciate the personalized support and strategic guidance offered by Influ2, which further enhances the alignment between sales and marketing functions.

### Lead Generation and Scoring
Users consistently praise Influ2 for its lead generation and scoring capabilities, highlighting its effectiveness in identifying and nurturing leads. The platform's lead scoring feature is commended for providing valuable insights into prospect intent, enabling users to tailor their outreach strategies accordingly. Despite some concerns about cost and lead targeting limitations, users appreciate Influ2's ability to generate quality leads and streamline the lead scoring process.

### Reporting and Analytics
User feedback on Influ2's reporting and analytics capabilities varies across reviews. While some users praise the platform for providing valuable insights and actionable reporting, others express concerns about the lack of certain reporting functionalities and the need for more detailed audience insights. The consensus seems to be that Influ2's reporting and analytics features offer a mix of strengths and areas for improvement, highlighting the importance of continuous enhancement in this aspect of the platform.

### Market Insights and Decision Making
Users consistently highlight Influ2's market insights and decision-making capabilities as a key strength of the platform. They appreciate how Influ2 enables them to reach and engage with hard-to-reach decision makers, providing valuable insights and signals for strategic decision-making. The ability to target specific segments and individuals, coupled with the Salesforce integration for timely signal delivery, is particularly lauded by users. Additionally, the platform's role in lead scoring and nurturing target contacts with relevant messaging is seen as instrumental in building brand awareness and driving successful interactions with prospects. Users value the accuracy and effectiveness of Influ2's signals in targeting exact contacts and facilitating informed decision-making processes.

### Brand Awareness and Visibility
Users consistently praise Influ2 for its brand awareness and visibility capabilities. They appreciate how the platform helps in nurturing target contacts with relevant messaging, ultimately building awareness about products and services. While some users express a desire for more visibility into ad placements and sources for better campaign performance analysis, overall, Influ2 is commended for providing valuable insights and reporting that aid in making informed decisions and aligning with sales efforts. The platform's ability to offer visibility into user behavior and engagement with content is highlighted as a key strength, allowing for more meaningful feedback on awareness campaigns. Despite minor drawbacks such as the need for ad previews and limitations in lead generation, users find Influ2 to be a valuable tool for enhancing brand awareness and visibility among key decision makers.

### Engagement and Interaction
Users consistently praise Influ2 for its robust engagement and real-time interaction capabilities. The platform's ability to track individual engagement levels, optimize ad spend with precision, and synchronize data with CRMs has garnered positive feedback. While some users highlight the need for regular content refresh and improved audience management functionalities, the overall sentiment leans towards Influ2 being a reliable tool for enhancing engagement and interaction with targeted audiences.

### Performance Optimization
User sentiment regarding Influ2's performance optimization capabilities is somewhat mixed. While some users praise the platform for its ability to target specific individuals with personalized content and optimize campaigns effectively, others express concerns about certain drawbacks such as the need for frequent creative refresh and lower match rates. It seems that Influ2's performance optimization features have both strengths and areas for improvement, as highlighted by the diverse feedback from users.

### Customer Success and Retention
Users across various reviews consistently praise Influ2's customer success team and its pivotal role in driving success and satisfaction. The sentiment expressed by reviewers highlights the exceptional level of support, guidance, and expertise provided by the customer success managers at Influ2. Customers appreciate the proactive approach taken by the team in ensuring a smooth onboarding process, effective implementation, and ongoing support. The dedication and professionalism exhibited by the customer success team have been instrumental in helping users achieve their marketing goals and maximize the value derived from the platform. In summary, the consensus among users is that Influ2's customer success and retention capabilities are a standout feature that significantly contributes to the overall positive experience of working with the platform.

Users of Influ2 have experienced significant improvements in their sales activity by utilizing the software for tracking individual user-level activity and making necessary improvements. They find that the software provides actionable data and reports, addressing a gap they encountered with other ABM solutions. With Influ2, customers have successfully targeted specific prospects at the right time with personalized messaging, aiding their SDRs in achieving more effective targeting. The platform's ability to identify which specific individuals clicked on ads grants valuable insight into user interests for the SDRs. Additionally, users appreciate the capability of Influ2 to reach audiences that were previously unreachable on platforms such as LinkedIn, Facebook, and Google. By leveraging persona-based ad targeting, users have been able to engage buying groups and establish one-on-one contact activity. This has contributed to better market targeting and more personalized advertising campaigns. Furthermore, Influ2 has been instrumental in users' account-based marketing efforts, enabling hyper-targeting of audience and companies. The platform's integration with Salesforce and its ability to target specific segments and individuals have proven to be valuable features for users. Through Influ2, users gain visibility into impressions and click engagement, empowering SDRs and sales teams to proactively reach out to prospects. The mix of account-based and person-based marketing functionalities provided by Influ2 is highly appreciated by its users. Ultimately, the software aligns Sales & Marketing teams while building brand awareness by effectively reaching potential clients through its platform.

Overall, Influ2 is a versatile tool used primarily for running ABM campaigns and is particularly beneficial as a retargeting solution that allows users to monitor engagement with their ads. It helps sales teams improve communication with potential customers who may have otherwise been difficult to connect with. Users find the software effective in engaging their target audience through personalized ads and precise targeting capabilities across various platforms. The product's ease of setup and understanding make it a preferred choice for account-based, personalized ad campaigns. Users appreciate how Influ2 enables them to show ads to specific individuals, revolutionizing their B2B marketing strategies and improving efficiency. With its integration with various CRM platforms, Influ2 provides users with wider reach and the ability to manage their targeted campaigns in one centralized location. The platform has transformed ABM strategies and has had a positive impact on B2B marketing efforts.

Additionally, customers have had a great onboarding experience and ongoing support from the Influ2 team. They have found the product to be user-friendly, with quick reporting and useful data for increasing leads among different businesses. Customers also appreciate the person-based reporting metrics and the ability to target a small number of audiences in ABM campaigns. Influ2 has been particularly effective in helping users target unique customers and decision-makers, generating reliable and cost-effective mid-market leads. Users no longer waste ad spend on non-relevant contacts, as they can now show ads to specific individuals across multiple platforms. The software also plays a vital role in brand awareness and influencing decision-makers.

Users have expressed their satisfaction with Influ2's user-friendly ABM campaigns, quick reporting, and the valuable data it provides for increasing leads among different businesses. The platform allows users to tailor campaigns precisely to contacts, which is not possible with campaigns targeting a large group of people. By leveraging Influ2's capabilities, users are able to reach key stakeholders in target companies across various ad platforms and gain faster aggregation of ad analytics. This enables users to get their ads directly in front of prospects and target decision-makers effectively.

The integration of Influ2 with various CRM platforms further expands its reach, enabling users to target specific people on various platforms while conveniently managing everything in one place. Users appreciate how the software has made B2B marketing more efficient by revolutionizing their ABM strategies. Its ability to bridge the gap between different stages of the sales funnel, target buying group committees, and raise brand awareness among key decision-makers has proven invaluable.

In summary, users find tremendous value in Influ2 for its ability to provide targeted messaging, increase brand awareness, and improve communication with potential customers. By leveraging its person-based ad platform and actionable data insights, users can optimize their sales activities, reach the right audiences at the right time, and drive meaningful engagement that positively impacts their sales cycles.

Valuable Tool: Influ2 is widely regarded as a valuable tool by users, offering deep visibility into their brand activity and allowing them to prioritize outreach based on the insights provided.

Unmatched Targeting Capabilities: Users consistently praise the unparalleled targeting capabilities of Influ2. With this platform, they can effectively reach specific individuals through highly personalized ads and messages, giving them a significant advantage in their account-based marketing efforts.

Easy to Use: Influ2 receives high marks for its user-friendly interface. Users find it intuitive and straightforward, requiring minimal learning time. They appreciate how easy it is to navigate the platform and delve into the world of ABM with confidence.

Cons:
Limited ad platform support: Some users have expressed their desire for more ad platform options, such as Youtube ads and Twitter ads. They feel that the current selection is not comprehensive enough.
Lack of granular video analytics: Several reviewers have mentioned the need for more detailed video analytics. Specifically, they would like to be able to see who has viewed at least 75% of their videos. This level of granularity would provide valuable insights into viewer engagement.
Inability to duplicate campaigns in UI: Users have stated that they would like the option to easily duplicate ad campaigns within the user interface. This feature would save them time and effort when setting up similar campaigns with minor modifications.

Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.

PFL Direct Mail Platform

Influ2

Account-Based Marketing (ABM)

Likelihood to Recommend

Engagement

Ad Campaigns

Audience Segmentation & Targeting

ABM Integrations

Automated routing and prioritization

Customer interaction histories

Engagement data tracking

Ad campaign creation

Display advertising

Social advertising

Ad reporting and analytics

Behavioral visitor segmentation

ABM sales intelligence

Automated workflow & orchestration

Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM system

Reviewing the audience.
The list can be viewed and any edits can be applied as needed.

Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.

Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.

Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.

Campaign performance.
Campaign engagements are monitored from a dashboard.

Individual reports.
The engagement history of every person can be viewed.

Influ2 is the first person-based marketing platform, empowering B2B marketers to target chosen decision-makers and track their engagement individually

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Demographic and firmographic data covering contacts, businesses, and industries.

Engaging with customers and responding to comments and inquiries via social media channels.

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Tracking for account-based customer engagement across multiple channels.

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Advertising on social media platforms like Facebook, LinkedIn, etc.

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

Influ2

Overview

What is Influ2?