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Overview

What is Influ2?

Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.The company boasts 75+ enterprise and medium-sized clients…

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Users of Influ2 have experienced significant improvements in their sales activity by utilizing the software for tracking individual …
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What is Influ2?

Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company boasts 75+ enterprise and medium…

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  • Premium Consulting/Integration Services

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Product Details

What is Influ2?

Influ2 is a first person-based marketing platform, presenting a new approach to account-based marketing. The solution enables B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level.

The company boasts 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board.

Influ2 platform allows users to:

  • Build an audience

  • Upload personalized messages and visuals

  • Monitor all the interactions on both account and individual levels

Influ2’s behavioral scoring model identifies leads before they submit a lead form. Influ2 has a person tracker, revealing everyone who interacted with the campaign by name, company, individual scoring, and other related data. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that increase leads.

Influ2 Features

ABM Integrations Features

  • Supported: Integrations with third-party software
  • Supported: Automated workflow & orchestration

Audience Segmentation & Targeting Features

  • Supported: Behavioral visitor segmentation
  • Supported: ABM sales intelligence

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Engagement data tracking

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Display advertising
  • Supported: Social advertising
  • Supported: Ad reporting and analytics

Additional Features

  • Supported: Campaign management
  • Supported: API connection with CRM systems
  • Supported: Direct list import with target decision-makers
  • Supported: Person-based engagements tracking
  • Supported: Behavioral scoring to identify sales-ready people
  • Supported: Engagement data export

Influ2 Screenshots

Screenshot of Building a custom audience.
Audiences are created by criteria or by uploading a list as a file, or by simply connecting a CRM systemScreenshot of Reviewing the audience.
The list can be viewed and any edits can be applied as needed.Screenshot of Uploading banners.
Banners in required dimensions can be added, and will be placed across Google Ads, LinkedIn, Facebook, Twitter, Yahoo, and other platforms.Screenshot of Uploading videos.
Videos in required dimensions can be added and will be shared across media platforms.Screenshot of Tracking engagement across all the campaigns.
Impressions, clicks, and visits of every person that has been reached across all the campaigns are tracked.Screenshot of Campaign performance.
Campaign engagements are monitored from a dashboard.Screenshot of Individual reports.
The engagement history of every person can be viewed.

Influ2 Video

Influ2 Product Overview

Influ2 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Influ2 Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)15%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)25%
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Reviews and Ratings

(11)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of Influ2 have experienced significant improvements in their sales activity by utilizing the software for tracking individual user-level activity and making necessary improvements. They find that the software provides actionable data and reports, addressing a gap they encountered with other ABM solutions. With Influ2, customers have successfully targeted specific prospects at the right time with personalized messaging, aiding their SDRs in achieving more effective targeting. The platform's ability to identify which specific individuals clicked on ads grants valuable insight into user interests for the SDRs. Additionally, users appreciate the capability of Influ2 to reach audiences that were previously unreachable on platforms such as LinkedIn, Facebook, and Google. By leveraging persona-based ad targeting, users have been able to engage buying groups and establish one-on-one contact activity. This has contributed to better market targeting and more personalized advertising campaigns. Furthermore, Influ2 has been instrumental in users' account-based marketing efforts, enabling hyper-targeting of audience and companies. The platform's integration with Salesforce and its ability to target specific segments and individuals have proven to be valuable features for users. Through Influ2, users gain visibility into impressions and click engagement, empowering SDRs and sales teams to proactively reach out to prospects. The mix of account-based and person-based marketing functionalities provided by Influ2 is highly appreciated by its users. Ultimately, the software aligns Sales & Marketing teams while building brand awareness by effectively reaching potential clients through its platform.

Overall, Influ2 is a versatile tool used primarily for running ABM campaigns and is particularly beneficial as a retargeting solution that allows users to monitor engagement with their ads. It helps sales teams improve communication with potential customers who may have otherwise been difficult to connect with. Users find the software effective in engaging their target audience through personalized ads and precise targeting capabilities across various platforms. The product's ease of setup and understanding make it a preferred choice for account-based, personalized ad campaigns. Users appreciate how Influ2 enables them to show ads to specific individuals, revolutionizing their B2B marketing strategies and improving efficiency. With its integration with various CRM platforms, Influ2 provides users with wider reach and the ability to manage their targeted campaigns in one centralized location. The platform has transformed ABM strategies and has had a positive impact on B2B marketing efforts.

Additionally, customers have had a great onboarding experience and ongoing support from the Influ2 team. They have found the product to be user-friendly, with quick reporting and useful data for increasing leads among different businesses. Customers also appreciate the person-based reporting metrics and the ability to target a small number of audiences in ABM campaigns. Influ2 has been particularly effective in helping users target unique customers and decision-makers, generating reliable and cost-effective mid-market leads. Users no longer waste ad spend on non-relevant contacts, as they can now show ads to specific individuals across multiple platforms. The software also plays a vital role in brand awareness and influencing decision-makers.

Users have expressed their satisfaction with Influ2's user-friendly ABM campaigns, quick reporting, and the valuable data it provides for increasing leads among different businesses. The platform allows users to tailor campaigns precisely to contacts, which is not possible with campaigns targeting a large group of people. By leveraging Influ2's capabilities, users are able to reach key stakeholders in target companies across various ad platforms and gain faster aggregation of ad analytics. This enables users to get their ads directly in front of prospects and target decision-makers effectively.

The integration of Influ2 with various CRM platforms further expands its reach, enabling users to target specific people on various platforms while conveniently managing everything in one place. Users appreciate how the software has made B2B marketing more efficient by revolutionizing their ABM strategies. Its ability to bridge the gap between different stages of the sales funnel, target buying group committees, and raise brand awareness among key decision-makers has proven invaluable.

In summary, users find tremendous value in Influ2 for its ability to provide targeted messaging, increase brand awareness, and improve communication with potential customers. By leveraging its person-based ad platform and actionable data insights, users can optimize their sales activities, reach the right audiences at the right time, and drive meaningful engagement that positively impacts their sales cycles.

Valuable Tool: Influ2 is widely regarded as a valuable tool by users, offering deep visibility into their brand activity and allowing them to prioritize outreach based on the insights provided.

Unmatched Targeting Capabilities: Users consistently praise the unparalleled targeting capabilities of Influ2. With this platform, they can effectively reach specific individuals through highly personalized ads and messages, giving them a significant advantage in their account-based marketing efforts.

Easy to Use: Influ2 receives high marks for its user-friendly interface. Users find it intuitive and straightforward, requiring minimal learning time. They appreciate how easy it is to navigate the platform and delve into the world of ABM with confidence.

Cons: Limited ad platform support: Some users have expressed their desire for more ad platform options, such as Youtube ads and Twitter ads. They feel that the current selection is not comprehensive enough. Lack of granular video analytics: Several reviewers have mentioned the need for more detailed video analytics. Specifically, they would like to be able to see who has viewed at least 75% of their videos. This level of granularity would provide valuable insights into viewer engagement. Inability to duplicate campaigns in UI: Users have stated that they would like the option to easily duplicate ad campaigns within the user interface. This feature would save them time and effort when setting up similar campaigns with minor modifications.

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