Name: Influo
Author: INFLUO

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

PHP Frameworks

Product Lifecycle Management (PLM)

Text Editors

Development

Business Intelligence (BI)

Collaboration

Enhanced 911 (E911)

Meeting Management

PDF Editors

Payment Facilitation

Supply Chain Management

Visitor Management

Enterprise

Accounting

Blockchain Payments

Crypto Asset Management

Hedge Fund

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Cloud Storage

Composable Infrastructure

Custom Software Development Services

Data Masking

Database Performance Monitoring

Email Encryption

Endpoint Security

Firewall

Fraud Detection

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Security

Log Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

NoSQL Databases

Software Composition Analysis (SCA)

Storage Management

Value-Added Resellers (VARs)

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Marketing Automation

Native Advertising

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Cloud Infrastructure Entitlement Management

File Integrity Monitoring

Security

3D Modeling

Membership Management

Real Estate

Simulation

Vertical-Specific

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Influo is an influencer marketing management platform provided by Influo NV. It aims to connect influencers, creators, brands, and agencies, offering a centralized system for building and managing influencer relations, executing campaigns, tracking data and results, and accessing specialized services. According to the vendor, Influo caters to companies of all sizes, from small businesses to large enterprises, and is utilized by professionals in various industries such as marketing, advertising, public relations, social media management, digital marketing, and e-commerce.

## Key Features

**Curated network of influencers and creators**: Influo provides a curated network of influencers and creators, enabling brands to connect with them and build a community of brand ambassadors. The platform's database includes validated influencers from diverse industries, sizes, topics, niches, and geographic regions.

**One centralized system for influencer relations**: Influo offers a centralized system for brands to establish and manage their influencer relations. Brands can connect with creators, engage in conversations, share brand news and updates, execute campaigns, and monitor real-time data and results. The platform facilitates efficient communication and collaboration between brands and influencers.

**Tailor-made service based on needs**: Influo offers customizable services tailored to the specific needs of brands. Brands have the flexibility to choose between self-service and full-service options, depending on their preferences and requirements. Influo's global network of certified campaign managers ensures that brands receive the necessary expertise and support for their projects.

**Secure and verified influencer marketing investments**: Influo provides robust features to ensure the security and verification of influencer marketing investments. The platform offers a centralized system for managing influencer marketing assets, provides budget allocation advice, offers a secure payment system, and ensures escrow protection. Influo also provides API-based influencer demographics, anti-fraud influencer validation, and compliance monitoring with advertising regulations.

**International campaigns with local services**: Influo enables international campaigns by providing access to a specialized global network of service experts. Brands can leverage local expertise and support from campaign managers located in different regions, all within one centralized system.

Individual

Team

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Influo

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

INFLUO

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Influencer Marketing Software

Influo

Overview

What is Influo?