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What is Infobip?

Infobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.

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What is Infobip?

Infobip headquartered in London offers a CPaaS designed to bridge IT and Telecoms, powering enterprises with omnichannel communication and user authentication options for a global user base.

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  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Twilio?

Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

What is Text-Em-All?

Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.

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Product Details

What is Infobip?

Infobip Video

Add a human touch to your communications. Engage with personalized messages and create smart automated journeys through a single omnichannel customer engagement hub.

Infobip Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings


Attribute Ratings


(1-2 of 2)
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Manan Shah | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I started using it for trans SMS and then elevated it to WhatsApp, automation, and RCS. Infobip teams are early adopters of new channels and help organizations to reach out to customers with an omnichannel experience.
  • Trans SMS
  • WhatsApp for Business
  • Marketing automation
  • Dashboards
  • Great Customer Success team
  • Business use cases
  • Online forums and sharing industry best practices
- Customer Onboarding
- Omnichannel experience for customers
- Complying with TRAI regulations
- WhatsApp for Business
- OTP/trans Bulk messaging with quick delivery
  • Marketing automation
  • Interactive dashboard
  • Trans SMS
  • Less customer complaints
  • Real-time WhatsApp message with approval
  • Introduce RCS for educational content
Infobip is key to delivery as a communication channel. Their competitive pricing with great service has helped the business. They help during urgent and critical moments and are available for the smallest help required.
Marketing for acquisition and affiliate, Digital Business for whatsapp and reactivation, Digital Marketing and product marketing also use
Digital Campaign Folks - prior knowledge of mailchimp , netcore or similar platforms is required
  • Whatsapp for Business
  • Transaction SMS
  • RCS
  • Email
  • Industry first to use whatsapp
  • Industry first to use RCS
  • Using infobip apis and journey builder' for omnichannel experience
  • Omnichannel journeys
  • Leverage chatbots
  • AMP emails
Best customer success team. Newer channels to reach customers are quickly worked upon and implemented faster. Transparency with billing
For SMS services it did replace another service provider
  • Price
  • Product Features
  • Product Reputation
Their TAT to implement a new channel is minimum.
Might want to have all channels and a customer one view
  • Implemented in-house
It was quite well planned. Roadmap was given by infobip team and they were supportive enough to address our queries when there were some roadblocks
Change management was a minor issue with the implementation
Making the key decision makers from tech and non tech agree on the value proposition.
Since it is used by multiple teams, managing the commercials was slightly a hindrance
  • Aligning with Google and Facebook for RCS and Whatsapp
A strong roadmap involving key stakeholders can help move things faster.
Be clear with volume commitments for delivery channels.
- always available to provide support
- don't have to raise tickets which goes in constant loop of not getting answered
Yes , we elevated to 'Moments' for some of our services
During DLT implementation in India by the regulators, Infobip helped us not only to register templates but ensured all our templates were registered right. I remember calling them at 7 AM once during this time and they were with us until the issue was resolved
Infobip gradually introduces things sometimes which is difficult to implement
  • Sms
  • Email
  • RCS
  • IVR
  • Journey builder
  • Data analysis for large chunk of sms
Score 9 out of 10
Vetted Review
Verified User
OpenMarket is a top tier aggregator for SMS/MMS services. We primarily use OpenMarket to provide shortcodes, and text enabling phone numbers to a dedicated client. OpenMarket supports SMPP as well as HTTP integration. OpenMarket helps us solve the business problem of supporting enterprise SMS and MMS at scale, in a wholesale way.
  • OpenMarket is very responsive and provides top-tier customer support.
  • OpenMarket is able to support large scale campaigns, in a high throughput velocity.
  • OpenMarket has industry knowledge to ensure shortcode programs are approved by the carriers in a timely manner.
  • OpenMarket does most things well. One thing they are missing is MMS capabilities on text enabled long numbers.
  • The portal for entering shortcode program briefs is kind of clunky, it would be nice is account managers took the Word document and imported it into the tool for clients.
OpenMarket is well suited to support enterprise SMS at scale, with a wholesale and flexible solution. Their provisioning team is great in terms of response time, and support for their products is deeply rooted in industry and technological understanding of SMS. OpenMarket would not be well suited for small companies just starting to test the waters with SMS in a low barrier way.
  • OpenMarket has had a positive effect on our business in terms of providing a low-cost bulk SMS and MMS solution.
  • We are able to provide enterprise level SMS services in a reliable and cost-effective way.
  • Our business objective to have high availability, and connections with top tier aggregators is supported by our relationship with OpenMarket.
As a top tier aggregator, OpenMarket requires contracts to utilize their services, whereas other SaaS providers allow users to signup and start sending within a shorter amount of time. The benefit of using OpenMarket is the relationship, and the SLAs in availability they maintain. Other aggregators offer equal levels of service, so there are other shops in town selling the same thing with the same reliability.
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