Great tool for custom, reporting and comparison
Infor Omni-Channel Campaign Management is a great tool for personalization and having a seamless customer and guest experience, very easy …
Overview
What is Infor Omni-Channel Campaign Management?
Infor Omni-Channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing…
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What is Infor Omni-Channel Campaign Management?
Infor Omni-Channel Campaign Management is based on technology acquired with Epiphany Inc via SSA Global Technologies (2006), and is, beyond being a cross-channel campaign management platform on its own, the centerpiece for Infor's Customer Experience Suite, Infor's integrated Enterprise Marketing…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Competitors
- Tech Details
What is Infor Omni-Channel Campaign Management?
Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permission-based multi-channel marketing campaigns across multiple touch points. It is used to nurture a customer base and build loyalty by connecting with customers, with real-time results.
The Infor campaign management solution delivers enterprise-wide marketing capability as a SaaS, on premises or as a hybrid solution depending on company requirements. Whichever option is chosen, the solution offers the same functionality: visual customer journey builder, graphical advanced segmentation, email creation and scalable execution, real time campaign optimization and reporting with built in analytics.
- Predictive Analytics
- Marketing Automation
- Intelligent Segmentation
- Multi-Channel Campaign Execution
- Dynamic Content Creation
- Closed Loop Reporting and Insight
Infor Omni-Channel Campaign Management Competitors
Infor Omni-Channel Campaign Management Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(1)Reviews
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February 16, 2022
Great tool for custom, reporting and comparison
Infor Omni-Channel Campaign Management is a great tool for personalization and having a seamless customer and guest experience, very easy to configure at great length, and also great with integration along with other applications. The user interface is very simple to understand and navigate through. The reporting and comparison between various data threads features of the tool are great and easy to simulate as well. With this tool, we are solving issues related to market trends in terms of expected traffic and numbers of guests across various business channels which was a little difficult to do before this tool. Within the organization, this tool has a great scope from vendors to implementation to end-users and of course management levels also.
- Forecasting revenue trends for better business management.
- Collecting information in specific formats from the field for better investment decisions.
- Integration with alert tools such as Jira or email client.
- It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
- Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
- Support can be better with more resources.
- Data validation and comparison.
- Visual representation of reports for better understanding.
- Making strategies about the upcoming market trends in business.
- Great ROI with time efficiency and less resources.
- Reporting accuracy and detailed level comparison makes it very positive impact.
- Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.
- CGI Renewables Management System (RMS)
Infor Omni-Channel Campaign Management stands out because of its capabilities for effective and great reporting, always a challenge for a fast-paced working environment where we need to analyze data in a very timely manner coming from different sources. We used another tool previously and it was not working as expected so we decided to move to this Infor tool and we are glad we made that decision of switching.