Informatica Cloud MDM - Customer 360 for Salesforce

Informatica Cloud MDM - Customer 360 for Salesforce Reviews

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Ratings and Reviews
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Score 9 out of 10
Vetted Review
Verified User
Review Source
1) Informatica [Cloud MDM - Customer 360 for Salesforce] is being used by the entire organization - it's a global deployment.

The platform is addressing the harmonization, cleansing, de-duplication and centralization of customer master data from multiple sources. The MDM system secures a unique customer code in the enterprise. Also, it serves as a single source of customer master data for all-consuming systems: sales, supply chain, finance systems in the company. [It] serves as a central system of record for [all] customer data.
  • Maintaining a golden record per customer entity
  • Managing the full customer hierarchy starting from the company entity to the lowest ship to/bill to level used in sales/supply chain and financial transactions
  • Integration capabilities - Real-time, synchronous integration of master data in a transactional scenario between systems and services, to batch interfaces for the transfer of master data in bulk
  • Workflows and a strong UI for data stewards for data cleansing and de-duplication
  • User Interface needs improvement, although it has improved substantially after the last version
  • Complex customer hierarchy for big enterprises needs some custom development
1) Big enterprises with multiple sources of customer data requiring harmonization
2) Enterprises requiring a high degree of cleansed and de-duplicated customer data
3) Enterprises requiring to manage complex customer hierarchies
4) Enterprises having a decentralized set of enterprise systems or having a complex IT landscape with proliferated customer master data
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is centralized to one department but the outcome data is deployed to numerous departments. It provides data cleansing updates quickly into numerous applications.
  • Evaluation of the data
  • Integration is easy
  • Future updates are promising
  • Customer service can be improved
  • At times lag between MDM and other applications
  • Better guidance during use-cases demo
Overall MDM gives us what we need and has shown an ability to grow with our expanding data model. The import and export functions combined with the DQ settings. Data governance aspect is helpful.
Ron Westbrook Jr. | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We are using Informatica Cloud MDM to facilitate the mastering of our account data. We just recently decided to move to Informatica Cloud MDM from our previous, third-party, MDM tool. I was not a part of the decision to purchase Informatica Cloud MDM, but I am part of the core team of 7 who are implementing the solution. We are using Informatica Cloud MDM to achieve several functions:
  1. Find duplicate accounts.
  2. Merge those accounts.
  3. Enrich account data with information from Dun and Bradstreet.
  4. Consolidate accounts where possible to minimize storage overhead.
  • Highly customizable functionality via their web interface or via Salesforce Apex code.
  • Their 'out of the box' account manipulation jobs required very little modification from our team. What modification that was required, was very simple and straight forward thanks to their details and intuitive configuration screens.
  • Their concept of Task Flows (a scheduled or on-demand job) leaves a bit to be desired. While one is able to perform very basic operations and lookups within this interface, it is extremely limited. For our particular implementation, we had several account fields that required both an expression as well as a lookup to be done, but in the Task Flows you are only able to do one or the other, not both. Informatica provides another option, which is a Mapping, which is far more customizable, but due to its complexity, caused a significant increase in development time.
For organizations where their data mastering is fairly standard and requires very little customization, Informatica Cloud MDM is an excellent solution. I believe in this scenario, the organization should be able to 'hit the ground running'. However, if your organization requires a highly customizable solution for your data mastering, prepare yourself for a long dev cycle. I'm not saying that Informatica Cloud MDM would not work for these organizations because it is working for us. What I am saying is be cautiously optimistic about the time it will take for you to implement the solution.
Balaji Kharade | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The client I was working was living and breathing in Salesforce. Thus came Informatica Cloud MDM to secure the consolidation of accounts within Salesforce and other external source systems. The primary purpose was to have a defined linkage between source systems i.e. native Salesforce and other external source systems to produce a single version of record with trusted and standardized quality of data. This can help the organization define their metrics and thereby their goals in reaching a sales target.
  • If you live and breath in Salesforce it's one of the best packages which can be used. The maintenance of a multiple source system hierarchy is one the coolest features.
  • Real time syncing from Native Salesforce to MDM stage area is achievable and is one of the most vital features.
  • The data can be standardized and cleaned. It helps creating the linage between data and can be represented easily.
  • Certainly one place which it lacks is multiple match rules for one entity. We can live on one match rule for an entity.
  • Too many configurations
  • If possible unmerging records functionality at least for native Salesforce
As I have mentioned if an organization lives and breaths in the Salesforce.com platform this is one of the best packages to have for creating golden records. If the organizations are less dependent on Salesforce, I don't see much use of Informatica Cloud MDM.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Cloud MDM is used to perform master data management services with salesforce.com.
  • Automate detection of duplicates
  • Automate merging of multiple contacts
  • Workflow for manual merge of contacts
  • salesforce.com specific
  • Rules are limited in complexity
  • Consolidation rules are limited in complexity
[It's well suited for] automatic detection and stopping duplicates from being entered into salesforce.com.

Informatica Cloud MDM - Customer 360 for Salesforce Scorecard Summary

What is Informatica Cloud MDM - Customer 360 for Salesforce?

Informatica Cloud MDM – Customer 360 for Salesforce, allows users to trust in customer and contact data with integrated data management that maximizes the value of Salesforce. The Lightning-compatible, Salesforce-native solution helps organizations maintain Salesforce data integrity with ‘search-before-create’ capabilities to avoid duplicate records, data quality and profiling, consolidation and synchronization across multiple Salesforce clouds and other data sources being added to Salesforce records, and hierarchy management across unlimited nodes and structures.

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Informatica Cloud MDM - Customer 360 for Salesforce Technical Details

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Frequently Asked Questions

What is Informatica Cloud MDM - Customer 360 for Salesforce?

Informatica Cloud MDM includes Cloud MDM – Customer 360 for Salesforce, allowing users to trust in customer and contact data with integrated data management that maximizes the capabilities of Salesforce.

Who uses Informatica Cloud MDM - Customer 360 for Salesforce?

The most common users of Informatica Cloud MDM - Customer 360 for Salesforce are from Enterprises and the Computer Software industry.