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INFUSE

INFUSE
Formerly INFUSEmedia

Overview

What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

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Recent Reviews

Fantastic Lead Gen

8 out of 10
December 04, 2023
Incentivized
I have been working with INFUSEmedia on many content syndication campaigns across different regions for the last few years. They have …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://infuse.com/audiences/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

INFUSE Accolades - B2B Demand Generation Company

YouTube
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Product Details

What is INFUSE?

INFUSE (formerly INFUSEmedia) is a fully integrated, data-fueled, demand generation engine that offers solutions designed to help B2B organizations drive qualified interest. They employ a holistic, omni-channel approach to identify, qualify, and produce actionable engagement. By leveraging AI and first-party data, INFUSE generates demand by strategically promoting content through social, display, mobile, and direct outreach campaigns.

INFUSE Features

  • Supported: Market intelligence, starting with buyer/buying groups
  • Supported: Marketing research and best practices
  • Supported: Buyer-led, account-based programs, strategies, and tools
  • Supported: Demand Accelerator and Demand Intelligence to optimize and measure programs
  • Supported: Real-time optimization
  • Supported: Demand excellence coaching – INFUSE Academy, Strategists
  • Supported: Deep insights and engagement with industry verticals – e.g., INFUSE Health, Channel/Partner
  • Supported: Partnerships to integrate into the organization's GTM strategy

INFUSE Screenshots

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INFUSE Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

INFUSE Downloadables

Frequently Asked Questions

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

DemandScience, TechTarget Priority Engine, and pharosIQ are common alternatives for INFUSE.

Reviewers rate Support Rating highest, with a score of 8.6.

The most common users of INFUSE are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(58)

Attribute Ratings

Reviews

(1-25 of 29)
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Santiago Cuba de Reed | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
INFUSE have provided Lead Generation Campaigns for SUSE APAC for approx. 2+ uears now. INFUSE are amazing at getting real, qualified leads through to the Sales Team to be nurtured upon.

Megna Nathani & Rachel Seow have been an incredible team to work with closely across all Lead Generation Campaigns
March 29, 2024

Service Excellence

Sai Smaran Poona | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Infuse media for our lead generation campaigns across multiple clients. Infuse Media help our clients with generating high quality leads. We have leveraged single touch, double touch and deep funnel nurture strategies. Infuse Media has always provided us great value.
Gretchen Lunsford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used INFUSE media for several different programs for lead generation. We have used them for both deep funnel and BANT leads in several different vertical segments. These well researched leads help our sales teams know where to dive in and make things happen.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have worked with INFUSEmedia on a variety of content syndication campaigns across several clients to drive validated, guaranteed lead volume. These programs have been crucial components of our lead generation strategies for clients and have served to build client confidence in achievable lead volume within a given flight based on INFUSEmedia's ability to guarantee leads. Our campaigns have ranged in scope and budget, with some reflecting initial testing with light investment and a focus on efficient pricing and others being complex, high budget campaigns focused on nurturing the audience with multiple touchpoints. I've found the INFUSEmedia team to be very flexible and supportive in exploring and customizing options based on a client's specific needs for a given campaign to ensure client satisfaction and a strategy that aligns with our goals.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSEmedia across our clients for content syndication mainly. We brief them across a wide range of our cyber security client, as well as Medidata who they have proved to work well on & have become a trusted partner.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Used for demand generation through content syndication and BANT (Budget, Authority, Need, Timing) qualification for multiple products/offerings across global target audience and ICP (ideal customer profile). They helped us generate leads through multi-channel approach with multi touchpoint based process to verify leads before delivery. Leads were also verified for provided data points for accuracy of contact data.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
INFUSEmedia has been an outstanding partner to work with as a B2B partner. The different programs they offer to disseminate client content to target audiences have made a huge impact on increasing lead generation and pipeline opportunities for organizations that offer business products or services to other businesses. Partnering with INFUSEmedia within the content syndication channel has been key to delivering on business KPIs.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use INFUSEmedia for content syndication campaign, which helped promote our top of funnel content to our target market. Using an ABM target list, we were able to get our content in front of our ICP. It helped get 1st touch leads into our funnel to be able to nurture them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
INFUSEmedia demonstrated a profound understanding of our demand generation objectives from the outset. Their team collaborated closely with ours to identify our target audience, refine our messaging, and tailor the content syndication strategy to align with our goals. Our experience with INFUSEmedia for content syndication was overwhelmingly positive. Their expertise, personalized approach, transparent communication, and impressive results make them a trusted partner in our demand generation efforts.
December 04, 2023

Fantastic Lead Gen

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have been working with INFUSEmedia on many content syndication campaigns across different regions for the last few years. They have helped to produce highly relevant and strong qualified leads. It is a pleasure to work with the team members on a weekly basis.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been working with Infusemedia to generate high-quality leads that go through a nurture stream. It has been a great way to expand our database of leads who are interested in our Tool. It's been a great way of diversifying our lead sources while still getting quality. We recieve weekly updates from the team and they've been really helpful in providing direction on best next step practices and matching our target audience.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used INFUSEmedia for a content syndication email campaign as it was able to target very specific buying personas at targeted enterprises. The team at INFUSEmedia is very detail oriented, helpful and reliable. Provided proofs were accurate and the campaign ran very smoothly. They met both our timeline and contracted lead volume. In addition, the email deliverability and open rates on our follow up nurture emails was strong. I would definitely recommend using INFUSEmedia for content email syndication campaigns as my experience far exceeded experiences with companies offering similar services.
Egemen Akbas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been working with Infuse Media on a number of Content Syndication campaigns across different regions and they helped us with the local language content for some countries as well with their strong Intent Data offer.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Aside from the great product, the people are what make Infuse so great. Working with the team to deliver leads for my clients has been informative and educational, and the team have worked with speed and ease. I have worked with Infuse on lead gen campaigns, including content syndication and nurture campaigns
September 12, 2023

It is certainly worth a try

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used the INFUSE100 initiative to test the power of InfuseMedia. After we provided some content, the team was able to create different landing pages and assets to capture the leads. We got within a few days 10 highly relevant and qualified leads, which our sales team was able to follow-up on.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
There is an increased focus on identifying and engaging with a specific persona within the banking and finance industry within our business and as a result we require digital support to engage this audience. We engaged INFUSEmedia to target a specific segment within this audience on our behalf through content syndication and they delivered what they promised to deliver by when they were to deliver it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been working with InfuseMedia for several months now and we are very happy with them. They help us in the promotion of our contents to reach our audience as well as in the generation of new leads for our database and pipeline growth and this within the framework of the RGPD. They provide us quality leads that fits our criteria.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Lead generation: They help us generate high-quality leads for our clients by engaging with potential customers through various channels like content syndication, email campaigns, and intent data analysis. The platform allows businesses to distribute their content to a wider audience through content syndication. This helps in building brand awareness, establishing thought leadership, and generating leads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Using INFUSEmedia involves leveraging their expertise and services to address specific business problems related to lead generation and customer acquisition. We leverage syndication campaigns tailored to our Ideal Customer Profile (ICP) to generate a consistent flow of relevant leads.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
They are a content syndication provider that we have been working with for over a year. A trusted partner in generating high quality leads for our client across EMEA including single touch, double touch and BANT. They have good coverage across the region for the clients ICP, which is ITDMs and LOB leads. Agile and reliable.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Within the agency, we have many clients that require fast set up demand gen or ABM campaign, to which the top of funnel content syndication leads provided by INFUSEmedia are vital.

They are our preferred supplier and we can have at least 7 campaigns live at once at all times with them.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We engage INFUSEmedia to run content syndication campaigns to help generate quality leads for our B2B clients in the APAC region. Content syndication helps us to guarantee a volume of leads to clients at a fixed cost - This helps us in planning towards the clients' goals with the budget we are provided with.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSEmedia for their lead generation services, they help generate leads for a wide range of B2B clients. They have a wide global database, which helps our clients target specific accounts. We have been working with INFUSEmedia for a number of years now, and they always deliver.
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