Skip to main content
TrustRadius
INFUSE

INFUSE
Formerly INFUSEmedia

Overview

What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

Read more
Recent Reviews

Fantastic Lead Gen

8 out of 10
December 04, 2023
Incentivized
I have been working with INFUSEmedia on many content syndication campaigns across different regions for the last few years. They have …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://infuse.com/audiences/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

6 people also want pricing

Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

Return to navigation

Product Demos

INFUSE Accolades - B2B Demand Generation Company

YouTube
Return to navigation

Product Details

What is INFUSE?

INFUSE (formerly INFUSEmedia) is a fully integrated, data-fueled, demand generation engine that offers solutions designed to help B2B organizations drive qualified interest. They employ a holistic, omni-channel approach to identify, qualify, and produce actionable engagement. By leveraging AI and first-party data, INFUSE generates demand by strategically promoting content through social, display, mobile, and direct outreach campaigns.

INFUSE Features

  • Supported: Market intelligence, starting with buyer/buying groups
  • Supported: Marketing research and best practices
  • Supported: Buyer-led, account-based programs, strategies, and tools
  • Supported: Demand Accelerator and Demand Intelligence to optimize and measure programs
  • Supported: Real-time optimization
  • Supported: Demand excellence coaching – INFUSE Academy, Strategists
  • Supported: Deep insights and engagement with industry verticals – e.g., INFUSE Health, Channel/Partner
  • Supported: Partnerships to integrate into the organization's GTM strategy

INFUSE Screenshots

Screenshot of Screenshot of Screenshot of

INFUSE Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

INFUSE Downloadables

Frequently Asked Questions

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

DemandScience, TechTarget Priority Engine, and pharosIQ are common alternatives for INFUSE.

Reviewers rate Support Rating highest, with a score of 8.6.

The most common users of INFUSE are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(57)

Attribute Ratings

Reviews

(1-25 of 28)
Companies can't remove reviews or game the system. Here's why
March 29, 2024

Service Excellence

Sai Smaran Poona | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Infuse media for our lead generation campaigns across multiple clients. Infuse Media help our clients with generating high quality leads. We have leveraged single touch, double touch and deep funnel nurture strategies. Infuse Media has always provided us great value.
  • Amazing customer experience
  • Easy to communicate
  • Efficient service/Delivery
  • Infuse has always been on top in terms of service; so no feedback at least on a service level.
Infuse has always provided the best service and delivery. Always provided great value adds for our client campaigns. The reason for 8 is because we have seen different feedback from different client. We mainly leverage Infuse for the lead generation offering. While the quality of lead delivery has worked for one client, it has not worked for other. Would be keen to discuss how to make the positive impact consistent.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSE to help us generate and meet lead KPI agreements between clients. This is for our Demand Generation programs. We have also used INFUSE to help us meet certain engagement requirements.
  • Timely responses.
  • Consistent follow-up to unique requests we've made - such as emailing me or the team when additional leads become available.
  • Friendly and supportive team.
  • Quality leads.
  • The team feels like an extension of my team.
  • I'd love to have a Slack channel connection to the team I use, but I understand that for privacy reasons, that may not be the best solution.
Tia, Nolan, and Hanzen have always gone above and beyond their tasks while working with us. I'm always impressed by their swift follow-ups, supportive demeanor, and approachable attitude. Truly enjoy working with the team!
Gretchen Lunsford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used INFUSE media for several different programs for lead generation. We have used them for both deep funnel and BANT leads in several different vertical segments. These well researched leads help our sales teams know where to dive in and make things happen.
  • Communication - they do a great job keeping you looped in to the program.
  • Helpful - terrific at helping you scope the project.
  • Understanding - they are good listeners and take the time to understand your objectives.
  • If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
  • When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.
They are terrific at scoping a project and providing qualified leads. We had a project where we were targeting a very specific persona in healthcare. They deliver top notch, quality leads. One area where we have struggled with them is when we use them to assist with event registration. They get a lot of sign ups but often none of them show up for the event.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have worked with INFUSEmedia on a variety of content syndication campaigns across several clients to drive validated, guaranteed lead volume. These programs have been crucial components of our lead generation strategies for clients and have served to build client confidence in achievable lead volume within a given flight based on INFUSEmedia's ability to guarantee leads. Our campaigns have ranged in scope and budget, with some reflecting initial testing with light investment and a focus on efficient pricing and others being complex, high budget campaigns focused on nurturing the audience with multiple touchpoints. I've found the INFUSEmedia team to be very flexible and supportive in exploring and customizing options based on a client's specific needs for a given campaign to ensure client satisfaction and a strategy that aligns with our goals.
  • Campaign customization to align with client priorities
  • Providing supporting collateral for use in client pitch decks, media plan rationale and reporting
  • Quick and reliable communication on a day to day basis
  • I've often had to pitch/sell content syndication to clients who have very limited understanding of what it is or how it works. My INFUSEmedia team has been helpful in creating collateral as needed to support this but I think additional, standard resources in the INFUSEmedia library could be helpful
I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSEmedia across our clients for content syndication mainly. We brief them across a wide range of our cyber security client, as well as Medidata who they have proved to work well on & have become a trusted partner.
  • Proposals are clear
  • Communication
  • Lead uploads
  • CPLs (Cost-Per-Lead) can be slightly on the higher end compare to some of our other partners we work with - flexibility would be helpful
  • Sometimes, initial briefs don't get responded to for over a day - confirming receipt would be useful just so we know they have it (particularly when they're shorter notice)!
INFUSEmedia work well across TAL (Target Account List) and based on some some more specific briefs on clients they do have a good reach and therefor vols come back strongly. In some cases CPLs tend to be on the top end, so when budgets are limited & lead vols is a high focus they may not be too well suited.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Used for demand generation through content syndication and BANT (Budget, Authority, Need, Timing) qualification for multiple products/offerings across global target audience and ICP (ideal customer profile). They helped us generate leads through multi-channel approach with multi touchpoint based process to verify leads before delivery. Leads were also verified for provided data points for accuracy of contact data.
  • Timelines
  • Communication
  • Delivery process
  • Quality of leads
  • Verified Phone numbers
They understand the ICP and product/offerings really well. They also provided content pieces like landing pages and emails really well. Multi-channel approach with multi touchpoint based process to verify leads before delivery was interesting. But still for fraction of leads, we had trouble contacting with provided contact data. They might improve on their data verification process.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
INFUSEmedia has been an outstanding partner to work with as a B2B partner. The different programs they offer to disseminate client content to target audiences have made a huge impact on increasing lead generation and pipeline opportunities for organizations that offer business products or services to other businesses. Partnering with INFUSEmedia within the content syndication channel has been key to delivering on business KPIs.
  • Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
  • Program Offers - Able to cater proposals to different client expectations.
  • Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.
  • If they offer any other programs outside of lead generation through content syndication.
  • More clarity into how they build their audience base that is tapped into, especially for client educational purposes.
  • More accessible reporting during the campaign - the ability to see top industries, titles, and companies leads are coming from.
Working in an agency setting, I already speak highly of working with InfuseMedia as a Content Syndication partner for B2B clients. It has been a proven tactic across B2B accounts I've managed. Depending on the client's business model or offering, it is a great way to produce leads at a guaranteed cost and leverage content the client team creates differently.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use INFUSEmedia for content syndication campaign, which helped promote our top of funnel content to our target market. Using an ABM target list, we were able to get our content in front of our ICP. It helped get 1st touch leads into our funnel to be able to nurture them.
  • ABM targeting
  • Quick and simple campaign set up
  • Good communication
  • Rapid response
  • Industry-specific audience
  • Copywriting
INFUSEmedia is well suited for top of funnel content syndication campaigns
Score 9 out of 10
Vetted Review
Verified User
Incentivized
INFUSEmedia demonstrated a profound understanding of our demand generation objectives from the outset. Their team collaborated closely with ours to identify our target audience, refine our messaging, and tailor the content syndication strategy to align with our goals. Our experience with INFUSEmedia for content syndication was overwhelmingly positive. Their expertise, personalized approach, transparent communication, and impressive results make them a trusted partner in our demand generation efforts.
  • Best practice recommendations
  • Timely delivery
  • Supportive teams that actually care about helping the customer
  • A larger telecommunications database
  • The ability to format their reports to fit our lead upload process
  • Online platform for access lead reports
We leveraged INFUSEmedia to support our telco demand generation initiatives. The program had a strong start but fell off (telcos are notoriously hard to market to). We can completely pivot our program to a different area of focus to drive leads. Overall, their lead generation platform served us well.
December 04, 2023

Fantastic Lead Gen

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have been working with INFUSEmedia on many content syndication campaigns across different regions for the last few years. They have helped to produce highly relevant and strong qualified leads. It is a pleasure to work with the team members on a weekly basis.
  • Friendly team
  • Good communication
  • Happy to go above and beyond
  • Speed
  • Attention to detail
Good turnaround, always happy to help, they always deliver great results.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been working with Infusemedia to generate high-quality leads that go through a nurture stream. It has been a great way to expand our database of leads who are interested in our Tool. It's been a great way of diversifying our lead sources while still getting quality. We recieve weekly updates from the team and they've been really helpful in providing direction on best next step practices and matching our target audience.
  • Follow-up and customer care
  • Detailed audience descriptions
  • High quality leads and nurture
  • More stats on lead interests to follow up with
  • Segmenting leads based on intent
I think Infusemedia is a great way to diversify your lead base and tap into your target audience without the heavy lifting from your internal team. the only suggestion or recommendation I would have is segmenting the lead audience to higher intent and lower intent based on their interests and clicks through the nurture stream.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used INFUSEmedia for a content syndication email campaign as it was able to target very specific buying personas at targeted enterprises. The team at INFUSEmedia is very detail oriented, helpful and reliable. Provided proofs were accurate and the campaign ran very smoothly. They met both our timeline and contracted lead volume. In addition, the email deliverability and open rates on our follow up nurture emails was strong. I would definitely recommend using INFUSEmedia for content email syndication campaigns as my experience far exceeded experiences with companies offering similar services.
  • attention to detail
  • competitive pricing
  • responsiveness
  • customer service
  • account support
  • nothing to identify in terms of improvement areas
My only experience is with email content syndication and they are very well suited to execute this. Specifically, I identified enterprise and title parameters that I was interested in targeting with our branded content and INFUSEmedia was able to confirm that they had an ample number of people in their database to target for our campaign. I don't have experience beyond this specific area, but based on my positive experience working with INFUSEmedia, I would be open to exploring a broader partnership with them in the future.
Egemen Akbas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been working with Infuse Media on a number of Content Syndication campaigns across different regions and they helped us with the local language content for some countries as well with their strong Intent Data offer.
  • Content Syndication
  • Programmatic
  • Programmatic
  • Audio
  • CTV
The team is very efficient and always attentive to your client's needs. I like the fact that they don't go to other publishers to syndicate your content and get some extra leads. They generate all the leads themselves and they are very transparent about the whole process which puts them a step ahead of other publishers. Their Intent Data offering is very strong as they work with some great third-party providers to utilize this data and they are able to offer a custom-built campaign for what you and your client need. Lastly, the team is very responsive.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Aside from the great product, the people are what make Infuse so great. Working with the team to deliver leads for my clients has been informative and educational, and the team have worked with speed and ease. I have worked with Infuse on lead gen campaigns, including content syndication and nurture campaigns
  • Great communication
  • Working at pace
  • Delivering great work
  • Where working at speed, there has been some attention to detail issues but that has been dealt with quickly
I have only used infuse for lead generation, and they have delivered consistently and within budget/time. I cant attest for any other services at present but would be a consideration if it came up in future projects.
September 12, 2023

It is certainly worth a try

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used the INFUSE100 initiative to test the power of InfuseMedia. After we provided some content, the team was able to create different landing pages and assets to capture the leads. We got within a few days 10 highly relevant and qualified leads, which our sales team was able to follow-up on.
  • content adaptation
  • fast communication
  • friendly team
  • presentation skills
It is certainly a good tool to use when you need to access specific target market that you do not have connections yet. For instance, the C-level people and other decision-makers in B2B market. Their database is really impressive and their USP.

I am not sure if simple goods in B2C necesarry need to use Infuse Media, if they have themselves some marketing know-how.
September 11, 2023

INFUSEmedia delivers!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used INFUSEmedia to generate qualified leads and brand awareness withing targeted audience (ABM list) using branded content and qualification questions in a 2 touch campaign
  • quick implementation
  • delivering leads in a timely manner
  • follow up by customer success and sales teams
  • Have French speaking customer success team
I think INFUSEmedia is well suited if you're looking to launch a top of the funnel lead gen campaign with a quick turn around with a set budget. (ex: promote new piece of content to a specific audience). However, I think INFUSEmedia is less appropriate if you're looking to generate MQL with a short term conversion objective.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
There is an increased focus on identifying and engaging with a specific persona within the banking and finance industry within our business and as a result we require digital support to engage this audience. We engaged INFUSEmedia to target a specific segment within this audience on our behalf through content syndication and they delivered what they promised to deliver by when they were to deliver it.
  • Account management
  • Project scoping
  • Deliver upon expectations
  • No improvements required on the services we utilised
Well suited when you wish to:
Increase brand awareness
Build an always-on digital engine to support your existing digital activity
Undertake digital activity to complement existing account-based marketing
Source new contacts within specific industries, personas and geographical locations
Increase your prospect nurturing reach
Identify new qualified prospects when you have limited internal resources to do so

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have been working with InfuseMedia for several months now and we are very happy with them. They help us in the promotion of our contents to reach our audience as well as in the generation of new leads for our database and pipeline growth and this within the framework of the RGPD. They provide us quality leads that fits our criteria.
  • high-quality content
  • high-quality leads
  • high-quality audience segmentation & targeting
  • understanding our challenges
  • /
Infuse Media helps us target our KPI companies by promoting content to their database. The leads we receive are relevant and of high quality. Their services enable us to reach prospects and detect projects more easily.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Lead generation: They help us generate high-quality leads for our clients by engaging with potential customers through various channels like content syndication, email campaigns, and intent data analysis. The platform allows businesses to distribute their content to a wider audience through content syndication. This helps in building brand awareness, establishing thought leadership, and generating leads.
  • Lead Generation
  • Operations
  • Reporting
Great if you want to work with a dedicated customer support and operations team that will deliver the best results for lead generation campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Using INFUSEmedia involves leveraging their expertise and services to address specific business problems related to lead generation and customer acquisition. We leverage syndication campaigns tailored to our Ideal Customer Profile (ICP) to generate a consistent flow of relevant leads.
  • Sourcing potential customers who align with your ICP, increases the likelihood of conversions and revenue generation.
  • Finding the right audience is crucial for effective marketing.
  • Scaling our customer acquisition efforts.
  • Lack of analytics and insights into the performance of the campaigns.
As we are running syndication campaigns and are charged per lead, we do not have data on campaign conversion. This data can help us understand what's working and what's not, allowing us to optimize future campaigns for better results.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
They are a content syndication provider that we have been working with for over a year. A trusted partner in generating high quality leads for our client across EMEA including single touch, double touch and BANT. They have good coverage across the region for the clients ICP, which is ITDMs and LOB leads. Agile and reliable.
  • Good coverage across EMEA for our client’s ICP.
  • A dashboard that visualizes campaign insights across content syndication and displays tactics on an account level.
  • Reliable - never had delivery issues across a few different campaigns.
  • Flexible - can fulfill incremental budget on short notice and adjust to brief changes or client needs.
  • Sometimes, it is hard to reach over the phone compared to other vendors if a rapid response is needed.
  • Haven’t seen them in direct conversation with a client or answering lead feedback as of yet. This situation just hasn’t come about yet to no fault of their own.
  • Lower coverage in some smaller markets.
  • Display activity, in our experience hasn’t been as strong compared to other vendors, with the main goal being CTR.
Lead generation programs at a competitive CPL with the intent being overlaid - if the client also wants to outsource nurture to them, they have a very appealing offering. Have a good understanding of ABM strategies - Good strategic advice and good expertise within the team.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Within the agency, we have many clients that require fast set up demand gen or ABM campaign, to which the top of funnel content syndication leads provided by INFUSEmedia are vital.

They are our preferred supplier and we can have at least 7 campaigns live at once at all times with them.
  • Content syndication leads
  • Intent leads
  • Efficient and flexible reporting
  • Goes above and beyond
  • Communication
  • Flexible to deadlines
  • More in-depth reporting options
  • Intent keyword research
ABM and always on campaigns require more time to cultivate engaged accounts. Our client require leads/ enquiries from the get-go and having content syndication set up means we are able to reach the clients ToF lead targets while we get capacity to develop more engaged accounts and MoF leads. INFUSEmedia requires no hand holding and is able to create landing pages and emails for the single or double touch options effortlessly and seamlessly, making our job just that much easier.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We engage INFUSEmedia to run content syndication campaigns to help generate quality leads for our B2B clients in the APAC region. Content syndication helps us to guarantee a volume of leads to clients at a fixed cost - This helps us in planning towards the clients' goals with the budget we are provided with.
  • The team is very responsive to requests
  • Friendly and very good attitude
  • Pleasant to work with as they ensure that needs are met
  • It would be good to receive updates on new offerings/ solutions without asking
It has been a great working experience with INFUSEmedia. The team provides great support and help tremendously in meeting our needs, even when some requests are sometimes demanding.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSEmedia for their lead generation services, they help generate leads for a wide range of B2B clients. They have a wide global database, which helps our clients target specific accounts. We have been working with INFUSEmedia for a number of years now, and they always deliver.
  • Campaign Management
  • Good Communication
  • Quick Turnaround Times
  • Larger reach into smaller regions / markets
INFUSEmedia are great if you want a trusty, reliable and efficient lead generation partner. They never over promise on volumes, and as a result are always able to deliver what is needed from the campaign.
August 23, 2023

Great vendor

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We need a volume of leads to hit our KPIs and INFUSEmedia is one of our trusted partners when it comes to partnering with us to help us generate leads and hit our KPIs. Having worked with similar vendors before, I found INFUSEmedia to be trustworthy and provide high quality leads at an acceptable price. Highly recommend to those wanting to generate good quality leads for their business
  • High quality leads
  • Great customer service, fast and friendly
  • They own their 1st party data, they are not resellers
  • Probably the business model overall, if you sign up for content syndication, this is a database building exercise, you can't contact these leads as oddly they don't remember the content they've downloaded
Highly recommend for content syndication or lead generation, not recommended if you are looking to contact these leads straight away, there needs to be nurturing that happens and ideally managed internally.
Return to navigation