Overview
What is inMarket?
InMarket is a beacon and proximity-based mobile marketing platform from the company of the same name in Venice, California.
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
MPPL E01 : InMarket Demo
Quick Demo of InMarket Solar Prospecting
Product Details
- About
- Tech Details
What is inMarket?
inMarket Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews
Community Insights
- Business Problems Solved
- Pros
- Cons
Users of inMarket have experienced a range of benefits and problem-solving capabilities with this software. One key advantage is the ability to analyze target customers more effectively, leading to increased conversion rates and improved targeting. By leveraging inMarket's features, users can gain insights into where their targeted clients live, allowing them to reach the maximum number of effective people. This helps address a common business problem of identifying and reaching the right audience.
Another valuable use case of inMarket is its real-time digital marketing capabilities for nearby brands. This proves particularly beneficial in unknown cities or areas where users may be unfamiliar with the market. In such scenarios, inMarket helps users determine which brands are worth investing in by providing real insights into product durability through real experiences. This solves the problem of uncertainty and ensures that users can make informed decisions about where to allocate their resources.
Furthermore, inMarket offers the ability to measure online advertising effectiveness by tracking customer offline store visits. This valuable feature allows users to better understand their customers and provide a more personalized service. It addresses the challenge of evaluating the impact of online advertising on offline conversions, enabling businesses to optimize their marketing efforts and improve overall customer engagement.
For users struggling to find their target audience, inMarket has proven to be a helpful solution. The software assists in reaching customers who are actively searching for the products or services they provide, helping businesses connect with their ideal customers more efficiently. This tackles a common business problem of effectively reaching and engaging with potential customers.
The customization aspect of inMarket's location-based advertising suite has received praise from users for its ability to help them understand their customers better and target them with tailored sales pitches. This feature enables businesses to deliver more relevant and personalized advertisements, addressing the challenge of capturing and retaining customer attention in a crowded marketplace.
In summary, inMarket has demonstrated its value for businesses by solving various business problems. It offers accurate data, precise targeting capabilities, and 360-degree measurement, helping businesses improve their marketing strategies and achieve better results. Additionally, inMarket assists in chasing customers, recognizing individual needs, and ultimately improving the overall economy in the marketplace.
Location-Based Marketing: Users have found InMarket to be particularly helpful for location-based marketing, with several reviewers praising its effectiveness in reaching targeted customers across different locations. It has proven to be a valuable tool for users in achieving successful marketing campaigns.
Reliable Advisor for Marketing and Advertising: InMarket is recognized by users as a reliable advisor for marketing and advertising, providing perfect suggestions on targeting super-specific clients. Multiple reviewers have mentioned that this feature has been instrumental in their success in the marketing field.
Real-Time Customer Analytics: Several users appreciate InMarket's ability to track and target audiences accurately based on their location, overcoming privacy challenges faced by big companies. This feature allows them to measure offline customer behavior and attribute online advertising effectiveness, making it a valuable platform for retailers operating in an online-offline hybrid mode.
Lack of focus on local brands: Some reviewers have expressed disappointment over the software's limited emphasis on promoting local brands, which has resulted in constraints for both businesses and consumers.
Difficulty in finding best practices documentation: Several users have reported difficulties in locating detailed third-party documents outlining the best practices for using inMarket. This lack of easily accessible information has been viewed as a drawback by these reviewers.
Lack of integration with popular tools: A number of reviewers have highlighted the software's failure to tightly integrate with widely used marketing tools such as Hubspot, Facebook, and Google marketer tools. This lack of integration has been seen as a disadvantage by these users.