Name: InPowered
Author: InPowered

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

IP PBX

Visual Collaboration

Enterprise

Accounting

FinTech

Financial Close

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Wellness

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Archiving

Bug Bounty

Build Automation

Cloud Storage

Code Review

Composable Infrastructure

Data Center Outsourcing (Europe)

Email Encryption

Fraud Detection

Hadoop-Related

Integration Platform as a Service (iPaaS)

Low-Code Development

Network Diagnostics

Network Performance Monitoring

Process Mining

Security Validation

Storage Management

Web Access Management

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Customer Journey Analytics

Email Marketing

Marketing Automation

Mobile Analytics

Public Relations (PR)

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Job Site Management

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales

Microsegmentation

User and Entity Behavior Analytics (UEBA)

Security

Chiropractic

ID Card

Insurance Underwriting and Rating

Legal Case Management

Moving Software

Nonprofit CRM

Real Estate Property Management

Spreadsheet

Travel Agency

Vertical-Specific

small

medium

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The Trade Desk

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PathFactory

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Content Publishing

Content Reporting & Analytics

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Ion, by Rock Content

Content Creation

Ideation

Content collaboration

Rock Content

DemandScience

Outgrow

Approval workflows

Competitive analytics

Sprinklr Marketing

Content calendar

Network for content licensing/production

Sprinklr

Optimizely Content Marketing Platform

Optimizely

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

InPowered is a content marketing platform from the company of the same name in San Francisco for discovering and amplifying brand-relevant (and augmenting) content.

large

Managed Services + SaaS

Content Marketing

Page-level engagement analytics

Top Rated 2023

Essential

Value

Premium

OutboundEngine

Email & Online Marketing

Lead Management

Social Media Marketing

Mobile optimization

Email deliverability reporting

List management

Automated sales alerts and tasks

Social sharing and campaigns

Elm Street Technology

InPowered

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

inPowered Lights Vertical Charge Demo

inPowered discovers and amplifies the most trusted content to help brands educate consumers and drive sales. Fortune 500 brands and SMBs use inPowered’s platform to discover and promote trusted content - credible third-party articles and reviews - to inform the marketplace and generate new customers. inPowered is a privately held company headquartered in San Francisco with offices in New York and Toronto. Visit http://inpwrd.com for more information.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Content Marketing Software

Operating Systems	Unspecified
Mobile Application	No

InPowered

Overview

What is InPowered?

Leaving a review helps other professionals like you evaluate Content Marketing Software

Pricing

InPowered

What is InPowered?

Entry-level set up fee?

Offerings

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Alternatives Pricing

Ion, by Rock Content

What is Ion, by Rock Content?

OutboundEngine

What is OutboundEngine?

Product Demos

inPowered Lights Vertical Charge Demo

Product Details

What is InPowered?

InPowered Technical Details

Comparisons

Compare with

The Trade Desk

StackAdapt

PathFactory

Ion, by Rock Content

DemandScience

Outgrow

Sprinklr Marketing

Optimizely Content Marketing Platform

Percolate, now part of Seismic

CoSchedule Marketing Suite

Compendium (discontinued)

Reviews