Insider is helping us target our users more effectively and efficiently.
Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers …
Insider Growth Management Platform (GMP)
Insider Growth Management Platform (GMP)
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What is Insider Growth Management Platform (GMP)?
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Insider Growth Management Platform (GMP)?
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.
Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.
The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. With it, marketers can push predictive segments into third party ad platforms such as Facebook and Google AdWords, to optimize their marketing spend.
Insider Growth Management Platform (GMP) Features
- Supported: Predictive modelling and segmentation
- Supported: Ad Audiences to leverage predictive segments on third-party data
- Supported: Reporting module
- Supported: A/B/n Testing
- Supported: On-site Notifications
- Supported: Recommendation Engine
- Supported: Surveys
- Supported: Web Push Notifications
Insider Growth Management Platform (GMP) Screenshots
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Insider Growth Management Platform (GMP) Integrations
Insider Growth Management Platform (GMP) Competitors
- Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys)
- Retention Science
- SalesForce Predictive
- IBM Predictive
Insider Growth Management Platform (GMP) Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 3% |
| Mid-Size Companies (51-500 employees) | 74% |
| Enterprises (more than 500 employees) | 23% |
Insider Growth Management Platform (GMP) Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | Global |
| Supported Languages | English, Japanese, Polish, Russian, Turkish |
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Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.
- Excellent Customer Success Support
- Clear and Understandable Reporting Especially for Digital Marketers
- Additional targeting options would potentially improve this product.