Insider Growth Management Platform (GMP)

Insider Growth Management Platform (GMP)

Score 8.7 out of 10
Insider Growth Management Platform (GMP)

Overview

What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced...

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Pricing

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What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which…

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

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Product Details

What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.

Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.

The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. With it, marketers can push predictive segments into third party ad platforms such as Facebook and Google AdWords, to optimize their marketing spend.

Insider Growth Management Platform (GMP) Features

  • Supported: Predictive modelling and segmentation
  • Supported: Ad Audiences to leverage predictive segments on third-party data
  • Supported: Reporting module
  • Supported: A/B/n Testing
  • Supported: On-site Notifications
  • Supported: Recommendation Engine
  • Supported: Surveys
  • Supported: Web Push Notifications

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module

Insider Growth Management Platform (GMP) Videos

Experience the all-new Insider
Architect by Insider - Build The Perfect Customer Journey
InStory | Insider

Insider Growth Management Platform (GMP) Competitors

Insider Growth Management Platform (GMP) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, Japanese, Polish, Russian, Turkish

Insider Growth Management Platform (GMP) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)3%
Mid-Size Companies (51-500 employees)74%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

 (14)

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.
  • Web Push Management.
  • Conversion rate optimisation.
  • A/B testing.
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
  • Web push notifications.
  • Conversion rate optimisation.
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
We chose to go with Insider due to the bonus feature of web pushes and also the service provided by Insider Growth Management Platform. Insider offers a managed service, helping us with coming up with ideas and implementing them rather than just providing a self-service platform. We also felt that Insider Growth Management Platform offered greater value for money.
İrem Yılmaz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.

  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
  • Additional targeting options would potentially improve this product.
For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match.
  • Knowing your customers better with A/B Tests
  • Testing big changes in advance and getting the chance of taking action on it
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

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