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Insider Growth Management Platform (GMP)

Insider Growth Management Platform (GMP)

Overview

What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced…

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Learn from top reviewers

Insider improves conversion rates and offers web push

Rating: 9 out of 10
March 4, 2022
IncentivizedVetted ReviewVerified User
We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approa...
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Verified user
Manager
Insider Growth Management Platform (GMP)2 years of experience

Insider is helping us target our users more effectively and efficiently.

Rating: 8 out of 10
February 28, 2019
IncentivizedVetted ReviewVerified User
Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this ...
Continue reading
Verified user
Team Lead
Insider Growth Management Platform (GMP)3 years of experience
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Pricing

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Insider Growth Management Platform (GMP)

Insider Growth Management Platform (GMP)

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What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.

Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.

The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. With it, marketers can push predictive segments into third party ad platforms such as Facebook and Google AdWords, to optimize their marketing spend.

Insider Growth Management Platform (GMP) Features

  • Supported: Predictive modelling and segmentation
  • Supported: Ad Audiences to leverage predictive segments on third-party data
  • Supported: Reporting module
  • Supported: A/B/n Testing
  • Supported: On-site Notifications
  • Supported: Recommendation Engine
  • Supported: Surveys
  • Supported: Web Push Notifications

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module

Insider Growth Management Platform (GMP) Videos

Experience the all-new Insider
Architect by Insider - Build The Perfect Customer Journey
InStory | Insider

Insider Growth Management Platform (GMP) Integrations

Insider Growth Management Platform (GMP) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, Japanese, Polish, Russian, Turkish

Insider Growth Management Platform (GMP) Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)3%
Mid-Size Companies (51-500 employees)74%
Enterprises (more than 500 employees)23%
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Comparisons

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Reviews and Ratings

(15)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Segmentation Capabilities: Users have praised Insider for its powerful segmentation capabilities, with several reviewers highlighting how it has helped them target their audience more effectively. The ability to segment customers based on various criteria has been commended for enabling personalized and relevant communication strategies.

Excellent Account Management Support: Many users have expressed their satisfaction with the account management support provided by Insider. Reviewers appreciate the sense of partnership and support they receive from the team, emphasizing the quick response time and expertise demonstrated in resolving any issues or queries that arise.

User-Friendly Interface: Insider's user-friendly interface has been widely appreciated by reviewers. Several users have mentioned how easy it is to navigate through the platform and access its features without any technical difficulties. This intuitive interface enhances user experience and allows businesses to efficiently utilize Insider's tools for their marketing campaigns.

Slow and Not User-Friendly: Some users have mentioned that the platform can be slow and not simple to use. They find the tool more desktop-friendly than mobile-friendly, and mention that the panel is a bit slow to load. There are also instances where it takes more time for the system to load. Overall, users feel that while there are challenges in creating visuals and understanding how the tool works initially, it becomes more intuitive with time.

Limited Customization and Reporting: Users have expressed their desire for more customization options in terms of templates and campaign filtering on the dashboard. They find the current templates lacking in allowing further customization and hope to see improvements in this area. Additionally, some users find the reporting dashboard complex to navigate and suggest simplification. They also mention a need for more in-depth reporting as a large business.

Long Wait Times for Customized Campaigns: Some users have experienced long wait times when requesting customized campaigns. While they appreciate Insider's dedicated support, they mention that waiting for customized campaign ideas can be quite lengthy. There is a need for faster turnaround time in delivering these campaigns.

Users highly recommend using Insider's platform to increase key metrics and personalization capabilities. They suggest relying on the expertise of Insider's growth consultants and account managers for guidance and support. Additionally, users recommend leveraging Insider's organic/driven traffic for higher conversion rates and utilizing additional communication channels and messaging capabilities provided by Insider's platform. Insider's platform offers a comprehensive solution that helps businesses optimize their marketing efforts, drive innovation, build strong communication with users, and achieve their goals.

Reviews

(1-2 of 2)
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Insider improves conversion rates and offers web push

Rating: 9 out of 10
Incentivized
March 04, 2022
Verified User
Vetted Review
Verified User
Insider Growth Management Platform (GMP)
2 years of experience
Use Cases and Deployment Scope
We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.
Pros and Cons
  • Web Push Management.
  • Conversion rate optimisation.
  • A/B testing.
Likelihood to Recommend
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
Most Important Features
  • Web push notifications.
  • Conversion rate optimisation.
Return on Investment
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
Alternatives Considered
We chose to go with Insider due to the bonus feature of web pushes and also the service provided by Insider Growth Management Platform. Insider offers a managed service, helping us with coming up with ideas and implementing them rather than just providing a self-service platform. We also felt that Insider Growth Management Platform offered greater value for money.
Other Software Used

Insider is helping us target our users more effectively and efficiently.

Rating: 8 out of 10
Incentivized
February 28, 2019
Verified User
Vetted Review
Verified User
Insider Growth Management Platform (GMP)
3 years of experience
Use Cases and Deployment Scope
Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.

Pros and Cons
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
Likelihood to Recommend
For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match.
Return on Investment
  • Knowing your customers better with A/B Tests
  • Testing big changes in advance and getting the chance of taking action on it
Alternatives Considered
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!

Other Software Used
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