Name: InStory | Insider
Uploaded: 2020-08-30T21:06:19.000Z
Duration: 1 min 37 s
Description: InStory | Insider

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Automation Testing

Cross-Browser Testing

Performance Testing

Development

Business Intelligence (BI)

Collaboration

Document Management

Emissions Management

Online Notary

Quality Management

Traceability

Enterprise

Accounting

Crypto Tax

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Blockchain-as-a-Service (BaaS)

Bug Bounty

Business Rules Management

Cloud Migration

Cloud Storage

Configuration Management

Fraud Detection

Integration Platform as a Service (iPaaS)

Load Balancing

Machine Identity Management

Managed DNS

Migration

Mobile Application Performance Monitoring  (APM)

Network Diagnostics

Network Performance Monitoring

Privileged Access Management

Requirements Management

Software Components

Value Stream Management

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Creative Management

Email Marketing

Marketing Automation

Mobile Advertising

Predictive Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Conversation Intelligence

Customer Relationship Management (CRM)

Sales Consulting

Sales Dialer

Sales Enablement

Sales

Virtualization Security

Security

Animal Shelter

Banking

Dealer Management

Digital Forensics

Jail Management

Physical Therapy

Plagiarism Checker

Restaurant Management

eDiscovery

Vertical-Specific

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### Conversion Optimization
Users consistently praise Insider Growth Management Platform (GMP) for its robust conversion optimization features. The platform's ability to enhance conversion rates and engagement through targeted strategies like web and app push notifications, A/B testing, and personalized recommendations has garnered positive feedback from users. Additionally, Insider's focus on improving specific funnels, such as browse and basket abandonment, has proven effective in driving incremental revenue opportunities. Despite some minor delays in certain features like flight search abandonment emails, users appreciate the overall impact of Insider's conversion optimization tools in maximizing conversions and revenue growth.

### Customer Engagement
Users consistently praise Insider Growth Management Platform (GMP) for its exceptional customer engagement capabilities. The platform's ability to enhance customer engagement through personalized messaging, targeted communication, and interactive experiences has garnered positive feedback from users across various industries. Customers appreciate how Insider's tools have helped them improve brand awareness, increase sales, and create meaningful connections with their target audience. The platform's focus on improving customer journeys and increasing conversions has been well-received, with users noting significant improvements in engagement rates and overall customer satisfaction. Insider's innovative solutions, such as Architect and InStory, have proven to be effective in driving customer engagement and delivering a personalized experience that resonates with users.

### Campaign Management
Users consistently praise Insider Growth Management Platform (GMP)'s campaign and engagement functionalities. The general sentiment regarding the campaign management capabilities of Insider GMP is positive, with users highlighting the ease of setting up and monitoring campaigns, as well as the availability of ready-to-use templates that cater to a wide range of scenarios. Despite some minor issues with the platform's UX and campaign organization, users appreciate the platform's effectiveness in driving engagement and conversions through various campaign types, such as web push notifications and InStory. The platform's ability to streamline communication flow and provide personalized experiences has been well-received by users, contributing to improved campaign performance and overall satisfaction with the campaign management features offered by Insider GMP.

### Account Management
Users consistently praise Insider Growth Management Platform (GMP)'s account management support for its high level of expertise, responsiveness, and dedication. The account management team is commended for providing valuable insights, strategic guidance, and personalized assistance tailored to the specific needs of each user. Reviewers highlight the proactive nature of the account management team in helping optimize campaigns and drive business growth. The platform's account management capabilities are seen as a key strength by users, contributing significantly to their overall positive experience with Insider Growth Management Platform (GMP).

### Communication Tactics
Users generally praise Insider Growth Management Platform (GMP)'s effective communication strategies with customers. The platform's communication tactics have been commended for their ability to enhance customer engagement and streamline messaging processes. While some users have encountered minor challenges with communication support, overall feedback highlights Insider's strong focus on personalized and targeted communication approaches. The platform's segmentation features and push notification tools have been particularly lauded for their contribution to improving communication effectiveness and customer satisfaction.

### Segmentation Techniques
Users from various industries have consistently praised Insider Growth Management Platform (GMP) for its robust segmentation techniques. The platform's segmentation capabilities have been described as powerful, efficient, and easy to use, allowing businesses to create accurate user segments and target them effectively. Users have highlighted how Insider's segmentation feature has helped them understand their customers better, leading to improved engagement, conversions, and overall marketing effectiveness. Additionally, Insider's AI-backed segmentation has been commended for enabling tailored experiences and personalized communication that resonate with different customer segments.

### Marketing Channels
Users consistently praise Insider Growth Management Platform (GMP)'s marketing channels, highlighting the ease of use and effectiveness in reaching their target audience through web push notifications, app push notifications, email, and onsite personalization. The platform's segmentation capabilities and ability to deliver personalized messages across different channels have been commended for enhancing user engagement and driving conversions. Despite some minor issues reported, such as the need for improved editing functionalities for app push notifications, users overall find Insider's marketing channels to be a valuable asset in their marketing strategies.

### User Behavior Analysis
Users consistently praise Insider Growth Management Platform (GMP) for its robust user behavior analysis capabilities. The platform's ability to analyze and interpret user behavior data accurately has been a standout feature for many users. They appreciate how Insider's technology enables them to understand their customers better and tailor their strategies accordingly. The insights gained from user behavior analysis have proven invaluable in optimizing user journeys and enhancing overall customer experience. Users find that Insider's user behavior analysis tools provide them with the necessary data to make informed decisions and drive meaningful results.

### Personalization Strategies
Users consistently praise Insider Growth Management Platform (GMP) for its exceptional personalization capabilities, enhancing user experiences with personalized messaging and campaigns. The platform's robust personalization strategies have been lauded for their effectiveness in delivering tailored content to diverse customer segments. Users appreciate the ease of creating and implementing personalized engagements on both web and mobile platforms, highlighting the platform's ability to track campaign performance and revenue impact effortlessly. Insider's advanced segmentation tools have been commended for their effectiveness in tracking onsite behavior and segmenting users based on their preferences, allowing for highly targeted and personalized campaigns. Additionally, the platform's automation features enable the creation of automated journeys that target specific user segments with individualized content throughout the user lifecycle, further enhancing the personalization experience.

### User Experience Design
Users consistently praise Insider Growth Management Platform (GMP) for its exceptional user experience design capabilities. The platform's user-friendly interface and intelligent features have significantly improved the overall user experience on websites and mobile applications. Customers appreciate the ease of implementing personalized experiences, such as gamified templates and web push notifications, which have led to increased user engagement and retention. Insider's focus on enhancing user experience through innovative design solutions has garnered positive feedback from users across various industries.

### Product Discovery and Recommendations
Users consistently highlight Insider Growth Management Platform (GMP)'s product discovery and recommendations capabilities as a standout feature. The platform's Smart Recommender and recommendation engine have been commended for their ability to provide personalized and relevant product suggestions, leading to increased user engagement and improved user experience. Customers appreciate the ease of use and effectiveness of the product recommendation tools, emphasizing their impact on enhancing the overall product discovery process on websites and mobile platforms.

### Performance Metrics and Analytics
The reviews consistently highlight Insider Growth Management Platform (GMP)'s robust performance metrics and analytics functionalities. Users appreciate the platform's ability to provide detailed insights into key metrics such as click-through rates (CTR) and conversion rates (CR), enabling them to make data-driven decisions to optimize their campaigns. Despite some minor challenges in navigating the dashboard and language interface, users acknowledge the platform's effectiveness in analyzing performance and driving improvements in key metrics. The emphasis on data-driven decision-making and the platform's impact on enhancing performance metrics and analytics capabilities are recurring themes in user feedback.

### Predictive and Automated Technologies
User feedback consistently praises Insider Growth Management Platform (GMP)'s predictive and automated technologies for their advanced capabilities in enhancing marketing strategies and optimizing customer interactions. The platform's AI-powered predictive audience segmentation and smart recommender features have been lauded for their effectiveness in driving targeted campaigns and improving user engagement. Businesses appreciate the platform's ability to streamline processes and deliver personalized experiences through its predictive and automated technologies, showcasing its value in today's competitive digital landscape.

### Revenue Growth
Users consistently praise Insider Growth Management Platform (GMP) for its remarkable revenue generation capabilities. The platform's revenue growth functionality has been a standout feature, with users reporting significant increases in sales, average order value (AOV), and return on investment (ROI). Many users have highlighted Insider's ability to drive traffic, boost sales during campaigns, and effectively target new users while segmenting existing ones. The platform's intelligent technology and extensive analytics have been instrumental in helping users achieve impressive revenue growth results. Additionally, Insider's solutions, such as Smart Recommender and Push notifications, have been commended for their contribution to revenue generation and improved customer understanding.

Users highly recommend using Insider's platform to increase key metrics and personalization capabilities. They suggest relying on the expertise of Insider's growth consultants and account managers for guidance and support. Additionally, users recommend leveraging Insider's organic/driven traffic for higher conversion rates and utilizing additional communication channels and messaging capabilities provided by Insider's platform. Insider's platform offers a comprehensive solution that helps businesses optimize their marketing efforts, drive innovation, build strong communication with users, and achieve their goals.

Segmentation Capabilities: Users have praised Insider for its powerful segmentation capabilities, with several reviewers highlighting how it has helped them target their audience more effectively. The ability to segment customers based on various criteria has been commended for enabling personalized and relevant communication strategies.

Excellent Account Management Support: Many users have expressed their satisfaction with the account management support provided by Insider. Reviewers appreciate the sense of partnership and support they receive from the team, emphasizing the quick response time and expertise demonstrated in resolving any issues or queries that arise.

User-Friendly Interface: Insider's user-friendly interface has been widely appreciated by reviewers. Several users have mentioned how easy it is to navigate through the platform and access its features without any technical difficulties. This intuitive interface enhances user experience and allows businesses to efficiently utilize Insider's tools for their marketing campaigns.

Slow and Not User-Friendly: Some users have mentioned that the platform can be slow and not simple to use. They find the tool more desktop-friendly than mobile-friendly, and mention that the panel is a bit slow to load. There are also instances where it takes more time for the system to load. Overall, users feel that while there are challenges in creating visuals and understanding how the tool works initially, it becomes more intuitive with time.

Limited Customization and Reporting: Users have expressed their desire for more customization options in terms of templates and campaign filtering on the dashboard. They find the current templates lacking in allowing further customization and hope to see improvements in this area. Additionally, some users find the reporting dashboard complex to navigate and suggest simplification. They also mention a need for more in-depth reporting as a large business.

Long Wait Times for Customized Campaigns: Some users have experienced long wait times when requesting customized campaigns. While they appreciate Insider's dedicated support, they mention that waiting for customized campaign ideas can be quite lengthy. There is a need for faster turnaround time in delivering these campaigns.

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Essential

Professional

Maropost Marketing Cloud

Pilot

Advanced Pilot

Rocket Pilot

Adzooma

Insider One

Software that supports highly personalized and relevant communications delivered across a variety of interactive channels and that enable optimization, channel integration, and institutional memory of the customer.

Cross-Channel Campaign Management

Insider

Likelihood to Recommend

<div>Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. </div><div><br></div><div>With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. </div><div><br></div><div>Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.</div><div><br></div><div>Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader.</div><div><br></div><div>Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: </div><div>Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025</div><div>2025 Leader in the Gartner Magic Quadrant for Personalization Engines</div><div>#1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines</div><div>Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024</div><div>The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025</div><div>The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score.</div><div><br></div><div>Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women.</div><div><br></div><div>Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations.</div>

Experience the all-new Insider

Explore a beautiful new design system packed with cutting-edge features, including streamlined workflows, predictive insights, and a powerful ROI dashboard. We believe that enterprise software does not have to be ugly or boring. That's why we've put bold plans into motion to create better campaign creation experiences for marketers, and this is just the beginning.
Learn more: https://bit.ly/3tTqTbo

#UserExperience #ProductDesign #EnterpriseSoftware #InsiderDesignSystem #AllNewInsider #BetterThanEver

Architect by Insider - Build The Perfect Customer Journey

Insider's new Architect, the customer journey orchestration tool, is part of Insider's all-new panel revealed at the NOVA summit. Presenting a slick new canvas for the perfect cross-channel journey orchestration.
The new Architect offers -
- ready to use templates
- extensive set of digital & offline channels to choose from
- Personalized message builder
- real-time journey visualization, and much more.
Ready to learn more? talk to us here - https://useinsider.com/request-a-demo/

InStory | Insider

It takes an average of 5 clicks and 3 searches for visitors to find what they are looking for—which accounts for 50% of the bounce rate on your website. InStory brings stories we are all familiar with to your website. Welcoming visitors with individualized stories will help them find what they are looking for, and much more. Automatically populate stories for different segments with a few taps and clicks to let visitors discover top deals, special offers, editor’s picks, holiday meals and much more.

https://useinsider.com/instory/

Salesforce Sales Cloud

Salesforce Marketing Cloud Email Studio, on marketing cloud

Optimizely Web Experimentation

Sendible

accessiBe

Insider Growth Management Platform (GMP) 2022-03-03 16:31:01

Google Optimize

Insider Growth Management Platform (GMP) 2019-02-22 10:05:31

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Targeting options

Attention to detail

Personalization options

Conversion rate

B testing

Better insights

Nitty gritty

Excellent customer

Customer success

Home

Cross-Channel Campaign Management Software

We use Insider Growth Management Platform for web pushes, both automated and manually sent. We also use Insider for on-page conversion optimisations. The main reason we approached Insider was for conversion rate optimisation and the web push notifications have been a powerful bonus add-on feature. The web push notifications allow us to reach a new audience we were not reaching with other communication methods.

Web Push Management.
Conversion rate optimisation.
A/B testing.

Attention to detail, checking for errors and bugs.
Support could be improved.

Web push notifications.
Conversion rate optimisation.

Improved conversion rate.
Increased online sales.
Increased leads.

Salesforce Marketing Cloud Email Studio, accessiBe, Sendible

Insider is helping us target our users more effectively and efficiently. With product recommendations, we are encouraging our customers for additional purchases. We have this to be working very well for us and our sales figure is increasing.

Excellent Customer Success Support
Clear and Understandable Reporting Especially for Digital Marketers

Additional targeting options would potentially improve this product.

Knowing your customers better with A/B Tests
Testing big changes in advance and getting the chance of taking action on it

Insider One

Overview

What is Insider One?