Insider Growth Management Platform (GMP) Reviews

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together all technologies marketers need to deliver personalized experiences and empowers them to take data based actions. The vendor says one of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.

Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.

The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. Now marketers are able to push predictive segments into third party ad platforms such as Facebook and Google AdWords, optimizing their marketing spend.