Return on Investment
- Knowing your customers better with A/B Tests
- Testing big changes in advance and getting the chance of taking action on it
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together all technologies marketers need to deliver personalized experiences and empowers them to take data based actions. The vendor says one of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.
Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.
The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. Now marketers are able to push predictive segments into third party ad platforms such as Facebook and Google AdWords, optimizing their marketing spend.
Visit http://useinsider.com/inone to watch Insider Growth Management Platform (GMP) video.
|Small Businesses (1-50 employees)||3%|
|Mid-Size Companies (51-500 employees)||74%|
|Enterprises (> 500 employees)||23%|
|Free Version||Paid Version|
|Video Tutorials / Webinar|
|Mobile Application:||Apple iOS, Android, Mobile Web|
|Supported Languages:||English, Japanese, Polish, Russian, Turkish|