Insider Growth Management Platform (GMP) Reviews

8 Ratings
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Score 9.0 out of 100

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February 28, 2019
İrem Yılmaz | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
  • Additional targeting options would potentially improve this product.
Read İrem Yılmaz's full review

Insider Growth Management Platform (GMP) Scorecard Summary

What is Insider Growth Management Platform (GMP)?

The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together all technologies marketers need to deliver personalized experiences and empowers them to take data based actions. The vendor says one of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion optimization and helps marketers optimize marketing spend.

Collecting the data from multiple channels, the platform automatically segments visitors into ready-to-use segments utilizing machine learning algorithms and distills data into a single dashboard, making it an integral part of marketers’ daily decision-making process.

The vendor says via the Ad Audiences module, GMP brings the disjointed worlds of adtech and martech together. Now marketers are able to push predictive segments into third party ad platforms such as Facebook and Google AdWords, optimizing their marketing spend.

Insider Growth Management Platform (GMP) Features

Has featurePredictive modelling and segmentation
Has featureAd Audiences to leverage predictive segments on third-party data
Has featureReporting module
Has featureA/B/n Testing
Has featureOn-site Notifications
Has featureRecommendation Engine
Has featureSurveys
Has featureWeb Push Notifications

Insider Growth Management Platform (GMP) Screenshots

Insider Growth Management Platform (GMP) Video

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Insider Growth Management Platform (GMP) Integrations

Insider Growth Management Platform (GMP) Competitors

Custora, Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys), Retention Science, SalesForce Predictive, IBM Predictive

Insider Growth Management Platform (GMP) Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Insider Growth Management Platform (GMP) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Insider Growth Management Platform (GMP) Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

Insider Growth Management Platform (GMP) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:Global
Supported Languages: English, Japanese, Polish, Russian, Turkish