Reviews (1-25 of 63)
- Data Quality: The data that I've leveraged is by far better than other providers I've used in the past. Even looking at our own company, when the data changed the adjustments were made in InsideView.
- Ease of Use: Very easy to search for specific technologies, industries, & SIC codes
- Clean: We get a lot of form fills that might have some incorrect data and InsideView is able to compare the data that we have and the data that they have for the most accurate output. Being able to do this on scale has been a huge time saver.
- I currently don't have any CONS to report on my experience with InsideView.
- I understand this is going to look biased since I don't have complaints but I really haven't experienced anything that I'm unhappy with in the year that we've been a customer.
- Easy to use.
- Information on a lot of companies.
- Good user-interface.
- Separates accounts by industry effectively.
- Revenue information not always up to date.
- Inconsistent company hierarchy at times.
- Have to refresh too often when building account lists.
- With InsideView, it is easy to look for the appropriate people within a company to target our outreach specifically where relevant.
- We can sign up for news relative to a specific company or topic that could trigger a need for our business.
- I can find contact information such as email or phone numbers to utilize and add directly into Salesforce with a single click.
- The biggest problem I have is with content being out of date. People move!
There are user-friendly features that I love. I often make my sales calls from a list that I was able to create based on industry and location. Super useful, detailed and very easy to navigate.
It is highly comparable to other lead generating wesbites but provides more intel, insight and current information. The additional perk of it being integrated with Salesforce makes it so easy to export information and keep our company's database up to date.
- The contact information for decision makers is usually accurate and current.
- The ability to create a list based on precise location and industry is extremely helpful.
- Having InsideView integrated with Salesforce makes tracking and updating information so easy.
- The ability to export glitches sometimes
- InsideView provides accurate industry information
- InsideView provides accurate information at the contact level in terms of job role and title
- InsideView provides accurate information regarding employee count
- I like that InsideView also provides SIC codes
- I wish View provided more direct numbers for contacts
- Vast wealth of information.
- intuitive design makes it easy at a glance to get basic idea of organization.
- Useable as a free service makes great entry level tool and has further capabilities.
- Not all services are free
- Sometimes limited information on smaller companies
- Would like to see searching by position title within a certain industry and revenue band.
- Real-time information.
- Automated notifications/alerts when events that you determine to be important take place at the companies/organizations you follow.
- It provides a better picture of the overall company structure via its family tree tool.
- Easy CRM integration.
- Less direct contact information.
- Names of employees in prospect companies.
- Estimating revenue and employee count.
- Market share of company in specific industry.
- Sometimes out of date information.
- Better filtering system for looking up certain departments within large companies and getting everyone names.
- Personally, not a fan of the color scheme. (unimportant).
- Data integration.
- Industry search feature.
- View LinkedIn profile hyperlink: eliminates spending time searching on LinkedIn.
- Need to upgrade to pro to use a lot of the features like viewing contact info.
- It provides accurate information on company size.
- It helps us to get the correct phone numbers and email addresses of potential clients.
- It also helps us to not contact people who have left the company.
- Sometimes the integration with Salesforce is shaky, it makes you refresh and clear your cookies too frequently.
- Helps find new leads
- Helps to understand the company structure
- Helps to understand current news and insights
- Helps to understand the technology footprint
- Having direct phone or mobile numbers would be helpful for contacts.
- Cuts down on company research time before making a sales call
- Connecting with social media platforms
- Real-time information
- Not enough contacts per company
- Sometimes information is bad
- Limitations in reporting
The biggest problem that it addressed was lead quality. With more than 50 million company profiles and individuals ranging from enterprise to SMB, we were able to cleanse our current data with the data from InsideView. It was also helpful the way it is integrated with customer relationship management software along with social media.
This proved to be value overtime as we could proactively and confidently prospect to companies where little to no interaction has occurred before implementing the software.
- One of the unique benefits InsideView offers is the alert option in case of a trigger event in a business or an organization.
- Direct access to more than 50 million company profiles and individuals.
- List building feature to search your desired individuals and businesses.
- Information is sometimes out of date or missing information.
- The small- to medium-sized business info isn't huge.
For companies that are focused on inbound work, this product would make less sense to use. However, if used to compare and contrast data, that may yield some benefits for the cost.
- Key contacts at an organization
- Integration with Microsoft CRM
- List making, InsideView has nice functionality when it comes to generating lists of prospective targets
- Up to date information. We find that the information is dated on a frequent basis.
- Detailed company information, many times the detail on the company is very limited and doesn't provide the detail needed.
- You could get very granular with your search requirements and filter companies by any number of requirements like revenue or number of employees.
- The data I got from InsideView was very accurate in most cases and didn’t come across many cases of bad data.
- It was incredibly easy to build out searches and change filters on the fly.
- With many searches you would come across pages and pages of companies that were in their database but had no contacts for those companies. This would be frustrating as you had to go into the company's profile to see if there were contacts. It negated a lot of the time saving it was meant to provide by being integrated with the system.
If you are looking for a way to find companies and their revenue information to prospect without needing contacts to import it is really good and gives a lot of account level information.
- The company information is great.
- The news about the companies is a plus.
- The company buzz is nice when there is buzz to provide.
- It would be nice if we could have direct dials to the contacts.
- Sometimes there are not that many contacts within an organization so maybe adding the amount of contacts InsideView provides, that would be nice.
- Although there are emails, there are not always all of them so having all of the emails addresses, especially because we do not have direct dials, is important because we do need a way to get a hold of the contact directly.
- Appends important firmographic details to contacts in a reliable way
- Provides automated alerts/notifications when events that you determine to be important take place at the companies you follow
- Enables broader contact connections for sales & marketing within target accounts via their social connectors
- While helpful, the custom alerts that one can build for following companies can be cumbersome and tough to tailor in a way that gets you just the information you want and not clutter that is largely inconsequential to your efforts.
- Data accuracy is solid overall, but clarity about whether their appended data reflects the whole enterprise or a division or site within could be clearer.
- Their pricing is straightforward, but I'd like to see enterprise options that account for stakeholders who would be infrequent users of the tool that we'd be hard pressed to justify a full seat for.
- Search for companies you want to research.
- Insights are fantastic for trigger events. Get the emails daily from your list
- Social media connections: LinkedIn Twitter, etc. It is really good at this.
- Family tree is really good. You are able to see where the company you are researching fits in the corporation anywhere in the world.
- Great for US based companies. Canada a little less so, and outside the US not really good at all
- Contact information for people give you their email format. Even if they don't have a person, you can pretty much figure out an email address.
- Direct dial numbers would be awesome.
- A way to provide feedback when data is wrong - and then coded so you know next time you find someone that the data is likely wrong
- Hyperlink to financial information somewhere if it is publically available
Review: "InsideView Offers Strong Sales Triggers and Social Media Viewing, but Limited Company Coverage"
- Sales Triggers -- 18 sales trigger categories which are displayed on profiles, included in alerts, and available for Build a List Prospecting (e.g. Show me companies in my territory that have recent product introductions)
- Executive Alerts -- News mentions and Tweets
- Social Media "Buzz" -- In product social media viewer that displays Facebook, Twitter, and RSS Blog postings by a company. Users may filter by feed type or keyword.
- CRM Support -- They support a broad range of CRMs including second tier players. They have an OEM deal with MS Dynamics that provides the service out of the box.
- Data Hygiene -- They now offer a separate set of hygiene services for enriching and updating content within major CRMs and Marketing Automation platforms
- Who Knows Who Tool -- Users can identify the best path to prospects including through colleagues. Users may upload contact lists to help supplement the path.
- LinkedIn links -- InsideView has broad availability of LinkedIn profile links for executives. Either they mined LinkedIn for this information or licensed the dataset from a LinkedIn miner. While they offer Twitter and Facebook links, they are sparse.
- Technographics -- InsideView just added technology vendor and product data to their service as a premium (pricing unknown). The coverage spans a half million companies. [I have not licensed or seen this data as yet]
- API and Connectors - InsideView has invested in developing a broad set of MAP and CRM connectors as well as a Developer's API.
- While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
- Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
- Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
- Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
- The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
- While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
- They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
- There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.
Do you sell across an organization or only to HQ and Major Subs? (IV limited to HQ and major)
Do you sell to companies with less than $5M in revenue? (IV limited information on smaller companies)
Are you looking for CRM and Marketing Automation integrations (IV has the broadest set of connectors)
Do you focus on sales triggers (IV strength)?
Do your sales reps use social media for researching companies and contacts (IV has strong viewing tools)?
Do your sales reps require broad intelligence for strategic selling? (IV has limited family trees, only basic industry information, partial financials, No SWOTs, No earnings transcripts, No profile export, etc.)
- Quick company snapshot
- List Building
- Stay current with companies
- Give a quick overview
- Make it easier to build alerts
- Less navigation to get to things is always good :)
- Calling capabilities right from InsideView page to prospect
InsideView Scorecard Summary
Feature Scorecard Summary
InsideView Technical Details