- Cuts down on company research time before making a sales call
- Connecting with social media platforms
- Real-time information
- Not enough contacts per company
- Sometimes information is bad
- Limitations in reporting
The biggest problem that it addressed was lead quality. With more than 50 million company profiles and individuals ranging from enterprise to SMB, we were able to cleanse our current data with the data from InsideView. It was also helpful the way it is integrated with customer relationship management software along with social media.
This proved to be value overtime as we could proactively and confidently prospect to companies where little to no interaction has occurred before implementing the software.
- One of the unique benefits InsideView offers is the alert option in case of a trigger event in a business or an organization.
- Direct access to more than 50 million company profiles and individuals.
- List building feature to search your desired individuals and businesses.
- Information is sometimes out of date or missing information.
- The small- to medium-sized business info isn't huge.
For companies that are focused on inbound work, this product would make less sense to use. However, if used to compare and contrast data, that may yield some benefits for the cost.
- You could get very granular with your search requirements and filter companies by any number of requirements like revenue or number of employees.
- The data I got from InsideView was very accurate in most cases and didn’t come across many cases of bad data.
- It was incredibly easy to build out searches and change filters on the fly.
- With many searches you would come across pages and pages of companies that were in their database but had no contacts for those companies. This would be frustrating as you had to go into the company's profile to see if there were contacts. It negated a lot of the time saving it was meant to provide by being integrated with the system.
If you are looking for a way to find companies and their revenue information to prospect without needing contacts to import it is really good and gives a lot of account level information.
- Key contacts at an organization
- Integration with Microsoft CRM
- List making, InsideView has nice functionality when it comes to generating lists of prospective targets
- Up to date information. We find that the information is dated on a frequent basis.
- Detailed company information, many times the detail on the company is very limited and doesn't provide the detail needed.
- The company information is great.
- The news about the companies is a plus.
- The company buzz is nice when there is buzz to provide.
- It would be nice if we could have direct dials to the contacts.
- Sometimes there are not that many contacts within an organization so maybe adding the amount of contacts InsideView provides, that would be nice.
- Although there are emails, there are not always all of them so having all of the emails addresses, especially because we do not have direct dials, is important because we do need a way to get a hold of the contact directly.
- Appends important firmographic details to contacts in a reliable way
- Provides automated alerts/notifications when events that you determine to be important take place at the companies you follow
- Enables broader contact connections for sales & marketing within target accounts via their social connectors
- While helpful, the custom alerts that one can build for following companies can be cumbersome and tough to tailor in a way that gets you just the information you want and not clutter that is largely inconsequential to your efforts.
- Data accuracy is solid overall, but clarity about whether their appended data reflects the whole enterprise or a division or site within could be clearer.
- Their pricing is straightforward, but I'd like to see enterprise options that account for stakeholders who would be infrequent users of the tool that we'd be hard pressed to justify a full seat for.
- Search for companies you want to research.
- Insights are fantastic for trigger events. Get the emails daily from your list
- Social media connections: LinkedIn Twitter, etc. It is really good at this.
- Family tree is really good. You are able to see where the company you are researching fits in the corporation anywhere in the world.
- Great for US based companies. Canada a little less so, and outside the US not really good at all
- Contact information for people give you their email format. Even if they don't have a person, you can pretty much figure out an email address.
- Direct dial numbers would be awesome.
- A way to provide feedback when data is wrong - and then coded so you know next time you find someone that the data is likely wrong
- Hyperlink to financial information somewhere if it is publically available
Review: "InsideView Offers Strong Sales Triggers and Social Media Viewing, but Limited Company Coverage"
- Sales Triggers -- 18 sales trigger categories which are displayed on profiles, included in alerts, and available for Build a List Prospecting (e.g. Show me companies in my territory that have recent product introductions)
- Executive Alerts -- News mentions and Tweets
- Social Media "Buzz" -- In product social media viewer that displays Facebook, Twitter, and RSS Blog postings by a company. Users may filter by feed type or keyword.
- CRM Support -- They support a broad range of CRMs including second tier players. They have an OEM deal with MS Dynamics that provides the service out of the box.
- Data Hygiene -- They now offer a separate set of hygiene services for enriching and updating content within major CRMs and Marketing Automation platforms
- Who Knows Who Tool -- Users can identify the best path to prospects including through colleagues. Users may upload contact lists to help supplement the path.
- LinkedIn links -- InsideView has broad availability of LinkedIn profile links for executives. Either they mined LinkedIn for this information or licensed the dataset from a LinkedIn miner. While they offer Twitter and Facebook links, they are sparse.
- Technographics -- InsideView just added technology vendor and product data to their service as a premium (pricing unknown). The coverage spans a half million companies. [I have not licensed or seen this data as yet]
- API and Connectors - InsideView has invested in developing a broad set of MAP and CRM connectors as well as a Developer's API.
- While the company now supports 12 million global companies and 30 million executives, this is significantly below that of their primary competitors. Other sales intelligence vendors provide up to 10x the company coverage and up to 3x the contact coverage. Coverage of AsiaPac and Latin America is quite limited.
- Family Trees are limited to subsidiaries so it is difficult to identify local opportunities for leveraging an MSA or targeting local branches.
- Most US profiles are thin Equifax profiles providing little detail (e.g. no family tree linkage, business descriptions, or contacts).
- Financials limited to public company Income Statements. For some reason, they never added the Balance Sheet or Cash Flow Statement.
- The company has not rolled out any significant enhancements to their sales product since 2013 with the exception of adding more profiles. They have shifted their focus to marketing and an API.
- While they offer some industry content, it is significantly weaker than that found in Hoover's and Avention.
- They have moved to limit the number of downloads in the service as they sell an InsideView Target service to marketers. Competitors provide few restrictions on company and contact download (though most limit the number of downloadable emails).
- There is no way to target executives by function across a company and download the prospectinglist. This is becoming a key requirement as firms move to Account Based Marketing and Account Based Sales Development. Competitors such as Hoover's and Avention provide screening across the family tree by job function and level. They also have a deeper set of company linkages than InsideView.
Do you sell across an organization or only to HQ and Major Subs? (IV limited to HQ and major)
Do you sell to companies with less than $5M in revenue? (IV limited information on smaller companies)
Are you looking for CRM and Marketing Automation integrations (IV has the broadest set of connectors)
Do you focus on sales triggers (IV strength)?
Do your sales reps use social media for researching companies and contacts (IV has strong viewing tools)?
Do your sales reps require broad intelligence for strategic selling? (IV has limited family trees, only basic industry information, partial financials, No SWOTs, No earnings transcripts, No profile export, etc.)
- Quick company snapshot
- List Building
- Stay current with companies
- Give a quick overview
- Make it easier to build alerts
- Less navigation to get to things is always good :)
- Calling capabilities right from InsideView page to prospect
- Family Tree - This feature has allowed us to update "related" companies in Salesforce. By having this information readily available we can easily call on companies that are "related" to current customers.
- Sync Feature - You can very quickly sync company data or people with Salesforce.
- Wrong Info Feature - If you do find a record that is incorrect, you can very easily send them the correct information and when they verify it they always reply back that they have updated the record.
- Family Tree - Currently you have to manually relate companies in Salesforce to get the hierarchy. It would be great if InsideView could do this automatically!
- Ability to download lists is limited to 2,000 records at a time. I wish this was a higher number.
Review: "InsideView really does give you the inside view into your customers, prospects, and competitors"
- Lead Enrichment
- Social Connections
- Competitive Insights
- Canadian data isn't as robust as what is available for the US. BUT this has improved drastically over the past year.
- If your target prospects or competitors are small or local business there will not be much information.
- InsideView has a large repository of companies with lots of information: company size, revenue, employees, articles as well as industry specific information.
- My reps love the option to view "more" and look at discovery questions by industry. It gives them questions to lead with, as well as ideas of what they should be researching.
- InsideView has a new look and feel rolling out soon. VERY excited about the update.
- As a system administrator, I wish I had access to real time reports regarding usage. Often times, senior leadership wants to know how their teams are using the information and who is using the software to its fullest. It's a pain to have to email InsideView and ask for a report.
- We are a global organization and there is not a lot of information regarding companies outside the US. I know they are working on this, but my global field reps are anxiously waiting to use the software too.
- I wish InsideView put out more "tips and tricks" documents. There does not seem to be a large repository of training documents. I am always looking to learn more, as are my reps.
- They help me find businesses with matching criteria that I work with.
- They help me find contact information for decision makers within those companies.
- They give me key talking points to discuss while cold calling.
- It takes a little while to learn all the ins and outs of the program.
- InsideView is very user friendly. It is easy to navigate and locate what you need.
- The information provided helps make cold calling much easier. I can find the right person I need to contact, background information about the organization and when changes are made within the company.
- The email alerts are great! It helps keep me up to date with changes being made to my clients and potential clients.
- A few times I have made a call to a person that was no longer with the company. While this has only happened twice, having accurate information is very important.
- Better connections than LinkedIn as you can add outlook contacts and affiliates from academia and past employment
- Great integration with Salesforce.com to hasten the drudgery of data entry by auto creating Accounts and Contacts in Salesforce from the IV database
- Could use better metrics to evaluate ROI
- Wish there were some custom controls to turn off some of the features for some of our user groups on the full site e.g. exporting directly to protect our resources. Syncing one at a time to SFDC is sufficient and protects this asset.
- Employee size is very accurate. We are able to target market using InsideView.
- I am able to verify the prospect has a LinkedIn profile which is very important for us. We trust LinkedIn's data.
- Email accuracy is one of the highest I've seen, once you choose profiles with a LinkedIn profile.
- Some email addresses have more than one address, as if someone were guessing to the email address. Only 1 email should be allowed.
- I would like a way to search U.S. headquarter location vs International HQ location.
- Accurate company information
- Easy to use search
- Filtering capabilities while searching helped drill down your results
- UI? possible a facelift to the website
- More interactive experience while using the Visualforce page on our Salesforce layout
- InsideView is primarily a data / sales intelligence tool which means their data needs to be clean, up to date, and easily integrated into the systems you already use. I find that InsideView does this very well. No database is ever going to be 100% accurate but I find their match rates for contacts to be far above other tools I've used and investigated
- InsideView does provide quick support as well as a dedicated CSM. They have given us multiple in person training sessions on how to get the most out of the solution.
- InsideView has strong integrations with many CRM and Marketing Automation tools in the space.
- Speed of the system. There have been times when the connection between InsideView and Salesforce goes down. It is always resolved quickly.
- While their match rates are good, would love to see more contacts in each account as well as better accuracy on the email address.
- Expansion into additional geographic markets. InsideView has good account information for US and EMEA, would love to see more markets such as APAC.
InsideView Scorecard Summary
Feature Scorecard Summary
InsideView Technical Details