Name: Instal
Author: Instal

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Accessibility Testing

Development

Classroom Management

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Integrated Workplace Management (IWMS)

Intellectual Property (IP) Management

Risk Management

Enterprise

Accounting

Digital Banking

Nonprofit Accounting

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Authorization

Cloud Storage

Configuration Management

Data Collaboration

Fraud Detection

Game Engine

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

IoT Security

LAN Switches

License Management

Network Performance Monitoring

Network Security

Open-Source Database

Operating Systems

SOA Governance

Service Desk Outsourcing

Single Sign-On

Vendor Risk Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audience Intelligence

Content Experience

Content Management

Customer Journey Mapping

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Video

Video Marketing

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Performance Management

Social Commerce

Sales

Virtualization Security

Security

Agriculture

Banking

Donor Management

Equipment Rental

Rental Property Management

Vertical-Specific

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Instal is a performance platform offered by Instal S.r.l. that aims to assist mobile marketers in reaching and engaging their target audience for their mobile app business. According to the vendor, this platform offers a range of digital strategies to cover the customer journey, from audience identification to re-engaging inactive users.

## Key Features

**Performance Platform**: According to the vendor, Instal serves as a performance platform that allows mobile marketers to effectively reach and engage their target users. It claims to offer a comprehensive array of digital strategies covering the entire customer journey.

**Behavioral Algorithm**: Instal utilizes a behavioral algorithm to analyze historical and real-time app user behavior. The vendor states that this algorithm takes into account the apps users have installed and frequently opened on their devices to provide them with relevant content.

**Hyper-Targeting**: The vendor claims that Instal employs ML and AI algorithms to process data and develop advanced targeting mechanisms based on users' behaviors and preferences. This hyper-targeting capability aims to help advertisers reach the most suitable audience and maximize campaign performance.

**Geo-Targeting**: According to the vendor, Instal combines hyper-targeting with proximity marketing to reach targeted users in specific geographical locations. Advertisers can customize ads based on users' profiles and locations, delivering personalized content to engage users in a more personalized manner.

**Direct Demand**: Instal provides clients with access to premium and exclusive campaigns, including carrier preload solutions, according to the vendor. This is said to enhance the efficiency of the monetization process and maximize app visibility and customer engagement.

**Re-Engagement Solutions**: Instal offers re-engagement solutions to reach lost users and encourage them to resume using the app. The vendor claims that dynamic display ads are designed to capture users' attention at the most receptive moments, increasing engagement levels and reactivating inactive users.

**Analytics**: Instal's analytics system monitors post-install user activities to gain insights into audience behavior and optimize campaign performance, according to the vendor. Marketers can analyze user behavior and preferences on traffic sources with better conversion rates to deliver relevant content.

**Smart Video Ad**: Instal provides various types of customizable rich media formats, including smart video ads. The vendor claims that these ads aim to create strong and interactive experiences with users, enhancing user engagement and improving campaign performance.

LeanData is a solution built around account-based nurturing and account-based reporting. The nurturing aspect allows users to segment inbound leads by account details such as owner, active opportunity, customer, and sales stage.

Standard

Advanced

Premium

LeanData

LeadGenius

Instal

Account-Based Marketing (ABM)

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

Integrations with third-party software

This includes ABM platform integrations with CRM, Marketing Automation, Customer Data Platforms, Intent Data Providers, etc.

Automated workflow & orchestration

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

ABM sales intelligence

Demographic and firmographic data covering contacts, businesses, and industries.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Syndicated content

Republished content on third-party sites.

Personalization

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Engagement data tracking

Tracking for account-based customer engagement across multiple channels.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Contextual advertising

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Social advertising

Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad reporting and analytics

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

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Instal

Overview

What is Instal?