Instal

Instal is a performance platform offered by Instal S.r.l. that aims to assist mobile marketers in reaching and engaging their target audience for their mobile app business. According to the vendor, this platform offers a range of digital strategies to cover the customer journey, from audience identification to re-engaging inactive users.

Key Features

Performance Platform: According to the vendor, Instal serves as a performance platform that allows mobile marketers to effectively reach and engage their target users. It claims to offer a comprehensive array of digital strategies covering the entire customer journey.

Behavioral Algorithm: Instal utilizes a behavioral algorithm to analyze historical and real-time app user behavior. The vendor states that this algorithm takes into account the apps users have installed and frequently opened on their devices to provide them with relevant content.

Hyper-Targeting: The vendor claims that Instal employs ML and AI algorithms to process data and develop advanced targeting mechanisms based on users' behaviors and preferences. This hyper-targeting capability aims to help advertisers reach the most suitable audience and maximize campaign performance.

Geo-Targeting: According to the vendor, Instal combines hyper-targeting with proximity marketing to reach targeted users in specific geographical locations. Advertisers can customize ads based on users' profiles and locations, delivering personalized content to engage users in a more personalized manner.

Direct Demand: Instal provides clients with access to premium and exclusive campaigns, including carrier preload solutions, according to the vendor. This is said to enhance the efficiency of the monetization process and maximize app visibility and customer engagement.

Re-Engagement Solutions: Instal offers re-engagement solutions to reach lost users and encourage them to resume using the app. The vendor claims that dynamic display ads are designed to capture users' attention at the most receptive moments, increasing engagement levels and reactivating inactive users.

Analytics: Instal's analytics system monitors post-install user activities to gain insights into audience behavior and optimize campaign performance, according to the vendor. Marketers can analyze user behavior and preferences on traffic sources with better conversion rates to deliver relevant content.

Smart Video Ad: Instal provides various types of customizable rich media formats, including smart video ads. The vendor claims that these ads aim to create strong and interactive experiences with users, enhancing user engagement and improving campaign performance.