Instapage, by Postclick

Instapage, by Postclick

About TrustRadius Scoring
Score 7.7 out of 100
Instapage, by Postclick

Overview

Recent Reviews

Great software, very useful.

8 out of 10
December 17, 2018
[It's] Used by the digital department in our organization to create microsites and landing pages. This helps our digital infrastructure …
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Awards

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Reviewer Pros & Cons

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Pricing

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Business

$149

Cloud
*Month

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Instapage, by Postclick?

Instapage, by Postclick aims to be the leader in post-click automation, and promises to help digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.


With over two million landing pages at an average conversion rate of over 16%, the vendor boasts that leading brands across 100 countries are presently using Instapage to capture more value from their campaigns.

Instapage, by Postclick Features

  • Supported: Advanced Lead Generation
  • Supported: A/B Testing and Heatmaps Optimization
  • Supported: Marketing & Sales Integrations
  • Supported: Team Collaboration
  • Supported: Client Management

Instapage, by Postclick Screenshots

Split test your pages to optimize performance and increase conversions.Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Split test your pages to optimize performance and increase conversions.Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.View key conversion metrics like cost-per-visitor, cost-per-lead, traffic, device, and variation in real-time, as well as heatmaps of our pages in order to make better decisions about your digital advertising spend.

Instapage, by Postclick Video

Instapage Introduction and Overview

Instapage, by Postclick Downloadables

Instapage, by Postclick Integrations

Instapage, by Postclick Competitors

Instapage, by Postclick Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)15%

Instapage, by Postclick Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Comparisons

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Frequently Asked Questions

What is Instapage, by Postclick's best feature?

Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.

Who uses Instapage, by Postclick?

The most common users of Instapage, by Postclick are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (54)

Ratings

Reviews

(1-25 of 28)
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Michael Dell'Arciprete | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage is well suited to setting up landing pages that are designed for a specific marketing campaign. I have used Instapage to develop and deploy landing pages for Google and BING paid search advertising campaigns. This way, even though the pages were similar, Adword groups could have specific content displayed without extensive IT support or programming. Furthermore, once a page was shown to deliver excellent performance and high conversion, it is easy to replicate the winning page format for other campaigns. The only area that Instapage was less appropriate was in situations where multi-variant AB testing or the delivery of dynamic content was required. There was limited AB testing functionality and there was limited dynamic content capabilities.
Darian Rawson | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Instapage is well suited for small and nimble marketers with decent support from their design team that is capable to provide web assets. But the nice thing is it enables competent, savvy marketers the tools to generate landing pages at will without waiting on long design processes. That is the real value here.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are not a programmer or you don't how to use your CMS. Instapage is just perfect to easily create and deploy amazing landing pages for your campaigns. You can even remotely co-work and collaborate with your team working on the design in real-time.

If you know how to code or manage your own CMS, Instapage perhaps won't be a good fit and definitely more expensive.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Chris Lesner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If someone has an ad campaign where they want to do some quick testing, without developing a whole site, Instapage is the place to do that. Especially if you don't want to go through the cost of hiring a developer, etc... Anyone can use this as long as they have good images and content.
Score 8 out of 10
Vetted Review
Reseller
Review Source
Instapage is very well suited for building out landing pages. It is less suitable for full websites that work with each other with multiple separated, yet interworking pages and data collection tools. Additionally, having separated forms on one single page is difficult to do, as such, you are recommended to only have one, which could impair collection of information. As such, it is useful in the building of landing pages.
Josh Summerhays | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability.

It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Best suited when working with clients doing lead gen PPC campaigns. It is easy for team members with little design/dev experience to create quality, functional landing pages. These are also easy to scale, allowing to create customized landers for several keyword/audience segments. The tool/CRM integrations are easy and it's possible to get entire campaigns up and running in a day or so. E-commerce campaigns are a little more tricky and would probably suggest another solution.
Austin Schmidt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Instapage is a great fit for anyone wanting to create a high number of professional landing pages without paying for a developer. A great fit for both SMB and larger businesses. Could get pricey for a non-funded startup though. Beyond price constraints, Instapage is a flexible and excellent choice.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Instapage has been great for our advertising campaigns. Anyone who sees our advertising is sent to a page on Instapage where then can get the most vital information about us. Simple forms are helpful for lead generation. It's a great product for those who want to create pages without hiring out expensive developers. I think once you start needing more dynamic and customizable pages, it may not be a good fit for you. If designing for mobile first is your goal, this may not be for you as the conversion from desktop to mobile isn't great. Also it's a bit pricey and appears to only be getting more expensive.
McKay Salisbury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is well suited for when you need to create large numbers of landing pages and do a lot of A/B Testing. If you are running Facebook ads or PPC, you need something like Instapage. I do think that Instapage is probably easier to use than Unbounce and especially Clickfunnels. Their support is AMAZING. If you are new to landing pages, you will have support, which is essential if you don't have the process established.

It is not suitable if you want to build a funnel (doesn't have email follow up capabilities) and actually sell products on it (you can't sell products on Instapage).

If you just need a basic web page without A/B testing, Instapage is more expensive than what you need.
Casey Boyles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage works well if you are looking for a quick solution to build a landing page that has metrics and is relatively easy to set up. Ideally it would be better to have something that is integrated with our website and not have a separate software to manage, utilize, and pay for.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Instapage is definitely a great tool for smaller companies with a small marketing department. I know basic coding but that only got me so far when it came to building out landing pages. With Instapage I do not need to have any coding knowledge to build out a beautiful, functioning landing page.
If you are using a software or platform that does not integrate with Instapage it might be difficult to use the forms to pull in marketing information. You can still do this but it would probably need to all be done with Instapage and then uploaded to your marketing platform.
Tamara Newman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have recommended it to others who have purchased a license of their own. Honestly, I feel it's the best landing page builder on the market for small to medium-sized businesses. It's great for quickly setting up and testing multiple landing pages. It was perfectly suited for the lead collection we were performing, but may not be as good a fit for more nuanced lead collection funnels. Again, our funnel was VERY basic, and this was perfect. This may not be the best solution for a more complex funnel, or a multi-page lead collection process.
Meredith Oakes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Great for inexpensive, quick landing pages to capture simple information. Very easy to use - don't need a technical resource to set it up, and the pricing is very affordable. I also appreciate the A/B testing capability and it's ease of use for sharing and testing different versions - and getting them live quickly. Most anyone who can use a computer should be able to set up a page.
Susan Aldea | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
It is well-suited for companies that are into inbound, blog often and create content. It is also beneficial for businesses who do a lot of Facebook marketing and advertising since it is simple to drop the pixel into the page. Technically you could design an entire website using Instapage. It is less appropriate for businesses who want to use just one platform for everything, i.e. HubSpot or SharpSpring. Those platforms offer landing page builders.