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Instapage

Instapage

Overview

What is Instapage?

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing…

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Recent Reviews

TrustRadius Insights

Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad …
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TrustRadius Insights
TrustRadius Insights
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Business

$149

Cloud
*Month

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://instapage.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Instapage?

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.


Instapage Features

  • Supported: Advanced Lead Generation
  • Supported: A/B Testing and Heatmaps Optimization
  • Supported: Marketing & Sales Integrations
  • Supported: Team Collaboration
  • Supported: Client Management

Instapage Screenshots

Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of Create beautiful pages -- mobile and desktop -- with no design or technical skill necessary.Screenshot of Save time by enabling your designers, account managers, and clients to leave feedback right on a landing page.Screenshot of Split test your pages to optimize performance and increase conversions.Screenshot of Send your leads into HubSpot, Salesforce, Marketo, MailChimp, or dozens of other marketing tools. We're adding new integrations all the time.Screenshot of View key conversion metrics like cost-per-visitor, cost-per-lead, traffic, device, and variation in real-time, as well as heatmaps of our pages in order to make better decisions about your digital advertising spend.

Instapage Video

Instapage Introduction and Overview

Instapage Integrations

Instapage Competitors

Instapage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Instapage Downloadables

Frequently Asked Questions

Instapage, from AirSlate since the October 2023 acquisition, offers post-click automation to help digital advertisers create more relevant and impactful advertising, unifying the post-click stage of the advertising funnel. Instapage helps marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages.

unbounce, Optimizely Web Experimentation, and Leadpages are common alternatives for Instapage.

Reviewers rate Landing page A/B testing: and Real-time analytics dashboard highest, with a score of 8.

The most common users of Instapage are from Small Businesses (1-50 employees).

Instapage Customer Size Distribution

Consumers10%
Small Businesses (1-50 employees)35%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)15%
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Comparisons

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Reviews and Ratings

(56)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Instapage is a versatile tool that has been widely used by marketers to create and deploy customized landing pages for specific ad campaigns. Many users have found it to be a valuable asset in their lead generation activities, allowing them to quickly build landing pages without the need for coding skills. By utilizing Instapage, marketing departments have been able to drive leads effectively through Google Adwords and Facebook campaigns, collecting leads for new products alongside their main website. The software has also proven beneficial for marketing agencies working with various clients in different industries, attracting more qualified leads through tailored landing pages created with Instapage.

Additionally, Instapage has been praised for its simplicity and intuitiveness, making it easy to use for organizations of all sizes. Users appreciate its compatibility with other platforms and the exceptional customer support provided. It has been widely utilized organization-wide for marketing purposes, such as creating landing pages for announcements and promotions, as well as gathering interested individuals for new initiatives. Some specific use cases include lead generation programs, ebook resource downloads, and designing landing pages for paid search and direct mail campaigns. The cloud-hosted nature of the software solves site performance problems and eliminates the need for advanced technical skills, ensuring easy content import. Furthermore, it offers customizable options and A/B testing features that are particularly valuable to agencies running lead generation PPC campaigns.

Moreover, Instapage serves various industries and professions. For small business owners without graphic design skills, it provides an ideal solution for quickly creating appealing landing pages. Wellness coaches and therapists have found it effortless to run promotions and A/B split tests using Instapage. Real estate professionals and those with multimedia backgrounds have utilized the software to develop effective marketing and lead generation solutions. Its user-friendly interface allows even those with little technical knowledge to effortlessly build landing pages for subdomains.

Overall, Instapage has helped companies generate more leads and conversions by providing an efficient way to create targeted landing pages outside of their existing websites. It has also proven useful for maintaining brand consistency when building landing pages connected to inaccessible websites. By offering a quick and easy option for creating and managing landing pages without coding expertise, Instapage has become a go-to tool for many digital departments. Whether it is for creating microsites, directing traffic from Facebook ads, or implementing unique product funnels, Instapage has provided an invaluable solution for marketers looking to optimize their campaigns.

High Level of Customization: Users appreciate the extensive level of customization offered by Instapage, allowing them to fully tailor their landing pages and form builders to suit their specific needs. Many reviewers have expressed that this customization feature is highly valued as it enables them to create unique and personalized pages that align perfectly with their branding and messaging.

Easy Email System Integration: The ability to effortlessly connect email systems is loved by users, as it simplifies the process and streamlines integration. Several users have found this feature extremely helpful in managing their email marketing campaigns and maintaining a seamless flow of data between Instapage and their email systems.

Unbeatable Pricing: Users find the pricing of Instapage to be exceptional considering the features and value they receive. Many reviewers believe they are getting a lot for what they pay, making Instapage a cost-effective solution for their landing page needs.

Limited Customization Options: Some users have expressed frustration with the rigid and limiting text customization options in Instapage. They feel restricted by the lack of font choices for headers and body copy, which hampers their ability to create unique and visually appealing designs throughout their pages.

Lack of Flexibility in Design Controls: Several reviewers have mentioned that while the layout and positioning controls in Instapage are precise, they lack fine-grained control over pixel positioning. This has been a deal-breaker for some users who desire more flexibility in placing elements on their pages.

High Pricing: Many users have raised concerns about the pricing of Instapage, particularly for small business owners. They find the cost to be high, especially when compared to other software options in the industry. Some users have even wished for more affordable plans or a free option for smaller clients.

Attribute Ratings

Reviews

(1-25 of 28)
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August 02, 2021

Instapage, highly effective landing pages designed and published instantly

Michael Dell'Arciprete | TrustRadius Reviewer
Michael Dell'Arciprete
Marketing Director
People's Trust Insurance (Insurance, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Instapage is well suited to setting up landing pages that are designed for a specific marketing campaign. I have used Instapage to develop and deploy landing pages for Google and BING paid search advertising campaigns. This way, even though the pages were similar, Adword groups could have specific content displayed without extensive IT support or programming. Furthermore, once a page was shown to deliver excellent performance and high conversion, it is easy to replicate the winning page format for other campaigns. The only area that Instapage was less appropriate was in situations where multi-variant AB testing or the delivery of dynamic content was required. There was limited AB testing functionality and there was limited dynamic content capabilities.
August 02, 2021

Instapage set it and forget it

Darian Rawson | TrustRadius Reviewer
Darian Rawson
Senior Designer Developer
AdventHealth (Design, 10,001+ employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Instapage is well suited for small and nimble marketers with decent support from their design team that is capable to provide web assets. But the nice thing is it enables competent, savvy marketers the tools to generate landing pages at will without waiting on long design processes. That is the real value here.
August 02, 2021

My favorite features from Instapage and why is better than other similar tools

Verified User
C-Level Executive in Corporate
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you are not a programmer or you don't how to use your CMS. Instapage is just perfect to easily create and deploy amazing landing pages for your campaigns. You can even remotely co-work and collaborate with your team working on the design in real-time.

If you know how to code or manage your own CMS, Instapage perhaps won't be a good fit and definitely more expensive.
July 03, 2019

Great tool for creating quick and functional landing pages!

Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer
Rajiv Chidambaram, BE, MBA
Marketing Manager
Dye & Durham Corporation (Information Technology and Services, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
May 15, 2019

Use Instapage For Your Landing Pages!

Chris Lesner | TrustRadius Reviewer
Chris Lesner
Founder & CEO
Project World Impact (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If someone has an ad campaign where they want to do some quick testing, without developing a whole site, Instapage is the place to do that. Especially if you don't want to go through the cost of hiring a developer, etc... Anyone can use this as long as they have good images and content.
December 17, 2018

Great software, very useful.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employees
Score 8 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
Instapage is very well suited for building out landing pages. It is less suitable for full websites that work with each other with multiple separated, yet interworking pages and data collection tools. Additionally, having separated forms on one single page is difficult to do, as such, you are recommended to only have one, which could impair collection of information. As such, it is useful in the building of landing pages.
December 10, 2018

Stunning and intuitive, but not enough control for me

Josh Summerhays | TrustRadius Reviewer
Josh Summerhays
VP of Product Development
Elevated Worldwide (Professional Training & Coaching, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability.

It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
November 16, 2018

Instapage - Great Solution for Lead Gen PPC Campaigns

Vincent Misiewicz | TrustRadius Reviewer
Vincent Misiewicz
Sr. Search Engine Marketing Analyst
Traffic Digital Agency (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Best suited when working with clients doing lead gen PPC campaigns. It is easy for team members with little design/dev experience to create quality, functional landing pages. These are also easy to scale, allowing to create customized landers for several keyword/audience segments. The tool/CRM integrations are easy and it's possible to get entire campaigns up and running in a day or so. E-commerce campaigns are a little more tricky and would probably suggest another solution.
July 19, 2018

An easy-to-use and efficient landing page builder. Highly recommend.

Austin Schmidt | TrustRadius Reviewer
Austin Schmidt
Founder + Chief Solution Builder
Marketer as a Service (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Instapage is a great fit for anyone wanting to create a high number of professional landing pages without paying for a developer. A great fit for both SMB and larger businesses. Could get pricey for a non-funded startup though. Beyond price constraints, Instapage is a flexible and excellent choice.
June 27, 2018

A Good Source for Landing Page Creation

Verified User
Manager in Marketing
Higher Education Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Instapage has been great for our advertising campaigns. Anyone who sees our advertising is sent to a page on Instapage where then can get the most vital information about us. Simple forms are helpful for lead generation. It's a great product for those who want to create pages without hiring out expensive developers. I think once you start needing more dynamic and customizable pages, it may not be a good fit for you. If designing for mobile first is your goal, this may not be for you as the conversion from desktop to mobile isn't great. Also it's a bit pricey and appears to only be getting more expensive.
January 31, 2018

Instapage Is Wonderful - Great For Great Basic Easy-To-Build Landing Pages And Wonderful Support

McKay Salisbury | TrustRadius Reviewer
McKay Salisbury
Advertising Manager
Elemerce (Retail, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is well suited for when you need to create large numbers of landing pages and do a lot of A/B Testing. If you are running Facebook ads or PPC, you need something like Instapage. I do think that Instapage is probably easier to use than Unbounce and especially Clickfunnels. Their support is AMAZING. If you are new to landing pages, you will have support, which is essential if you don't have the process established.

It is not suitable if you want to build a funnel (doesn't have email follow up capabilities) and actually sell products on it (you can't sell products on Instapage).

If you just need a basic web page without A/B testing, Instapage is more expensive than what you need.
September 11, 2017

Create a beautiful landing page quickly!

Casey Boyles | TrustRadius Reviewer
Casey Boyles
Partnerships Manager
Entangled Solutions (Education Management, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Instapage works well if you are looking for a quick solution to build a landing page that has metrics and is relatively easy to set up. Ideally it would be better to have something that is integrated with our website and not have a separate software to manage, utilize, and pay for.
April 10, 2017

Instapage: Solving our Landing Page Issues since May 2016

Verified User
Professional in Marketing
Information Technology and Services Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Instapage is definitely a great tool for smaller companies with a small marketing department. I know basic coding but that only got me so far when it came to building out landing pages. With Instapage I do not need to have any coding knowledge to build out a beautiful, functioning landing page.
If you are using a software or platform that does not integrate with Instapage it might be difficult to use the forms to pull in marketing information. You can still do this but it would probably need to all be done with Instapage and then uploaded to your marketing platform.
April 06, 2017

Great Landing Page Builder for Small-Medium Businesses

Tamara Newman | TrustRadius Reviewer
Tamara Newman
Director of Marketing
Core Digital Media (Internet, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have recommended it to others who have purchased a license of their own. Honestly, I feel it's the best landing page builder on the market for small to medium-sized businesses. It's great for quickly setting up and testing multiple landing pages. It was perfectly suited for the lead collection we were performing, but may not be as good a fit for more nuanced lead collection funnels. Again, our funnel was VERY basic, and this was perfect. This may not be the best solution for a more complex funnel, or a multi-page lead collection process.
April 05, 2017

Flexible and User-Friendly

Meredith Oakes | TrustRadius Reviewer
Meredith Oakes
Marketing Director
SpeakWrite (Information Technology and Services, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for inexpensive, quick landing pages to capture simple information. Very easy to use - don't need a technical resource to set it up, and the pricing is very affordable. I also appreciate the A/B testing capability and it's ease of use for sharing and testing different versions - and getting them live quickly. Most anyone who can use a computer should be able to set up a page.
April 05, 2017

Easy to Learn - Fun to Use!

Susan Aldea | TrustRadius Reviewer
Susan Aldea
Founder & CEO
Go Left Marketing (Marketing and Advertising, 1-10 employees)
Score 9 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
It is well-suited for companies that are into inbound, blog often and create content. It is also beneficial for businesses who do a lot of Facebook marketing and advertising since it is simple to drop the pixel into the page. Technically you could design an entire website using Instapage. It is less appropriate for businesses who want to use just one platform for everything, i.e. HubSpot or SharpSpring. Those platforms offer landing page builders.
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